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Suddenly, the well-known women's clothing brand Gedi issued a statement and its brand was upgraded and renamed.
Anhui Recently, the well-known domestic Hanfu brand "Ge Di" and its subsidiary brand "Ge Di is really good" simultaneously issued brand announcements and upgraded their names. It is reported that on June 29, the official website of "Brother is really good" and sales channels such as Tmall and Douyin issued a brand upgrade statement: starting from January 1, 2025, "Brother is really good" "The brand was upgraded and renamed as "DEEP BREATH". "Take a deep breath" is also the brand culture that Gedi has always advocated. (The statement picture is taken from the official website of the company "Brother is really good") On July 1, Guangdong Gedi Fashion Clothing R&D Co., Ltd. also issued a statement on the official website of "Brother" . The statement pointed out that the "Brother is really good" brand was authorized free of charge by the "Brother" company to Mr. Ying Jian, the current legal representative of "Brother is really good" in 2020, and established a company independent of the Gedi and Amash brands. For operating companies that produce clothing, shoes, bags and other commodities, the contract period will be terminated in 2025; at the same time, in the statement, "GeDi" stated that the "GeDi"… -
Douyin Platform's Hanfu Sales Increase by 389% Year-on-Year
On May 6, Douyin e-commerce released the "2024 May Day Consumption Trend Report" (hereinafter referred to as the "Report"), presenting the consumption trends of platform users during this year's May Day holiday. The report shows that before and after the May Day holiday, outdoor equipment, new Chinese clothing, beauty and skin care and other products all experienced small sales peaks. More and more consumers choose to use value-for-money shopping channels, weekend limited-time groups of 10,000 people and other activities. Place an order. Camping, as a new form of leisure that has emerged in the past two years, has become the first choice for spring and summer outdoor activities for many families due to its affordability and parent-child friendliness. Douyin Mall's value-for-money shopping data shows that the camping craze continues during this year's May Day holiday. In the month before the holiday, a total of 670,000 pieces of camping equipment such as tents and moisture-proof mats were sold, and the number of orders increased more than 10 times year-on-year. In addition, activities such as mountain climbing, cycling, diving, and fishing have gradually become new choices for young people to travel outdoors. The report shows that in April this year, the sales… -
Chinese-style Hanfu represents the pinnacle of aesthetics
Victoria's Secret, which once put the "Northeast Flower Coat" and "Oriental Dragon" on the catwalk, has stopped. Just when I was about to complain that "I don't even understand what Chinese style is", no wonder I can't do well in fashion, the "national style clothes" in our domestic fashion week were directly named by British Vogue and were ridiculed to the extreme. In response to this, the dissatisfied editor immediately went to pick up the clothes from the 2020 China International Fashion Week. After reading it, I just wanted to say "What are you doing" without tears. Friendly reminder, please be mentally prepared to watch the following "My Fashion You Don't Understand Series" "Devils and ghosts" When it comes to Chinese style, the “official color”—Chinese red—is indispensable. It appeared at this fashion week, a red outfit that was a bit scary, and the model on the catwalk looked like a "ghost bride" in a horror movie. They said the red clothes are scary and the white clothes are dissatisfied. They use their strength to tell the audience that we sisters in white have the ability to bleed from all our orifices. Where there are ghosts, there must be demons and…