Jimu News reporter Zhou Dan
Consumers who like to buy Korean clothing are in luck! On September 13, Yunshang Wuhan International Fashion Center on Hanzheng Street in Wuhan opened a new Korean pavilion - Pavilion A. It is reported that Hall A has a total operating area of 10,000 square meters. After six months of investment promotion and business education, it now has nearly 60 Hanfu brands with brand awareness and capabilities.
“Before, I worked as a store manager in a store in Hall B of the Korean Pavilion here. I felt that it had settled down to a certain point, so I wanted to try to start my own business again and give myself a chance.” Ke Xiaoping, the manager of the Echo brand in Hall A She is 35 years old. According to her, as early as 2015, she started a wholesale business on Hanzheng Street, but due to various reasons, she suspended her entrepreneurial path in 2018.
“From being my own boss, to being a store manager for others, to starting my own business again, I feel that I have experienced a lot and have a deeper understanding of the clothing industry.” Ke Xiaoping said, in Hall B When she was a store manager, she once led the store staff to sell out the inventory through a live broadcast, and achieved an annual turnover of 12 million yuan in 2021. These gave her the confidence to start a business again.
“Yunshang has provided our merchants with all-round guidance, from entry to opening, very detailed.” Ke Xiaoping said that there are currently more than 1,500 new styles in the store, and every Tuesday and Thursday, the Korean side When new clothes come out, she will choose them online simultaneously, and they can be shipped from South Korea to China in three days. It can be said that the new styles are released simultaneously with those from South Korea.
Yunshang Wuhan International Fashion Center has a construction area of 560,000 square meters. It is a live broadcast e-commerce gathering area in Wuhan, a gathering place for Hanpai leading enterprises, and the gateway to the Hanzheng Street clothing market. Among them, 240,000 square meters are original clothing purchasing and batching centers, including 50,000 square meters of Korean pavilion and 80,000 square meters of Han style men's clothing. In addition, there are trendy shoe area, children's clothing pavilion, second batch of men's clothing and other categories.
Since its opening in August 2019, the project belongs to four halls A, B, C, and D. Its first IP is located in the Korean hall in Hall B, which is known as the "East Gate of Wuhan" and has attracted numerous visitors. Hundreds of Korean clothing people operate here, gradually developing a number of Hanfu brand prototypes with high-quality product selection capabilities, considerate service levels, and corporate management experience. Hanfu branding has become their urgent development need, and Area A of the Korean Pavilion came into being.
During the opening period, consumers who visit the store can receive a grand opening gift package and have the opportunity to receive multiple gifts such as a 50 yuan no-threshold coupon. Many brands in Hall A offer discounts of up to 50% off, giving Wuhan residents more great places to go shopping during the Mid-Autumn Festival.
“After half a year of investment promotion and education, there are now nearly 60 Hanfu brands with brand awareness and capabilities.” The relevant person in charge of Yunshang introduced that with the growth of China’s clothing industry, domestic clothing design Production has become comparable to Korean design production and is more comprehensive in its diversity. Nowadays, there are many Chinese Hanfu stores in the Dongdaemun Clothing Wholesale Market in South Korea, competing with Korean clothing for the market.
(Source: Jimu News)
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