Beijing Yinman is a Hanfu brand that has grown and developed with the help of Internet retail. It once won the 2013Tmall Double11 Hanfu sales champion. On that day, Inman’s sales reached 1.26100 million yuan, the entire TmallGMV(Total Transaction) However350Billion. That night, Inman founder Fang Jianhua and Alibaba helmsmen Jack Ma and Zhang Yong (Xiaoyaozi) were connected to witness the rising number. The following year, Yinman, as the only representative case of Hanfu brand, was included in AlibabaIPO's prospectus. After more than eight years,2022Year618On the eve of the eve, Fang Jianhua published an article——"This year618″Lie flat", no longer playing". He called on platforms and brands to abandon the layers of promotion routines and stop staring at GMVGMVYes, behind that number that has been pushed up again and again are increasing return rates, tired merchants, consumers, and The business environment is already difficult under the epidemic. In the past ten years or so, the Hanfu track has been changing. It is a battleground for e-commerce platforms, and it was also a fertile ground for Internet brands to create wealth; in the era of vassal rule of live broadcast e-commerce, Hanfu has supported the original ambitions of Wei Ya and Xue Li.…

You gave up your hair style, deleted the non-mainstream photos in your photo album, and put an end to the idea of ​​becoming a black man. You thought you could escape from the Internet, but you didn’t expect a comment from three years ago. Saying it will send you into an abyss of embarrassment. You must understand that there is a reason why your QQ space and Moments have changed from non-mainstream copywriting to the current department’s forwarding tasks. Everyone grows up, including you and me. Born in the prehistoric era of the Internet, Xinxin young people have already seen strong winds and waves, and have the courage to conquer mountains and the spirit of flexibility and flexibility. If classical literature were compared to the circle of friends of contemporary adults, it would be as pale as medieval chivalric novels. The QQ space created by those born in the 1990s and 2000s is a masterpiece of magical realism. There are many things in this world that look easy but are difficult to do. For example, how to play with mobile phones in front of parents and teachers, such as breaking open the iron railings of the school in front of…

Singer Leslie Cheung has always been known as the "master of coquettishness" in the entertainment industry, and he is even better at dressing up as a woman. On April 28, Leslie Cheung took action again, playing with Hanfu and female makeup. After the "transformation", Zhang Jingxuan's appearance can be said to be an instant hit among all the actresses in the industry. In the photos posted, you can see that Zhang Jingxuan is wearing exquisite peach-colored makeup, which is very spring-like, with pink apples. The skin looks super cute, the highlighter and eye shadow are also used just right, and the jelly texture lipstick is the finishing touch, which enhances the temperament a lot. Cherry Cheung chose chestnut hair color to match his makeup. He has thick eyebrows, big eyes and a high bridge of nose. He is wearing a vest and suspender skirt and blinking in front of the camera to show off his cuteness. He is so beautiful that he looks like the otaku goddess Ni Chenxi. It makes people blush. . After the Hanfu photo was exposed, many netizens lamented its appearance in the comment area: "I thought it was Gillian at first sight", "Deng Ziqi: I…

Hello everyone, this is the Anti-Personality Club. Everyone is a unique individual. Life has its own trajectory. There is no personality in life, and we don’t want to be labeled, let alone be arranged to develop according to a certain reference coordinate system. Abandon stereotypes and show different attitudes. We discuss all topics together, and the conclusions vary from person to person. We discussed age and savings, as well as male sterilization, Real and fake socialites, rich tutors and no consumerism, in this issue we will talk about men wearing Hanfu. Article | 月MiEdit | 金卌Hair removal, makeup, wigs, and jewelry... In addition to these external efforts, men wearing Hanfu are also burdened with society's gender stereotypes. What stories have they experienced wearing Hanfu, and what conflicts and reconciliations have they had with society and their families? Has there been any cognitive transformation? The Anti-Personality Club found three men wearing Hanfu this time and wanted to chat. Their stories. As an "old 2D person", I have been fond of 2D and various derivative cultures since I was very young. . In the circles I’m in contact with, the trend of wearing Hanfu has always been strong. Up owners who follow…

