In May, it’s the season to say “I love you” again. On May 20, on this day endowed with the romantic meaning of "love", the "囍 in Shangyang" collective traditional wedding and the "Love in Luocheng" Hanfu wedding and love travel route launch ceremony were held at Shangyang Palace Culture in Xigong District Held in Yuan Guanfeng Hall Square.
This event recruited 19 new couples online. Witnessed by relatives, friends and the media, they shared the experience of sharing the bathroom, facing each other, joining the same prison, tying hair, holding hands, and praising...together they experienced what is recorded in these classics. Traditional wedding customs, love for three lifetimes, and get married.
At the event, content such as Luoyang marriage travel itinerary, true love koi gift package, Luo City sweet blessing bag, wedding registration Luo-style services, etc. were also officially released, allowing couples to stay in Luoyang Get a unique wedding experience.
From the thousand-year vows at Longmen Grottoes to the ruins of Longtan Grand Canyon; from Baiyun's "mountain alliance" to Lu Hun's "sea oath"; from the blessing of the national flower in the Peony Pavilion to the thousand-year love treasured in the Luoyang Museum ... Luoyang Municipal Bureau of Culture and Tourism has released five carefully designed Hanfu wedding and love travel routes. These routes deeply integrate Luoyang's history, culture, natural scenery and romantic elements. Walking on a "love-filled" travel route with your loved one will fill the air with "sweetness".
You can get up to one carat of diamonds! Luoyang releases "True Love Koi Hunting Announcement", couples from all over the countryYou can use blog posts, notes, short videos to share the love story of the two people and their expectations for a romantic trip to Luoyang, etc. Add the topics #Let’s get married in Luoyang and @Luoyang Travel. The organizer will make a decision based on the storytelling, We selected 99 couples based on the number of interactions and other dimensions, invited them to travel to Luoyang, and gave them a true love koi gift package, including diamond blind boxes, Hanfu makeup, immersive experience coupons, palace wedding favors, scenic spot tickets, etc. from more than 20 companies. Free gift package provided.
In addition, between May 20, 2024 and May 21, 2025, newlyweds who registered their marriage in Luoyang (one party’s household registration must be in Henan Province), with Marriage certificates can enjoy discounts at corresponding scenic spots, restaurants, Hanfu, accommodation, cultural and creative and other related businesses in Luoyang. Moreover, every year on the wedding registration anniversary, couples can revisit the Peony Pavilion Scenic Area for free with their marriage certificate.
In order to attract more young people to come to Luoyang to register for marriage and honeymoon travel, the Luoyang Civil Affairs Department has also launched a "Luoyang-style marriage registration service." Not only can you wear Hanfu, put on makeup and take wedding certificate photos (must meet the standards), but you can also register your marriage on-site at Longmen Ancient Street in the Longmen Grottoes Scenic Area (make an appointment at the "Yu Affairs Office" 2 days in advance and choose the Luolong District Marriage Registration Office). Wouldn’t it be more ceremonial to take the “red book” and pray in front of Lushe?
This event aims to help Luoyang build a Hanfu wedding and love travel destination, innovate development models to stimulate new vitality in the marriage and love travel market, and gather development momentum to comprehensively strengthen the marriage and love tourism industry chain. Deeply explore and package the marriage and love cultural tourism product lines, and launch the Luoyang marriage and love tourism IP.
It is understood that Henan Province is a pilot area for "inter-provincial universal registration" of marriage registration. If one party to the marriage has a household registration in the province, he can apply for it at any marriage registration office in Luoyang City. Marriage registration has created a policy basis for attracting young people from non-Luo to come to Luo to register for marriage and honeymoon travel.
Moreover, as Luoyang has built an immersive tourist destination brand in recent years, product formats such as Hanfu makeup, follow-up photography, cultural and creative development, catering and accommodation have all made great progress. The progress has laid an industrial foundation for creating a Hanfu wedding and love travel destination.
Luoyang is also seizing this opportunity to make its “sweet industry” bigger and stronger. In addition to enterprises continuing to explore, relevant departments are also providing policy guidance. Luoyang City's cultural tourism department has seized the current strategic opportunity period for the integrated development of cultural tourism, integrating resources such as scenic spots, catering, Hanfu, accommodation, cultural and creative industries, cosmetics, photography, vacations, etc., and giving full play to the comprehensive business formats and long chain of Luoyang's cultural tourism industry. Taking advantage of its advantages, it plans cultural and tourism activities, introduces preferential policies, launches travel products and publicity plans such as Chinese weddings, Hanfu photoshoots, Emperor Wu's wedding ceremonies, and eternal vows, which are more popular among young people, updates the city's business cards, and creates a wedding and love travel destination.
"We will further enrich Luoyang's cultural tourism with new formats and new scenarios, and continuously activate the 'pool of spring water' for the development of the new cultural tourism industry." Luoyang Municipal Bureau of Culture, Tourism and Tourism The person in charge said that they will implement the spirit of "keeping integrity and innovation, improving quality and efficiency, and integrated development", and continue to optimize the supply of cultural tourism products in accordance with the new cultural tourism development concept of "disruptive creativity, immersive experience, youthful consumption, and mobile communication" , using disruptive creativity to cultivate new products, new business formats, and new productivity for marriage and love travel. Launch more innovative and creative new immersive cultural tourism scenes, continuously improve the city’s friendliness to young people, and accelerate the creation of a national immersive cultural tourism destination.
Reporters: Lei Jing, Youlong
