Henan
In the past two days, a video of Dong Mingzhu, chairman and president of Zhuhai Gree Electric Appliances Co., Ltd., appearing in Luoyang and visiting the ancient city of Luoyi wearing Hanfu has been on the hot search list on multiple online platforms, attracting the attention of netizens. On the 13th, a reporter from Luoyang News learned from an interview that Dong Mingzhu not only praised Luoyang's use of Hanfu as a medium to promote the transformation and development of the cultural tourism industry during his visit, but also said: "Luoyang allowed me to wear Hanfu for the first time in my life." .
Mr. Dong did not like the "store-style" Hanfu.
31-year-old Ms. Xu is from the Luoyi Love Hanfu Museum in the Luoyi Ancient City Scenic Area. Makeup artist, she was responsible for Dong Mingzhu’s makeup on the evening of the 12th.
According to Ms. Xu’s recollection, Dong Mingzhu arrived in the ancient city of Luoyi by car with many colleagues from her company around 7 pm on the 12th. After getting off the bus, the group of them first came to the Hanfu store where they worked.
At that time, the store staff recommended to Dong Mingzhu a number of sets of "luxury and elegant" "store style" Hanfu including "Queen's Outfit", but Dong Mingzhu was not interested in any of them. Later, Dong Mingzhu walked around the store and selected a set of light blue stand-up collar and double-breasted coat skirt, which is the same set of Hanfu that appeared in the popular video.
"Compared with the "luxurious" Hanfu, the Hanfu chosen by Mr. Dong belongs to the "ladylike" style. Some people may think it is not in line with Mr. Dong's temperament, but I found out after contacting her.She is actually quite gentle, different from what I see online. "Ms. Xu said that maybe due to time constraints, after Dong Mingzhu changed into Hanfu, she did not do any makeup to match it, but simply made an ancient costume with loose hair, and then went out for sightseeing.
"Luoyang made me wear Hanfu for the first time in my life"
During Dong Mingzhu and his company colleagues' visit to the ancient city of Luoyi, Henan Luoyi Cultural Tourism Development Co., Ltd. Chairman and President Li Wei accompanied the entire trip. She told reporters that Dong Mingzhu was always very happy during the tour and often interacted with tourists, asking them which city they came from and which scenic spots they visited in Luoyang. etc. When she learned that many tourists came to Luoyang from all over the world, Dong Mingzhu sighed: "Luoyang is indeed a very attractive city. ”
In the meantime, Li Wei also told Dong Mingzhu interesting stories about how Luoyang Hanfu came out of the circle, such as “the tire shop turned into a Hanfu shop” around the ancient city of Luoyi. After listening to this, Dong Mingzhu not only felt happy for Luoyang He praised the use of Hanfu as a medium to promote the transformation and development of cultural tourism, and said, "Luoyang allowed me to wear Hanfu for the first time in my life. It felt very immersive and made people relax. ”
Relevant hot searches highlight the superimposed effect of “Hanfu + celebrities”
Up to now, on the Douyin platform, there are videos related to Dong Mingzhu wearing Hanfu Tens of millions of views. Li Wei said that they are currently stepping up planning activities to successfully catch this wave of "traffic" and bring more popularity to the scenic spot.
Industry insiders said that Dong Mingzhu wore it. Videos related to Hanfu are on the hot search list, which not only reflects Luoyang's high traffic and popularity as an Internet celebrity city, but also highlights the superimposed effect of "Hanfu + celebrities", bringing new inspiration to the development of Luoyang's cultural tourism industry.
In recent years, Luoyang has grasped the trend of accelerated development of the new cultural tourism industry, highlighted "disruptive creativity, immersive experience, youthful consumption, and mobile communication", vigorously developed new cultural tourism formats, and continuously enriched immersive consumption scenarios.
Now, with the emergence of new consumption scenarios that integrate Hanfu experience, space play, immersive interaction, singing and dancing performances, etc., one after another "fancy pampering tourists" service initiatives have been introduced ,Luoyang will continue to enhance the charm and vitality of the city and become the aspiration of more people. (Luo Bao Media·Luoyang Net reporter Liu Jiayi correspondent Shi Zhiwei text/picture)
