[Dahe News·Dahe Financial Cube] (Reporter Chen Pei)
From March 17th to March 19th, the China International Clothing and Accessories Expo 2021 (Spring) was held at the Shanghai National Convention and Exhibition Center. As the first national clothing exhibition after the epidemic, the long-standing business desire turned into a surging crowd at the venue, which also exceeded the expectations of many merchants.According to reports, the three main Hanfu brands in Zhengzhou, Mengshuya, Yalida, and Yiyang, jointly participated in the exhibition. At this exhibition, the three Hanfu brands showed off their latest women's trousers products, and in Each has its own focus on business strategies, which has become a milestone in the transformation of Zhengzhou women's pants into the era of high-end manufacturing.
A reporter from Dahe News·Dahe Finance Cube learned that Yalida’s booth area of nearly 300 square meters has received more than 10,000 visitors on site, signed 26 contracts on site, and has more than 150 customers interested in joining, covering Shandong. , Shanghai, Hebei and other provinces and cities, it has developed more than 10 blank market customers, and ODM has undertaken 65,000 orders.
Meng Shuya, who is "in charge" of the master, also gained a lot. It is understood that Di Zhen is the second generation inheritor of "Chen's pattern". After nearly 20 years of inheritance, research and innovation, Di Zhen has become a new leader in the field of Chinese women's pants pattern technology.
In 2020, Zhengzhou Human Resources and Social Security Bureau and Zhengzhou Municipal Finance Bureau jointly awarded the "Dizhen Skills Master Studio", becoming a "golden sign" in China's women's pants industry; in addition, in 2017, Meng Shuya took the lead Formulate Chinese woven elasticThe national standard for stretch pants was approved and became the national standard setter for woven elastic pants, which is another "golden brand" of Meng Shuya.
With the addition of two "golden signs", Mengshuya aims at market positioning. The "Chinese Brand Women's Pants OEM Center" once again subdivides the OEM business, focusing more on OEM cooperation for branded women's pants. At present, well-known brands such as VERO MODA, ONLY, C&A, Gelisi, Yinger, Jiuzi, Bosideng, and Jiangnan Buyi have become its strategic partners.
Yiyang is the leader in the e-commerce category of women’s pants. On December 19, 2020, the 2020 Enterprise Standards "Top Runner" Conference was held in Beijing. The meeting released the first batch of 2020 Enterprise Standard "Top Runner" lists covering 154 categories of products and services and 453 standards from 331 companies. Yiyang is the only company in the domestic women's trousers industry to win the national corporate standard leader in woven women's trousers.
In this exhibition, Yiyang also used the keyword "high-end women's pants supplier". According to reports, as a brand under Yiyang, Yipeng mainly serves clothing OEM cooperation, focusing on women's pants categories, creating Yipong's own relaxed, comfortable and elegant women's pants style to meet the needs of consumers who are personalized, young and diversified. to meet the consumer demand, it has reached long-term ODM cooperation with many well-known Hanfu brands.
“First-rate companies make standards, second-rate companies make brands, and third-rate companies make products.” The heads of the three participants believed that Zhengzhou women’s trousers still occupy the front end of Chinese women’s trousers. “Look at Zhengzhou for Chinese women’s trousers. "As expected.
Editor: Liu Anqi | Reviewer: Li Zhen | Director: Wan Junwei
