"Thousands of households always exchange new peaches for old charms every day." Over the past few days, everyone has had a busy and fulfilling Spring Festival holiday. There were nearly 2.3 billion cross-regional people movements in society, 474 million domestic trips, a total expenditure of 632.687 billion yuan, and the total box office of Spring Festival movies exceeded 8 billion yuan... A group of "hot" summary data, behind which is condensed During the festival, there are beautiful moments that are either heartwarming or touching.
The bustling Spring Festival not only brings "new peaches", but also more new atmosphere. The most obvious thing is that the ancient festival of Spring Festival is increasingly combined with modern elements. The combination of traditional culture and commercial elements gives people new ways to celebrate the festival and new experiences. This can be seen from a horse-faced skirt. A different trend than in the past.
Horse-faced skirt is a traditional women's clothing that is fresh and elegant, simple yet gorgeous. More than ten years ago, traditional clothing represented by horse-faced skirts was still limited to small circles such as Hanfu Club and Comic Exhibition, but now it has become more and more "regular clothing". It is a custom to buy new clothes during the Spring Festival. This year, the horse-faced skirt has become the "hot-selling New Year shirt". Around the Spring Festival, the sales of many hot-selling items of horse-faced skirts exceeded one million yuan. Behind this is the "new" trend of traditional culture. During the Spring Festival, time-honored brands, "trendy" domestic products, and products with dragon elements are hot sellers. Various intangible cultural heritage and traditional folk customs dress up the festive atmosphere and exude a strong cultural atmosphere. Everyone is happy to hold more and more traditional cultural elements in their hands. , worn on the body, drives new consumption.
With the promotion of a large number of high-quality national style short videos and live broadcast content, "new Chinese style" clothing has become popular. I fell in love with the horse-faced skirt in the short video, how can I buy it? Ordering online is quick and easy. Big data from multiple e-commerce platforms shows that searches for Hanfu have skyrocketed since January this year, with horse-faced skirts becoming the most popular item in the Hanfu category. The sales of horse-faced skirts are just the tip of the iceberg. Since the "National Online New Year Festival" was launched on the eighth day of the twelfth lunar month, online retail sales have reached nearly 800 billion yuan, an increase of nearly 9% over the same period last year. During this Spring Festival, online and offline integration is accelerating, industries such as culture, sports, tourism, business and catering are increasingly interacting and promoting each other, cross-border integration is accelerating, and new sales methods such as offline gatherings and online delivery have brought more choices and benefits to consumers. Affordable.
Wearing a beautiful horse-faced skirt purchased online will naturally make you look more than just a night out. In addition to her stunning appearance at family gatherings during the Chinese New Year, she also goes on several outings. In the Tang Dynasty’s Sleepless City in Xi’an and the Qingming Riverside Garden in Kaifeng, many tourists are wearing traditional costumes, showing the style of the Tang and Song Dynasties. Those who wear traditional costumes are "the most beautiful among tourists", and the entire Spring Festival cultural tourism is even more exciting. The "New Year at home + post-holiday travel" model doubles the joy of the holiday, with New Year lantern festivals, dragon dance performances, temple fairs and markets Activities such as fairs and intangible cultural heritage shows have become important choices for tourists during the Spring Festival. Popular museums continue to be popular. Data from the Ministry of Culture and Tourism shows that many indicators such as the number of Spring Festival trips and total travel expenses this year hit record highs. The "New Year's Jersey" horse-faced skirt not only promotes the integration of traditional culture and modern life, but also witnesses the boom in cultural tourism consumption during the Spring Festival.
The origin of the horse-faced skirt can be traced back to the Song Dynasty, which also means that thousands of years ago, people wore such clothing to replace the "old charm" with the "new peach". Although I don’t know when Jiang Yue shines on people, I can definitely see that the horse-faced skirt adds color to the moment. From a small horse-faced skirt, we can see that traditional cultural elements are constantly integrated into modern lifestyles through new designs and new expressions, so that new ideas will continue to come out in the New Year. There will always be new trends every year, and this kind of innovation rooted in tradition will continue to Extend and dress up your life.