During this year’s Consumer Expo Fashion Week, nearly 300 sets of new products from domestic and foreign apparel brands were released. Which garments have attracted the attention of buyers?
CCTV reporter Liu Jue: At the Consumer Expo, you can not only watch the shows and browse the exhibitions, but also try on and buy all kinds of new clothes. This top with Chinese elements comes from this 700-square-meter booth, where more than 30 people are gathered here. Niche brands, prices range from a hundred yuan to tens of thousands of yuan.
The reporter learned at the Consumer Expo that traditional Chinese elements such as embroidery, buttons, and ink blooming are combined with modern fashion design to form a strong attraction for young people with unique national aesthetics. "New Chinese-style" outfits Will become one of the most important trends this spring and summer.
Exhibitor Shu Yi: According to data from our platform, in the past half month, the sales of Hanfu have doubled year-on-year, the overall sales of "new Chinese-style" clothing have increased by 366% year-on-year, and the sales of "new Chinese-style" women's clothing have increased four times year-on-year.
With the rapid growth in sales of Chinese-style clothing, the overall trend of my country's clothing industry is improving. Data from the National Bureau of Statistics show that since the second quarter of 2023, retail sales have maintained a double-digit growth trend, with retail sales of clothing, shoes, hats, and knitted textiles reaching 1.4095 billion yuan throughout the year, a year-on-year increase of 12.9%.
Shang Liu Qinshu, director of Consumer Expo Fashion Week: In the past, people were more willing to pay attention to some international brands and some luxury brands. But now, with the upgrade of everyone's consumption concept, they pay more attention to whether clothing design can express their personality, and their choices will be more diversified.
