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affordable chinese clothing brands, hanfu japanese kimono, xitang hanfu
In the long history, Luoyang has become an important birthplace of Chinese civilization with its rich cultural heritage and unique geographical location. In recent years, the Luoyang Municipal Government has continued to innovate in the development of the cultural tourism industry, combining traditional culture with modern tourism to create a series of subversive creative experience activities, attracting the attention of countless tourists. Among them, Dong Mingzhu’s praise undoubtedly added new luster to Luoyang’s Hanfu cultural experience activities. Recently, Dong Mingzhu, chairman and president of Gree Electric Appliances, spoke highly of the disruptive creativity and immersive experience of Luoyang's new cultural tourism industry during the Hanfu cultural experience in Luoyang. She said that the Hanfu cultural experience activities in Luoyang not only make people feel like traveling back to ancient times, but also make people feel the charm of traditional culture and the innovation of modern tourism. This evaluation not only affirms Luoyang’s cultural tourism industry, but also provides new inspiration for future cultural tourism development. Luoyang’s Hanfu cultural experience event is an in-depth exploration and innovative presentation of traditional culture. Here, tourists can put on exquisite Hanfu, stroll along the antique streets, and feel the atmosphere of ancient life. At… -
The middle-aged and elderly women’s clothing you dislike has begun to invite Huang Shengyi and Zhong Liti to make blockbusters | Super opinion
Look at business with a perspective. Super views, cutting-edge observations from new business practitioners. Text | Special Observer Duan Mingjie Editor | Cui Yandong Special Observer Duan MingjieWhen middle-aged and elderly clothing was still stereotyped as cheap, ugly and gaudy in the eyes of many people, when many clothing brands were still hesitant to enter the field of middle-aged and elderly people, in fact, there were already A large number of companies are making a lot of money. There are not only a large number of mid-to-low-end “grandma clothes” that are common on mainstream e-commerce platforms, but also a number of brands that have seized the dividends of social platforms such as WeChat and Kuaishou, and have quickly established nationwide coverage on WeChat. The online distribution agency team brings Hanfu to middle-aged and elderly women in lower-tier cities that are in sync with first-tier cities. Or through live streaming, high-end fabrics such as mulberry silk and cashmere can be sold to middle-aged and elderly women who value the quality of fabrics at factory prices that are much lower than counter prices. If the above-mentioned brands are still small in scale and not considered mainstream, then a group of Hanfu brands… -
shan chinese clothing, new moon dance hanfu review, hanfu history
Text | Spiral Lab, author丨Kwai Yong, editor丨NutsThe online Hanfu store is almost out of business. On the eve of 618, Taobao Hardware Crown Store "Girl Kayla" ran away with nearly 35 million yuan in arrears; halfway through 618, the 5 million fan shop "Lola Password" that started from Douyin was in tears Live broadcast, official announcement of store closure; on the same day that "Lola Code" closed its store, another Taobao Golden Crown store with millions of fans, "Retro Explosion" also announced the termination of operations. According to public reports, many leading e-commerce Hanfu stores have closed and cleared their stores since this year. These Hanfu stores have affordable prices, more than one million fans, and monthly sales of more than 4 or 5 digits. Without exception, they all took advantage of Taobao's early traffic bonus or Douyin's live broadcast trend to quickly gain momentum, and then retreated after the site's traffic peaked. When it comes to the reasons for store closures, most of them attribute it to the "gradually deteriorating e-commerce environment." "The more affordable Hanfu is sold, the more money is lost." Due to the soaring return rate, expensive shipping fees, and forced price reductions, many Hanfu merchants… -
90s chinese fashion, hanfu overcoat, etsy hanfu
Source: Financial Gossip GirlMany girls watch "Thirty Only" and hope to live like Gu Jia, independent and confident. But both parents hope that their daughter will live like Zhong Xiaoqin, relaxed and comfortable, even if she never grows up. Compared to Gu Jia and Wang Manni, many people dig out the "details" of Zhong Xiaoqin. Zhong Xiaoqin has the easiest job. She is a native of Shanghai, her parents have decent jobs, and she found a relatively stable job after graduation. While Gu Jia was struggling to pay off her credit card and Manni was worried about not being able to rent a house in the inner ring, Xiaoqin had no worries about food and clothing and didn't even know how to use a vacuum cleaner. But with the help of my parents, I married a husband with a stable employment. My husband bought a welfare house in the work unit, and my parents gave me a car as a gift. No one would be able to grow up in this kind of life, even if she is thirty years old. 1./Witness the growth of "War Dress"/The real growth of Zhong Xiaoqin in "Thirty Only" was probably the moment she… -
