Chao News Client Reporter Yangliu Correspondent Wu Heming
"The wind blows the immortal sleeves fluttering, just like the dance of colorful clothes and feathers."
The colorful clothes and feathers are left to us by the ancients Poetry and reverie.
In the hands of Li Hua from Keqiao, Shaoxing, this reverie has been given new life. Her designs are not just replicas of ancient costumes, but also a balance between tradition and modernity. With her persistence and hard work, her store "Tayun Pavilion" gradually became famous in the Hanfu circle and became a cultural symbol that pays equal attention to inheritance and innovation.
Threads of longitude and latitude are intertwined and drawn in "Zheli", either a wide robe with big sleeves or a narrow robe with a lapel, with the collar folded on the right side, dancing lightly in a Hanfu, the silk threads on her On the fabric, mountains and rivers, flowers and birds, human feelings and hearts are transformed.
Keqiao’s post-90s girl insists on traditional design, and the hit TV series unexpectedly became a hit
Li Hua likes to be called Qianling.
Li Hua is the shopkeeper of Taobao store Taoyunguan and the boss of Shaoxing Taoyunguan Cultural Media Company. With a background in design, she has an almost paranoid love for Hanfu. From the initial attempt to now having his own brand and factory, Li Hua has traveled an extraordinary road.
Li Hua’s first encounter with Hanfu can be traced back to 2006, when she was still a junior high school student. On the TV screen, the elegance and elegance of Hanfu washed over her soul like a clear stream. She was deeply attracted by the classical beauty, and from that moment on, a seed was planted in her heart - to pass on this beauty.
After graduating from junior high school, Li Hua followed his dream and studied fashion design. When he was 18 years old, Li Hua got his first set of Hanfu.
Photo provided by the interviewee
"Taoyun Pavilion" is the starting point of Li Hua's dream. Now looking back at the first new launch ten years ago, Li Hua feels that the design is still immature, " I was very nervous when I launched new clothes for the first time. I was afraid that no one would buy them. I still remember my first customer. She was in the hospital at the time and she said she liked my clothes very much. We cheered each other up. We were really like each other. a feeling of".
At first, most of the Hanfu in the store were made of chemical fiber fabrics.Li Hua is not satisfied with this. She deeply researches ancient costumes and strives to restore every detail. From the elegance of the Song Dynasty to the splendor of the Sui and Tang Dynasties, she strives to achieve perfection. Her persistence made "Tayun Pavilion" gradually become famous in the Hanfu circle.
The TV series "Meng Hua Lu" was a hit a few years ago. Because the colors of some old models from Tayun Pavilion were very "Zhao Paner", they unexpectedly became a hit. However, Li Hua did not feel complacent because of this. She knew that the real beauty of Hanfu was far more than that. She also hopes that through her designs, more people can understand and appreciate the culture and spirit behind Hanfu.
Photo courtesy of interviewee
Integration and balance of tradition and modernity
Her designs are not just replicas of ancient costumes; Looking for a balance between tradition and modernity, she is also one of the first businesses to use natural fabrics to make restored-style Hanfu. Her restoration of Hanfu is not only a copy of the shape, but also a respect and inheritance of ancient culture. Among her works, the suspender skirts of the Sui Dynasty, the pleats of the Wei and Jin Dynasties, the miscellaneous trains of the Luoshen... each one is an affectionate dialogue with history, and each one embodies her hard work and sweat.
Among the many Hanfus, Li Hua has a special liking for the Hanfu made in the Song Dynasty.
What is the essence of "Zhao Paner's same style"? Of course, it is not an exact imitation, but an antique color scheme and enduring Song Dynasty aesthetics.
Photo courtesy of interviewee
A simplified version of Hanfu made in the Song DynastyYue and elegance are "not only extremely tolerant to body shapes, but also easier to integrate into daily life." Li Hua's design finds a unique aesthetic expression in this simplicity. She believes that the aesthetics of Hanfu made in the Song Dynasty lies in its cleanness, refreshingness, and elegant demeanor.
Li Hua told reporters: "2017-2019 were the three years with the fastest growth for our stores. In these years, the 'three pits' are no longer so niche. Not only have there been more merchants, but also consumers have There are more, and our sales have increased from 3 million yuan to 9 million yuan."
Doubling the turnover will require more fabrics, machines, and inventory. "In fact, the pressure is very high." A few years ago, the Postal Savings Bank Keqiao District Branch learned about Li Hua's needs and responded to Li Hua's needs. Yunguan Culture Media Company provided small business loan support of 9.6 million yuan and is now a long-term friendly partner.
“I am still very grateful to the Postal Savings Bank for helping me when I needed it most.” Li Hua said.
Since last year, with the rise of new Chinese-style clothing, the Hanfu market has ushered in unprecedented changes. Many businesses have tried to inject modern elements into Hanfu design to cater to the aesthetics of the younger generation. However, in this wave of change, Li Hua and her "Tayun Pavilion" have chosen a unique path, adhering to the persistent pursuit of restoring the style, and cleverly integrating the essence of traditional Hanfu with modern life.
Photo courtesy of interviewee
She believes that only by deeply understanding and respecting tradition can Hanfu shine brighter in modern society. In her design concept, Hanfu should not be dusty antiques, but living cultural symbols that can be integrated into modern life.
The relevant person in charge of the Keqiao District Branch of the Postal Savings Bank said in an interview: "Tayunguan not only made more people aware of the traditional costumes of their own nation, she and her colleagues used persistence and Talent, let Hanfu shine new in modern society, and let the world see the unique charm of Chinese culture. As a major state-owned enterprise, we have the responsibility to support those enterprises that can inherit and develop our country’s beautiful culture.” The recognition of "Taiyun Pavilion" is also recognition of Li Hua's design concept of equal emphasis on tradition and innovation.
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