Text | AI Finance and Economics Society Zhao YiranEditor | MingxuanThis article was originally produced by AI Finance and Economics. Please do not reprint it on any channel or platform without permission. Violators will be prosecuted. After nine years of establishment, it was not until it was "sold off" that many people discovered that there were still Hanfu in "men's wardrobes". On September 16, Heilan House, which is positioned as a popular menswear brand, announced that it planned to transfer 100% of its equity in the Hanfu brand Aijutu, with a total target equity transfer price of 382 million yuan. Heilan Home attributed the motivation for the sale to operating performance not meeting expectations. According to past data, from 2015 to 2018, the number of Aijutu stores quadrupled, with 975 new stores. Operating income also increased from 305 million yuan to 1.698 billion yuan, exceeding 1.5 billion yuan. Although the progress is amazingly fast, Aijutu’s single-store revenue has been declining year by year, and its gross profit margin is only half of that of Heilan Home. After entering 2019, in just 8 months, Aijutu went from a profit of approximately 327 million yuan in 2018 to a loss of 25.3638…

China Business News (reporter Tu Hanwen/pictures) The ancient capital Luoyang has become the capital of Hanfu. The streets and alleys are full of "Wealthy Flowers of the Tang Dynasty", which complement the city's peonies; in Kaifeng's Qingming Riverside Garden Here, tourists dress up as ladies of the Northern Song Dynasty and experience the dream of Tokyo immersively; for example, in the Suzhou gardens in the middle of the painting, there are more "people in the painting", and the paintings of gods are restored among the pavilions and pavilions, reliving the romantic fantasies of the ancients; the art of Dunhuang Grottoes is also It has become "alive". From flying performers to donors, the figures in the murals have "appeared" across thousands of years... Under the rising "national craze", Hanfu culture has entered the public eye from the niche circle, and Hanfu travel photography has followed The rise of tourism has set off a new trend of cultural tourism across the country. Hanfu travel photography has become a popular travel experience. Hanfu travel photography is popular all over the world“This summer I experienced Hanfu travel photography for the first time at Suzhou Net Master Garden. For me, This is a unique souvenir…

Have you ever stepped on the wrong side of online shopping for clothes? Looking at the outfits of the models, they are obviously very good-looking, but they are crazy about them, but when they buy them back, they are always hard to say... After being deceived several times by "online pictures", when buying clothes, Xiao Nong will first look through the sales show to see how others look on them. Unexpectedly, the online "Buyer Show"actuallywas also screened bythe merchant! Recently, a netizen’s shopping experience triggered widespread discussion. She bought a short skirt online and liked it so much that she uploaded the photo on social platforms. There was no deliberate posing, no beauty filter, just a simple display of the upper body effect of the clothes. However, after the merchant saw it, he contacted her via private messagerequesting that the photo be deleted. The reason is: the photo looks "big belly", which affects sales. The merchant said that after seeing the photos, many girls came directly to ask if wearing them would show their belly... The woman was a little sad after hearing this. She was obviously very satisfied with the short skirt, but she was asked to delete the…

Baijiao Guo Yipu from Ao Fei Si Qubit Report | Public Account QbitAIThe new standard for testing beautiful men, AI can handle it with one click. Face Face tell me, who is the most beautiful, cutest and most elegant Internet boss? AI did some calculations and gave me a picture. Can you tell who these lovely "girls" are? That's right, Ma Huateng, Lei Jun, Robin Li, Ding Lei...These are these girly bosses who retain the appearance and characteristics of the original image , and has the softness of women. If it were not generated by AI, I would have thought they were learning DingTalk and forming a Hanfu group. When the little fresh meat also starts to grow long hair~First put two pictures. Can you tell who these are? To be so cute must be a boy. I have to say that when the little fresh meat is beautiful, girls really have nothing to do with it. And this one actually looks a bit like our transcendent sister. Wu Yifan’s emm... must be that I didn’t choose the right photo. Even Xiao Ming, who is "riding the wind and waves", has become very good-looking. Now you may understand that compared…

