In recent times, horse-faced skirts have become particularly popular and have become the focus of everyone's attention. At the same time, more people will focus on Cao County again.
It is not difficult to find that whether it is "Cao County 666", New Year's greetings clothes, or horse-faced skirts, Caoxian County has been receiving widespread attention over the years.
So, after the popularity of horse-faced skirts during the Spring Festival, how did Caoxian County seize the wave of horse-faced skirts and continuously innovate to keep its popularity and enter the homes of ordinary people with a high cost-effective advantage?
The main reason why horse-faced skirt fabrics are in short supply
"The batch of horse-faced skirts currently being produced are made with colorful craftsmanship. They look silver when viewed up close and green when viewed from a distance. They are even more colorful under the sun. The main selling point is that they change color. Although workers have been working overtime recently, The finished horse-faced skirts are still not enough to sell." Yesterday, in the production workshop of the Tang Dynasty Hanfu production base, store manager Jiang Lefang introduced to reporters the current hot sales of horse-faced skirts. Behind him was a group of people with an average age of about 50 years old. workers. They are also the main productivity of the workshop.
Peony theme Hanfu
The thin threads seemed to come to life in their hands. As the pedal swings under their feet, the precise stitches of the sewing machine fall on the joints of the fabrics. With a few clicks, the threads and fabrics are closely connected, and the pieces of fabric swing back and forth in their hands. After a while, the hem of a horse-faced skirt was sewn.
The reporter learned from the interview that most of the fabrics for horse-faced skirts come from Shengzhou City, Zhejiang Province, and that the fabrics of horse-faced skirts are different from those of traditional Hanfu. The design draft of horse-faced skirts is first drawn up and then the fabric is woven, while in traditional Hanfu, the fabrics are made first. Find fabrics and draft designs. More importantly, the fabric of the horse skirt is uneven and wrinkled after being woven. It needs to be soaked in water and then set at high temperature. The production process is slow. A machine can only weave 80 to 90 meters in a day. Therefore, the fabric is in short supply and demand exceeds supply. .
As horse-faced skirt fabrics are in short supply, horse-faced skirt merchants are fiercely competing for the supply chain. Many businesses directly contract the production machinery of fabric factories. "We have contracted dozens of machines. These machines no longer accept orders from others and only supply our company. We send them the original patterns we designed and confirm the pattern before putting them into production." Caoxian Crossing Yang Yuyong, head of the Tang Dynasty Hanfu Base, said.
Merchants seize the key points and introduce new ones
"Each horse-faced skirt has its own story. For example, this 'Midsummer Night's Dream' is designed with the theme of a love story. The skirt is made of colorful gold, and the front and back can show green, lavender, light. The four colors of purple and blue stand out more in the sun and are very beautiful." Jiang Lefang said that last year's products were mainly Tang-style skirts, but this year the most popular ones are myrobalan skirts. The peony embroidery pattern on the chest of this skirt is very eye-catching and is also the highlight of the entire skirt. It is appreciated by many wholesalers.
Every process is carefully crafted
The reporter learned from interviews that as the weather gets warmer and the tourism industry heats up, managers of tourist attractions and Hanfu enthusiasts from all over the country are rushing to buy horse-faced skirts. "Currently, tourist attractions from all over the country come to buy goods, ranging from hundreds to thousands of sets." Jiang Lefang said with a smile. Compared with the previous Hanfu, the current horse-faced skirt is a versatile product, whether it is worn outside, Or match it with a coat, you can match it with a unique beauty.
The rise of e-commerce in Caoxian County has not only attracted a large number of Caoxian college students to return to their hometowns to start businesses, contributing to the development of the Hanfu industry in their hometown, but has also attracted the attention of many college students from other places, who have rushed to Caoxian County to "nugge gold." Shanhe Jinxiu Design Company, which just opened recently, is a company from Tianjin. It was the person in charge of the company who understood the development advantages and space of the Hanfu industry in Cao County. It settled in Daji Town, Cao County last year. Original Hanfu design is the company's main business. The company's design The team is all graduate students or quasi-graduate students majoring in fashion design. High-end design companies are right at your doorstep, making it easier for Hanfu companies to communicate and connect with designers offline, thereby designing better works.
Spring horse-faced skirts are different from winter ones in terms of color and fabric. Spring horse-face skirts are mainly light-colored, with the main colors being beige, pink, and light blue. The fabrics are lighter and thinner than winter horse-face skirts. Spring and summer horse-face skirts are made of organza, with a transparent or translucent texture. After dyeing The color is bright and the texture is lightweight.
The reporter learned that as the annual Peony Festival in Heze approaches, many horse-faced skirt merchants are designing with peony themes. In their view, peonies are Heze’s beautiful business card, and they also represent wealth and good luck. Merchants hope that during this year’s Peony Festival, more tourists will wear horse-faced skirts and swim around the major peony gardens in Heze, taking photos, and Check in and let Heze out of the circle again.
Highly cost-effective and accessible to ordinary people
Caoxian horse-faced skirt is loved by consumers for its high quality, low price and high cost performance. This is because it not only meets consumers' price-sensitive needs, but also meets consumers' expectations in terms of quality.
horse skirtOn-site
Mr. Wang from Henan drove to Daji Town and planned to buy dozens of horse-faced skirts. "This is purchased for the employees. My home is not far from here, so I wanted to come to Daji Town, Cao County to inspect and learn." Mr. Wang said with a smile that he had never come into contact with horse-faced skirts. When he arrived, he found that the price of horse-faced skirts It's not expensive and the quality feels very good.
The reporter noticed that the horse-faced skirts produced by Hanfu companies in Caoxian County, especially the horse-faced skirts with high online sales, mostly cost 200-500 yuan.
The high quality and low price of Caoxian horse-faced skirts enable more consumers to purchase them easily, thereby expanding the market scope. In today's fiercely competitive market environment, price is often one of the important factors for consumers to choose products. Caoxian Mamian Skirt has successfully attracted a large number of price-sensitive consumers through reasonable pricing. Whether it is fabric selection, craftsmanship or detail processing, they all show a high level of quality, which allows consumers to feel the satisfaction of great value for money after purchasing, thereby increasing their trust in Caoxian Hanfu.
In addition, Caoxian horse-faced skirts also pay attention to the design of fashionable elements, making the products have both traditional charm and modern aesthetics. This perfect combination of fashion and tradition makes Caoxian horse-faced skirts more competitive in the market and attracts the attention of more young consumers.
Although the Hanfu industry in Caoxian County started late, thanks to its large production scale and complete industrial chain, the quality of its development, including the original design capabilities, production skills, and production techniques of its employees, has gradually improved, and now it has occupied the entire country. With a share of nearly 60% of the Hanfu market, it has become the largest Hanfu production base in China. Data shows that in 2023, Caoxian Hanfu sales will exceed 7 billion yuan.
In the future, as consumers' demands for quality and fashion continue to increase, it is believed that Caoxian Horse Face Skirt will continue to maintain its market advantage and win the favor of more consumers.
