Jimu News reporter Shen Wai Tang Jiayan
Recently, many suppliers at the Shahe Clothing Wholesale Market in Guangzhou reported that the Internet celebrity Hanfu store "Girl Kayla" with more than 5 million fans suddenly disappeared and the owner lost his job. The joint warehouses were emptied, the stores were displayed as non-existent, and tens of millions of dollars in payment for goods were suspected to have been taken away.
On the 17th, Jimu News reporters learned that the case has been filed. A shareholder of Girl Kayla responded to reporters saying that they are not running away and are actively solving the problem.
Behind the sudden disappearance of the popular online Hanfu store is a "whirlpool" formed by low-price competition: higher return rates, more inventory backlogs and tighter cash flow, while suppliers are Those who supplied goods to these stores on credit were also forced to get involved in this "whirlpool" and were owed huge amounts of money after the store collapsed.
Internet celebrity Hanfu store suddenly "disappeared"
On the evening of May 12, disturbing news suddenly came from the busy Shahe Clothing Wholesale Market in Guangzhou. Supplier Yang Ping (pseudonym) found that she could not contact the boss of "Girl Kayla". Not only did the other party not answer the phone, but the warehouse had been emptied. However, the boss was still receiving goods normally on the morning of the 12th. On the 13th, Yang Ping discovered that the "Girl Kayla" online store began to remove product links from the shelves.
Some consumers also reported on social media that when they wanted to return the goods, they found that the girl Keira’s store had been closed. On May 12, the store was still live broadcasting normally, and the prices were extremely low. A piece of clothing cost 10 or 20 yuan and came with shipping insurance. On the 13th, it turned out that the store no longer existed.
A host named Kayla, a young girl, said that during her live broadcast, someone swiped the public screen to tell her that her boss had "run away". She only found out about this when the police came to the company.
The store page shows that before logging out, the girl Keira had more than 5 million fans. Yang Ping told reporters that the store has a large turnover and order volume and is a leading store in the industry. Many bosses in the Guangzhou Shahe Clothing Wholesale Market have supplied goods to the store.
The girl Kayla was once an internet celebrity store (Picture Source Network)
Yang Ping claimed that since February this year, the girl Kayla has not paid her the payment for goods, and has defaulted on 10 More than 10,000 yuan. Another supplier said that he was owed more than 500,000 yuan in payment by the girl Kayla. According to statistics, the girl Kayla took away the payment in the amount of tens of millions.
After Yangping called the police, Dayuan Police Station, the police station where the girl’s company is located, quickly intervened. Jimu News reporter learned that the police station has opened a case for investigation and established a rights protection group for the supplier as of May 17. At 5 p.m., statistics in the rights protection group showed that at least nearly 200 stalls were owed money by the girl Kayla, and the price of the goods ranged from a few thousand yuan to hundreds of thousands of yuan.
The shareholder responded, “No payment was made. "Run away"
The company to which the "Girl Kayla" trademark is registered is Guangzhou Zeng E-Commerce Co., Ltd., the legal representative is Li Mouzhou, and the shareholders are Li Mouhao and Li Mouying. Tianyancha shows that the company It had been canceled as early as March 4, 2024. In addition, the above three shareholders were also jointly affiliated with Guangzhou Yundian E-Commerce Co., Ltd., which was also canceled in January last year. Suppliers reported to reporters that since March this year, the girl Kayla’s store was still cooperating with suppliers and selling goods normally, until it suddenly disappeared on the 16th. A staff member of the Guangzhou Tianhe District Market Supervision and Administration Bureau told reporters, A report about the illegal business operation of the girl Kayla has been received and is being verified.
On May 17, Li Mouhao responded to Jimu News reporter and said that the girl Kayla did not run away and was actively discussing compensation matters.
In the rights protection group, Yang Ping also received a long response from Li Mouhao: "I am here to express my position to everyone: we did not take the money and run away. The account of "Girl Kayla" is our hard work to this day! In the past two years, due to the bad environment, problems have arisen in the original business model, but we have persisted. In the past two years alone, we have borrowed millions from banks, relatives and friends to invest in the company to maintain everyone's repayment... After six years of hard work, half a lifetime of hard work, and all the effort, who wants to lose everything and be ruined? "
Li Mouhao also said in the article that the girl Keira "chooses radical development because of the blind confidence brought by the continuous rapid growth in the past few years, resulting in tight capital flow today." As for the sudden loss of contact with shareholders, "It's because some friends were anxious and blocked our phone calls and blocked the door of our company. As a last resort, we avoided it. "Li Mouhao said that he will actively face the problem and solve it properly after it occurs. He promised to sort out all the claims and debts as soon as possible under the guidance of the government and use his greatest efforts to solve the existing problems.
The offline warehouse has been sealed (interviewee of the picture source)
The "whirlpool" of low-price competition
Behind the disappearance of the girl Kayla's store is the "whirlpool" faced by online celebrity clothing stores that compete at low prices: higher return rates and more inventory Backlogs and tight cash flow, while suppliers supplying goods on credit, were also forced into this "whirlpool" and were owed huge amounts of money after the store collapsed.
Yang Ping told reporters that she was one of the earliest suppliers that the girl Keira cooperated with. In the past few years, she has watched the young girl Keira grow from a few thousand fans to over 5 million, gradually becoming the leader in the Hanfu industry. In her opinion, the young girl Keira focuses on winning by quantity. She sells a large amount of goods every day and sells them at a low price of more than ten or twenty yuan. Among other stores she has come into contact with, many Internet celebrity stores will continue to "volume" Lower prices attract fans, and sometimes the selling price is even lower than the purchase price. This seems to have become a common method used by Internet celebrity stores.
Gua Ge, a clothing venture investor, analyzed that the main reason for the young girl Keira is that she has been focusing on low prices for a long time, but the quality has not improved, and the consumer return rate is high, resulting in a large inventory backlog, which has caused the store's cash flow. Nervous, unable to liquidate inventory in a short period of time, hence the crash.
Many suppliers told reporters that in recent years, there has been a phenomenon of huge payment arrears after the collapse of online clothing stores. One reason is that there is no close cooperative relationship between suppliers and stores. The two parties have never signed a contract or issued an IOU. The main form of payment is "monthly settlement", which is similar to buying vegetables on credit at the wet market.
Yang Ping said that such a verbal credit agreement lacks binding force on the store and is actually detrimental to the supplier. However, most suppliers will agree to this condition considering that the other party has stable delivery volume and good sales. The higher the star rating and the larger the number of fans of a store customer, the less the supplier wants to lose, so they will agree to the monthly payment terms, and accordingly, as a condition, the store will maintain a long-term cooperative relationship with the supplier.
Many suppliers told reporters that two months before the incident, the girl Kayla went from paying once a month to not paying for two or three months. However, most suppliers still maintain cooperation with them because "I didn't expect such a big store to run away."
Yang Ping said that in the past, suppliers only cared about how many goods the store took, and never cared about the price at which the other party sold them. After the girl Kayla's accident, she will begin to doubt whether stores selling low prices are really trustworthy, no matter how high the number of fans are. And she is worried that if this situation continues, similar Internet celebrity incidents may continue to happen. store crash.
(Source: JimuxinNews)
For more exciting information, please download the "Jimu News" client in the application market. Please do not reprint without authorization. You are welcome to provide news clues, and you will be paid once accepted.