On June 23, a discussion about "How strong is Wu Jing's sense of responsibility" became a hot search topic and attracted the attention of countless netizens. Some netizens "archaeologically reviewed" videos of Wu Jing's early participation in a variety show and found that Wu Jing in the show would get up alone in the middle of the night to check many times because he was worried that the chimney would cause gas poisoning. Not only that, when filming the movie "Wolf Warrior 2", Wu Jing not only put the safety of the crew first. Sometimes the staff would get mad on the spot because they did not take protective measures for the young actors. Wu Jing's responsible and responsible behavior deserves our praise! But while netizens praised Wu Jing for his sense of responsibility, a video about Wu Jing's Hanfu also attracted the attention of netizens. In the video, Wu Jing is wearing a white floral dress. His rugged face and figure look very inconsistent with his exquisite and elegant clothes. The contrast is very obvious as he stands next to the beautiful Xiao Qiang. The beautiful Xiao Qiang actually called herself "uncle" and raised her hand to hook Wu…

There are so many online dating scams that it’s hard to guard against them. The police in Changzhou City, Jiangsu Province, uncovered a scam involving people playing online games to make friends. The victim was deceived into losing all his money and even being heavily in debt before even meeting the other person in person. 05:11Jiang Jinnan, deputy director of the South Street Police Station of the Bell Tower Branch of the Changzhou Municipal Public Security Bureau: I found that they logged in to QQ on their computers, as well as WeChat. Their identities are all female, but in fact the people who use QQ and WeChat are all young men in their twenties and teens. On the Internet, men pretend to be Hanfu and trick players into recharging money in games Obviously they were all young men, but they pretended to be women in the virtual game. When questioned by the police, the suspects quickly confessed that they were employed by a game promotion company in Jinzhou, Liaoning, and used the method of dating and dating male players. Make friends, and lie about meeting each other to trick players into recharging. Suspect Wang: In our game, there is a…

Yang Di, born on April 26, 1986 in Wenchuan County, Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province, is an actor and host in Mainland China. He graduated from the Film and Television School of Sichuan Normal University. When it comes to Yang Di, everyone must be familiar with it. Although Yang Di’s appearance is definitely not handsome and stylish, Yang Di’s own funny talent adds a lot of charm to him. From initially making spoof videos to now appearing in major variety shows, Yang Di's hard work and luck are indispensable. Many people like Yang Di because of his humorous and interesting character, and the development of Yang Di's personality is also inseparable from the influence of his family. In "The New Year Has Fun", Lin Yilun followed Yang Di back to his hometown of Wenchuan, Sichuan. In the show, Yang Di's family of four rarely appeared in the same frame. There are four family members in Yang Di's family, including her father and mother, Yang Di and her sister. In the show, we finally learned the source of Yang Di’s funny talent. Yang Di's mother is even more eloquent than Yang Di in front of the camera, and…

For the audience, actor Liu Huan's last impressive role may have been Qi Dasheng in "Baby Daddy" because he was so warm-hearted. That is also a "good person" in his own eyes. He is very complete, but he is only just a good person. Four years later, he played the role of Wei Ming Emperor Cao Rui in the Three Kingdoms drama "Tiger Roars and Dragon Roar". Not long after his appearance, Liu Huan showed the emperor's neurotic characteristics: after taking the throne, Cao Rui hired a large number of painters to paint his biological mother who was sentenced to death. Painters who had never seen Zhen Mi found it difficult to paint the portrait of Zhen Mi. Cao Rui was furious and executed these painters one after another. According to the setting of the plot, Liu Huan put on Hanfu and ordered the painter to draw a portrait of Zhen Mi using him as a reference. Not only that, Cao Rui, played by Liu Huan, is also suspected of being like Long Yang in the play, and he has a relationship with the little eunuch around him who is like a monarch and his ministers, and like family members.…

