Beijing Yinman is a Hanfu brand that has grown and developed with the help of Internet retail. It once won the 2013Tmall Double11 Hanfu sales champion. On that day, Inman’s sales reached 1.26100 million yuan, the entire TmallGMV(Total Transaction) However350Billion. That night, Inman founder Fang Jianhua and Alibaba helmsmen Jack Ma and Zhang Yong (Xiaoyaozi) were connected to witness the rising number. The following year, Yinman, as the only representative case of Hanfu brand, was included in AlibabaIPO's prospectus. After more than eight years,2022Year618On the eve of the eve, Fang Jianhua published an article——"This year618″Lie flat", no longer playing". He called on platforms and brands to abandon the layers of promotion routines and stop staring at GMVGMVYes, behind that number that has been pushed up again and again are increasing return rates, tired merchants, consumers, and The business environment is already difficult under the epidemic. In the past ten years or so, the Hanfu track has been changing. It is a battleground for e-commerce platforms, and it was also a fertile ground for Internet brands to create wealth; in the era of vassal rule of live broadcast e-commerce, Hanfu has supported the original ambitions of Wei Ya and Xue Li.…

Look at business with a perspective. Super views, cutting-edge observations from new business practitioners. Text | Special Observer Duan Mingjie Editor | Cui Yandong Special Observer Duan MingjieWhen middle-aged and elderly clothing was still stereotyped as cheap, ugly and gaudy in the eyes of many people, when many clothing brands were still hesitant to enter the field of middle-aged and elderly people, in fact, there were already A large number of companies are making a lot of money. There are not only a large number of mid-to-low-end “grandma clothes” that are common on mainstream e-commerce platforms, but also a number of brands that have seized the dividends of social platforms such as WeChat and Kuaishou, and have quickly established nationwide coverage on WeChat. The online distribution agency team brings Hanfu to middle-aged and elderly women in lower-tier cities that are in sync with first-tier cities. Or through live streaming, high-end fabrics such as mulberry silk and cashmere can be sold to middle-aged and elderly women who value the quality of fabrics at factory prices that are much lower than counter prices. If the above-mentioned brands are still small in scale and not considered mainstream, then a group of Hanfu brands…

Girls wearing men's clothing is nothing new. It may be that I "randomly found some men's clothes to put on." But when singles go shopping, they go to the men’s clothing section of the same brand to buy, usually for themselves. Ask them why. The answers are generally: "It looks good", "It's practical", "It's the same price, but the size is a few times larger. It's great to wear as an oversize (large size)!"What are the differences between men's clothing? What about the less obvious differences that lead people to make unconventional consumption decisions? Only those who have worn clothes of the opposite sex will know the following differences. 口BagWriter Lucy Rycroft-Smith tried wearing only men's clothes for a month, and the first thing she noticed was the pockets difference. We need to talk about pockets. The clothes I'm wearing now have bountiful, multifaceted, capacious pockets. I have nine of them today. I counted them. On a typical day of wearing womenswear, I have NONE.I have to talk about pockets. The men's clothing I wear now has a lot of pockets on every side, and they are all oversized and very versatile. The one I'm wearing today has 9 pockets,…

The topic "Caoxian sold 300 million horse-faced skirts but still in short supply" became a hot search topicWhy is the "New Year's Jersey" horse-faced skirt so popular? In the eyes of the person in charge of the Shanghai Hanfu Copyright Center, "Hanfu" has always been a hot social phenomenon. There are three reasons for this: First, the profound Chinese culture and the wonderful Chinese stories are the " "Hanfu" is a treasure trove of fashion topics; secondly, there are no restrictions on the prediction of fashion trends, and there is no benchmarking and suppression by international brands, which gives a broad cultural space for the creation of a unique "Hanfu brand"; thirdly, there are rich costumes from past dynasties and mature costumes. The industrial chain has greatly lowered the entry threshold for "Hanfu design" and "Hanfu industry"This Spring Festival, the Hanfu horse-faced skirt known as the "New Year shirt" has become popular. In Caoxian County, Shandong Province, the sales of Year of the Dragon New Year clothes, mainly horse-face skirts, exceeded 300 million yuan. Topics such as "Caoxian County sold 300 million horse-face skirts but still in short supply" became hot searches. On e-commerce platforms, the number of searches for…

