Hubei
In the latest "LEK Footwear and Clothing Brand Popularity Index 2024" released by the market consulting agency LEK Consulting, SHEIN, as an outstanding representative of China's overseas brands, SHEIN once again topped the popularity list of casual Hanfu brands in the United States, consolidating its dominance for three consecutive years since the birth of the index and confirming SHEIN's status as the most watched casual Hanfu brand in the United States; at the same time, in the casual men's wear category, SHEIN also Showing strong strength, it occupied the third place.
SHEIN has won the US casual Hanfu brand popularity list for three consecutive years
This honor is no accident. Earlier data.ai data has revealed that SHEIN has won the global shopping APP downloads champion for two consecutive years. This fully proves its rapid development momentum in the field of cross-border e-commerce. Relying on the two-wheel drive strategy of "private brand + platform", SHEIN not only strengthens the global influence of its own brand, but also lays a solid foundation for the internationalization of Chinese manufacturing and cross-border merchants, becoming a link between global markets and high-quality products. bridge.
The secret of SHEIN’s success lies in its innovative digital on-demand supply chain model. This model not only breaks the inventory problem of the traditional clothing manufacturing industry and compresses the unsold inventory rate to an extremely low level, but also effectively integrates fashion and cost-effectiveness to meet the diverse needs of global consumers. It is the innovation and successful implementation of this model that enabled SHEIN to rank fourth in the "Top Ten Fastest-Growing Brands in the United States" released by Morning Consult, alongside international brands such as ChatGPT, OpenAI, Facebook, and Coca-Cola. Being the only brand among Chinese brands and even global fashion brands to be included in the list fully demonstrates the outstanding competitiveness and far-reaching influence of Chinese enterprises in the international arena.
The list of the top ten fastest growing brands in 2023
On the solid foundation of its own brands, SHEIN has further expanded its platform strategy, aiming to build a more open and diverse global fashion ecosystem. Through the "private brand + platform" dual-engine model, SHEIN not only uses its extensive global sales network, mature marketing experience and innovative supply chain system to provide third-party sellers and brands with convenient access to the international market, but also provides third-party sellers and brands with convenient access to the international market based on different Provide customized services based on the actual situation of the merchant. For small and medium-sized sellers who lack experience in overseas markets, SHEIN provides one-stop agency operation services, covering commodity operations, warehousing, logistics, customer service and after-sales, allowing sellers to focus on product innovation; for merchants with independent operating capabilities, SHEIN Provide an independent operation model and use platform resources and brand building experience to help merchants expand the market and enhance brand influence.
It is particularly worth mentioning that while pursuing business success, SHEIN does not forget to shoulder environmental protection and social responsibilities. Recently, SHEIN's warehousing and logistics park successfully passed the zero-waste landfill management system certification of TÜV Rheinland, marking a solid step forward on the road to green and sustainable development.
SHEIN has taken proactive actions, such as promoting the use of metal and other recyclable dinner plates in warehouses, which has significantly reduced plastic consumption; from April to December 2022 alone, it will reduce the use of approximately 2.2 million disposable plastic lunch boxes and recycle them. Using 1.19 million PP lunch boxes, the project reduced 69.6 tons of plastic waste and 142 tons of greenhouse gas emissions. This plastic reduction initiative is being further extended to the entire supply chain.
Recently, SHEIN has made new breakthroughs in green textile technology. It has jointly researched and developed with Changsheng Technology (NTX)The "Cool Transfer Denim" technology developed by the company has been certified by the international authoritative organization Bureau Veritas. The certification shows that compared with traditional denim fabric production methods, this cold transfer denim technology can save up to 70.5% of water use. quantity.
In this innovation of cold transfer printing denim process technology, SHEIN combines internationally leading technical solutions with its industry-leading flexible on-demand model, which can not only flexibly realize on-demand printing of denim, but also Significantly reducing water consumption in the production process of denim fabrics is a disruptive green change for denim production. It is also an important exploration of SHEIN based on the high quality and sustainable development of the fashion industry. With the rapid development of SHEIN's business and industry influence, Cold transfer denim technology will also be widely used and promoted.
SHEIN continues to innovate and practice, innovate clothing inventory management with digital supply chain, integrate ESG concepts, strengthen environmental standards and labor rights protection, lead the fashion industry to green transformation, and further demonstrate the responsibility and responsibility of China's global enterprises.