The latest survey report released by Nielsen shows: Currently, China's consumer market is quietly changing. Consumers have reduced their spending on dining out, traveling, clothing, and even food and beverages, and are increasingly investing their money in savings, Education and health. Take the clothing industry as an example. Due to the decrease in per capita disposable income, consumers no longer gain satisfaction from excessive "wardrobe" consumption, but gradually return to rational consumption. But the reduction in consumption frequency does not mean the reduction in clothing quality. New women in the workplace are eager to meet the clothing needs of multiple age groups, multiple career levels, multiple scenes, and multiple roles through clothing with more "quality" and "cost-effectiveness". Therefore, for clothing brands, only by making timely strategic adjustments according to changes in Chinese consumer demands can they succeed in the "new reality" and inject new vitality into brand development. Thanks to the in-depth perception and resonance of new women in the workplace and the capture of consumer needs, LILY continues to drive organic growth through innovation and create product series that match the clothing needs of new Chinese women in new consumption scenarios. In July 2020, LILY completely refreshed its product…

BeijingSource: CCTV FinanceIt is currently the annual graduation season. This year’s graduation season has stirred up a national wave. With the fashion trend, traditional clothing elements such as Hanfu cloud shoulders and hairpin academic caps have been integrated into many students' graduation photos and graduation tours. The "new Chinese style" elements have promoted the upgrading of the consumer market. 02:25 Yang Zhongqin, a 2024 graduate of Zhejiang University, attended the graduation ceremony with his classmates. At this year’s graduation ceremony, many students wore clothes with traditional Chinese characteristics, and everyone was on campus. Take photos to make this day an unforgettable memory. Yu shirt, Confucian scarf and silk sash, blue robe, Jinshi scarf, palace flower, single tart tail leather belt and red shawl, these restored costumes of the Ming Dynasty were used by Ting Hao, a Chinese style blogger, for this year's graduation Paired with raw styling. Since April, he has received a lot of inquiries on topics such as "how to take Chinese-style graduation photos" and "matching Chinese-style clothing during the graduation season." Ting Hao, Chinese style creative blogger: I have been very busy recently. This year is much busier than last year because everyone wants to use traditional…

Beijing International friends took photos with the “Bronze Man”. Photo courtesy of Kuanzhai Alley International friends learn Chinese dance. Photo courtesy of Kuanzhai Alley International friends learn about Sichuan food culture. Photo courtesy of Kuanzhai Alley International friends interact with Chengdu children. Photo courtesy of Kuanzhai Alley International friends check in and take photos at Kuanzhai Alley. Photo courtesy of Kuanzhai AlleyAs the scope of the short-term visa-free policy for visiting China continues to expand, more and more foreign tourists come to China to travel, and "China Travel China Travel" becomes popular on social media. On July 11, more than 40 retail industry elites from more than 20 countries, including France, Turkey, Chile, and Thailand, came to Kuanzhai Alley in Chengdu to embark on a journey to deeply experience the charm of Chinese modernization and traditional culture. In the afternoon, the sun shone on the bluestone slabs of Kuanzhai Alley, and more than 40 international friends dressed in colorful Hanfu started a cultural dialogue that spanned time and space. A unique Honor Noise Maker concert was staged at the Honor flagship store in Kuanzhai Alley, adding a bit of passion and vitality to Chengdu in the summer. In the melody…

Nishimachi Hanfu brand breaks through market difficulties and achieves brand iteration through in-depth supply chain cooperation, rapid iteration, online and offline integration and headquarters support. It adheres to long-termism and good intentions, uses online traffic to empower the offline economy, and blazes a unique development path. The abstract is generated by the author through intelligent technology Useful Source: Zhejiang’s look is popularIn the vast ocean of the Hanfu market, the waves are rough, and challenges and opportunities coexist. Product homogeneity is like a fog, supply chain response lag is like a reef, and online and offline integration problems are like a storm, leaving many brands lost in this sea. It is precisely in this market environment where tragedy is everywhere, there are still brands that can quickly adjust their direction, subvert the traditional model, complete industry iterations, and stand out in the complex picture where consumer psychology and market trends are intertwined. Nishimachili wins business with pallets and trafficThe founder of Nishimachili has been deeply involved in the Hanfu industry for nearly two decades and has a deep understanding that in the red ocean of the Hanfu market, the only way is continuous innovation and optimization. Only the supply chain…