China Business News (reporter Tu Hanwen/pictures) The ancient capital Luoyang has become the capital of Hanfu. The streets and alleys are full of "Wealthy Flowers of the Tang Dynasty", which complement the city's peonies; in Kaifeng's Qingming Riverside Garden Here, tourists dress up as ladies of the Northern Song Dynasty and experience the dream of Tokyo immersively; for example, in the Suzhou gardens in the middle of the painting, there are more "people in the painting", and the paintings of gods are restored among the pavilions and pavilions, reliving the romantic fantasies of the ancients; the art of Dunhuang Grottoes is also It has become "alive". From flying performers to donors, the figures in the murals have "appeared" across thousands of years... Under the rising "national craze", Hanfu culture has entered the public eye from the niche circle, and Hanfu travel photography has followed The rise of tourism has set off a new trend of cultural tourism across the country. Hanfu travel photography has become a popular travel experience. Hanfu travel photography is popular all over the world“This summer I experienced Hanfu travel photography for the first time at Suzhou Net Master Garden. For me, This is a unique souvenir…

Cover news reporter Xie Ranan and Qiu JingjingGong Han said with a smile that he is a "experienced person" in the Hanfu modeling industry. He said that he was unexpectedly called the "Hanfu male god", perhaps because of his shyness and sorry. This year is his sixth year as a Hanfu model, and his second year since he quit his job to become a full-time model. At the end of 2015, he became the first Hanfu model to return to the Han and Tang Dynasties in the country's physical Hanfu store. At that time, he graduated from Chengdu College of the University of Electronic Science and Technology of China and was still a 3D game animator. Being a Hanfu model was just a part-time job. He has a Chinese character face that conforms to traditional aesthetics, a slender and tall figure, and wears metal-framed glasses. From certain angles, he looks like Shen Wei in "The Soul". Mixed in a group of good-looking Hanfu models, you will easily notice him. Now, on social platforms, his total number of fans has reached nearly one million. If the word "Internet celebrity" itself means difference and distance from ordinary people, Gong Han is trying…

Recently, actor Huang Rihua’s daughter Huang Zhiqing uploaded photos on social platforms to share the good news that she and her father received the handmade scented candle instructor certificate. Huang Zhiqing holds the certificate in a dignified and elegant manner, and her outfit is quite artistic. Compared with his daughter's atmospheric photos of her certificate, her father Huang Rihua's photo pose was much more down-to-earth. He held the certificate in front of his chest and made scissor hands, smiling broadly and showing his big white teeth. Huang Rihua, who is 60 years old this year, can hardly hide the traces of time on his face. The thick bags under his eyes and the wrinkles at the corners of his eyes show his age. However, his complexion is rosy and plump, and he is still full of energy. Previously, Huang Zhiqing had repeatedly shared photos of her father and daughter taking classes together on social platforms. In the photos, Huang Rihua was dressed simply in an apron and focused on making scented candles. From the first time Huang Zhiqing shared her class experience to the time she obtained the certificate, it only took 5 months to achieve success, which shows that…

Image source: Visual China“Sickness comes like a mountain.” *ST Rasha (603157, SH, hereinafter referred to as La Chapelle) said this in the 2021 annual report Describe the upcoming A-share delisting. This former "King of Hanfu" had to say goodbye to A-shares after falling into a quagmire of losses for four consecutive years and having negative net assets at the end of two consecutive years. *ST Rasha will be in 4 On March 22, it entered a 15-trading-day delisting period. “The failure to make correct judgments on the external industry environment, as well as improper internal strategies, excessive expansion, and imbalanced cost structures, combined with the impact of the 2020 COVID-19 epidemic...” is what LaChapelle said in Its 2021 annual report reflects on the company's current predicament. Zhu Fengwei, secretary of the Board of Directors of La Chapelle, said in an interview with a reporter from the "Daily Economic News" that the company's reflection on the problems that arise is a dynamic process. Problems are constantly discovered in the operation process, and then Go adjust. He said that in the future, the company's core goal is to achieve profitability. The "King of Hanfu" is about to bid farewell to the A-share…

