Editor's note:
Hanfu designer, farmer "shaking" leader, archaeological expert, subway driver...three hundred and sixty lines, all can shine. Ordinary positions can also be impressive, and young people who work hard are shining brightly. On the eve of May 1st Labor Day and May 4th Youth Day, Dahe.com launched a special program - "Sparkling Youth and Model Young", focusing on model youth, paying attention to emerging industries, and seeing the sparkling youth.
Dahe.com News "Weaved to resemble the autumn geese flying outside the clouds, dyed to reflect the color of the spring water in the south of the Yangtze River." "Tender Qu Luo skirt is better than green grass. Spring shirts embroidered with mandarin ducks are good." In Tang poetry and Song lyrics , the costumes of the ancients make people yearn for them. Nowadays, the Chinese trend caused by the craze for Hanfu remains high. How can we make Hanfu break out of the circle of punching in and taking photos and truly enter the lives of ordinary people?
In the view of Cheng Yi, the manager of Suyi Shiyin Hanfu brand, the brand he operates is a comprehensive Hanfu brand targeting the popular Hanfu group.
His dream is to bring Hanfu to life through his own efforts, so that more and more people can have their own set of Hanfu.
[Transformation] Engineering men join the Hanfu industry
On April 19, the day of Grain Rain, in Luoyang, the ancient capital of the 13th dynasty, an immersive stage show set off a national trend . At the event "Heluo Intangible Cultural Heritage: All Things Silk", the evolution of clothing in the past dynasties was fully reflected in the models on the catwalk.
Cheng Yi, the manager of Suyi Shiyin Hanfu brand, was also at the event, paying attention to the performance of the link he was responsible for - the Thirteen Dynasties Restoration Show. Committed to bringing Hanfu to life, he hopes that by participating in such large-scale commercial catwalks, Hanfu will be understood by more and more people.
After returning to Zhengzhou, he went to the Henan wild robe domestication base and devoted himself to the intense work of Hanfu design and pattern making. "Wild robe is a joking name for our colleagues in the Hanfu circle." Cheng Yi said with a smile. "Tongpao" refers to colleagues in the Hanfu circle. Wild robe is actually a compliment to people like him who do not participate in the corresponding team and are purely on their own. A more accurate positioning for people who like Hanfu.
Hanfu designed and produced by Cheng Yi
He told Dahe.com reporters that he started making Hanfu in 2017. At that time, the domestic Hanfu industry was still in its infancy. Although some brands had emerged, But it hasn't reached the level of popularity it has today.
"I majored in environmental engineering in college, and worked in the communications industry after graduation. By chance, I participated in a Hanfu event and fell in love with Hanfu." Cheng Yi said, thinking at that time Do something that can realize your own value, and Hanfu production can just inherit and carry forward Chinese traditional culture. As an environmental engineering major, I usually have to do some engineering drawings, and Hanfu also needs to make clothing layouts. There is no big barrier between the two, and they are in a state of communication, so I quickly integrated into the Hanfu industry.
Hanfu designed and produced by Cheng Yi
[Ideal] Hanfu can be integrated into people’s daily lives
Cheng Yi introduced that Zhengzhou Su, which he runs, Yifang Trading Co., Ltd. is an enterprise specializing in professional Hanfu design and customization. It has Hanfu brands represented by "Suyi Shiyin", "Hua Shiyin" and "Youjiu".
Among them, the "Suyi Shiyin" brand is a comprehensive Hanfu brand, targeting the popular Hanfu group. In Cheng Yi's view, there is a big difference between the Hanfu check-in in Luoyang and the Hanfu he made. The purpose of both is to allow more people to wear Hanfu and experience Hanfu, but the former focuses more on leasing, makeup, and photography check-ins, relying on Luoyang's cultural tourism resources to create an industrial chain, while others The reason for engaging in the Hanfu industry is toMake Hanfu life-like. Hanfu is not a dimensional culture, it should be mainstream culture. How to make Hanfu more life-like is what he has been doing. His dream is to let more and more people have their own set of Hanfu.
Hanfu designed and produced by Cheng Yi
Clothing design is backward-looking and needs to predict the next trend of the market; Hanfu design needs to be forward-looking, looking at the top and bottom five For thousands of years, ancient costumes have been reproduced and restored. Cheng Yi said that the domestic Hanfu industry has experienced rapid development and trough periods. Today, the vitality of Hanfu is still strong.
“Now I am doing customized business, and I can take 150 to 200 orders every month, and they are usually old offline customers.” Cheng Yi said that the most orders now are commercial ones. In his view, commercialization is the original force that promotes Hanfu to be recognized by the public. Only by allowing more people to see it can the Hanfu industry be promoted to maturity and perfection.
Now, he has opened up the upstream and downstream chains of Hanfu design, OEM, sales and other industries. Next, he plans to build a Hanfu designer platform to provide design plans, pattern resources, docking production factories, etc. for newly graduated college students, so that more people can participate in Hanfu entrepreneurship. (Liu Ruichao/Text Yang Lulu/Video Hu Hanze/Poster)