chinese clothing size chart to us, hanfu rental, northern southern dynasty hanfu
BeijingThe next "horse-faced skirt"? Ban Yue Tan reporter Zheng XuejingWhen you think of cheongsam, you may think of the graceful or bright beauties in movies and TV dramas, the brides toasting at weddings, or the lines of encouragement before the college entrance examination. Mothers whose candidates "succeeded". Dignity, grandness, refinement and curves seem to have become synonymous with cheongsam, as if it can only be worn on formal occasions. In fact, under the new Chinese spring breeze, the fashion trend of cheongsam and horse skirt is the same, becoming more and more daily, casual and comfortable. The new Chinese style is very popularDifferent from the past precious fabrics such as silk, today’s cheongsam is more wear-resistant in response to the needs of young people, and is mostly made of Cotton, linen, chiffon, acetate are the main ones, and even strong fabrics such as denim are used. "Fabrics have become affordable and diversified. You can buy one for about 100 yuan. Wearing a cheongsam is no longer a luxury." Chao Yu, a cheongsam enthusiast, said, "It's not that I don't want to use the popular Xiangyun yarn or silk, but I can't. The price is too high, and students pay more… -
chinese clothes rack, gender neutral hanfu, hanfu
Clothes such as Tang Dynasty skirts and Ming Dynasty horse-faced skirts that incorporate fashion elements have become popular outside the circle, forming a new national trend among young people. What many people don't know is that the quiet revival of Hanfu's colorful clothes, this contemporary legend of "clouds think of clothes and flowers think of appearance", is connected with Cao County, Heze City, Shandong Province, the largest Hanfu production base in the country. The rise of e-commerce "Twin Stars" Regarding Caoxian Hanfu, a set of latest data is quite eye-catching: Caoxian Hanfu from January to September this year Sales reached 5.531 billion yuan, a year-on-year increase of 45.22%, a record high. The Hanfu produced in Caoxian County accounts for 40% of the national Hanfu market. The Hanfu Industry Center of Cao County is located in Daji Town and Ancailou Town, which are more than 20 kilometers away from the county seat. People call these two towns the "Twin Stars" of the Hanfu industry. At the Aiyuncang Hanfu Base in Ancailou Town, Cao County, female anchors walked the show wearing Hanfu. Photo by Xinhua News Agency reporter Guo Xulei"Cao County has a permanent population of more than 1.3 million and is… -
clothing in chinese new year, hanfu new year, new hanfu reviews
Text/Du Yilan"What is it like to wear Hanfu to travel?" "On May Day, wearing Hanfu out for the first time" "Being Hanfu has become a 'national trend'" , on platforms such as Bilibili and Xiaohongshu, more and more users are beginning to share their experiences wearing Hanfu. During the May Day period, elegantly dressed Hanfu enthusiasts can be seen everywhere in the Forbidden City, Phoenix Ancient City, West Lake and other places, and "Hanfu + scenic spots" has become a new way of playing for young people. Wearing Hanfu out in the street is very popular among young people. According to a report by iiMedia Research, the number and market size of Chinese Hanfu fans are growing rapidly. It is predicted that the number of Hanfu fans in 2021 is expected to reach 6.894 million, and the market sales will reach 10.16 billion yuan. On the official website of a certain Hanfu brand, a set of Hanfu sells for tens of thousands of yuan, and the construction period of the clothing is scheduled until March next year. The Hanfu market has huge potential, and capital is rushing to enter the market. In April this year, well-known institutions such as Tencent,… -
z chinese restaurant, casual hanfu, lotus hanfu
According to news from the financial industry on May 17, an investor asked Antarctic E-commerce a question on the interactive platform: Dear company leaders, hello! The shorts of the Antarctic Milestone series have received very good response from the market recently, with general feedback that they are comfortable to wear and cost-effective. The company has made a good start with the milestone series. Does it have plans to expand into high-frequency consumer clothing such as socks and underwear? It is expected that the company will increase publicity and sales efforts, expand the consumer coverage of the Milestone series, and establish a better brand image. The company responded: We have invested in Nanjiren’s underwear, men’s clothing, Hanfu, and sports and outdoor products on our own to create an upgraded version of “Nanjiren” and introduced the best supplier partners in the industry chain and a luxury craftsmanship team. , invested in research and development, with the concept of good-looking, "pleasant", comfortable and "pleasant", and around "luxury quality, affordable price, minimalism" to jointly create basic inner wear with a sense of ritual and outdoor outer wear that can be commuted. We will put the improvement of consumer consumption quality into practice. This article… -