Chao News Client Reporter Yangliu Correspondent Wu Heming"The wind blows the immortal sleeves fluttering, just like the dance of colorful clothes and feathers." The colorful clothes and feathers are left to us by the ancients Poetry and reverie. In the hands of Li Hua from Keqiao, Shaoxing, this reverie has been given new life. Her designs are not just replicas of ancient costumes, but also a balance between tradition and modernity. With her persistence and hard work, her store "Tayun Pavilion" gradually became famous in the Hanfu circle and became a cultural symbol that pays equal attention to inheritance and innovation. Threads of longitude and latitude are intertwined and drawn in "Zheli", either a wide robe with big sleeves or a narrow robe with a lapel, with the collar folded on the right side, dancing lightly in a Hanfu, the silk threads on her On the fabric, mountains and rivers, flowers and birds, human feelings and hearts are transformed. Keqiao’s post-90s girl insists on traditional design, and the hit TV series unexpectedly became a hitLi Hua likes to be called Qianling. Li Hua is the shopkeeper of Taobao store Taoyunguan and the boss of Shaoxing Taoyunguan Cultural Media Company. With…

Red skirts with wide sleeves, green shirts and white coats... Have you noticed that more and more people are wearing Hanfu in the streets and alleys today? This ancient costume is especially popular among young people. The beauty of clothing not only meets the needs of life and brings visual enjoyment, but its development also presents the characteristics of folk customs and culture of a period of time. How did ancient clothing develop and evolve? How did the ancients dye cloth and make clothes? The name "Huaxia" is related to clothingHanfu is increasingly entering our lives. Some universities and communities have established Hanfu clubs; on e-commerce platforms, Hanfu has become a best-seller among young people; and various Hanfu shows are frequently reported in the press. The national style that has been passed down for thousands of years has become an element of the trend of the times. Wearing Hanfu requires an understanding of traditional Chinese culture. In a sense, Hanfu enthusiasts assume a new role as disseminators of traditional Chinese culture the moment they wear Hanfu. Clothing is an important part of people's basic necessities of life. Where did Hanfu come from? China has been called "Huaxia" since ancient times.…

This article is reproduced from [China.com];[The finishing touch] On Zhenfeng Cultural Street, traditional craft shops that have been honed over the years are lined up in rows, just like an open traditional craft museum , using original handicraft art, weaving the original and simple life sentiment of the water town. The beauty of Hanfu lasts for a thousand yearsElegance and freshness, standing tall in the windOr rich clothes, elegant and agileWearing a Hanfu The small bridges and flowing water of the leisurely water townIt has a unique kind of elegance and beauty Ms. Shen’s Shop · Hanfu Experience Center ·How to easily take a beautiful blockbuster of Hanfu in the water town in the water town? No need to pack complicated luggage or worry about hairpin accessories, come to "Ms. Shen's Shop" Hanfu Experience Center and make proper arrangements~▲No. 38 Quanfu Road (inside the ancient archway)"China has great etiquette, so it is called Xia, and it has the beauty of clothing seals, so it is called Hua." There are a dazzling array of Hanfu in the Hanfu Experience Center. Various styles of Hanfu from the Tang, Jin, Song and Ming dynasties, such as cross-collar waist-length rut skirts, Tang narrow-sleeved round-neck…

Baijiao Guo Yipu from Ao Fei Si Qubit Report | Public Account QbitAIThe new standard for testing beautiful men, AI can handle it with one click. Face Face tell me, who is the most beautiful, cutest and most elegant Internet boss? AI did some calculations and gave me a picture. Can you tell who these lovely "girls" are? That's right, Ma Huateng, Lei Jun, Robin Li, Ding Lei...These are these girly bosses who retain the appearance and characteristics of the original image , and has the softness of women. If it were not generated by AI, I would have thought they were learning DingTalk and forming a Hanfu group. When the little fresh meat also starts to grow long hair~First put two pictures. Can you tell who these are? To be so cute must be a boy. I have to say that when the little fresh meat is beautiful, girls really have nothing to do with it. And this one actually looks a bit like our transcendent sister. Wu Yifan’s emm... must be that I didn’t choose the right photo. Even Xiao Ming, who is "riding the wind and waves", has become very good-looking. Now you may understand that compared…