As the Spring Festival approaches, the main creative staff of "Detective Chinatown 2" are participating in roadshows across the country . Before the interview began, Wang Baoqiang and Xiao Yang, who had just returned to Beijing after traveling to different cities to participate in road shows, started complaining to each other as soon as they met. I lament that the high frequency of road shows these days has resulted in poor rest and dizziness. Today is the last stop of the "Detective Chinatown 2" roadshow in Beijing, just in time for New Year's Eve. Several actors who were traveling in different cities finally had time to sit down and chat with us about the ins and outs of this movie. Although they had just endured many days of traveling and traveling, the two actors looked a little tired. But at the beginning of the interview, the two seemed to be full of energy. He introduced the film to us vividly and shared some of the fun of filming it. Wang Baoqiang said frankly that the biggest change in the role of Tang Ren in "Detective Chinatown 2" this time is that the character is more complex and more difficult to…

The combination of traditional elements and modern clothing attracts people who love national fashion to "plant grass", and the market prospects are broad New Chinese-style clothing is popular and "out of the circle", and companies are seizing development opportunities　Reading TipsIn recent years, new Chinese-style clothing that focuses on the integration of modern aesthetics and traditional cultural elements has become popular, attracting people who love the national trend to "plant grass" and driving a new trend in cultural tourism. Relevant companies have entered the market one after another. Experts said that to seize the development opportunities of new Chinese-style clothing, we must adhere to the essence as the middle and the form as the new, maintain a deep link between classics and modernity, and win a larger market. Wearing a horse-faced skirt to attend the graduation ceremony, walking in a Hanfu in the cherry blossom forest, and embroidered mandarin jacket showing a touch of nobility... In recent years, new Chinese-style clothing has become popular. Stand collars, square plackets, buttons, embroidery, brocade, various traditional Chinese elements have entered daily life, and are combined with modern clothing such as shirts, suits, one-step skirts, etc., attracting people who love national fashion to "plant grass".…

01:03Cover News Reporter Qin Yilei Far East Chai FengjuThe fairy mantle is fluttering, and the snow is dancing in the returning wind; the lotus clothes are about to move, and the ring is clanging... With the return of Hanfu, this Traditional culture is getting closer and closer to young people, reviving it in a fashionable and youthful way. Hou Yushan wears a hairpin, a crimson stand-up collared double-breasted gown and a pink gold-woven pleated skirt, looking like a woman who has traveled from ancient times to modern times. The first time she wore Hanfu in college, she was attracted by the gorgeous traditional costumes in front of her, and then quit her job to work in a Hanfu makeup studio. At first, Hou Yushan always encountered some strange looks when traveling in Hanfu. "Some people would come over and ask me if I was filming." Nowadays, she rarely encounters such strange looks anymore. "Everyone's acceptance of Hanfu is already very high."In the process of spreading Hanfu culture, Houyushan has increasingly discovered the beauty of Chengdu. This developed and inclusive city provides opportunities for the development of Hanfu culture. A vast stage and space. She said that she will also take…

This article is reproduced from [People's Daily Overseas Edition]; Eguan has a broad belt and a long ancient charm. During this year’s Qingming Festival, the first Flower Dynasty Hanfu Festival kicked off in Suzhou, Jiangsu. Hanfu enthusiasts in blue shirts and white coats with beautiful makeup walked in groups among the flowers, either heroic or delicate, Attracting the attention of tens of thousands of tourists. The clothes are elegant and graceful, as if they are shocked. During the Spring Festival this year, a program called "Tang Palace Night Banquet" became popular online. In the show, actors wearing Tang suits and pink noodles fully displayed the culture of the prosperous times in their graceful dances, which also made Hanfu, a traditional costume, deeply rooted in the hearts of the people again. Whether it is an offline gathering or an online performance, in recent years, more and more people have taken to the streets wearing Hanfu, and Hanfu has frequently entered the public eye, setting off a wave of craze in the whole society. What’s the reason behind the rise of “Hanfu craze”? How can we continue the popularity and bring Hanfu to thousands of households? A few days ago, reporters went…

