Since last year, the popularity of horse-faced skirts has driven the trend of national fashion consumption. On a certain social platform, there are more than 1 million notes related to horse-faced skirts and more than 560,000 related products. On short video platforms, multiple horse-faced skirt-related topics have been viewed more than 100 million times. Behind the popularity of horse-faced skirts, the scale of China's Hanfu market continues to expand. The report shows that China's Hanfu market size will reach 14.47 billion yuan in 2023, and it is predicted that it is expected to reach about 24 billion yuan in 2027. Driven by this trend, many well-known brands have launched national fashion products that combine elements of traditional Chinese culture, covering clothing, shoes, accessories, beauty, home furnishings, digital and many other fields.
The explosion of national fashion products is the result of the creative transformation and innovative development of China's excellent traditional culture. It illustrates the charm of traditional Chinese aesthetics that transcends time and space. This popular trend also highlights the self-confidence, self-improvement and high-spirited spiritual outlook of contemporary young people. . Integrity and innovation have given new vitality to China's excellent traditional culture. For example, the horse-faced skirt fully integrates modern, fashionable and technological elements based on traditional clothing elements. The style of traditional horse-face skirt is relatively single, but through clever tailoring and design, diverse and novel styles can be created. Traditional horse-faced skirts usually feature solid colors or simple patterns, while modern horse-faced skirts incorporate landscapes, flowers, birds, dragons and phoenixes into the pattern design, presenting more diverse patterns and bright colors. Traditional horse-face skirts are usually made of silk, cotton and other materials. Nowadays, manufacturers are trying to apply various new fabrics such as chiffon, blended fabrics, and lace to the production of horse-face skirts, making modern horse-face skirts more comfortable and suitable for daily wear. .
The continuous emergence of hot-selling national fashion products is the result of the deep integration of China's excellent traditional culture and the industrial chain, and is also a concentrated expression of the advantages of our country's industrial chain. Horse-faced skirts are fashionable products, and the market has high requirements for iterative upgrades of fashion products. However, the production process involved in horse-faced skirts is not simple. Therefore, creating a popular horse-faced skirt requires close cooperation and rapid response from all links in the industry chain. my country's textile industry has a very complete industrial chain, covering all aspects from raw materials, spinning, weaving, printing and dyeing to finished product manufacturing and sales. In the long-term industrial development process, our country has also accumulated a large number of front-line industrial workers, technicians and design talents. It is precisely because of the complete industrial chain, close division of labor and strong innovation capabilities that we can quickly respond to market demand and form a fashion trend in a short period of time.
National trend consumption has brought new market opportunities, formed industrial clusters around related products, and also allowed related traditional textile industry clusters to "grow new sprouts from old trees". Driven by the popularity of Hanfu, a Hanfu textile industry cluster quickly emerged in Caoxian County, Shandong Province in just two or three years. As of now, Caoxian County has more than 2,000 Hanfu companies and nearly 100,000 Hanfu practitioners. The large market towns in the county have gathered all supporting facilities from pattern making, fabrics, tailoring, to printing, sewing, ready-made garments, etc., forming a complete closed loop of the industrial chain. Xucun Town, Zhejiang Province has a well-known domesticThe home soft furnishing textile industry cluster. The popularity of horse-faced skirts has driven the demand for new fabrics, and Xucun Town’s jacquard textile technology can provide suitable fabrics for horse-faced skirts. This market opportunity immediately provides Xucun with the direction of industrial transformation. The strong market demand has prompted many Enterprises began to increase investment and expand production capacity.
The combination of traditional culture and modern fashion has created new demands and continuously promoted innovation in equipment, processes and technology on the production side. It also means that new elements and new models have entered traditional industries, driving the transformation and upgrading of traditional industries. In the early years, horse-faced skirts were mainly targeted at niche markets, with immature production techniques and relatively long construction periods. The hot market demand has forced businesses to increase equipment research and development, improve supply chain levels, improve production processes, and comprehensively improve industrial production capabilities. The rapid rise and product iteration of horse-faced skirts are also the result of relevant textile industry clusters in different regions leveraging their respective advantages and realizing the integration of industrial systems through the effective allocation of resources and factors. Around the horse-faced skirt, textile industry clusters in Shandong, Shanghai, Zhejiang and other places have formed a close industrial collaboration network. Each place learns from each other, promotes the rapid application of new technologies and new equipment, and improves the technical level of traditional industries.
The popularity of horse-faced skirts fully demonstrates the market value brought by the activation and innovation of China's excellent traditional culture. The rebirth of traditional culture has brought new opportunities, new models and new momentum to traditional industries, and has become a cultural factor that promotes the reorganization of industrial factors and industrial transformation and upgrading. Of course, for the high-quality development of culturally empowered industries, relevant systems need to be further established and improved to create an environment more conducive to industrial development. First of all, increase incentives for innovation, creatively transform and develop innovative Chinese excellent traditional culture in line with the requirements of the times, form a more diversified and rich product system, and form a number of national fashion industry clusters. Secondly, increase innovation protection, improve the copyright registration protection system, and crack down on intellectual property infringements. Thirdly, promote regional cooperation in relevant textile industry clusters, establish a regional cooperation system, improve regional collaboration mechanisms, and give full play to the linkage effect between industrial chains. In addition, cultivate a number of well-known national fashion apparel companies and brands, strengthen international exchanges and cooperation, and create a leader in driving industrial development.