The summer breeze is blowing, and it’s time for the rice dumpling leaves to smell fragrant. Our country’s traditional festival, the Dragon Boat Festival, is coming. In ancient times, people had the custom of wearing Hanfu to enjoy the Dragon Boat Festival together. In recent years, the niche Hanfu has gradually "out of the circle" and set off a trend among a new generation of young people. With a strong flavor of the Dragon Boat Festival and full of national trends, this year’s Dragon Boat Festival wears Hanfu and travels through time and space with us to experience the charm of traditional culture. Stand collar coat and skirt: Fashion index: ☆☆☆ Aoqun is a general term for ancient Han women who wore a coat on the upper body and a skirt on the lower body. The young lady wears a stand-up collared coat with wide sleeves that flow with her beautiful figure and dance, exuding a unique ancient charm. She wears a horse-face pleated long skirt on the lower body. The color scheme of one blue and one red has a neutralizing effect. Holding the small bag, it looks like the beauty of an ancient palace. The wonderful thing about…

Jimu News Reporter Yang ChenyuanCorrespondents Xiong Wenting Jiang WenchiThe ancient Jingling Land is now Tianmen City. On the morning of June 28, the opening ceremony of the 2024 China (Tianmen) Clothing E-commerce Industry Conference was held at the Hubei Tianmen Gymnasium. At the meeting, the China Clothing Cross-border E-commerce Alliance was formally established, bringing together 10 e-commerce industry bases from Guangdong, Liaoning, Jiangsu, Fujian and Hubei, among which 3 are local e-commerce associations in Tianmen. At the opening ceremony, Wang Shuiyuan, vice president and secretary-general of the Circulation Branch of the China Textile and Apparel Industry Federation, released the semi-annual report "China's Clothing E-commerce Boom·Tianmen Index". The report shows that the overall production and operation situation of Tianmen clothing e-commerce in the first half of the year is stable and improving. It is in an overall upward period and there is huge room for upgrading and development. Wang Shuiyuan told Jimu News reporters that starting from 2023, Tianmen will gradually exert its strong power in cross-border e-commerce and open up a new track. By integrating more industry resources related to clothing e-commerce and cross-border, This further promoted the development of the brand and the e-commerce alliance came into being. The…

BeijingThe 2024 618 e-commerce promotion can be called the "most popular 618". Major e-commerce platforms have canceled pre-sales, simplified rules, and emphasized user experience. In the fierce e-commerce competition, Mogujie has successfully attracted the attention of a large number of consumers and participated in the 6.18 Live Shopping Festival by virtue of its core positioning of fashion e-commerce and leading advantages in live broadcast e-commerce. According to the data related to the platform "Super Battle Report" and "Beauty 618 Final Battle Report" recently released by Mogujie, not only the live broadcast e-commerce data continues to rise, but the sales of core Hanfu and beauty categories are strong, and more sub-categories are welcoming. Come break out. Hanfu maintained a steady growth of 38%, and subdivided categories such as bags, outdoor men's clothing, etc. increased several timesAccording to battle report data, during the 618 period this year, the average viewing time of fans of Mogujie platform anchors was more than 100 minutes, and each When 2 users enter the room (live broadcast room), one transaction is generated. At the same time, the year-on-year growth data of customer price and number of customers reached 20.1% and 6.69% respectively. It can be seen that…

For the audience, actor Liu Huan's last impressive role may have been Qi Dasheng in "Baby Daddy" because he was so warm-hearted. That is also a "good person" in his own eyes. He is very complete, but he is only just a good person. Four years later, he played the role of Wei Ming Emperor Cao Rui in the Three Kingdoms drama "Tiger Roars and Dragon Roar". Not long after his appearance, Liu Huan showed the emperor's neurotic characteristics: after taking the throne, Cao Rui hired a large number of painters to paint his biological mother who was sentenced to death. Painters who had never seen Zhen Mi found it difficult to paint the portrait of Zhen Mi. Cao Rui was furious and executed these painters one after another. According to the setting of the plot, Liu Huan put on Hanfu and ordered the painter to draw a portrait of Zhen Mi using him as a reference. Not only that, Cao Rui, played by Liu Huan, is also suspected of being like Long Yang in the play, and he has a relationship with the little eunuch around him who is like a monarch and his ministers, and like family members.…

