Shandong
The short holiday that includes "May 1st" and "May 4th" is about to begin. Data shows that the tourism popularity during this year's May 1st holiday is at a high level compared with the same period last year. With steady growth, young tourists born in the 2000s are a new force in the tourism market.
From Zibo to Harbin, from Tianshui to Kaifeng... young travelers have contributed many photos and videos to record the beauty of the journey. According to the "Travel Consumption Observation of Post-2000s" released by the JD Consumer and Industrial Development Research Institute, since this year, selfie gadgets, Polaroids, and Hanfu are popular products that post-00s generation are keen to consume. The number of post-00 consumers has increased by more than 50% year-on-year, and the growth rate of post-00 consumers purchasing Hanfu has exceeded 140%. It is foreseeable that in the coming time, you may see the post-00s generation wearing gorgeous Hanfu in more places, taking selfies or group photos, becoming a scenery.
Instant shots are selling well again. Immediate imaging, instant beauty
"Observation" shows that among photography and video products, mirrorless cameras, action cameras, printing services, instant photos and lenses are the most popular ones. Products with more impressive year-on-year growth rates have reached more than 50%. Judging from the concerns of post-00s consumers when purchasing products, when purchasing mirrorless cameras, they will mainly focus on the functions and effects of autofocus, video shooting, high-speed continuous shooting, etc. When purchasing instant cameras, they will focus on Focus more on the application scenarios of products such as imaging once, anytime and anywhere, and recording beautiful things.
In addition, among digital accessories, digital stands, energy storage/outdoor power supplies, carbon batteries, adapter rings, filters, hoods, camera films, flashes/handles, etc. can enhance the experience and effect of photography. The products are also favored by post-2000 consumers, and the number of shopping users increased by 251%, 212%, 134%, 131%, 75%, 73%, 62% and 60% year-on-year respectively.
The selfie tool makes traveling "just having a mobile phone is enough"
A survey shows that the three things that the post-00s generation prefer to do with their mobile phones for a long time are: They are taking photos/beautiful pictures, making vlogs, and watching videos/following dramas. 73% of the respondents chose taking photos/beautiful pictures, and the proportion of choosing to do vlogs also reached 60%. "Observation" shows that among the post-00s consumer group since this year, the number of users shopping for selfie gadgets has increased by more than 50% year-on-year, making it the mobile phone accessory product with the most eye-catching growth. These selfie gadgets not only have practical functions such as high-definition cameras and smart beauty, but can also be operated conveniently through Bluetooth remote control, gesture recognition, etc., allowing post-00s generation to easily take satisfying photos. Among them, 360-degree rotation, Bluetooth remote control and portability are the functional selling points that consumers pay most attention to when purchasing a selfie device.
Why do more and more young people like photography when traveling? On social platforms where young people gather, many post-00s gave their own answers: “I like taking pictures because when I see the photos, I will think of my mood and memories at that time.” “Photos are evidence of happiness. Pictures from the past are not the same. Once it’s fixed, it will really be gone forever”, “No one will be 18 forever, but photos can”, “If you can take a picture, take a picture, if you can take a picture, take a picture. Ten years later, no matter how good the camera and technology are, it will not be able to take such a picture. similar appearance".
Positive psychology scholar Mandy Seligman also provided theoretical basis. He believes that the act of taking photos and recording creates opportunities for individuals to experience positive emotions in daily life, and can help people focus on positive things and gain positive experiences. Specifically, taking photos promotes the generation of positive emotions mainly through three aspects: shifting attention to positive aspects, increasing positive taste, and being grateful.Have an effect.
Traditional culture is combined with "new Chinese style" and Hanfu is favored by the post-00s generation
Since this year, the popularity of Hanfu has continued to heat up. The number of post-00s users purchasing Hanfu on JD.com has increased by 143% year-on-year. , when purchasing Hanfu, the post-00s generation mainly focuses on original designs, two-piece sets and jacquard fabrics.
With the rise of the national trend, more and more people are interested in traditional clothing. Some people jokingly call it the "bloodline awakening". Following the trend, improving Hanfu to meet more people's daily needs and aesthetic tastes has become an inevitable choice for the industry, which has also opened up a larger market. The emergence of new Chinese style and original design Hanfu into the public eye can be said to be the result of the two-way rush between young consumers and traditional culture, which has made Hanfu and other traditional clothing shine with the glory of the times.
