At the end of June, Lu Xiangnan, a Hanfu brand with 7 million fans online, held a tasting event at Jingling Group. With its rich products that meet the diverse needs of contemporary women and its unique, literary and romantic design style, it has been adopted by many The group leaders planted grass one after another.
On July 1, Lu Xiangnan was launched online for the first time on Jingling Group, triggering a boom in private sector purchases. It achieved great results with sales exceeding 3 million yuan on the first day, marking its successful layout in the private sector market. . This achievement not only demonstrates the brand strength of Lu Xiangnan, but also reflects the profound influence of Jingling Group in the field of private e-commerce.
Lu Xiangnan was founded in 2016. It is a new concept design brand originating from Guangzhou, with annual sales of 800 million, ranking first among French retro Hanfu stores. The brand is led by the founder Lu Lu. With the design concept of combining literary retro and French lady, it provides modern women with elegant and charming clothing choices, and is deeply loved by women who pursue personalized and high-quality life. This has formed a high degree of market fit with the private female consumer group linked to millions of heads of Jingling Group.
Independent and original clothing, three inspections
Lu Xiangnan has always adhered to an independent design concept. The company has an independent design and R&D department with more than 50 senior independent designers. The team keeps up with real-time hot spots and fashion trends, restores the texture and style plasticity of the fabric itself from a professional perspective, and perfectly integrates oriental aesthetics and French elegance to create beautiful and comfortable clothing.decoration, deeply loved by young women.
In terms of production, Lu Xiangnan relies on the cutting-edge production base in Guangdong Province and has established a collaborative team of more than 300 people, as well as 5 self-owned factories and 10 core cooperative factories, realizing everything from cutting, sewing to ironing, The entire production process of packaging is automated, ensuring accuracy and consistency in the production process. Not only that, it implements a strict quality control system, "one garment, three inspections", and every link from raw materials to finished products is strictly controlled to ensure product quality control.
At the same time, through real-time monitoring of production progress, production efficiency and delivery speed have been greatly improved. The powerful warehousing has enabled efficient operations with a daily shipment volume of more than 10,000 pieces.
Jingling × Lu Xiangnan accompanies the entire run to delve into the private sector
This time Jingling Group and Lu Xiangnan have achieved great results in their first online launch, and they cannot do without it The two parties are highly consistent in terms of supply chain strength, quality control capabilities, and consumer portraits.
In this Super Brand Day, Jingling used big data analysis to accurately launch popular new products, limited-time flash sales and other activities, igniting private sector consumers with extremely attractive prices and styles. enthusiasm for buying. For example, in terms of product selection, Jingling and Lu Xiangnan have launched corresponding Hanfu materials for the French and new Chinese styles that are popular this year, attracting the attention of private female consumers.
At the same time, it also launched a 300-50 large discount campaign launched by major e-commerce platforms during the 618 period to increase consumption.The purchasing tendency of consumers allows private sector consumer groups to buy original Hanfu products at a price of less than 100 yuan, which is higher than the price of external websites.
For this cooperation with Jingling Group, the brand owner of Lu Xiangnan spoke highly of it. He believed that Jingling Group provided full-service companionship for the brand, from product selection, grass planting to operation. Brands feel reassured. In the future, Lu Xiangnan will use the Jingling platform to expand the brand's influence among female consumers in the private sector, continue to tap the private sector e-commerce traffic pool, and build the private sector market into a new engine for the brand's rapid upgrade and development.
For brands, Jingling Group is not only a sales platform, but also an accelerator of growth. In the future, Jingling will continue to tap potential new brand forces, expand brand cooperation territory, help new brands delve into the private sector, and achieve a double increase in brand sales and reputation through traffic support and team leaders' in-depth planting.
