It's the best season, with flowers, trees and grass growing and birds flying. In the past few days, I often see this scene in Beijing’s parks of all sizes: people dressed in Hanfu complement the ancient buildings with red walls and green tiles, and the beautiful spring scenery of pink willows and red willows.
This is actually nothing new. Hanfu has become more and more popular in recent years. Not only are people wearing Hanfu often seen in China, some online bloggers have also brought Hanfu abroad. The exquisite clothing has also aroused admiration on the streets abroad.
This is the best spring for Hanfu. Some people say that Hanfu is experiencing a revival.
Hanfu is the "traditional clothing of the Han nationality". From a narrow point of view, Hanfu mainly refers to the traditional clothing of the Han people before the Dynasty, which is characterized by crossed collars, right gussets, ties, loose cuffs, etc.; from a broad point of view, Hanfu is the collective name for ancient Chinese traditional clothing, although the Yuan and Qing dynasties have The clothing is influenced by the clothing of ethnic minorities, but still has obvious characteristics of traditional Chinese clothing and is an important part of Hanfu.
Since modern times, influenced by Western culture, Hanfu has almost become extinct in people’s daily lives. In recent years, Hanfu has re-entered people's lives and gradually become a fashion and trend, radiating new vitality.
How hot is the "Hanfu craze"? On a certain social platform, short videos related to "New Chinese Style Outfits" were played more than 12 billion times; in January this year, the transaction volume of Hanfu categories such as horse-faced skirts increased by more than 300% year-on-year; the Year of the Dragon Spring Festival Gala program "Nian Jin" appeared Later, Hanfu instantly became a hot search topic and continues to become a hot topic on the Internet. Data jointly released by the China National Garment Association and other organizations show that as of 2023, the market size of my country's modern Hanfu industry will be approximately 13 billion yuan, and the number of consumers will be approximately 14.48 million.
Hanfu even has its own "festival". Since 2013, November 22nd every year has gradually become the customary "Hanfu Travel Day" for domestic Hanfu enthusiasts. Since 2015, they have spontaneously created the "Hanfu Festival". Hanfu communities in various places usually choose the weekend closest to this day. Hold group activities.
This day commemorates November 22, 2003, when Hanfu enthusiast Wang Letian took to the streets wearing only Hanfu. At that time, Wang Letian's behavior of being "incompatible" with the people around him was reported, which aroused enthusiastic responses. It also took the first step in disseminating "small circle culture" of Han clothing to the public, and also marked the official return of Han traditional clothing to contemporary times. Life.
From the beginning, Hanfu became popular step by step by young people. Today, although Hanfu enthusiasts are still mainly young people, they have also begun to expand to people of all ages, and the aesthetics of Hanfu are rapidly becoming commonplace.
It can be said that it is the power of youth that makes tradition rejuvenate again.
An important background for the revival of Hanfu is that with the increasing economic globalizationAs China's national power continues to rise, the revival of Chinese traditional culture has become the spiritual aspirations and aesthetic needs of more and more people. Young people who were born and grew up in an era of rapid economic growth have re-established their cultural confidence. Once this self-confidence is awakened, it will produce amazing energy in the business and cultural fields.
The beauty of the clothes is called Hua, and the great etiquette is called Xia. Chinese culture has a long history and is extensive and profound. As an important part of it, traditional clothing culture is certainly worthy of being discovered and cherished by contemporary people.
"Those who are imitating spring, their spring clothes are ready, five or six crowned men, six or seven boys, bathing in Yi, dancing in the wind, chanting and returning." In the era of Confucius, this picture during a spring outing was a reflection of people's life interests. Portrait. Thousands of years later, the Chinese nation's enthusiasm for life has not diminished at all from its ancestors. Wearing seasonal clothes, hanging out with friends, and going on outings are the romantic cultural genes that people can’t let go. And we have reason to believe that more traditional culture will return, glowing with lasting significance of the times.