chinese clothing ming dynasty, hanfu quiz, vogue hanfu
American retro style, street graffiti style... Since the end of April this year, a number of new stores of young Hanfu brands that are popular on the Internet have appeared in Beijing, leaving many female consumers saying that they "can't go there." In recent years, more and more domestic new-generation Hanfu brands are accelerating the pace of offline store expansion. From brand concept to style pricing, how do these "treasure" stores win the favor of female consumers? The new generation of Hanfu brands are accelerating the expansion of stores in BeijingIn shopping malls with concentrated customer traffic such as Joy City in Xidan, Beijing, a number of them have become popular through the Internet The new generation of Hanfu brands are accelerating their offline store expansion. On April 26, Unifree’s first Beijing store opened on the first floor of Xidan Joy City. Neon-like store signs, iconic large-area purple and pink decorations, industrial-style clothing display racks...these in-store elements all highlight the brand's personality. Unifree’s first Beijing store in Xidan Joy City is mainly decorated in representative purple and pink colors. "Unifree gives me the overall feeling of 'sweet and cool style'." "There are many Y2K and hot girl style clothes in… -
The New Chinese-style Hanfu is a Hit, Is the Horse-Face Skirt Next?
When you think of cheongsam, you may think of the graceful or bright beauties in movies and TV dramas, the brides toasting at weddings, or the mothers lining up before the college entrance examination to encourage candidates to "get off to a good start". Dignity, grandness, refinement and curves seem to have become synonymous with cheongsam, as if it can only be worn on formal occasions. In fact, under the new Chinese spring breeze, the fashion trend of cheongsam and horse skirt is the same, becoming more and more daily, casual and comfortable. The new Chinese style is very popularDifferent from the past precious fabrics such as silk, today’s cheongsam is more wear-resistant in response to the needs of young people, and is mostly made of Cotton, linen, chiffon, acetate are the main ones, and even strong fabrics such as denim are used. "Fabrics have become affordable and diversified. You can buy one for around 100 yuan. Wearing a cheongsam is no longer a luxury." Chao Yu, a cheongsam enthusiast, said, "It's not that I don't want to use the popular Xiangyun yarn or silk, but I can't. The price is too high, and students pay more attention to cost-effectiveness."Compared… -
From Hanfu Headbands to the Birth of the Horse-Face Skirt
ZhejiangEditor's note: On this May 1st International Labor Day, we focus on a group of "new workers" - Hanfu designers, AI trainers, Home chefs, accompanying doctors, carbon emission managers... These new occupations that have emerged with new demands and trends are witnessing changes in the industry, improving our lives, and revealing the direction and vitality of economic and social development. From now on, Chao News plans to report on "New Career Apprenticeships". The reporter takes everyone closer to these new careers in the form of personal experience, showing that new workers are taking advantage of the new careers to realize the value of life. Stillness and movement shuttle through Chen Jianmin’s daily work. On one side, there is a quiet office. Chen Jianmin enlarges the canvas in the computer software, his left hand flies on the keyboard, and his right hand moves the mouse flexibly to draw lines, outlining the traditional decorative line drawing on the horse-faced skirt; the other On one side, there is a roaring production workshop, with a three- to four-meter-high rapier jacquard loom running 24 hours a day. With the continuous "intimate contact" between the rapier and the filament, the drawing of the horse-faced skirt he… -
A small county in Shandong quietly sells thirty percent of the country's Hanfu
Editor's note:Han clothes are like water, a dream for a thousand years. Whenever the weather is fine on weekends, many "little brothers" and "little sisters" dressed in gorgeous and elegant Hanfu, walk slowly by the Daming Lake in Jinan, with fragrant hair on their temples, wide sleeves and flowing clouds, and a jade stand in the wind. It seems that thousands of years have passed, and the ancient style is coming. In the eyes of the public, Hanfu is a niche. But data shows that the Hanfu industry has developed into a tens of billions market on Taobao. Nearly 20 million people visit Hanfu stores on Taobao every day, and thousands of Hanfu merchants are constantly transforming around market demand, just like the Internet industry is renovating. Look at Caoxian County for three-point Hanfu. What is unexpected is that 1/3 of the popular online Hanfu costumes come from Cao County, Heze City. Today, Caoxian County continues to maintain its leading position as the second "super-large Taobao village cluster" in the country, and leads the country in the number of Taobao towns. Recently, Qilu Evening News and Qilu One Point visited Caoxian County, Heze City, where they met all kinds of… -
