The national game "Honor of Kings" is released in Hanfu?
I heard that it corresponds to four popular female characters
And it is a serious clothing brand
Not a cosplay?
What are the clothes produced by game manufacturers like?
Recently, King of Glory launched a new Hanfu brand
#MEETING SHERO#
The literal translation in English is probably "Meeting the Heroine"
Judging from the officially exposed design concepts
These clothes should be very game-specific
"Colorful" and "Highlight Moments"
"Reinterpretation ""Exquisite and pleasing to oneself"
It sounds like it explains women's contemporary values
It should win the hearts of a wave of female players
Subsequently, the official also launched these "King of Hanfu" in the WeChat mini program
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The price ranges from 1580 to 1680 yuan
Each piece of clothing is limited to 100 pieces
With collection certificate
As of press time
"Diao Chan Golden Midsummer Night Shoulder Dress"
L size has been sold out
As soon as the model picture came out
Players and netizens were also talking about it
On May 15, it even became a hot search on Weibo
havePlayers feel that Honor of Kings’ attempt to cross-border Hanfu branding is very successful. Every dress is beautiful and they will buy it after it is released! Last place in kindergarten: All four dresses from Crazy Heartbeat are so beautiful. Wangwang Broken Binbin: This one from Diao Chan is beautiful. Duan Jiayan_Lxc: Looking forward to new fashions and blooming your own beauty! Secretly taking a sip of milk tea 201806: I’m really looking forward to it. However, some netizens feel that the price of around 1,600 is really a bit expensive, and the design and fabrics are not up to the quality of clothing in the same price range, and they are suspected of "cutting off players". Liliana-: I laugh at whoever buys it. Balala Fuluobei-: "Hey, what brand is your skirt? How much does it cost?" "Glory of the King, 1680". Huan Zi Ningxue: Does it look good to you? This design? This price? Sweet peach milk cap: To be honest, the style is a bit bad. Gumi Jiu Mi Gu: The skins are getting more and more bad, and it feels like I am doing King Nuan Nuan, and now Hanfu is released, so is the fact that female players account for more than half of King users? Otherwise, Hanfu would not be released, after all, Miracle Nuannuan would not dare to bring the clothes into reality.
As a player of Honor of Kings
The editor takes a first look at these four pieces of clothing
"Xiao Qiao Style Puff Sleeve Dress"
It seems that you can really see the dressing characteristics of the game character Xiao Qiao
The iconic puff sleeves and bud-shaped skirt
both perform well
But the other three styles, except for the similar colors
can only Said "I wish her success, it's hard to comment on every other line like a mountain"
And the price of more than 1,000
is indeed a bit high
In fact, this is not the first time that King of Glory has set foot in the clothing industry. It has also produced wedding dresses across borders before. The cheapest Yao wedding dress is 28,000 yuan, and the most expensive Diao Chan wedding dress is nearly 40,000 yuan. At that time, many players complained that the design was not good-looking and looked cheap...
Not only Honor of Kings, but also many domestic games have released exclusive co-branded costumes. As early as 2017, the dress-up game "Nuan Nuan" launched an original girl clothing brand, named "December Nuan Nuan". The skirt, jacket and neck accessories are priced at 899 and are limited to 500 pieces.
In 2021, "Love and Producer" has also sold joint wedding dresses. There are two options for ordering. A single wedding dress is priced at 39,800 yuan, and a wedding dress + veil is priced at 44,380 yuan. It also caused controversy among many gamers at the time.
In fact, cross-border co-branded clothing by game manufacturers is conducive to creating diversified IPs and can also attract many target consumers for the game. It is a relatively pleasant business behavior. However, the effect of its sale may depend on many factors, such as player demand, clothing design, price and marketing strategy, etc., to achieve the best sales results. If you just want to "cut leeks" and "make a profit", it may also have a counterproductive effect on the overall game IP. What do you think of the clothing brand launched by Honor of Kings this time? Let’s chat together in the comment area!
Source | News Morning News Comprehensive News Morning News @王之尊, Netizen Comments
