Shandong
Jimu News reporter Zhou Dan
The "new Chinese style" trend that started last year has spread to the graduation season.
Graduation season is approaching this year, and many students have already started shopping for graduation season makeup and clothing. Recently, a variety of Chinese-style collocations such as "Chinese-style bachelor's uniform with cloud shoulders" and "bachelor's uniform with an eight-piece skirt underneath" have been on the hot search list on Taobao. Sales data from e-commerce platforms show that Chinese clothing and accessories such as cloud shoulders, eight-piece skirts, and hairpin hats have become popular items in the 2024 graduation season.
From the "New Year's greetings outfit" in the Year of the Dragon, the "outing outfit" in early spring, the "toast outfit" for weddings to the "Chinese princess graduation outfit" in the "graduation season", national style clothing has become a popular choice for many young people The first choice for ceremonial wear.
The reporter's search found that as early as early April, the popularity of "Chinese princess graduation photos" on Taobao's hot search had exploded in advance. Many consumers bought cloud shoulders, hairpin hats and other national styles on the eve of graduation. A separate item to match your academic uniform. The person in charge of Taobao's hot searches revealed that the search volume for keywords such as "Chinese princess graduation photos" continues to rise. This week, the popularity of Chinese-style bachelor's uniforms with cloud shoulders increased by 350%, and the popularity of hairpin hats increased by 336%.
Xiao Zhang, a senior student who is about to graduate from a university in Wuhan, said that the "New Chinese style" became popular last year. She followed the trend and bought a horse-faced skirt. The photo effect was very good. She also wants to continue taking photos in the "New Chinese style" during the graduation season. For graduation photos, I specially bought a cloud shoulder bag to match the bachelor's uniform, which made graduation more ceremonial.
The reporter noticed that on social platforms, some graduates studying abroad also posted "Chinese princess graduation photos" on social media, and said: "At the graduation ceremony, an old lady said, 'Chinese princess' You’re just wearing such beautiful clothes,’ which makes me very proud.”
Many leading Hanfu online stores focus on launching new cloud shoulder and other products during the graduation season. Taobao Hanfu store "Thirteen Little Cardamom Chinese Style Studio" focuses on launching a variety of cloud shoulder styles during this year's graduation season, such as "Jun Xin Ling Yun", "Nine Golden Boughs", "Blue and White Broken Jade", "Night Sailing Ship", "Blue Bird Returns to Sichuan", etc. ; The "July Eve Original Chinese Style Hanfu" store also launched heavy embroidered cloud shoulder "Four Seasons Good Scenery"; "Weaving Division", "Jing Huan Jue" and "Zhong Ling Ji" and other leading Taobao Hanfu stores also launched new products one after another.
During the graduation season, more and more young people choose to wear Chinese clothing and accessories to take "Chinese Princess Graduation Photos." In addition to popular items such as cloud shoulders, hairpin graduation caps, and eight-piece skirts, a series of "new collocations" related to graduation have also soared in popularity. The reporter saw that "bachelor's uniform with oil-paper umbrella", "bachelor's uniform with round fan" and "bachelor's uniform with cheongsam underneath" were also popular. "Recently, the factory has been working overtime to replenish supplies. We hope that more students can buy their favorite graduation photos before the graduation season." A store customer service told reporters.
