China News Service, Xi'an, July 23 (Reporter Zhang Yichen) "Wear Hanfu and see all the prosperity of Chang'an". As night falls, you can take "three steps" in popular scenic spots such as Datang Evernight City, Datang Furong Garden, and Bell and Drum Tower in Xi'an. "One princess, five steps and one noble concubine", Xi'an, the ancient capital of summer, has become the "main show" of Hanfu.
Recently, data released at the Shaanxi Hanfu Industry Development Symposium showed that there are currently 2,053 Hanfu-related companies in Shaanxi Province, accounting for more than 25% of the national total. Among them, there are 1,814 in Xi'an, making it the "first city" in the country to experience Hanfu consumption. "Wearing Hanfu to visit Xi'an" has become a new standard for Chinese and foreign tourists to travel here.
Data map: Hanfu-themed activities held in the Chang'an Twelve Hours Theme Street. (Photo provided by Chang’an Twelve Hour Theme Street)
The reporter learned that behind the craze for Hanfu check-in, many Hanfu store merchants have observed market changes. "'New Chinese' tourism has expanded our customer base, and many 'grandparents' are also willing to try Hanfu makeup." Wang Lei, the person in charge of the Thirteen Dynasties Hanfu Travel Photography flagship store located near the Bell Tower in Xi'an, said that this summer In addition to young tourists, parent-child tourists have become the mainstream. The proportion of parents bringing their children to do Hanfu makeup has increased significantly. The demand for family portraits and Hanfu experience among seniors has increased.
“After doing Hanfu makeup in the morning, I went to Qinglong Temple first, and then visited the Shaanxi History Museum. In the afternoon I took photos near the Bell and Drum Towers, and in the evening I wore Hanfu and visited the Tang Dynasty’s Sleepless City.” Coming to Xi’an from Beijing Li Xinxin, a "post-00s" traveler, revealed her plan for a "one-day trip to Chang'an".
Meituan platform data shows that Xi’an’s “Hanfu” search popularity ranks first in the country, with Suzhou and Luoyang ranking second and third respectively.
Wearing Hanfu connects tradition and modernity, and deeply connects tourists with a city. Walking in the streets and alleys of Xi'an, tourists wearing Hanfu and checking in and taking photos have become a beautiful scenery of the city. It is understood that at present, Xi'an has formed a complete industrial chain of Hanfu design, production, sales, leasing, makeup production, and photography.
The reporter found that behind the increasing maturity of Xi'an's Hanfu industry, Hanfu experience stores have shown a new trend of segmentation and specialization. At the same time, with the rapidly growing demand for Hanfu experience, aHanfu store merchants are also facing the pressure of "homogeneous competition".
Wang Lei said: "We choose to continue to operate the individual store well, launch online and offline stores to serve every tourist who comes to Xi'an, and allow tourists to immerse themselves in experiencing the national trend. I can feel that this trip is worthwhile.”(End)