Culture is the foundation of the rising trend of modern Hanfu
Why are "new Chinese clothing" represented by horse-faced skirts so popular? China's clothing industry is ushering in good development opportunities by leveraging the spread of traditional cultureCulture is the background of the craze for "new Chinese clothing"Traditional fragrance The color of cloud yarn is relatively monotonous, while the intricate embroidery craftsmanship is emphasized. The improved new Chinese-style Xiangyun gauze jacket uses the penetration of technological fabrics to increase the color of Xiangyun gauze while retaining its lightness and breathability, making it easier to wear in the Lingnan climate. Horse-faced skirts are traditionally made of Yun brocade and Song brocade fabrics. They are famous for their elegance, are complicated to craft and expensive. The fabrics of new Chinese-style horse skirts are mostly made of chiffon and chemical fiber. The embroidery is changed to printed jacquard, and the price is more affordable. The cheongsam has changed from a traditional curve to a large silhouette. The new Chinese style elements have been improved to eliminate complexity and simplify it. It is embellished with simple large silhouette and buckle details. In addition to being worn alone, it can also be worn with Pants and skirts are layered. The Chinese-style men’s shirt is inspired by… -
A Hanfu clothing brand that has sold over a hundred million yuan worth of merchandise
It is said that "domestic products are on the rise." Do you know which are the best-selling domestic clothing brands now? Which domestic clothing brand is better? Short video live streaming platforms may be the first places to reflect changes in popularity. Users who often watch live broadcasts of goods delivery may find that brands that have transformed from traditional channels, such as PEACEBIRD Women's Wear and Li Ning, have a very high visibility rate and conduct "marathon live broadcasts" almost every day. In addition, some Internet celebrity brands whose names you may have heard are also working hard to build their reputation through live broadcast platforms. In order to allow brand owners and industry professionals to more intuitively appreciate the popularity of domestic clothing brands on the delivery platform, CBNData specially launched the "Domestic Clothing Douyin Delivery List" to take stock of the delivery performance of domestic apparel in March. Who is the “King of Domestic Clothing”? Judging from the rankings, Peacebird, which has moved its men's and women's clothing lines online and promoted them aggressively, is the undoubted "King of Domestic Clothing" on Douyin, with sales reaching 130 million yuan in March. Lola Password, ranked second, is a… -
The rise of Chinese-style Hanfu brands
On April 22, Xinjiang La Chapelle Clothing Co., Ltd. (hereinafter referred to as "La Chapelle") officially entered the delisting period. From revenue exceeding 10 billion to A-share delisting, La Chapelle only experienced three years. The former women's clothing giant is no longer in glory, and its tens of billions of net worth has turned into nothing. Prior to this, on March 30, La Chapelle, which was double hit by the negative assets and debt crisis, received a notice of planned termination of listing from the Shanghai Stock Exchange. The subsequently disclosed 2021 financial report once again confirmed the company’s precarious status quo - 2021 full year Annual revenue dropped sharply by 76.36% year-on-year to less than 500 million yuan, with losses exceeding 800 million yuan. Total assets were 2.4 billion yuan, a decrease of 30.95% from 2020, or even less than one-third of 2019, and liabilities were as high as 4 billion yuan. La Chapelle stated in the performance report that even if the A-shares are delisted, it will not affect the company's normal operations. The company will still move forward, expand its business, and strive to achieve quantitative and qualitative transformation. However, in the extremely competitive women's fashion market,… -
How did the horse-face skirt break into the Chinese Hanfu scene
Do you know what a "horse face skirt" is? The horse-faced skirt is a half-length skirt that was popular in the Ming and Qing Dynasties. It is made of several pieces of fabric and needs to be worn around the waist. It has two flat skirts at the front and back, and pleated trains on both sides. The glossy skirt door that looks like a trapezoid from the front is called a "horse face". This year, the horse-faced skirt has become the “standard New Year’s greeting attire” and “the most popular among the people.” Mainstream media such as "Sanlian Life Weekly", "Daily People", and "China Business News" have reported that the epidemic of horse-faced skirts has strengthened the popularity of Caoxian County in Shandong Province. The central position of Hanfu production has even revitalized many fabric and tie factories in Zhejiang. The first time the horse-faced skirt entered mainstream public opinion was in 2022. In July of that year, Dior released a mid-length skirt priced at 29,000 yuan. The front and back pieces of the skirt were overlapping. The introduction line "adopting the iconic Dior silhouette" angered Hanfu enthusiasts because they found this The design of the skirt is almost… -
