Seeing that the temperature in Xi'an is rising day by day, the beauty-loving girls on the streets of Xi'an are gradually putting on spring clothes. On March 18, reporters found during street interviews that the "new Chinese" style has attracted more and more attention in this year's spring clothing trends, among which the "C-position" of horse-faced skirts has made its debut. From "national fashion" to Hanfu, from horse-faced skirts to hairpins, more and more "new Chinese styles" are injecting new vitality into cultural tourism, fashion and other industries, becoming a new force that promotes consumption and drives industrial development.
How popular is the horse-faced skirt? A county town sold for 550 million yuan in two months
During the Spring Festival, the topic #Caoxian sold 300 million horse-faced skirts but still in short supply# became a hot search topic. Cao County, Heze, Shandong Province, was originally a processing base for various performance costumes in my country. In recent years, it has seized the opportunity and transformed into a Hanfu production base, becoming one of the earliest areas for the industrialization of Hanfu manufacturing in China. According to media reports, in the first two months of this year alone, sales of horse-faced skirts in Caoxian County were close to 550 million yuan.
Horse-faced skirt, also known as "horse-faced pleated skirt", is one of the common skirt styles for women in ancient China. "Ma Mian" originally refers to a tower-like building in ancient times. The spiral skirt of the Song Dynasty developed into the Ming Dynasty, and the horse-faced skirt gradually formed.
Xie Lanqiu, a "post-00s generation", has been exposed to Hanfu for more than three years. "Hanfu used to be quite expensive. A set cost about a thousand yuan, and the waiting time was also long. Now, you can buy a good-quality horse-faced skirt for more than 100 yuan. Therefore, the threshold for 'entering the trap' is lower."
"I like horse-faced skirts because they are eclectic, have a lot of room for play, and can be worn in a variety of scenarios." Zhao Xuanlu showed reporters a photo she took when she went out to play, a black horse-faced skirt and a sweater. , shirt, which looks fashionable, lightweight and classically beautiful. "You see, traditional Hanfu requires a complete set of makeup and hair, but horse-faced skirt does not."
Unlike most 3-piece and 4-piece Hanfu suits, the horse-faced skirt is relatively easy to put on and take off. Jiang Sihan, a senior Hanfu "comrade" said, "The horse-faced skirt is not exaggerated to wear, and it is easier to integrate into modern life. The most important thing is that it does not matter the body shape, and it can be worn well regardless of height or weight."
On social media, the notes or short videos of wearing horse-faced skirts have different characteristics - you are under the Big Wild Goose Pagoda, holding a folding fan, dignified and elegant; I am walking in a shopping mall, full of aura.
At the same time, "wearing Chinese style out" has also become a trend. Many people wear horse-faced skirts and go abroad, to the Louvre in France, to St. Petersburg in Russia... In the photos they posted of checking in at foreign attractions, the accompanying text was "It's not me who is beautiful, but the five thousand years of China!"
Why did the horse-faced skirt debut in the "C position"
In Xi'an Hanfu Market, Zhu Ziyi, the store manager of Jinque Yaotai Hanfu Cultural Experience Center, was one of the first people to join the market. "At that time, I could count the same type of stores in Xi'an on two hands, but now there are thousands of new ones a year."
Zhu Ziyi told reporters that for Hanfu enthusiasts, everyone likes to try to match various Hanfu with fashionable clothes, such as the way of wearing a shirt + horse skirt, which has already appeared in 2019, "a very fancy brocade horse dress" In fact, we wore face skirts five or six years ago; plainer horse face skirts became popular in the circle three or four years ago, and now more and more people wear suits and cloth. From this point of view, both the market and consumption Otherwise, there will be a certain 'time difference' in understanding Hanfu culture."
In Zhu Ziyi's view, due to the influx of capital into the market and the industrialized production model, the price of horse-faced skirts has dropped significantly compared with before it left the industry. “The current price is mainly concentrated in 1Between 00 yuan and 500 yuan, when the price comes down, more people are willing to buy it, which also provides the basis for the horse-faced skirt to "break out of the circle". ”
Although horse-faced skirts are popular, they still need “successors”
In fact, it’s not just horse-faced skirts. Reporters observed in multiple shopping malls on Xiaozhai Cross, Lijiacun, and Fengcheng 8th Road that both sports brands and traditional clothing have more or less added "Chinese style" elements to this year's spring clothing. For example, match Chinese-style buttons on woolen sweaters; embellished "dragon patterns" on ordinary clothing; match Chinese-style knots with red and black contrasting colors; add a stand-up collar to an ordinary jacket and transform it into a light Tang suit...
This year's "Government Work Report" proposed that cultivating domestic products should be one of the important ways to promote consumption. In this regard, Zhu Ziyi said that although from the current point of view, horse-faced skirts have indeed brought opportunities to Hanfu culture and national fashion brands, if you want to maintain the popularity or even achieve more long-term results, you must rely on horse-faced skirts alone. is far from enough.
"The horse-faced skirt actually provides a key idea for the promotion of Hanfu culture. We need to 'strike while the iron is hot', find strategies to adapt to our own development in the cruel market, and continue to launch new hot spots that can attract capital interest and arouse the public's desire to buy. Only then can we Continue to win this 'relay race'."