This article is about 1,900 wordsIt takes about 8 minutes to readFinancial Investment News reporter He MengluBoth supply and demand, and positivity and optimism are the two key words that run through this year’s domestic tourism market. Judging from the booking data of many online travel platforms, the demand for travel during the Dragon Boat Festival holiday this year will continue to be released. It is foreseeable that during the Dragon Boat Festival holiday, which has a strong "Chinese flavor", with the accelerated influx of new consumption scenarios, the domestic tourism market will be exciting. "Overall, the domestic tourism industry is expected to continue its good development momentum during the Dragon Boat Festival holiday." Chen Qiankang, a professor at the School of History, Culture and Tourism of Sichuan Normal University, said in an interview with a reporter from the Financial Investment News that this year's Dragon Boat Festival The short holiday coincides with the travel peak during the college entrance examination graduation season, so it will have a positive driving effect on both long-term and short-term travel. Going to the next province to “visit” has become the normA reporter from the Financial Investment News noticed that from the booking data…

Jimu News reporter Di XinCorrespondent Xixi Zhang JunIntern Xiong LiyuanOn the morning of June 1, Wuhan Children’s Hospital’s Sunshine Music On the stage, there are constant exciting programs and the atmosphere of Children's Day is full. The most special program of the day was undoubtedly the Hanfu show performed by sick children and university student volunteers. Accompanied by melodious ancient music, 20 university students and 20 children appeared in exquisite Hanfu and danced gracefully. , or walking in style, the Hanfu is elegant, as if traveling through time and space. The Hanfu show lights up the confidence of childrenThe 20 children participating in the Hanfu show are all children who have entered the recovery period in the hematology and oncology departments of Wuhan Children's Hospital in the past three years. The college students performing on the same stage are members of the "Life Ark" caring team from Yangtze Vocational College. Under the guidance and leadership of "Jingchu Good Teacher" Han Shuping, the team carries out ward activities every week in the activity room of the inpatient department of the Children's Hospital. Support education, through art therapy, accompanies sick children through the long treatment stage, and they have already established trust…

Made by hand using waste cartons, the "convex city outline" and "central axis" of Beijing's old city were moved into the small playground of the kindergarten. On the eve of Children's Day, Chaoyang District Happy Angel Kindergarten ushered in the "Hanfu Day" that is customary every semester. This day's "Hanfu Day" is based on the theme of Beijing's Central Axis. The cute children put on Hanfu and walked on the "Central Axis" Play games, listen to interesting explanations by scholars of literature and history, and learn about city gates, morning bells and evening drums, etc. Since last year, Happy Angel Kindergarten has established traditional culture as its characteristic. Traditional cultural symbols such as Sanxingdui and Hanfu culture are scattered throughout the kindergarten. It has received praise both inside and outside the school, including foreign children and parents. On the playground, yogurt boxes are built in the shape of a city wall, forming the "convex city outline" of Beijing's old city. Small colorful signs mark the Chaoyang Gate, Chongwen Gate, Dongzhimen and other old city gates. In the city, the "buildings" on the central axis such as the Temple of Heaven, the Forbidden City, and the Wanning Bridge are arranged in…

Source: Read FinanceAuthor | Dong WuyingEditor | Wu YalingIn the field of consumption, there has always been a saying that seems to be a joke but is actually convincing. In other words, according to the ranking of consumption power, women>children>elderly people>dogs>men. Female consumers support a huge consumer market. The purchasing power of the women behind Jack Ma cannot be underestimated. According to Accenture data, China has nearly 400 million female consumers aged 20-60, who control up to 10 trillion in consumer spending every year, enough to form the world's third largest consumer market, close to Europe The combined retail markets of Germany, France, and the United Kingdom. Moreover, more than 60% of Chinese household consumption is dominated by women, especially clothing, shoes and hats, maternal and infant products, makeup and beauty products, etc. Women have higher decision-making power. The so-called "her economy" supports more than half of the sky. For this reason, many entrepreneurs and investors also tend to look for investment opportunities in women's businesses, hoping for greater returns. But in fact, looking at the consumer market, women’s money is not that easy to make. Looking at the A-share clothing industry, there are almost no companies with the main…

