Nishimachi Hanfu brand breaks through market difficulties and achieves brand iteration through in-depth supply chain cooperation, rapid iteration, online and offline integration and headquarters support. It adheres to long-termism and good intentions, uses online traffic to empower the offline economy, and blazes a unique development path.
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In the vast ocean of the Hanfu market, the waves are rough, and challenges and opportunities coexist. Product homogeneity is like a fog, supply chain response lag is like a reef, and online and offline integration problems are like a storm, leaving many brands lost in this sea.
It is precisely in this market environment where tragedy is everywhere, there are still brands that can quickly adjust their direction, subvert the traditional model, complete industry iterations, and stand out in the complex picture where consumer psychology and market trends are intertwined.
Nishimachili wins business with pallets and traffic
The founder of Nishimachili has been deeply involved in the Hanfu industry for nearly two decades and has a deep understanding that in the red ocean of the Hanfu market, the only way is continuous innovation and optimization. Only the supply chain can lead the trend and meet the increasingly diversified needs of consumers. The brand focuses on the positioning of "one-stop Hanfu warehouse store", which not only provides consumers with a variety of choices, but also lays out an efficient and stable profit path for franchisees.
1. Supply chain traceability, quality and price guarantee
Through in-depth cooperation with 2,000+ garment factories, we can not only obtain supplies that are 30% lower than the market supply price, but also help Stores get rid of the problem of product homogeneity and control style and quality from the source.
2. Iterate quickly and keep up with the trend
Compared with online e-commerce stores, slow SKU updates are the biggest pain point. Nishimachi integrates powerful supply chain resources to ensure that every New products are released twice a week, giving consumers an endless sense of freshness.
3. Online and offline integration, public and private domain linkage
The company has a mature short video and live broadcast operation team, which can not only support stores to create personal IP, but also support offline store guidance at any time. Streaming, the entire online platform has 1 billion content traffic every year, allowing stores to explode immediately after opening; and through online big data analysis of popular products, stores continue to update products and increase the turnover rate of new products in stores.
4. Headquarters support, worry-free stores
In view of the high operating pressure of franchisees, the headquarters provides comprehensive operational support and guidance, without affecting the secondary sales of unsaleable goods. Products can be exchanged 100% to ensure the flow of goods in the store.
Long-termism, only the original intention is the most valuable
In consumer psychology, the peak-end law reveals the importance of key moments of brand experience in shaping brand image. Nishimachi Hanfu brand deeply understands this principle and integrates "long-termism" and "heart for good" into its brand philosophy.
"Every piece of clothing is a gift for yourself" is the original intention of Nishimachi's brand. What this simple slogan wants to express is that Nishimachi is not only a Hanfu brand, but also wants to be An advocate and practitioner of a life attitude.
Now, Hanfu has gone through the era of traditional e-commerce and live broadcast e-commerce. What Nishimachi needs to gain is not only the recognition of consumers, but also the confidence of franchisees. As a brand, Nishimachi has always been at the forefront of merchants, integrating R&D, marketing, and branding, using online traffic to empower the offline real economy, and using offline services to support private domain user operations, truly realizing the "Internet public and private "Domain-wide linkage", in this fiercely competitive market, walk out of your own rhythm. Even though the Hanfu market has begun to face a cold winter, it can still use the brand's strong operational capabilities to protect merchants. In Nishimachi's long-termism, merchants, consumers and brands all have a future they are more looking forward to.
