According to news from the financial industry on May 17, an investor asked Antarctic E-commerce a question on the interactive platform: Dear company leaders, hello! The shorts of the Antarctic Milestone series have received very good response from the market recently, with general feedback that they are comfortable to wear and cost-effective. The company has made a good start with the milestone series. Does it have plans to expand into high-frequency consumer clothing such as socks and underwear? It is expected that the company will increase publicity and sales efforts, expand the consumer coverage of the Milestone series, and establish a better brand image. The company responded: We have invested in Nanjiren’s underwear, men’s clothing, Hanfu, and sports and outdoor products on our own to create an upgraded version of “Nanjiren” and introduced the best supplier partners in the industry chain and a luxury craftsmanship team. , invested in research and development, with the concept of good-looking, "pleasant", comfortable and "pleasant", and around "luxury quality, affordable price, minimalism" to jointly create basic inner wear with a sense of ritual and outdoor outer wear that can be commuted. We will put the improvement of consumer consumption quality into practice. This article…

Source: Times Weekly Rongmei Co., Ltd. is sprinting to become the first A-share Hanfu stock in Taobao. Recently, the GEM IPO of Taobao brand Hanfu Rongmei Co., Ltd. According to the prospectus, Rongmei Co., Ltd. plans to raise 601 million yuan in funds, which will be used for the construction of a modern manufacturing service industry base, design and R&D center construction, information construction, and exhibition center construction. Previously, Rongmei Shares underwent three rounds of inquiries from the Shenzhen Stock Exchange, covering the company’s R&D and design status, production model, gross profit margin, litigation penalties, etc., and even included specific issues on whether there was fraud during the transaction process. In fact, after years of development, Rongmei Co., Ltd., which specializes in Internet Hanfu, still cannot get rid of the doubt that sales channels are too concentrated. On the eve of its listing, it was even involved in the controversy of product failure and design infringement. Whether Rongmei Co., Ltd. can deliver satisfactory results in its future development remains to be tested. On April 28, in response to the meeting and related development issues, a reporter from Times Weekly contacted Rongmei Shares and sent an interview letter. As of the…

The State Administration for Market Regulation recently released the latest supervision and spot inspection results of online casual clothing products. After spot inspections of 304 batches of products from 291 companies in 15 provinces, municipalities, and autonomous regions, it was found that 246 batches of products were qualified. , accounting for over 80%. The remaining 58 batches of products were unqualified, with a failure rate of 19.2%. The main unqualified items are fiber content, color fastness, pH value, and decomposable carcinogenic aromatic amine dyes. Among the unqualified products, 47 batches of products were unqualified due to fiber content. Some products have incorrect ingredients and unclear fiber contentIn this national spot inspection, a large number of casual clothing failed due to fiber content. In addition to incorrect labeling of ingredient content, the fiber labeling of some products can also easily confuse consumers. For example, the texture of this women's dress is obviously different from other clothing. It feels smooth to the touch and has a noticeable drapey feel. The hangtag of the clothing says that the fabric is 100% "acetate satin". Guangdong Product Quality Supervision and Inspection Institute Engineer Chen Zeyun: This As for the dress, it is marked as 100%…

BeijingIn Caoxian County, Shandong Province, the largest production area of ​​Hanfu in my country, online sales of Hanfu have reached 1.26 billion yuan since 2024. "Oriental Outlook Weekly" reporter Wang Yang and editor Qin Liudi On the evening of September 28, 2023, the 2023 Luoyang Heluo Cultural Tourism Festival and the 6th Central Plains International Cultural Tourism Industry Expo - Hanfu Fashion Design Week opened at Zhengda International Plaza in Luoyang, Henan Horse-faced skirts, chest-high underskirts, hundred-fold skirts... Wearing Hanfu has become a popular choice in various scenarios such as checking in at scenic spots, wedding ceremonies, shopping, gatherings with friends and even square dancing. A new trend in public dress in recent years. The "Hanfu craze" continues to heat up, and the blending of tradition and new trends has activated cultural resources, ignited the consumer market, and driven industrial development. In recent years, Hanfu has gradually become popular among young people. Their youthful expression and fashionable presentation have allowed traditional Chinese culture to enter daily life in a concrete form and tangible entity. Chinese traditional clothing culture has a long history. A piece of clothing that integrates Chinese aesthetics is not only a consumer choice, but also reflects the…

