The most popular dressing style among young people today is the new Chinese style. According to data from the China Textile and Apparel Federation It shows that the "new Chinese-style" clothing market will reach 1 billion yuan in 2023, and the GMV (gross merchandise transaction) of related products has grown by more than 100% in the past three years.
Ms. Zhu, a 25-year-old citizen, told reporters that as the most popular clothing style this year, she has been paying attention to new Chinese style since the Spring Festival and has spent more than 3,000 yuan on new Chinese style clothing. On April 24, the reporter discovered during a visit that new Chinese-style clothing stores can be seen everywhere in our city. In a clothing store on Liuquan Road in Zhangdian District, the reporter saw new Chinese-style shirts and jackets placed in the most conspicuous position of the store. According to the store owner, the best-selling item in the store is a light cyan dress. The design of this dress is improved from the cheongsam. The fabric is light and breathable, allowing consumers to stay fresh and elegant in summer. A consumer who bought the dress said: "The skirt has a stand-up collar with buttons and a slanted hem. It has a full sense of design and looks high-end. I tried it on and the upper body looked white and elegant. It can be said to be artistic." It’s both retro and fashionable, so I believe it will look great if you wear it for photos.”
The store owner said that the sales volume of new Chinese-style clothes is more than twice that of other styles. "Although March and April are the off-season for clothing sales, the hot sales of new Chinese-style clothing have greatly improved the store's performance compared with the same period in the past." said the store owner.
The reporter searched on social platforms using New Chinese style as the keyword, and found more than 11.6 million notes and 3.11 million products. The reporter noticed that on this platform, more than 5,000 people have purchased a top with retro Chinese style and elegant texture. According to the "2024 Vipshop Apparel Industry Spring and Summer Trends White Paper", new Chinese-style dressing will become one of the most important trends in this spring and summer. Buttoned jackets, horse-faced skirts, embroidered shirts, national-style suits, etc. are expected to see a sales explosion this spring and summer.
On April 24, Ms. Zhu bought a new Chinese-style dress with a shawl-style buckle at a clothing store in our city, and planned to wear it when hosting a program during the May Day holiday. Ms. Zhu said: "XinzhongCompared with traditional suits and shirts, style clothing is more lively and not rigid, and paired with traditional Chinese elements, it is more elegant. "
Ms. Zhu revealed that she has purchased 6 new Chinese-style clothing so far. She observed that each of the little sisters around her owns at least one new Chinese-style coat or shirt. "They think that new Chinese-style clothing Chinese clothing perfectly combines tradition and modernity, making it not only beautiful but also fashionable. "Ms. Zhu said.
In addition, Ms. Zhu also mentioned that compared with Hanfu, which has become popular in recent years, new Chinese clothing is more everyday and more versatile. "For example, I bought a new one some time ago. A Chinese-style shirt, paired with black-rimmed glasses, is a very casual style. It’s sweet with a bubble skirt and cool when I change into tight pants. Whether you are commuting to work or playing, you will not feel out of place when wearing it. "Ms. Zhu said.
Ms. Zhu believes that the popularity of new Chinese-style clothing not only demonstrates aesthetic value, but also inherits thousands of years of traditional culture, adding cultural confidence to contemporary young people. "In the past, young women Children's clothing is mostly influenced by foreign cultures, and may include Korean sweet style, European and American hot girl style, etc. Today, domestic traditional styles lead fashion, giving us a deeper recognition and pride in traditional culture. "Ms. Zhu said.
Industry insiders said that new Chinese-style clothing is favored by young consumers, which represents consumers' awakening to "Chinese blood." Therefore, when consumers purchase new Chinese-style clothing, they not only Not only are you consuming products, but you are also recognizing their deep aesthetic and cultural values