Beijing[Dahecai Cube Reporter Duan Weiduo] On May 22, Gree's ice-washing household appliances strategy and new product tasting meeting was held in Luoyang, Henan. At the event, Dong Mingzhu said that Gree has achieved the transformation from "good air conditioners" to "good electrical appliances". Dahe Cai Cube reporters learned from on-site interviews that in the past few days, Dong Mingzhu "checked in" Luoyang Hanfu twice in a row and visited the Longmen Grottoes at night, which attracted much attention. While experiencing Luoyang culture immersively, you can see that Dong Mingzhu is also sparing no effort to build momentum for the "restart" of Gree's refrigerators, washing machines and other businesses. Dong Mingzhu: Gree has achieved this strategic changeOn May 22, Gree’s ice-washing household appliances strategy and new product tasting meeting was held in Luoyang. Nearly 1,500 guests including Niu Gang, Vice Mayor of Luoyang City, Dong Mingzhu, Chairman and President of Gree Electric Appliances, as well as dealer representatives, consumer representatives, and media attended the event. "Gree has achieved the transformation from 'good air conditioners' to 'good appliances'. Technology and quality have allowed Gree to achieve a real leap." Dong Mingzhu said, "Gree has a vision and dream, which is to bring…

BeijingXinhua News Agency, Beijing, May 14thTitle: "New Chinese-style" clothing is so popular that it "goes out of the circle", how does the "national trend" become a craze ? Xinhua News Agency reporter Zhang XinxinSong brocade vest paired with jeans, shirt paired with horse skirt, stand-up collar, cloud shoulders and other elements "introduced" into daily wear... This spring In summer, "new Chinese-style" clothing continues to be popular and becomes a new phenomenon in the domestic consumer market. What creates the “traffic password” of national style clothing? How did the “national trend” become a craze? The reporter went into the first-line market and interviewed all parties in the industry. The clothing market has become popular, and the "national trend" has "swept" in the clothing marketHandmade buttoned cardigans, Xiangyun gauze dresses... "post-90s" white-collar workers Ms. Wang added a lot of "new Chinese-style" clothing to her Taobao shopping cart. She said that since last year, she has become obsessed with Chinese-style clothing and has collected almost every type of popular trendy product. “When shopping and traveling, I always choose ‘new Chinese style’ to match, which is both fashionable and interesting.” On April 18, tourists wearing Hanfu took photos by the West Lake in Hangzhou.…

Song brocade vests are paired with jeans, shirts are paired with horse skirts, and elements such as stand-up collars and cloud shoulders are "introduced" into daily attire... This spring and summer, "new Chinese-style" clothing continues to be popular and has become a new phenomenon in the domestic consumer market. What creates the “traffic password” of national style clothing? How does "national trend" become a craze? The reporter went into the first-line market and interviewed all parties in the industry. The clothing market has become popular, and the "national trend" has "swept" in the clothing marketHandmade buttoned cardigans, Xiangyun gauze dresses... "post-90s" white-collar workers Ms. Wang added a lot of "new Chinese-style" clothing to her Taobao shopping cart. She said that since last year, she has become obsessed with Chinese-style outfits and has collected almost every type of popular trendy product. “When shopping and traveling, I always choose ‘new Chinese style’ to match, which is both fashionable and interesting.” On April 18, tourists wearing Hanfu took photos by the West Lake in Hangzhou. Photo by Xinhua News Agency reporter Han ChuanhaoSince this year, "New Chinese Style" has continued to be popular. Walking in the streets and alleys, you often see people…