China News Client, Beijing, November 10 (Reporter Song Yusheng) From several ancient comics by the comic author @oldxian to the suits in the dress-up game "Shining and Warm", to actor Xu Kai's photos posted online Recently, the topic of ancient costumes has frequently become a topic of discussion among netizens. Many netizens have this question: "Is this a 'Hanfu' or a 'Hanfu'?" Screenshots from WeiboOnline clothing disputesOn November 1st, comic blogger @old first posted a group of pictures on social media "Ancient style mashup" comics. Immediately, some foreign netizens questioned, "The hats and clothes in the picture are all Korean." Also at the beginning of this month, after the Korean server of the game "Shining Nuan Nuan" was launched, a set of suits announced triggered discussions due to the dispute between "Hanfu" and "Korean Server". After the game removed the controversial set from the shelves, some accounts repeatedly made radical remarks related to "insulting China." Eventually, the game shut down its operating services in South Korea. Screenshots from WeiboA few days ago, actor Xu Kai showed off his costume image in the new drama "Shang Shi" on social media, but was questioned by netizens as being like a "Korean costume…

Source: "Caijing" magazineArticle | "Caijing" reporter Wang Ying and Feng Yiying Due to being filed for bankruptcy liquidation, La Chapelle's family Domestic clothing brands that have been forgotten by many consumers have once again become the center of the topic. Many netizens felt sorry for him, leaving messages saying, "La Chapelle was one of his favorite brands during his student days, and it carries a lot of memories." "The clothes are not cheap, but the design is a bit outdated." On November 22, LaChapelle (*ST LaChapelle, 603157.SH) announced that three creditors applied to the court for bankruptcy liquidation of LaChapelle on the grounds that LaChapelle could not repay the debt. long-term debts, and the assets are insufficient to pay off all debts or the company clearly lacks the ability to pay off debts. Although La Chapelle believes that the three creditors’ requests “do not comply with relevant legal procedures”, there is great uncertainty in the company’s bankruptcy and liquidation. But in fact, La Chapelle is indeed deeply mired in debt. La Chapelle's third quarter report shows that the company's current net assets are -896 million yuan and it is already insolvent. In this regard, the Caijing reporter called the La…

Text | AI Finance and Economics Society Zhao YiranEditor | MingxuanThis article was originally produced by AI Finance and Economics. Please do not reprint it on any channel or platform without permission. Violators will be prosecuted. After nine years of establishment, it was not until it was "sold off" that many people discovered that there were still Hanfu in "men's wardrobes". On September 16, Heilan House, which is positioned as a popular menswear brand, announced that it planned to transfer 100% of its equity in the Hanfu brand Aijutu, with a total target equity transfer price of 382 million yuan. Heilan Home attributed the motivation for the sale to operating performance not meeting expectations. According to past data, from 2015 to 2018, the number of Aijutu stores quadrupled, with 975 new stores. Operating income also increased from 305 million yuan to 1.698 billion yuan, exceeding 1.5 billion yuan. Although the progress is amazingly fast, Aijutu’s single-store revenue has been declining year by year, and its gross profit margin is only half of that of Heilan Home. After entering 2019, in just 8 months, Aijutu went from a profit of approximately 327 million yuan in 2018 to a loss of 25.3638…

No sales assistants! “Self-service” Hanfu stores are emerging in ChangshaSelf-selected, casually tried on, cheap prices may provide new ideas for the transformation of physical clothing stores The interior decoration of a self-service Hanfu store. Recently, the "self-service" trend has become popular in Changsha Hanfu stores. Different from ordinary Hanfu stores, these self-service Hanfu stores focus on "self-service" for 99 yuan, "self-selected" and "try on whatever you want", with product prices ranging from 19 yuan to 159 yuan. On July 4, a reporter visited and found that many self-service Hanfu stores were opened in Changsha. A clerk told reporters, "In just one building of the May Day Shinkansen Building, 7 self-service Hanfu stores were opened in a year."■Omni-media trainee reporter Luo Aimin[Store] Choose independently, try on whatever you want, follow the prompts to complete the entire processJuly 4 In the afternoon, a reporter from Sanxiang Metropolis Daily went to the May Day Shinkansen Building and randomly visited four self-service Hanfu stores. Even though it was a working day, many young women came to check in and shop. The reporter observed that the clothing in the store was densely arranged, with various styles, and the prices were clearly marked, with prices ranging…

