Beijing
On May 23, at the 20th Shenzhen Cultural Expo, visitors took photos with the Heze peony landscaping in the Shandong exhibition area. (Shen Jiaxin)
In the eyes of ordinary audiences, the Shenzhen Cultural Expo is fun and easy to visit. In the minds of exhibitors, the CIIF "exhibits the world and leads businesses through exhibitions", and the most important thing is to facilitate transactions. On May 24, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair entered its second day. The reporter noticed that there are "hidden dragons and crouching tigers" behind the most lively booths. They are often leaders and champions in subdivided industries, so they attract many professional buyers.
Wearing Chinese-style Hanfu, graceful peonies, and shaking exquisite fans, just strolling around the Shandong exhibition area will give you a "national trend" look. Meng Xiaoxia from Caoxian Chenfei Clothing Co., Ltd. was very busy at the booth, with an endless stream of visitors coming to try on clothes and place orders. She said that in recent years, the age range of Hanfu buyers has become larger and larger. Young parents taking 100-day photos of their children, teenagers holding coming-of-age ceremonies, newlyweds, old couples celebrating their golden and silver weddings... More and more people choose to wear Hanfu to commemorate important moments in their lives.
Cao County is China’s original Hanfu production base and the country’s largest horse-face skirt production base. Last year, Hanfu sales exceeded 7.2 billion yuan, of which Hanfu sales in Daji Town alone reached 4.3 billion yuan. Currently, Caoxian County has 2,282 Hanfu upstream and downstream enterprises, 2,053 original Hanfu processing enterprises, and nearly 100,000 Hanfu practitioners.
“There is nothing that cannot reach heaven!” The reporter randomly interviewed several viewers in the Shandong exhibition area. When talking about Weifang kites, many people blurted out this sentence.
Weifang’s kite market share accounts for more than 80% of the country’s kite market. Among them, Wangjiazhuang Village alone has annual kite sales of about 100 million. Han Puqing of Weifang Modern Kite Cooperative said that in recent years, they have been seeking breakthroughs in product innovation and industrial development. In January this year, a modern kite cooperative was established in Fangzi District, Weifang City. Kite companies develop as a team to promote resource sharing, cost reduction and efficiency improvement in raw material procurement and transportation, warehousing and logistics, cultural promotion, brand cultivation and other aspects.
Today, at popular music festivals everywhereElectric guitars produced in Shandong are indispensable. In Changle County, a small town with a population of only 100,000, nearly 10,000 people are engaged in musical instrument production, with an annual output of 2 million finished electroacoustic instruments. Among them, the annual output of electric guitars accounts for more than 40% of the country's total. More than 80% are sold to more than 130 countries and regions around the world. Zhao Weiguo of Shandong Yate Musical Instrument Co., Ltd. said, "This time we brought electric guitars that incorporate intangible cultural heritage lacquer art. Each one is exquisite."
Hisense Laser TV, Taishan Wind Instruments, Lamex Jia clocks and watches, Changyu wine, Zibo pottery, Huaguang Chinese porcelain, Linshu willow weaving, Juye calligraphy and painting, Laizhou Lifu straw weaving, Jinxiang colored glaze...a large number of representative Shandong products were unveiled, making the Shandong exhibition area of Shenzhen Cultural Expo Popularity is booming. Relevant comrades in charge of the Propaganda Department of the Provincial Party Committee said that the Shandong exhibition area gathers the "single product champions" of the province's cultural industry and displays Shandong's top single products, champion brands, industrial clusters, etc. in the country and the world, highlighting the strength of Shandong's cultural industry. Comprehensive strength.
At this Shenzhen Cultural Expo, the Shandong exhibition area has the theme of "Good Products from Shandong Yellow River". A total of 150 companies and more than 2,000 products were organized to participate in the exhibition. Through a large number of high-quality products and rich activities, they comprehensively promoted "Hospitality from Shandong and good taste from Shandong". It is expected that the exhibition area will usher in a peak of visitors and transactions over the weekend. (Zhao Lin)
