As the graduation season for graduate students approaches, photography studios are full of bookings. Reporters have discovered that the nationally fashionable horse-faced skirt has become one of the most popular clothing for graduation season photography. On Xiaohongshu, the topic of Horse Face Skirt has been viewed 1.28 billion times, and the number of related topics and short videos on Douyin has exceeded 19.8 billion. In fact, horse-faced skirts are not only popular as dresses, but many people also choose them as daily wear. Many interviewees told Beiqing Daily reporters that in addition to traditional academic uniforms, many students also met to take graduation photos in traditional horse-faced skirts and Hanfu.
Horse-faced skirt becomes popular during graduation season
The graduation season for graduate students in major universities is quietly approaching. Mr. Wang, the person in charge of a photography studio, said that bookings for shooting are full, and many students choose to buy or rent Hanfu such as horse-faced skirts to take graduation photos. Xiao Yu, a graduate student from Northwestern Polytechnical University, told the Beiqing Daily reporter that in addition to the yellow collar and red robe academic uniforms, many students also met to take graduation photos in very cool horse-faced skirts and Hanfu. Some students also paired them with cloud shoulders and Hairpin academic cap.
Overseas student Xue also specially chose to wear a horse-faced skirt to attend the graduation ceremony. "I had already returned to China and made a special trip back to London to attend the graduation ceremony. I felt that I was a graduate from China, so I wanted to wear my own ethnic clothes, so I chose a horse-faced skirt. At that time, the school said in the graduation ceremony notice that it was OK Wear the clothes of your own nation or the clothes that are important in personal national culture, so I hope to make graduation, an inherently meaningful event, more memorable." Xue, a classmate, told a reporter from Beiqing Daily that she majored in educational philosophy and chose to wear horse racing. The face skirt is also intended to be used as a medium for cultural communication to showcase this traditional culture.
Mapping the potential of national fashion
Relevant data shows that the scale of China's Hanfu market, led by horse-faced skirts, continues to rise and expand, reaching 14.47 billion yuan in 2023. On the social media platform Xiaohongshu, the topic of horse-faced skirt has been viewed 1.28 billion times. When searching for horse-faced skirt on Douyin, the number of related topics and short videos has exceeded 19.8 billion.
During last year's "Double Eleven" period, more than 730,000 horse-faced skirts were sold on Taobao Clothing, ranking first in the clothing category and named Taobao's top ten items in 2023. The "2024 Douyin Women's Consumption Trend Data Report" just released by Douyin e-commerce shows that women's orders for new Chinese-style clothing increased by 195% year-on-year, among which horse-faced skirts increased by 841% year-on-year.
These data confirm consumers' continued enthusiasm for traditional culture and reflect the development potential of national fashion.
It became popular a few years ago
Horse-faced skirt, also known as "horse-faced pleated skirt", has pleats on both sides and a smooth section in the middle. It is named after the shape of the "horse-faced" tower-like building protruding next to the ancient city wall.
In fact, horse-faced skirts have already become popular in the industry. coriander((pseudonym) is a senior horse-face skirt enthusiast. She started to "get into" horse-face skirts in 2018 and now has dozens of horse-face skirts.
Ms. Yun is also a senior fan of horse-faced skirts. She told a reporter from Beiqing Daily that merchants were selling horse-faced skirts six or seven years ago. However, due to immature craftsmanship at that time, the fabric fell apart as soon as it was washed and there were hundreds of pieces. , not many people bought it. Nowadays, due to the mature craftsmanship, you can buy a high-quality and low-priced woven gold or imitation flower horse face skirt for 100 to 200 yuan. According to her, today's horse-faced skirts are more affordable than the ancient Baidu skirts, and the solid-color ones can be used as substitutes for Baidu skirts. They have various styles and are much more affordable.
Ms. Yun also introduced the key technology of making horse-faced skirts to the reporter of Beiqing Daily - the pleating process. Neat pleats are an important criterion for judging the quality of horse-faced skirts. In addition, it is polyester fiber fabric. The development of this fabric allows modern people to restore the priceless and glittering effect of ancient people at a very low price. Its luxurious appearance is also the reason why horse-faced skirts have become popular. Finally, there is the development of new patterns. Many horse-faced skirts use modern patterns, which keep pace with the times and conform to modern aesthetics.
The horse-faced skirt is not only sought after by enthusiasts for its traditional charm and modern innovation, but also popularized due to its optimization of quality and price. From senior enthusiasts to new consumers, horse-faced skirts meet the needs of different groups of people through continuously improved technology, reasonable prices and diversified designs, promoting its widespread popularity in national fashion.
You need to pay close attention to the patterns between genuine and fake products
Xiangcai told a reporter from Beiqing Daily that since the style of horse-faced skirts is relatively fixed, judging whether genuine or fake is generally based on patterns. Some patterns are original by the store and are usually woven on cloth, such as woven gold, imitation flowers, etc. . The so-called woven gold refers to the gold that is woven into the pattern when weaving the cloth, and the color is to imitate makeup flowers. Counterfeit shops often choose printing in order to reduce costs after getting original patterns. Most of the fabrics are cheap and textureless. The back is white and so light that the front pattern can be seen. The pleats are not pressed tightly and tend to fall apart.
A female consumer once encountered a situation where the goods were not in the right version. The quality and drape of the clothes she received did not match the store's description. She believes that it is necessary to support genuine products and oppose copycats. After all, original designs need to be respected, and the quality of original Hanfu is more guaranteed.
In 2022, a skirt priced at 29,000 from an internationally renowned brand quickly attracted attention because it was similar to a traditional Chinese horse-faced skirt. This incident not only made the horse-faced skirt once again become a hot topic, but also triggered questions about the protection and inheritance of Chinese traditional culture. think deeply. Among many voices, there is such a view: "The best way to protect is to wear it out."
A reporter from Beiqing Daily interviewed some horse-faced skirt enthusiasts. Regarding the popularity of horse-faced skirts, Xiangcai believes that it is good for more people to understand Hanfu and traditional culture. "But we are not limited to understanding horse-faced skirts. We can also Learn about Ming Dynasty-made pipa-sleeved jackets or hundred-fold skirts, etc.Other styles of Hanfu. ”
Ms. Yun said that wearing a horse-faced skirt not only displays traditional clothing, but also reflects cultural confidence and is an expression of life attitude and cultural stance.