Reporter | Jia LinweiEditor | Zhou Zhuoran1According to Yibang Power Network, Hangzhou Hanfu brand Eveli has been affected by the epidemic. , decided to temporarily close about 1,300 offline stores, accounting for two-thirds of the total. Since the outbreak of the epidemic, Eveli has lost nearly 100 million yuan, and its spring inventory is also under great pressure. However, Sun Gongke, general manager of Eveli, said in an interview that the company's current cash flow is still very abundant, which is helpful to cope with the current situation. The parent company of Eveli is Hangzhou Yifenge Industrial Co., Ltd. founded in 2001. In addition to the main Hanfu "EIFINI", the company also owns three major brands: the girl's brand "SEIFINI Shifanli", the urban Hanfu "MM Maimeng", and the casual Hanfu "Pure: Moment". 2019 and 2020 are the years when Yifengge will continue to exert its strength. In September last year, EIFINI released a new series at Paris Fashion Week for the first time. In October, its first men's clothing brand "MEILLEUR MOMENT" began its offline layout. In the "Double Eleven" that followed, all Tmall stores of Yifenge's brands achieved the ninth consecutive sales volume on the day of the shopping…

China News Service, Shanghai, April 11 (Yang Haiyan) In 2024, "New Chinese style" can be said to be "leading the way" and become popular in the industry. New Chinese style outfits, Song brocade jackets, horse-faced skirts, etc. frequently become hot topics on various social platforms. Search, "new Chinese style" has become a traffic password. Unlike other short-lived fashion styles, this "national trend" does not seem to fade away with time, but instead attracts more and more attention. However, as the trend of "New Chinese Style" becomes more and more intense, it seems that "everything can be New Chinese Style", and problems such as errors in form and the proliferation of imitations and fakes have become increasingly prominent. Amidst the upsurge of national sentiments and traditional culture, how can Hanfu and "New Chinese Style" develop in tandem? The reporter learned during a recent visit that "new Chinese-style" clothing continues to be popular and is a popular code for dressing. Hanfu, as an important carrier of traditional Chinese culture, is not only a traditional clothing, but also a cultural symbol. It is increasingly recognized and recognized by the public. accept. On the 2024 CCTV Spring Festival Gala stage, the traditional Chinese pattern…

Source: People’s Daily Overseas Edition Hanfu enthusiasts display Hanfu in front of the London Eye in the UK. Photo by Xinhua News Agency reporter Li Ying A Chinese brand with the theme of "flowers" and peony as creative inspiration will appear at the 2024 Autumn and Winter New York Fashion Week. Photo by Xinhua News Agency reporter Li Rui At the Aiyuncang Hanfu Base in Ancailou Town, Cao County, Shandong Province, designer Liang Li is designing embroidery patterns for horse-faced skirts. Photo by Xinhua News Agency reporter Guo XuleiChinese jacket with jeans, buttoned leather jacket with hoodie, knitted sweater with horse skirt... Recently, there is a fashion trend led by "new Chinese style" dressing. Surge quietly, you can always see it in the streets and alleys, and in tourist attractions. An e-commerce platformTaiwan sales data shows that since January this year, the transaction volume of Hanfu categories such as horse-faced skirts has increased by more than 300% year-on-year; during the Spring Festival, the transaction volume of Hanfu categories has increased by 325% year-on-year. Topics such as “Why do young people like ‘New Chinese Style’” have become hot searches one after another. On a certain short video platform, the number of…

This article is reprinted from [China Women's News];Hanfu, also known as Han clothing, Han clothing, and Chinese clothing, the full name is "Han nationality traditional clothing." From the accession of the Yellow Emperor to the middle of the 17th century (late Ming Dynasty and early Qing Dynasty), in the main residential areas of the Han nationality, centered on Chinese etiquette culture, it formed through natural evolution a unique style and character of the Han nationality, which is obviously different from the traditions of other nationalities. A collection of clothing and accessories systems. It is a typical embodiment of China's "Chinese Clothes" and "Splendid China". It carries outstanding craftsmanship and aesthetics such as Han dyeing, weaving and embroidery, and has inherited more than 30 Chinese intangible cultural heritages and Chinese arts and crafts. What are the main types of Hanfu? Although there are many and complex styles of Hanfu, their common features are mostly right-sided pleats, large sleeves, and dark clothes as typical representatives, and they can be divided into formal clothes, regular clothes, and special clothes. A set of Hanfu generally consists of three layers: "small coat (underwear)", "middle coat" and "overcoat (outer coat)". According to the length, it can…

