News from CCTV Jiaxing on April 29 (reporter Li Xiaoxiao and trainee reporter Sun Jun) walked into Xitang Ancient Town, Jiashan County, Jiaxing City, Zhejiang Province. Among the white walls and black tiles, among the small bridges and flowing water, people wearing Hanfu People have experienced a thousand-year "travel" in the prosperous picture of Jiangnan.
Aerial photo of Xitang Ancient Town (Photo provided by the Propaganda Department of Jiashan County Party Committee, CCTV)
"Wear Hanfu and visit Xitang" "See Hanfu and go to Xitang". Today, Hanfu has become a part of Xitang Ancient Town Big cultural IP. Since 2013, Xitang Ancient Town has held the 11th China Xitang Hanfu Culture Week, and has been selected into the Outstanding Cases of China’s Cultural and Tourism Promotion Innovation and Zhejiang Province’s Cultural and Tourism IP Database, and is becoming more and more international.
The Hanfu cruise ship at the Xitang Hanfu Culture Week (photo provided by the Jiashan County Party Committee Propaganda Department of China Central Broadcasting Network)
"Hanfu is beautiful, and it is even more beautiful to wear Hanfu in Xitang Ancient Town." Nabil from Yemen is in A Hanfu store opened in Xitang Ancient Town. During the 2016 Xitang Hanfu Culture Week, he recognized the beauty of Hanfu and was attracted by the scenery and atmosphere of Xitang, so he decided to stay.
Nabil not only designs original Hanfu, but also provides makeup for tourists. When foreign tourists come, he will introduce Chinese Hanfu to them in English and Arabic. "I hope that Hanfu can play a role in spreading the word and make everyone want to wear it after seeing it. The more traditional it is, the more global it is." Nabil said.
Nabeel is introducing Hanfu to customers (photo provided by the Propaganda Department of Jiashan County Party Committee, CCTV)
"The world comes in, and Hanfu goes out." This is just a microcosm. Xitang through Hanfu Culture Week and other The event will expand the influence of Hanfu culture across the country, and at the same time, invite more international Hanfu enthusiasts to participate by inviting overseas societies and other methods, internationalizing cultural and tourism IPs such as Xitang Ancient Town and Hanfu Culture Week. The magnificent dynasty carnival, the traditional Chinese wedding, the solemn traditional sacrificial ceremony and apprenticeship ceremony, the four arts of Chinese culture and the six arts of the gentleman... attracted fans of traditional Chinese culture from more than 20 countries including South Korea, Malaysia, and South Africa. To participate, they formed an international phalanx to participate in activities, make friends through culture, and become associated with Hanfu.
The ancient town of Xitang is known as the "Wu Gen Yue Corner" and is one of the birthplaces of ancient Wu Yue culture (Photo by Sun Jun, trainee reporter of CCTV)
In the ancient town of Xitang, tourists wearing Hanfu and taking pictures can be seen everywhere (Photo by CCTV trainee reporter Sun Jun)
Kong Yingda once wrote in "Spring and Autumn Zuo Zhuan Justice": "China has great etiquette , so it is called Xia; it has the beauty of serving as a seal, so it is called Hua." Hanfu carries thousands of years of cultural accumulation and cultural beauty, and Xitang Ancient Town uses clothes as its language to share the cultural feast of Hanfu with the world. Hanfu and the ancient town go "two-way" here.
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