Wearing a wide-sleeved long skirt to visit popular attractions, you can go shopping, go to work, or go to school... The antique Hanfu has become the new favorite of Chinese people in recent years. Traditional clothing embodies the public’s recognition of traditional Chinese culture and aesthetics. The scene of Chinese people wearing Hanfu has gradually changed from traditional travel photos and specific dates to daily shopping and commuting. The popularity of Hanfu continues to rise and industry standards are gradually taking shapeIn recent years, with the increase in the influence of Chinese traditional culture and cultural festivals such as China’s Chinese Costume Day , cultural tourism activities are becoming more and more popular, and the popularity of Hanfu continues to rise. In particular, the incident involving an international brand allegedly plagiarizing horse-faced skirts further promoted the popularity and recognition of Hanfu culture. The "2024 Hanfu Trend White Paper" released by JD Apparel shows that the Hanfu market size will reach 13.7 billion yuan in 2023 and is expected to grow to 33.4 billion yuan by 2028. The current consumer market size of the Hanfu industry is rapidly increasing, and the supply of brands and products is rapidly replenished and enriched.…

This article is reproduced from: Huashang.com The TV series "The Twelve Hours of Chang'an" said: "There is no greater and majestic city than Chang'an."On the eve of May Day, the country's first Tang-style street life experience block "Chang'an Ten" "Two Hours" appeared in Xi'an Mandi Square. During the May Day holiday alone, 60,000 people lined up for reservations. So far, more than 140,000 people have made reservations, and the popularity continues unabated. "Did you go to the 'Chang'an Twelve Hours' today?" "Have you made an appointment for the 'Chang'an Twelve Hours'?" Many netizens issued "soul torture". The streets were crowded with people, and the "Hanfu" craze was revived. Tourists said, "It seems like I have really traveled back to the Tang Dynasty. I don't feel so immersed without wearing Hanfu."Hanfu, the full name of "Hanfu" "Traditional clothing", also known as Han clothing and Han clothing, is a system of traditional clothing and accessories of the Chinese Han people that is obviously different from other ethnic groups. It is also the embodiment of China's "land of clothing" and "land of etiquette", and does not specifically refer to the clothing of the Han Dynasty. Pipa flying sleeves, elegant robes, crimson lips, and…

Recently, Dong Mingzhu, chairman and president of Gree Electric Appliances, had a special experience in the ancient city of Luoyi, Luoyang, Henan, which became the focus of public opinion. Wearing a light blue plain coat and skirt, she appeared in a "ladylike" style, showing her unique gentle charm. This move not only broke her usual image of a strong business woman, but also aroused the attention of many netizens. lively discussion. On that day, Dong Mingzhu chose this set of light blue Hanfu among the antiques of the ancient city of Luoyi. The design of this outfit is simple and elegant, and the clear tailoring makes it more dignified. The light blue fabric looks fresh and refined in the sunshine, as if it has a faint ancient charm. Dong Mingzhu's choice of clothing is undoubtedly a tribute to traditional culture and a bold attempt at personal image. In the eyes of the public, Dong Mingzhu has always been a courageous and tenacious business leader. Her image seems to be somewhat different from that of a "lady" in the traditional sense. However, her choice of light blue Hanfu this time allowed people to see a different side of her. In front…

Wearing a wide-sleeved long skirt to visit popular attractions, you can go shopping, go to work, or go to school... The antique Hanfu has become the new favorite of Chinese people in recent years. Traditional clothing embodies the public’s recognition of traditional Chinese culture and aesthetics. The scene of Chinese people wearing Hanfu has gradually changed from traditional travel photos and specific dates to daily shopping and commuting. The popularity of Hanfu continues to rise and industry standards are gradually taking shapeIn recent years, with the increasing influence of Chinese traditional culture and the increasing popularity of cultural festivals and cultural tourism activities such as China’s Chinese Costume Day , the popularity of Hanfu continues to rise. In particular, the incident involving an international brand allegedly plagiarizing horse-faced skirts further promoted the popularity and recognition of Hanfu culture. The "2024 Hanfu Trend White Paper" released by JD Apparel shows that the Hanfu market size will reach 13.7 billion yuan in 2023 and is expected to grow to 33.4 billion yuan by 2028. The current consumer market size of the Hanfu industry is rapidly increasing, and the supply of brands and products is rapidly replenished and enriched. Among them, the Ming…

