"Source of this article: Yangcheng School"
Text, pictures, video/Yangcheng Evening News all-media reporter Tan Zheng, intern Liang Lingfei
"Thousands of flowers blossom on a night of east wind" The beautiful scenery, the scene of "thousands of lights shining on the blue clouds in the night market, and the high-rise buildings with red sleeves crowded with customers" is now also happening on the streets of Guangzhou.
On the evening of December 3, a national style performance staged on Beijing Road Pedestrian Street kicked off Xindaxin’s “National Style Gathering” event. The charm show of Hanfu and the children's fun Hanfu show attracted many citizens to stop and watch and explore the charm of Chinese style.
National style themes are popular among young people
Chinese culture is popular among contemporary young people. More and more young people actively choose to experience "Chinese style" when eating, drinking, playing and consuming. For example, the Chinese style script kills , antique-style restaurants, Chinese-style B&Bs, Hanfu photos, etc.
Data shows that during the May Day period this year, on a certain mobile application software, keywords such as "national trend", "national style", "Chinese style", "ancient style", "Chinese style", "intangible cultural heritage" and "time-honored brand" were Search volume increased by 102.8% year-on-year and 250.8% year-on-year in 2019. "I think this comes from the cultural confidence that China's strong national power brings to the younger generation." Li Yun, chairman of Guangzhou Yunzhao Hantang International Culture Communication Co., Ltd. and brand founder, said that through traditional culture, the younger generation can be cultivated Consumption outlook "makes them fall in love with traditional culture and take pride in carrying forward traditional culture. This is a very good phenomenon."
In Li Yun's view, clothing is a vivid embodiment of culture, and Hanfu directly demonstrates the beauty of Chinese culture. She said that Hanfu is not only clothes in her mind, but also represents traditional etiquette. Correct your clothes first, then clarify your affairs. She also told reporters that during traditional festivals in recent years, primary and secondary schools have begun to approach them to order Hanfu for their students, in order to restore traditional festivals and their etiquette.
It’s new, Xindaxin
Reporters saw at the event that after renovation, Xindaxin, a time-honored brand in Beijing Road, Guangzhou, had a new Chinese style. The architectural design incorporates elements of the Tang, Song, Yuan, Ming and Qing dynasties. Integrated, and each floor has its own characteristics and style!
The mall injects history, culture, retail commerce, catering, entertainment, and tourism experiences one by one, bringing a new "social +" shopping experience to everyone who loves national culture.
According to reports, the "National Style Celebration" interactive scenes were combined to create a 4D immersive cultural space. From December 3rd to 5th, Xindaxin’s outdoor stage area will launch a series of Chinese-style performances, and tour guides wearing Chinese costumes from the Five Dynasties will provide customers with the most historical tour etiquette. In addition, the Guangdong Contemporary Ceramics Museum provides a collection of many famous ceramics for exhibition and famous calligraphy and paintings provided by collector Mr. Wu.
Friends who like Hanfu culture can also wear Hanfu during this period, come to Xindaxin, collect seals to clear the level, and obtain their own customs clearance documents. (For more news, please follow Yangchengpai pai.ycwb.com)
Source | Yangcheng Evening News·Yangcheng School
Editor | Zhan Shuzhen
