On January 11, Alimama teamed up with Taobao to release women's spring and summer product trends in Guangzhou. Trends such as exquisite retro, new Chinese style, and millennium style have attracted attention. "Generation Z people have a large volume of transactions in women's clothing and are one of the main contributors to the growth of the industry." Taobao women's clothing style operation manager Erhan said that Taobao women's clothing has always paid attention to the style trend needs of young fashionable people and established this year. The overall operational link from discovering trends to incubating the consumer market. According to reports, niche cultures such as Hanfu, JK clothing, and Lolita will emerge from the industry in 2021, and related clothing consumption has supported a tens of billions of yuan market. It is expected that more clothing from niche circles will be discovered in 2022.
According to the "2022 Spring and Summer Women's Clothing Industry Trends" shared by Alimama and Taobao, taking into account changes in attention inside and outside Taobao, changes in merchant supply, and user consumption demand trends, among the trends in women's clothing this spring and summer, Millennial cool girl style, outdoor holidays Eight major trends, including style, exquisite retro, sweet girl, new Chinese style, and commuter mix and match, will be highly sought after by young consumers.
Among them, lace contrast collars, retro collar shirts, and nostalgic prints lead the resurgence of exquisite retro; in terms of color, pink blue, pink green, and pink butter will be particularly popular. In addition, hollow fake two-pieces, halternecks, and curved necks will be particularly popular. The shaped hem is loved by millennial girls.
According to the analysis of the above report, Generation Z users pay more attention to national self-confidence and niche cultural identity. Searches and content related to women's clothing such as new national style have grown rapidly. In addition, through observation of the preferences of Generation Z people, they prefer short videos, pictures and texts.Obtain fashion information through content formats such as matching and achieve a "shopping" experience. ·
The trend is clear, how can businesses seize the opportunity to get on board? According to Alimama’s merchant operation assistant, global content marketing is considered to be a significant business growth point in the women’s clothing industry this year. Platforms such as Taobao Live, Taobao Shopping, Xiaohongshu, and Douyin have created a large number of opportunities for consumers to grow their business. Improving the content operation capabilities represented by "live broadcast + short video" will play an important role in the growth of merchant operations. In addition, segmenting and accurately reaching consumer groups is also a required course for business operations.
"The reason why the first communication meeting in the New Year is held in Guangzhou is because the Greater Bay Area has always been an important town in the women's clothing industry and one of our key areas to serve merchants." Xinpan, the second merchant operator of Alimama platform, also shared about the Greater Bay Area Special support policies for women's clothing merchants include rebate incentives, membership rights, training systems, marketing product rights and service rights and many other benefits.
Among them, through-train products create a "trend star" function to help merchants instantly capture the latest trend hot spots; at the same time, products such as Wanxiangtai, Gravity Rubik's Cube, and Speed Push will also launch new customer red envelopes, transaction guarantees, etc. for women's clothing merchants in the Greater Bay Area. benefits.
