Beijing
Our newspaper’s special correspondent Wen Yilou, our reporter Chen Zishuai
In recent years, Hanfu has become a new trend. According to statistics, during Double 11, the average daily sales of Hanfu with red as the main color, such as "New Year Hanfu" and "New Year Hanfu", increased by 530% compared with the previous month. Behind the explosive growth of the Hanfu market is the fact that Hanfu culture is being more deeply integrated into the daily lives of Chinese people and is making strong inroads into domestic and foreign fashion circles. Many of Xu Lun's works, a well-known Chinese fashion designer, combine elements of classical Chinese clothing with modern tailoring methods. He told a reporter from the Global Times that he was among the first people in China to wear Hanfu. At that time, many people still regarded Hanfu as "fancy clothes", and some people even mistakenly thought that he was wearing a "Japanese kimono". But now, people wearing all kinds of Hanfu can be seen walking in the streets in many places. . It is understood that different styles of Hanfu are worn in different ways. Taking the curved train as an example, the correct way to wear it is to put on the middle coat and lower skirt first, then put on the outer curved train, and finally tie the belt. Regarding the controversy over whether some Hanfu wearing methods are standardized, Xu Lun believes that on the one hand, the situation of "wearing the wrong" and "pretending" to be Hanfu is due to the fact that many people do not know enough about Hanfu, which is related to the lack of popular science education related to Hanfu; on the other hand, On the other hand, it should also be noted that in the process of cultural renaissance and the integration of ancient and modern cultures, some misunderstandings or so-called errors are inevitable. At the same time, as the trend of combining ancient clothing elements with modern life increases, people will actually become more and more accepting of more diverse integrations. Recently, some cultural activities related to Hanfu have also provided cases for the promotion and application of Hanfu in daily life. Hu Chunqing, president of the Cao County Hanfu Association, told the Global Times reporter that interactive experiences or educational activities such as Hanfu exhibitions, cultural festivals and workshops are all effective forms of popularizing Hanfu culture. "Hanfu activities can also be combined with historical education to enhance national pride." Since this year, cultural and tourism activities such as "Hanfu Travel Day", "Hanfu Culture Week" and "Hanfu Bus" have been held all over the country. Expand to allow tourists to experience the history, skills and etiquette of Hanfu in person; some businesses have launched Hanfu rental and Hanfu experienceMuseums, Hanfu-themed restaurants and other services; many Hanfu brands have also launched "New Hanfu" suitable for daily life, and have co-branded with well-known games, museums and other national-style IPs to actively expand the style boundaries of Hanfu. Some analysts pointed out that the Hanfu market has changed from a single sales of ready-made clothes in the past to a leisure activity that is closely integrated with culture and tourism and focuses on immersive experience, becoming a fashionable and unique cultural symbol. . How to balance tradition and innovation is a topic of concern to many people inside and outside the "Hanfu circle". Xu Lun believes that in the process of improving Hanfu, some ancient elements or techniques will not change. At the same time, inheritance and development are integrated into one. "Because if you just copy and paste, culture cannot be promoted, and modernizing ancient things not only inherits historical traditions, but also respects modern lifestyles." Hu Chunqing believes that some Hanfu robes are spacious and suitable for enjoying flowers and spring, but they are not suitable for modern life such as crowded on the subway or driving. Only by improving them to be more simple can people be more willing to wear them. Some more regulated Hanfu can be encouraged to be worn at major ceremonies such as festivals or weddings, while some daily wear requires refinement by clothing designers to make it more suitable for modern people's lifestyles. Hu Chunqing said: "When designing the commercialization path of Hanfu, it is necessary to balance cultural heritage and commercial sustainability. This includes developing diversified product lines while maintaining the correct communication of culture." ▲
