According to news from the financial industry on May 24, Jiaman Apparel disclosed the investor relations activity record form. It shows that the company has obtained the exclusive license to operate Hush Puppies children's clothing in mainland China since 2013. It has been more than ten years now. It has no influence on the Hush Puppies brand. Have deep understanding and operational development experience. In September 2023, the company has completed the delivery of all categories of IP assets for the Hush Puppies brand in mainland China, Hong Kong and Macao, and has now become the owner of the Hush Puppies brand in the above regions. For authorized categories, if partners can strictly abide by the licensing agreement, be consistent with the company's brand management philosophy, and meet the company's requirements for the Hush Puppies brand in terms of design style, product quality, price strategy, and market growth, the company will still consider The licensing model works with partners to increase brand value and share brand growth benefits. The company will cooperate with some influential e-commerce anchors, but the company's strategy is to focus more on daily sales, establish a brand image, and anchor the brand value in the minds of consumers. In the future, the company will take back the Hush Puppies men's clothing category for self-operation, which is expected to increase the overall number of offline stores.
This article comes from: Financial AI Telegram
Author: Announcement Jun