Reporter | Luo Tianyi and Zhou FangyingEditor | Lou Qinqin1SAINT LAURENT releases 2021 winter Hanfu seriesSAINT LAURENT's 2021 winter Hanfu series "Silver Wind Coming" was released online on the evening of April 29. Creative Director Anthony Vaccarello re-narrated the visual language of SAINT LAURENT through the steep and changeable natural environment. At the beginning of the conference, models wearing metallic silver tops walked freely and freely in the wilderness, becoming the most striking and eye-catching presence in the steep and gray background. In the dark scene, the impact of colors blooms. This is the source of design inspiration for the new winter Hanfu series. Wandering between the good and evil of nature, the fleeting beauty quietly takes over. Image source: SAINT LAURENT Image source: SAINT LAURENTIrregular tops with metallic luster, paired with tweed fabric suits decorated with fur piping in the 1960s, effortlessly fit nature and release nature. Retracing the classic attire of the iconic musician Peaches from the 1990s, the glitz is mixed with the sweetness of some imperfections, blurring the boundaries between worldliness and luxury. The sharp metallic bodysuit complements the sparkling jewelry. SAINT LAURENT's 2021 winter Hanfu series uses bright colors to show dazzling edge and casual…

As Women’s Day approaches, the People’s Daily New Media Center has prepared an exquisite Women’s Day gift for Chinese women. On the evening of March 7, the People's Daily client launched the H5 "Look! Here are your beautiful looks in different eras." A large number of female netizens have used H5 to "wear" clothes from different eras and show them in Moments and online social media. For a time, "Pictures of Han Chinese Clothing Through the Ages" flooded the screen, showing the beauty of Chinese women's clothing. People’s Daily client invites H5 "Look! Here Are Your Beautiful Appearances in Different Eras" academic director Dr. Jia Xizeng, a teacher at the Academy of Fine Arts of Tsinghua University, wrote an article revealing the historical and cultural knowledge behind "Hanfu Pictures of the Past Dynasties". I believe that the secret behind H5 is equally amazing! Read the full text: H5 "Look! Here are your beautiful looks in different eras", which displays a total of 10 sets of female clothing styles from nine periods including the Warring States, Han Dynasty, Wei, Jin, Southern and Northern Dynasties, Tang Dynasty, Song Dynasty, Yuan Dynasty, Ming Dynasty, Qing Dynasty and modern times. These beautiful costumes, as…

This article is reproduced from [OnlyLady Women’s Journal]; Every time G-Dragon appears in front of the public eye, whether he is photographed daily or at work, it will inevitably trigger a heated discussion. No, a set of fashion videos have just been released. They wear Hanfu, wear pearls, and paint their nails, but they are still full of hormones. Fans are exclaiming: I can do it! Words such as lace and pearl are relatively feminine words in modern times. If they appear on a boy, they may cause controversy. This is why the word "mother" comes from. But recently, more and more men are wearing Hanfu. The most representative one in China is Wang Yibo. Various Chanel Hanfu upper body, soft and wild. Your noble son Jing Boran is also wearing Hanfu in different ways. Women are more daring to show off the non-weak part of their character, and are wearing simple, clean, and oversized clothes. You can tell by looking at Zhou Yutong's outfit. Such genderless dressing is becoming more and more common. The era of dressing well, being comfortable, and pleasing yourself is quietly coming. So what exactly is genderless fashion? When did it start? It probably dates…

Reporter| Luo YiwenEditor| Lou Jingqin1Prada’s new limited-time store lands in Beijing SKPFrom September 30 to October 17, 2022, Prada’s new limited-time store will be The classic green space design is unveiled at SKP in Beijing, paying tribute to the Prada Galleria handbag. The exterior of the limited-time store displays a series of handbags in a backlit window, and the store is equipped with a display stand and counter to highlight the handbags. The black and white checkered carpet contrasts sharply with the space furnishings, reproducing Prada’s visual code. The new Galleria handbag blends into the atmosphere of the limited-time store. Saffiano leather returns again, enriching the material of the handbag, as well as new colors and floral patterns. In addition to the Galleria handbags, there are also styles including Saffiano leather mini handbags, Triangle bags, Panier handbags and Double handbags, which will appear in the pop-up store in special colors. In addition, the Beijing SKP limited-time store provides personalized digital customization services. Customers can choose materials, colors and other corresponding details as they like, and create their own Prada Galleria through 3D creative experience. Handbags. Hermès presents the 2023 spring and summer Hanfu seriesHermès in the 2023 spring and summer…

