China Shandong Net
·New Perception News on July 10th
From July 10th to 11th, the 10th Nishan World Civilization Forum was held in Qufu, Shandong, the birthplace of Confucius. Held in Nishan. Heze was invited to participate in the 10th Nishan World Civilization Forum Shandong Cultural Identity Creative Product Exhibition. Peony Cultural Creativity, Peony Food Products, Caoxian Hanfu, and Heze Lujin all appeared at the product exhibition.Heze, known as Caozhou in ancient times, is the birthplace of Fu Xi and the hometown of Yao and Shun. It is the capital of Chinese peonies, the hometown of martial arts, the hometown of calligraphy and painting, the hometown of opera and the hometown of folk art. It ranks among the national intangible cultural heritage in the country. At the forefront of prefecture-level cities.
In recent years, Heze has relied on its rich cultural resource advantages to further promote cultural "two creations" and strive to promote the development of handmade industries. Caoxian Hanfu, Heze Lu Brocade, Peony Cultural and Creative Industries, and Juye Meticulous Peony have emerged. Paintings and other famous hand-made products.
In this event, Heze City selected four companies with the most regional cultural characteristics to participate in the exhibition, actively displaying China's "Peony Capital" city brand and "Shandong Handmade·Creative Art Heze" regional public brand.
Among them, Chenfei Clothing owns original Hanfu brands such as "Jinshang Hanlin" and "Tongluowan", designs and develops more than 500 styles of Hanfu made in the Tang Dynasty and Song Dynasty, and has an annual output of more than 200,000 pieces of Hanfu. It is the leader in Hanfu in Cao County One of the enterprises.
It is understood that Caoxian County has formed a "China's original Hanfu industry cluster", with sales of Hanfu in 2023 reaching 7.215 billion yuan. In the first quarter of 2024, the sales of Hanfu were 1.98 billion yuan, and the sales of horse-faced skirts alone reached 887 million yuan.
"Jingyifang" is a national-level intangible heritage protection unit, bringing Lu brocade table flags, satchels, scarves, four-piece sets and other products. The company once produced heads of state invitation sachets for the SCO Qingdao Summit. Its products The "hand-woven bucket pattern" Lu brocade scarf is a popular product and sells well in major exhibitions.
There are also a variety of cultural and creative products brought by Heze Cultural Tourism such as "Shandong Handmade·Creative Art Heze" brand peony porcelain, teacups, brooches, etc. Among them, peony porcelain has the same color when it enters the kiln, and is colorful when it comes out, and is as thin as paper With a sound like a chime and a face like jade, it is known as the "peony that never fades".
Yao and Shun Peony brought more than 20 representative peony products such as peony seed oil, stamen tea, facial mask, and toothpaste. According to statistics, there are more than 120 peony production, processing and export enterprises in Heze, and more than 260 kinds of products have been developed, which are exported to more than 30 countries and regions. In 2023, the peony industry will achieve a total output value of 10.8 billion yuan, truly realizing the transformation from "a flower" "To the wonderful bloom of the "whole industry chain".
Reported by China Shandong Net reporter Wu Lugang
