Suddenly a spring breeze comes overnight, and thousands of pear trees bloom. After experiencing the comprehensive invasion of foreign big brands, domestic products are rising with lightning speed. The sales of domestic products have exploded, ushering in the best era.
Recently, the costume TV series "Meng Hua Lu" has become particularly popular. Not only did Liu Yifei and Chen Xiao become the center of the topic, but the costumes in the play became an instant hit and became the favorite of many young people.
On Vipshop, sales of Chinese-style women's clothing increased by 54% in one month, with "Guo-style" and "fairy women's clothing" becoming the most searched terms. A large number of young people are not only chasing dramas, but also buying women's clothing of the same style as "Meng Hua Lu" on platforms such as Vipshop and Tmall.
Hanfu and Chinese style are setting off a new trend among young people. In the past, young people thought it was cool to wear Nike and Adidas, but now they prefer Hanfu to jeans.
Qingqing, a post-00s generation, said: "Hanfu is very comfortable to wear, not as tight as jeans, and has more cultural heritage. Thousands of years of Chinese history can be found in Hanfu. It feels like what you are wearing is not just a piece of clothing, but a piece of clothing." It’s a rich history.”
Caoxian County is the largest Hanfu production base in China, with annual sales of Hanfu reaching about 3 billion. The popularity of "Menghualu" has once again poured a barrel of oil on the Hanfu craze that was gradually breaking out.
In addition to Hanfu, domestic mobile phones have also becomeIt is the first choice of many young people. During this year’s 618 period, Xiaomi achieved omni-channel sales of 18.7 billion, ranking first in both sales and sales of Android phones on the five major platforms. On Vipshop’s Xiaomi Big Brand Day, Xiaomi’s sales soared 12.5 times.
There are also bicycles. Shanghai Phoenix bicycles, which were once ubiquitous, are now not only sold overseas, but also sell for even higher prices overseas than at home. It is understood that the overseas retail price of Chinese bicycles has increased by about five times compared with the domestic ex-factory price.
In other words, if a Phoenix bicycle sells for 600-700 yuan in China, it may cost 3,000-3,500 yuan to buy a Phoenix bicycle overseas.
The most critical thing is that the demand for Chinese bicycles in overseas markets is still rising. At the end of 2020, orders for Shanghai Phoenix Bicycles have been scheduled until June 2021, and workers in the Tianjin Yiluda workshop work overtime until more than 10 o'clock every night.
Hanfu is a big hit, Xiaomi is rising, Phoenix bicycles are sold overseas, and BYD’s sales exceed those of established fuel car companies such as Toyota and Mercedes-Benz. From clothing to mobile phones, from bicycles to cars, from domestic to foreign countries, a spring breeze of domestic products is sweeping across the country. This not only means the loss of the trillion-dollar market of foreign big brands, but also means the comprehensive return of national confidence and national culture.