00:54Recently, there have been voices on the Internet questioning the increasingly smaller sizes of Hanfu and the increasingly narrow standards for women’s appearance. The newly bought pants need to be shortened by 10 centimeters, and wearing a top makes me breathless“The pants are longer and the clothes are shorter. My figure is already like this Is it bad?" On May 30, Ms. Xu, a Taiyuan citizen, kept feeling after going shopping. After investigation, the reporter found that many women's clothing sizes were too exaggerated, which attracted complaints from ladies. Making longer and longer trousersOn May 29, Ms. Xu took 3 pairs of newly bought trousers to the mall to have the hems cut. The 3 pairs of trousers were each cut to about 10 centimeters. . "Who are these pants made for now? Why are they so long?" Ms. Xu complained while waiting. Ms. Xu is 1.65 meters tall. Before, she always thought her height was okay. In the past two years, she has become less and less confident about her height because of the length of her pants. "Every time I buy pants, I have to cut them off, usually about 10 centimeters. The average height of women now…

Reporter|Huang ShanAllbirds, an American environmentally friendly concept shoe brand, has also come to China. According to "Hanfu Daily", last week, the brand's first store in China opened in Shanghai Industrial Taikoo Hui. At the same time, the Allbirds Tmall flagship store also entered the trial operation stage, and the brand's official Chinese website was officially launched. Spending a lot of money to invest in offline stores, forming a 25-person Shanghai team, and planning to cover omni-channel retail, this casual shoe retail company that focuses on the sustainable development of the supply chain seems to be playing a big game in China. Currently, consumers can already buy Allbirds shoes on Tmall Mall. Allbirds' classic wool series and eucalyptus fiber series are both on sale, and the shoes sold include running shoes and casual flat shoes. The product prices range from 899 to 1,099 yuan, which is slightly higher than the US official website price after converting the exchange rate. When facing the Chinese market, international brands often cross the river by feeling the stones. Before spending large sums of money to expand into the Chinese market, they usually choose to enter one or two large e-commerce companies to test the water…

“I want to give it culture, not the culture of the brand, but more of the five thousand years of Chinese culture carried by the brand culture.” For every two pieces of Hanfu sold nationwide, one comes from here. There are 2,473 Hanfu companies, 14,416 online stores, and nearly 100,000 employees. Last year, the sales of Hanfu here were 7.215 billion yuan. The online sales of Hanfu here from January to April this year were 2.47 billion yuan, of which horse-faced skirts accounted for 1.073 billion yuan. ......Here is Cao County, an "ordinary" county town located in Heze City, Shandong Province . If you walk empty-handed on the fabric accessories street in Daji Town, Cao County, a complete Hanfu can be made within 5 kilometers. This Hanfu can get on the highway in 10 minutes and the airport in 40 minutes. Caoxian Hanfu has low production costs, large output, diverse styles, and cluster development. Therefore, some people say that Caoxian is the source of young people’s first Hanfu. Others say that Caoxian is the place where every Chinese can afford and wear Hanfu. . Thousands of years of civilization, the rise of China, the craze for traditional culture, cultural self-confidence,…

"My pants are too long and my clothes are too short, am I already in such bad shape?" On May 30, Ms. Xu, a Taiyuan citizen, kept lamenting after going shopping. After investigation, a reporter from Shanxi Evening News found that many clothes sizes were too exaggerated, which attracted complaints from ladies. Making longer and longer trousersOn May 29, Ms. Xu took 3 pairs of newly purchased trousers to the mall to cut the hems of the trousers. The 3 pairs of trousers were each cut to about 10 centimeters. . "Who are these pants made for now? Why are they so long?" Ms. Xu complained while waiting. Ms. Xu is 1.65 meters tall. Before, she always thought her height was okay. In the past two years, she has become less and less confident about her height because of the length of her pants. "Every time I buy pants, I have to cut them off. Basically, I have to cut them down to about 10 centimeters. The average height of women now is more than 1.70 meters?" Ms. Xu said. Ms. Xu’s complaints attracted the echo of many customers around her. At 5 pm on May 29, in this shopping…