The rise of domestic products is at the right time, and I dare to call the sun and moon to change the sky. Although this year has just passed halfway, it is certain that this year will be the biggest harvest year in the history of domestic brands.
The first is clothing. More and more young people are falling in love with traditional Chinese clothing such as Hanfu, and feel that "Hanfu is more fragrant than jeans." Especially after the hit of the costume drama "Menghualu", this trend has become more obvious.
On Vipshop, with the broadcast of "Meng Hua Lu", the number of searches on the platform for "national style women's clothing" and "fairy women's clothing" has skyrocketed. In just one month, sales of Chinese-style women's clothing on Vipshop surged 54%. Since May, sales of cheongsam on Vipshop have soared ninefold. And those who buy the most are the young people born in the 1990s and 1995s.
Data shows that the current market size of Chinese Hanfu has exceeded tens of billions. In the future, this number will become even more, and the market size may reach hundreds of billions. In the past, many young people pursued the so-called European and American style, thinking that it was the trend, but today, Chinese style has become the trend among young people.
Xiao Zhang, a netizen born in the 2000s, said: "Hanfu is really beautiful. When you wear it, your whole temperament will be different. Moreover, it is comfortable to wear and not as uncomfortable as jeans and suits."
In addition to changes in clothing, mobile phones, computers and cars, which were once representatives of high technology, have also undergone earth-shaking changes due to the rise of domestic production.
During this year’s 618, Honor won the sales championship on multiple platforms. Honor’s sales accounted for 19.1% of all mobile phones, a year-on-year increase of 148%.
In addition, five of the top six brands in terms of sales are domestic platforms, namely vivo, OPPO, Xiaomi, Apple, Huawei and realme. Although Huawei has lost a certain degree of competitiveness in the high-end mobile phone market, with the emergence of domestic mobile phone manufacturers, Apple cannot "cover the sky with one hand."
On computers, the first purely domestic desktop computer was officially launched. According to reports from Loongson Zhongke, Baode Ziqiang Loongson desktop PT620L3 is officially launched for sale. Not only is it equipped with a domestic operating system, but it also uses domestic chips. From hardware to software, no foreign authorization or procurement is required. It is a purely domestic computer in the true sense.
In terms of automobiles, the performance of Chinese companies is even more impressive. The nine major domestic new energy vehicle companies collectively announced their sales in June. As a result, no one "pushed their hips", indicating that domestically produced vehicles are on the rise in an all-round way. Among them, BYD's sales in June were as high as 134,000 units, and the sales of the Song series alone exceeded 30,000 units.
It has to be said that domestic products are no longer what they used to be. Young people wear Hanfu, Anta and Li-Ning, use Huawei and Xiaomi, and drive BYD, the status of domestic brands in the minds of young people is getting higher and higher, and they are replacing the status of big foreign brands.
