BeijingSince the beginning of this year, more than 10 topics such as "The supply of horse-faced skirts in Caoxian exceeds the demand", "College students return to Caoxian to sell Hanfu" and "Caoxian Hanfu goes global" have appeared on social media. It is on the hot search list of news portals and has been circulated hundreds of millions of times. With the rapid increase in the market share of Hanfu, Caoxian County, Shandong Province has not only become the center of the "Hanfu Universe", the local area has also used Hanfu to "break the circle" to drive the "expansion" of the economy, build a development pattern of "promoting industry with culture, and promoting culture with industry", and explore out A "Cao County Path" for high-quality development of county economy. Cultural confidence drives the sales of Hanfu in Caoxian CountyThe off-season is not slow, and production and sales are booming. This is the reporter's feeling when visiting Hanfu merchants in Caoxian County. In a newly built factory in Huozhuang Village, Ancailou Town, Cao County, four jacquard machines are running. An Peng, general manager of Shandong Huaqianyuexia Textile Co., Ltd., said that he was so busy during this period that he did not…

At about 2 pm Eastern Time on September 10th, the JUZUI 2025 Spring and Summer New York Fashion Week "Blooming" show presented by Taoray Wang, the Chinese treasure designer, was presented to New Yorkers who never like to look happy. He sang "Bravo" that resounded throughout the audience three times, and his sincere love could not be concealed like coughing or love! This is also the highest praise given by New York Fashion Week to Wang Tao and Chinese high-end Hanfu brand JUZUI. September 2014 was Taoray Wang’s first appearance at New York Fashion Week. It was exactly 10 years since the release of this season. Wang Tao can be regarded as the most popular “foreign model worker” in New York Fashion Week. This season, as the creative director of JUZUI, she once again led JUZUI, a high-end Hanfu brand under Anzheng Fashion Group, to the global fashion highland. She showed contemporary Chinese designers to the world with the "blooming" appearance of flowers with Chinese style. , Chinese fashion brands, the true height of China’s fashion industry! Different from the aloofness of most brands launching during New York Fashion Week, the 2025 spring and summer JUZUI show personally directed by…

Jimu News reporter Zhou DanConsumers who like to buy Korean clothing are in luck! On September 13, Yunshang Wuhan International Fashion Center on Hanzheng Street in Wuhan opened a new Korean pavilion - Pavilion A. It is reported that Hall A has a total operating area of ​​10,000 square meters. After six months of investment promotion and business education, it now has nearly 60 Hanfu brands with brand awareness and capabilities. “Before, I worked as a store manager in a store in Hall B of the Korean Pavilion here. I felt that it had settled down to a certain point, so I wanted to try to start my own business again and give myself a chance.” Ke Xiaoping, the manager of the Echo brand in Hall A She is 35 years old. According to her, as early as 2015, she started a wholesale business on Hanzheng Street, but due to various reasons, she suspended her entrepreneurial path in 2018. “From being my own boss, to being a store manager for others, to starting my own business again, I feel that I have experienced a lot and have a deeper understanding of the clothing industry.” Ke Xiaoping said, in Hall B…

New clothes at the end of the year. As a Wuxi Hanfu merchant that has risen rapidly on the Pinduoduo platform, Qin Tao has become increasingly busy recently. "At the end of the year, orders have increased dramatically. Live streaming, stocking, packaging, customer service... I am busy until late at night every day, and continue the next day." Qin Tao came into contact with Pinduoduo not long ago, but the speed of volume greatly exceeded his expectations. His store mainly sells woolen coats produced locally in Wuxi and adopts the "factory direct sales" model. Due to the high quality and cost-effectiveness of the products, the store quickly accumulated nearly 70,000 loyal fans and achieved monthly sales in just 4 months after opening the store. Breaking one million yuan. After five years as a soldier and six years as a criminal police officer, Qin Tao chose to retire from the army and change his career in 2011 in order to end the 11-year separation from his lover. After that, I spent 9 years working hard in e-commerce. From the age of 18 to 38, 20 years have suddenly passed. From a tough guy to a Hanfu businessman, the biggest keyword in…

China News Service, Liaoning News, July 30. On July 26, 20 foreign teachers and students from Poland and Austria walked into the Anshan Hanfu Association to experience Hanfu and Chinese poetry culture first-hand. During the event, the staff of the Anshan Hanfu Association helped the international students wear Hanfu, do hair and makeup, and experience the waterside style and the beauty of Hanfu in 219 Park. Together with their Chinese friends who also wore Hanfu, they sat around the lotus pond, recited Chinese classical poems together, felt the profound heritage of Chinese culture, told the story of Anshan in a novel way, and spread the good voice of Anshan. In the two years since the Anshan Hanfu Association was established, it has attracted the love of many young Hanfu enthusiasts. The rise of national style and national trend means that traditional culture is becoming a trend, fashion and leader in Anshan City. While promoting traditional culture, Hanfu has gradually become a new cultural industry and a new driver of Anshan's economic development. Recently, Anshan Hanfu Association has actively carried out exchanges and cooperation with Xiliu Clothing Market in Haicheng City, investing a lot of manpower, material and financial resources to…