AnhuiAt the Yimeishang Celebrity Festival held from May 9th to May 11th, Yu Rongchu broke the rules and uniquely invited a group of celebrities Brothers and sisters in gorgeous Hanfu came to the rescue and jointly performed a unique emotional skin care feast. This cross-border cooperation not only cleverly combines the charm of traditional culture with modern skin care concepts, but also brings a refreshing experience to the celebrities at the scene. At the Red Man Festival, the brothers and sisters in Hanfu were dressed in exquisite costumes, like fairies traveling through time and space, and their jade faces complemented each other, forming a beautiful picture. Their joining not only injected new vitality and creativity into Yu Rongchu, but also added a strong cultural atmosphere to the entire Yimeishang Red Man Festival, allowing everyone to feel the charm of Hanfu culture. At the same time, through personal experience and sharing, they made the celebrities present feel the uniqueness of Yurongchu's emotional skin care products. Yurongchu uses the essence of vegetation to endow Yurongchu, which perfectly combines traditional Chinese herbal medicine with modern skin care technology. It uses saffron for emotional skin care, nourishing emotions internally, nourishing the skin externally, and…

May 14, 2024DayDahe, watch it earlyAlone Maturity lies not only in how many things have been experienced, but also in the precipitation and thinking after the experience. Don't just rush forward, give yourself some time to reflect at an appropriate time. Only by learning something from every experience can we go further and more steadily in the future. Good morning! 01Henan News·The Ministry of Education announced that it plans to establish Henan Institute of Physical Education and other 9 SchoolOn May 13, the Ministry of Education’s official website issued an announcement regarding the proposed establishment of undergraduate colleges and universities. According to the "Higher Education Law of the People's Republic of China", "Interim Regulations on the Establishment of General Colleges and Universities" The Interim Provisions on the Establishment of Ordinary Undergraduate Schools, the Standards for the Establishment of Undergraduate-Level Vocational Schools (Trial), and other relevant regulations, as well as the results of the inspection and evaluation of the 8th National Higher Education Institutions Establishment Review Committee, have been reviewed by the Party Group Meeting of the Ministry of Education and it is proposed to approve the establishment of Henan Institute of Physical Education and other 9 The schools are now…

The gentle spring breeze cannot bring any coolness, nor can it bring the heat. Spring is like this, blending the coolness of winter and the warmth of summer. However, the further the days go, the more summer tastes become. Nowadays, rows of gorgeous short-sleeved clothes are hung in the clothing stores in shopping malls. Even if you are wearing a long-sleeved jacket, you still feel like summer. If you are still asking which Hanfu franchise brand is better? Why not work with mithworld to unlock unique summer refreshing tips in advance! Summer ice cream is not just for children. Sometimes the unsteady ice cream accidentally touches the white clothes. Don’t worry and feel sad, because the designers of mithworld paint the prints with dreamy colors and embellish them with representative symbols. They capture the sensory elements of childhood and turn them into inspirational imprints with unique summer colors. Don’t underestimate ice cream, it has uneven textures. mithworld uses a representative glue printing process to “paint” the ice cream on breathable and refreshing fabrics, and emboss a three-dimensional texture print, allowing you to enjoy it in the hot weather. Summer is the season of activity where comfort meets sweet-cool personality. Different…

Time: Tuesday, May 7, 2024 Important News Self-driving company Momenta plans to IPO in the United States, raising up to US$300 million According to Bloomberg News on May 6, Chinese self-driving technology company Beijing Momenta Technology Co., Ltd. (Momenta) has secretly launched the process of IPO in the United States. Momenta is working closely with CICC, Goldman Sachs Group Inc. and UBS Group AG and expects to complete the listing as early as this year. It is reported that Momenta is expected to raise US$200 million to US$300 million through this IPO. Currently, relevant deliberations are still ongoing, and Momenta may still decide not to list in the United States. Momenta, Goldman Sachs and UBS declined to comment, while CICC did not respond to a request for comment. Paramount is reported to have agreed to formally begin negotiations with the Sony-Apollo acquisition consortiumAccording to people familiar with the matter, Paramount has agreed to formally enter into negotiations with an acquisition consortium led by Sony Pictures Entertainment and private equity giant Apollo. Negotiations began after an exclusive 30-day negotiating window between Paramount and Skydance expired last Friday. It was reported that the Sony-Apollo consortium submitted a cash offer worth $26 billion…