![Hanfu horse-face skirts' high sales have overwhelmed Cao County](/wp-content/uploads/2024/03/gohanfugirl.webp)
It’s flower viewing season
It’s also a popular time to take photos in Hanfu
"Center of the Universe" Caoxian County, Shandong
We are busy again
"The dragon leaps over the river and the sea" "The phoenix flies"
"Green water and green mountains"
The upright and elegant national style elements appear on the skirt
Caoxian not only uses the oriental aesthetics of Hanfu
It has conquered the aesthetics of contemporary people in all aspects
It also started the "wild" journey of the Hanfu industry
01
The sewing machine rings
Wanliang of gold
Horse-faced skirt as the "New Year's jersey" for the Year of the Dragon
Because it can be controlled by all ages
It has become the most popular national style clothing item in recent times
Only the first two months of this year
Sales of local horse-faced skirts in Cao County have reached nearly 550 million yuan
Still in short supply
It takes about 6 meters of fabric to produce a horse-faced skirt
The skirt is decorated with dragons and phoenixes carved with silk threads of various colors
These complex and exquisite patterns
It needs to be knitted with a high-precision jacquard machine
Caoxian County relies on its rapidly rising industrial base
Undertaken this "splashing wealth and honor"”
02
Produce Hanfu that everyone can afford to wear
"Only fast will not break"
A 10-kilometer-long fabric accessories street in Caoxian County
Thousands of stores gathered
Cloth, zippers, buttons and other accessories are all available
Printing, cutting and other aspects can be completed here
In a large-scale processing plant
It can even be achieved
The whole process from fabric pattern design to finished product sales
Ahead is a live broadcast room
Behind is a processing plant with rumbling machines
Not only does it greatly shorten the production time of Hanfu
It can also lower the price for consumers
03
From family workshop to live broadcast room
Caoxian County relies on the "One Belt and One Initiative"
Director of Cao County E-Commerce Service Center
Introduction to Zhang Longfei
"One store leads to one household, one household leads to one street,
One street leads to one village, one village leads to one town,
One town brings the whole county,
This is the development model of Caoxian County we summarized. ”
According to online rumors, even the local mother-in-law is looking for a son-in-law
The most important criterion is “understanding e-commerce”
2023
Cao County Hanfu Industry
Created more than 100,000 jobs
Sales reached 7 billion yuan
Currently, there are 2,282 Hanfu companies in Cao County
2,053 original Hanfu processing companies
This "big game" of Hanfu played by Caoxian
Behind this is the rising national enthusiasm and cultural confidence
There is also the diligent efforts of Caoxian people to keep up with the times
Cao County from a satellite perspective↓