Source: Times Mammoth StudioOriginal title: Embroidered hemp leaves on children's clothing? La Chapelle overturned again. The former "No. 1 Hanfu stock" went bankrupt, delisted and became a monster Zhou Jiabao　2022-05-06 18:31:31 Source: Times Finance Some consumers bluntly said: "Is La Chapelle going to be completely 'ruined'?" La Chapelle, a Hanfu brand that is about to bid farewell to the A-share market (603157.SH), once again fell into the controversy of children’s clothing design. Recently, a consumer posted on a social platform that the teacher pointed out that the embroidery on the white clothes his daughter was wearing looked like "marijuana leaves" during online classes, and the teacher asked the child to change clothes immediately. According to the screenshots posted by the above-mentioned consumers, someone who claimed to be a staff member of La Chapelle contacted through the platform, saying that the original intention of the company’s product planning and design was to promote the concept of green and refreshing, and there was no use of cannabis as a design Subjective considerations of elements. LaChapelle is combing through all products on sale to ensure there are no sensitive elements. Currently, this product has been removed from the shelves. This is another children’s…

Waist-length skirts, pipa flying sleeves, crimson lips... During this year's Mid-Autumn Festival and National Day, more and more young people wearing Hanfu made their debut in city parks, popular scenic spots and university campuses. The festive festival has a bit more of the antique flavor of traditional culture. In recent years, Hanfu culture has formed a new trend among young people in Chinese cities. According to preliminary estimates, the number of consumers in the national Hanfu market currently exceeds 2 million, and the total industry scale is approximately 1.09 billion yuan. Why is Hanfu so popular? What exactly is the charm of Hanfu culture? What are the factors worthy of attention behind the popularity of Hanfu? Wearing Hanfu becomes fashionable——Not only does it include craftsmanship and aesthetics, but it is also an important carrier of traditional culture and national spiritNowadays, walking in university On campus, tourist resorts or busy commercial streets, you can occasionally see some girls walking together in twos and threes. Wearing fairy-like Hanfu and classical hairstyles, they look unique. On social networks, discussions about Hanfu have remained hot; on major video platforms, Hanfu-themed short videos are also deeply loved by netizens, and some Hanfu-themed videos on Station…

Tmall joint brand held an innovative Hanfu catwalk show at Tang Furong Garden in Xi'an, Shaanxi Province. Photo courtesy of Alibaba On August 10, in the children's library of Rugao City, Jiangsu Province, a teacher taught children the etiquette of Hanfu. Photo by Xu Hui (People’s Vision) On the evening of May 19, Hanfu enthusiasts carried lanterns and took a rowing boat for a night tour of the water alleys of the ancient town. Photo by Hua Xuogen (People’s Vision)In recent years, Hanfu has become more and more popular among Chinese young people. In 2019, the transaction volume of Hanfu on Taobao platform alone exceeded 2 billion yuan. The latest data shows that in the first half of this year, more than 20 million people have bought Hanfu on Tmall. This shows that Hanfu has transformed from a "small circle" of subculture in the past to a "big business" with tens of millions of consumers and billions of output values. "HanfuEconomy" is well-deserved.Nowadays, the entire Hanfu circle has formed a relatively complete industrial chain, and a number of well-known brands in the circle have been born. Youth is a major feature of the "Hanfu economy". This The newspaper reporter interviewed…

"Hummer Candy",As the name suggests,Eating this kind of candy will make you full of energy and make you look like a Hummer. This so-called "aphrodisiac" candy from Malaysia,is sold online for more than ten or twenty yuan a piece,Sought after by some men. However, "Hummer Candy" contains the banned ingredient tadalafil, Eating it is harmful to the body,Sales are even illegal. Hanfu shop owner sells four-color "Hummer candy" online45-year-old Hu Ping's hometown is Xuancheng, Anhui, and he originally opened an online store in Hangzhou to sell Hanfu. After a few years, the online store was unsustainable. In early 2019, Hu Ping saw many stores online selling an aphrodisiac candy called "Hummer Candy", and the sales were very good. He thought, he might as well sell "Hummer Candy" to earn some extra money. Just as he said, Hu Ping found the advertising copy of his colleagues to promote "Hummer Candy" and put it in his online store. He changed the name of the store to "Quan Xin Purchasing Agency" and stated that he sold "Hummer Candy". Sure enough, about ten days later, a "Hummer Candy" supplier contacted Hu Ping and said that he could provide wholesale. After the price was negotiated,…