Beijing
Puning, Jieyang, Guangdong, is a city filled with a strong e-commerce atmosphere. In Puning International E-commerce Mall, the anchors faced the camera and enthusiastically promoted their own products
.
In the Shangliao E-commerce Park, express delivery is sent to all parts of the country with logistics vehicles
,
With the implementation of the "E-commerce Strengthening the City" project in Puning City, a complete upstream and downstream e-commerce industry chain dominated by Hanfu has gradually formed. The ever-changing business opportunities.
Introduced by the relevant person in charge of Kuaishou,
In 2024, Kuaishou Magnetic Engine Merchant Business Center With Magnet School, we regard the in-depth empowerment of industries as the key direction of merchant business. Through practical business policies and in-depth empowerment training, we help core industries bring new merchants to develop upward, achieve rapid breakthroughs from 0 to 1 in Kuaishou, and help High-quality merchants continue to improve their operating capabilities and gain greater development opportunities.
Recently
, Kuaishou Magnetic Engine Merchant Business Center and Magnetism Hall have linked Kuaishou Flash The Hanfu Merchant Empowerment Conference, co-organized by business partners, has landed in Puning. Puning E-Commerce Industry Association
,
Kuaishou Official Team
Representatives
gathered together with hundreds of Puning local merchants, enterprises and partners to jointly explore new engines for the growth of Puning Hanfu underwear e-commerce business. Kuaishou has also brought a number of special supports to Puning merchants
"
Industrial Belt
”
Policies have helped Puning’s Hanfu underwear industry embark on a transformation and upgrading process
“
Fast Lane
”
.
Wang Yan, deputy secretary-general of Puning E-commerce Industry Association
said
, Nowadays, Puning Hanfu underwear industry belt merchants are in the "trend period" of digital transformation
The traffic and policy support provided by Kuaishou magnetic engine, as well as training and empowerment in operational capabilities, can help the local industry belt Merchants develop better and faster and achieve business growth on the Kuaishou platform, which also provides Puning with more new momentum to build a "strong e-commerce market".
Zhang Qin, head of the Hanfu industry of Kuaishou Magnetic Engine Merchant Business
Introduction
Kuaishou has been continuously improving and enhancing its service capabilities for merchants, empowering brands to quickly take root and grow in Kuaishou, and become more potential in the industry. business operation position. Kuaishou will empower businesses in the industry that actively embrace Kuaishou from all aspects of traffic, services, tools and policies, helping them achieve deterministic growth in brand, sales and profits.
Enter the trillion-dollar market
Actively embrace new opportunities for industrial development
In the Hanfu industry, Kuaishou e-commerce continues to focus on high-quality supply and services, and the industry market size and supply continue to grow
.
Data show that Kuaishou e-commerce
Full-year sales in 2023 will exceed 1.18 trillion, and the number of active Kuaishou users will reach 700 million
.
20
23 years
The fourth quarter,
The average number of merchants selling goods per month increased by 50% year-on-year
The growth rate leads online consumption
,
Mobile sales merchants have grown at a year-on-year rate exceeding
150%, users’ shopping intelligence continues to increase.
Deng Bin, Kuaishou E-commerce Hanfu Industry Belt Operations Expert
Analysis
Through the combination of public and private domains, the natural flow and transaction volume of Kuaishou business operations continue to grow. Female users and new-line users have become high-value incremental groups that cannot be ignored. Pan-shelf transactions account for The ratio continues to improve, bringing more new opportunities to Hanfu merchants.
Currently, Kuaishou Hanfu has entered the era of
"global operation". Deng Bin gave merchants a detailed introduction to new business areas such as store broadcasts, shelves, and commercial broadcasts, and said that he would provide policy enhancements for the four major customer groups of long-term operations, good goods at good prices, diversity and richness, and potential new merchants, and use traffic The four major new business rights including support, marketing resources, subsidy incentives, and exclusive escort
,
comprehensively assist new stores in entering the market.
Kuaishou e-commerce underwear industry operation expert Wang Qi
Introduction
, the current Kuaishou Already has
500 million people interested in clothing and underwear, especially the underwear track is growing rapidly,
Daren podcasters
Distribution is also constantly accelerating the launch of brands in Kuaishou. She suggested,
In the second half of 2024, underwear merchants should focus on four new opportunities: changes in product types, rising product prices, warmth and fashion, and marketing IP to build momentum. Women's underwear in autumn and winter may become the main business force. Through high-quality content, high-quality products, expert distribution, store self-broadcasting and pan-shelf "5S management methodology", the overall operating efficiency can be effectively improved. Kuaishou will also bring the strongest policy dividends in 2024 such as new business cold start traffic, Chuanliu Plan, Fuyao Plan, and Daily Plan to merchants, supporting merchants’ rapid business growth in all aspects and achieving operating profits.
Magnetic Golden Bull helps
Build a new growth trend for Puning Hanfu Position
In order to help merchants better understand Kuaishou platform traffic, Wu Rui, an expert in merchant business marketing strategy of Kuaishou Magnetic Engine, conducted a study on natural traffic and commercial traffic. Detailed explanation. He said that commercial traffic can help merchants quickly increase volume and start operations, making quick profits while saving money. He pointed out business strategies for cargo owner merchants and personality merchants from three major stages: cold start period, growth period, and bottleneck period. For example, merchants who are cargo owners can use AIGC live broadcast to achieve 24-hour uninterrupted live broadcast of goods. Not only is the investment cost lower, the broadcast time is longer, but the content is also more controllable.
Kuaishou also provides exclusive business policies for merchants in different development stages such as cold start, climbing, stabilizing, and rising, while also providing merchant operation guidance, localization services, video post-production, trader and traffic optimization Fine-grained services such as teacher training help merchants achieve steady business growth.
At the same time, the event also invited Chen Miaomiao, deputy general manager of sales of China (Shenzhen) International Brand Underwear Exhibition, to share Shenzhen with industry leaders The development of the underwear exhibition and share its forward-looking insights into the underwear industry.
She said,
China's underwear market size will be approximately 209.6 billion yuan in 2022, and is expected to reach 402.5 billion yuan by 2026. In the future, the compound annual growth rate of China's women's underwear market size will reach 8%. Along with the development process of my country's overall retail industry, driven by industry innovation and technology, underwear has gradually iterated from the traditional department store era to today's new retail era. As the online traffic dividend peaks and the value of offline experience is highlighted, underwear retail channels will show a trend of omni-channel integration in the medium and long term. The prosperity of new media platforms such as Kuaishou will also bring more sales opportunities and opportunities to underwear brands. Brand building space.
Li Zhinan, an industry training expert at Kuaishou Magnetism School, brought "recruitment" to Puning Industrial Zone merchants
The business empowerment strategy for industrial belt merchants integrating "education" and "expansion" focuses on explaining the "four forces" model for cultivating industrial belt merchants that combines content power, product power, traffic power, and operational power. He said that Kuaishou will accompany merchants throughout the entire cycle from content production to product sales and long-term operations through a complete industrial training system to achieve a win-win situation of "growth + business".
Kuaishou has always been paying attention to and taking root in the development of industrial belts, and is committed to diversifying empowerment through short videos and live broadcasts, and developing and progressing together with merchants in industrial belts. With the help of anchors, merchants, and service providers, the Kuaishou Hanfu industry is ushering in rapid development opportunities. In the future, Kuaishou will continue to go deep into the industrial belt, with rich platform activities and practical resource support, to help industrial belt merchants embark on a long-term business path, obtain more certain growth opportunities in Kuaishou, and boost the business of more industrial belt merchants increase.