According to news from the financial industry on May 31, an investor asked Jiaman Clothing on the interactive platform: May I ask the secretary general, the company has acquired Hush Puppies for so long. Judging from the continuous research and release of the organization, we have not found that the company has grown bigger. Signs of strengthening the Hush Puppies brand. Personally, I believe that the first step to make a brand bigger and stronger is to expand the scale of its stores. For example, Heilan House in men's clothing. Does the company have a detailed store expansion plan?
The company replied: The company will take back the Hush Puppies men's clothing category in 2024 for self-operation, which is expected to increase the overall number of offline stores. At the same time, it is still in the brand integration stage in 2024, and the company will appropriately add high-quality channel stores based on actual operating conditions. From the perspective of layout planning for the balanced development of online and offline channels, the company plans to select some shopping malls or shopping malls with large passenger flow and good business district locations to add brand image stores in the future, and at the same time continue to develop franchises, and will still put profits first. 1. Assessment objectives.
This article comes from: Financial AI Telegram
Author: Announcement Jun
