Beijing News According to Shaanxi’s official WeChat account, the Shaanxi Hanfu Industry Development Forum recently announced that there are currently 2,053 Hanfu-related companies in Shaanxi Province, accounting for more than 25% of the national total. Among them, there are 1,814 in Xi'an, making it the "first city" in the country to experience Hanfu consumption.
The relevant person in charge of the Shaanxi Provincial Department of Culture and Tourism said that the Hanfu market in Shaanxi Province has mainstream products such as Tang suits and Song brocades with various styles, forming a one-stop, single-store, "single point + online appointment" The supply pattern of traditional Hanfu has led to the vigorous development of cosmetics, styling services, photography and follow-up and other industries. At the same time, short dramas related to Hanfu and the self-media industry have developed rapidly.
The four districts of Xi'an, Yanta, Beilin, Lianhu and Xincheng, are home to more than 90% of the city's Hanfu makeup stores. Meituan platform data shows that there are 467 Hanfu stores in Xi'an included in the Meituan platform, with average daily sales reaching 95,000 yuan, ranking first among tourist cities in the country; among the top 10 stores in the country in terms of daily transaction volume, There are three companies in Xi'an on the list.
In order to support the chain and brand development of Hanfu sales enterprises, Shaanxi Province has introduced a series of policies and measures. Those with a retail scale of more than 5 million yuan are encouraged to be included in the statistics of the retail industry above the designated size, and the finance will provide certain financial rewards; Those with sales of more than 300 million yuan will be rewarded up to 3 million yuan by Xi'an City. Hanfu production enterprises are encouraged to register as sales enterprises. If the annual sales reaches 20 million yuan, they are encouraged to be included in the statistics of the online wholesale industry, and the finance department will provide certain financial rewards; if the annual sales reach more than 500 million yuan, Xi'an City will provide a reward of up to 3 million yuan.
Editor Zhang Qian