Source: Times Mammoth StudioOriginal title: Embroidered hemp leaves on children's clothing? La Chapelle overturned again. The former "No. 1 Hanfu stock" went bankrupt, delisted and became a monster Zhou Jiabao　2022-05-06 18:31:31 Source: Times Finance Some consumers bluntly said: "Is La Chapelle going to be completely 'ruined'?" La Chapelle, a Hanfu brand that is about to bid farewell to the A-share market (603157.SH), once again fell into the controversy of children’s clothing design. Recently, a consumer posted on a social platform that the teacher pointed out that the embroidery on the white clothes his daughter was wearing looked like "marijuana leaves" during online classes, and the teacher asked the child to change clothes immediately. According to the screenshots posted by the above-mentioned consumers, someone who claimed to be a staff member of La Chapelle contacted through the platform, saying that the original intention of the company’s product planning and design was to promote the concept of green and refreshing, and there was no use of cannabis as a design Subjective considerations of elements. LaChapelle is combing through all products on sale to ensure there are no sensitive elements. Currently, this product has been removed from the shelves. This is another children’s…

Waist-length skirts, pipa flying sleeves, crimson lips... During this year's Mid-Autumn Festival and National Day, more and more young people wearing Hanfu made their debut in city parks, popular scenic spots and university campuses. The festive festival has a bit more of the antique flavor of traditional culture. In recent years, Hanfu culture has formed a new trend among young people in Chinese cities. According to preliminary estimates, the number of consumers in the national Hanfu market currently exceeds 2 million, and the total industry scale is approximately 1.09 billion yuan. Why is Hanfu so popular? What exactly is the charm of Hanfu culture? What are the factors worthy of attention behind the popularity of Hanfu? Wearing Hanfu becomes fashionable——Not only does it include craftsmanship and aesthetics, but it is also an important carrier of traditional culture and national spiritNowadays, walking in university On campus, tourist resorts or busy commercial streets, you can occasionally see some girls walking together in twos and threes. Wearing fairy-like Hanfu and classical hairstyles, they look unique. On social networks, discussions about Hanfu have remained hot; on major video platforms, Hanfu-themed short videos are also deeply loved by netizens, and some Hanfu-themed videos on Station…

Strive for a hundred years and set sail on a new journey! In the strong atmosphere of the whole country marching forward to the "14th Five-Year Plan", passionately striving for a new journey, and grandly celebrating the 100th anniversary of the founding of the Communist Party of China, Jiaozuo Daily organized a campaign of "struggle for a hundred years, set sail on a new journey, pursue the original intention" , Jiaozuo Imprint" themed interview activity. Following the melody of spring, our newspaper's theme interview team will stand firm on the people's side, carry forward the "Three Bulls" spirit, focus on the whole process, holographic information, all employees, and all effects, enhance foot power, eyesight, brain power, and writing power, and select the highlights of work in various places. Use small incisions to reflect big themes, use small stories to reflect big times, and focus on showing the great achievements made by the whole city since the 18th National Congress of the Communist Party of China in various undertakings such as resolutely winning the battle against poverty and building a moderately prosperous society in an all-round way. Looking forward to the new journey, we will give a generous gift to the…

AnhuiAt the Yimeishang Celebrity Festival held from May 9th to May 11th, Yu Rongchu broke the rules and uniquely invited a group of celebrities Brothers and sisters in gorgeous Hanfu came to the rescue and jointly performed a unique emotional skin care feast. This cross-border cooperation not only cleverly combines the charm of traditional culture with modern skin care concepts, but also brings a refreshing experience to the celebrities at the scene. At the Red Man Festival, the brothers and sisters in Hanfu were dressed in exquisite costumes, like fairies traveling through time and space, and their jade faces complemented each other, forming a beautiful picture. Their joining not only injected new vitality and creativity into Yu Rongchu, but also added a strong cultural atmosphere to the entire Yimeishang Red Man Festival, allowing everyone to feel the charm of Hanfu culture. At the same time, through personal experience and sharing, they made the celebrities present feel the uniqueness of Yurongchu's emotional skin care products. Yurongchu uses the essence of vegetation to endow Yurongchu, which perfectly combines traditional Chinese herbal medicine with modern skin care technology. It uses saffron for emotional skin care, nourishing emotions internally, nourishing the skin externally, and…