Stunning Neo-Chinese Hanfu Outfit Sharing
Amon, who loves beauty, is an account that focuses on sharing fashion, makeup, outfits and skin care. Pay attention and don’t get lost! With the continuous popularity of retro style, now we are ushering in the craze of new national style. Oriental traditional aesthetics is becoming more and more popular among the new generation of consumer groups, and the unique new Chinese style of dressing has been derived from the collision of tradition and new trends. This style not only demonstrates our innate national pride, but also brings innovation and breakthrough. It is a natural combination of Chinese and Western styles. Today I would like to share with you 5 beautiful new Chinese-style shops, and let’s explore oriental aesthetics together. 1.Srose private store This is a very treasured store. I want to own every piece of clothing. The design, fabrics, and styles are all impeccable. The upper body is so beautiful that I really feel like a gentle Jiangnan beauty, very feminine. The price is not expensive but the quality is very good. The styles are often updated and it is relatively niche and difficult to match. There are also various small shirts in the store. If you are not… -
Why Can Hanfu Break into the Spotlight
During the Qingming Festival that just passed, among the people going out for an outing, young people wearing Hanfu could always be seen, becoming a scene in the spring. At the beginning of the New Year in 2024, the horse-faced skirt, as the "Year of the Dragon jersey", put Hanfu in Caoxian County, Shandong Province on the hot search list. In recent years, Cao County, located in southwest Shandong, has vigorously developed the Hanfu industry and has now formed a complete industrial chain. Sales account for half of the national Hanfu market. In 2023, Hanfu sales reached 7.215 billion yuan. Why can Cao County, which has "mediocre" resource endowments, become so popular with its Hanfu? The old path of the Yellow River is blowing the "Hanfu style" Cao County has a total population of 1.75 million, making it the most populous county in Shandong. For a long time, Cao County, which is located on the old course of the Yellow River, has been labeled as an "economic lowland", "poor county" and "major labor export county". It is popular in the local area to describe Caoxian County as "three excesses" - there are many bachelors, many elderly people, and many left-behind… -
A Variety of Hanfu Horse-Face Skirts for the Spring Season
"Thousands of households always exchange new peaches for old charms every day." Over the past few days, everyone has had a busy and fulfilling Spring Festival holiday. There were nearly 2.3 billion cross-regional people movements in society, 474 million domestic trips, a total expenditure of 632.687 billion yuan, and the total box office of Spring Festival movies exceeded 8 billion yuan... A group of "hot" summary data, behind which is condensed During the festival, there are beautiful moments that are either heartwarming or touching. The bustling Spring Festival not only brings "new peaches", but also more new atmosphere. The most obvious thing is that the ancient festival of Spring Festival is increasingly combined with modern elements. The combination of traditional culture and commercial elements gives people new ways to celebrate the festival and new experiences. This can be seen from a horse-faced skirt. A different trend than in the past. Horse-faced skirt is a traditional women's clothing that is fresh and elegant, simple yet gorgeous. More than ten years ago, traditional clothing represented by horse-faced skirts was still limited to small circles such as Hanfu Club and Comic Exhibition, but now it has become more and more "regular clothing". It… -
The Chengdu girl wore a Hanfu horse-face skirt for a park fashion show
Just after the Spring Festival holiday, on February 19, a group of nuns dressed in horse-faced skirts "catwalked" in Chengdu Wangjianglou Park. To the accompaniment of music, the group of them walked on the stage wearing red, dark blue and navy horse-faced skirts. According to reports, last autumn, maids also wore horse-faced skirts and took photos under the ginkgo trees in some parks and other places in Chengdu. Red Star News reporters learned that horse-faced skirts, as a type of Hanfu, have quietly "entered" the wardrobes of young people and even middle-aged and elderly people in recent years. During this year’s Spring Festival, topics such as #马面skirtJackie Chan’s New Year’s Spring Festival Outfit Hot Style#even #caoxian sold 300 million horse-faced skirts are still in short supply#and other topics became hot searches. According to big data from multiple e-commerce platforms, the search volume for Hanfu has skyrocketed since January this year. Among them, the horse-faced skirt has become the most popular item in the Hanfu category, with sales of many hot-selling items exceeding one million. Yuan. In Wenshufang, Chengdu, a Hanfu store's horse-faced skirt sales increased by 20 to 30% during the Spring Festival this year compared with last year, becoming…