On July 17, the "MISS BUCCI" brand authorization ceremony jointly sponsored by COSA International Brand Management (Shenzhen) Co., Ltd. and MISS BUCCI Brand Management (Shenzhen) Co., Ltd. was held in Shenzhen. At the event, Cosa International Brand Management (Shenzhen) Co., Ltd. granted the management authority of the French light luxury Hanfu brand "MISS BUCCI" to Miss BUCCI Brand Management (Shenzhen) Co., Ltd. Subsequently, the two parties jointly signed a brand management cooperation agreement. MISS BUCCI is a light luxury Hanfu brand from France. It is affiliated to Miss BUCCI Brand Management (Shenzhen) Co., Ltd., and its creative research and development are all completed in Paris, France. MISS BUCCI always adheres to the design concept of "fashion", "comfort" and minimalism, focusing on providing high-quality services and products for Kochi women, mainly selling cashmere products, fashionable Hanfu, etc.

The latest survey report released by Nielsen shows: Currently, China's consumer market is quietly changing. Consumers have reduced their spending on dining out, traveling, clothing, and even food and beverages, and are increasingly investing their money in savings, Education and health. Take the clothing industry as an example. Due to the decrease in per capita disposable income, consumers no longer gain satisfaction from excessive "wardrobe" consumption, but gradually return to rational consumption. But the reduction in consumption frequency does not mean the reduction in clothing quality. New women in the workplace are eager to meet the clothing needs of multiple age groups, multiple career levels, multiple scenes, and multiple roles through clothing with more "quality" and "cost-effectiveness". Therefore, for clothing brands, only by making timely strategic adjustments according to changes in Chinese consumer demands can they succeed in the "new reality" and inject new vitality into brand development. Thanks to the in-depth perception and resonance of new women in the workplace and the capture of consumer needs, LILY continues to drive organic growth through innovation and create product series that match the clothing needs of new Chinese women in new consumption scenarios. In July 2020, LILY completely refreshed its product…

Shandong In Caoxian Youaiyuncang live broadcast base, the anchor is introducing# College Entrance Examination Set sail Dream Life# Horse-faced skirt. (Reported by reporter Du Yanan) EditorAt the beginning of this year, the popularity of Caoxian horse-faced skirts swept the entire Internet. By the middle of the year, due to seasonal changes, the Hanfu industry, including horse-faced skirts, entered the off-season, but Caoxian County felt more calm at this time. How long can the horse-faced skirt remain popular? No one can give an answer. However, during the reporter's interview, all the interviewees held a common attitude: Even if the horse-faced skirt is no longer popular, they are not worried. Where does the "calmness" of Cao County's Hanfu industry come from? A piece of Hanfu can be made within a radius of 5 kilometersOn the afternoon of June 24, in a newly built factory in Huozhuang Village, Ancailou Town, four jacquard machines were running. An Peng, general manager of Shandong Huaqianyuexia Textile Factory, said he was so busy during this period that he never slept before 4 a.m. At the beginning of this year, horse-faced skirts were in great demand. Due to the huge number of orders, the fabric for horse-faced skirts…

BeijingIn Caoxian County, Shandong Province, the largest production area of ​​Hanfu in my country, online sales of Hanfu have reached 1.26 billion yuan since 2024. "Oriental Outlook Weekly" reporter Wang Yang and editor Qin Liudi On the evening of September 28, 2023, the 2023 Luoyang Heluo Cultural Tourism Festival and the 6th Central Plains International Cultural Tourism Industry Expo - Hanfu Fashion Design Week opened at Zhengda International Plaza in Luoyang, Henan Horse-faced skirts, chest-high underskirts, hundred-fold skirts... Wearing Hanfu has become a popular choice in various scenarios such as checking in at scenic spots, wedding ceremonies, shopping, gatherings with friends and even square dancing. A new trend in public dress in recent years. The "Hanfu craze" continues to heat up, and the blending of tradition and new trends has activated cultural resources, ignited the consumer market, and driven industrial development. In recent years, Hanfu has gradually become popular among young people. Their youthful expression and fashionable presentation have allowed traditional Chinese culture to enter daily life in a concrete form and tangible entity. Chinese traditional clothing culture has a long history. A piece of clothing that integrates Chinese aesthetics is not only a consumer choice, but also reflects the…

Recently, Xinhe Co., Ltd.’s brand AIVEI has attracted attention due to the issue of advertising spokespersons, which in turn has caused the market to pay more attention to its current operating status. From a performance perspective, Xinhe Shares, which has been listed for more than three years, "changed" in the year it was listed, and its net profit has shown a negative growth of more than 20% in the last two years. After the "second-generation" chairman took office last year, profits did not improve after major changes were launched at the end of the same year, but worsened further, that is, the profit for the first half of this year was expected to drop by 90%. Judging from the stock price, in the past three years, the stock price of Xinhe Shares has been cut in half. Since the "second generation" took office as chairman, its stock price has also fallen by nearly 40%. Since this year, its stock price has fallen by more than 20%. %. At present, Xinhe Shares has been experiencing obvious pains since it launched changes at the end of last year, which have been transmitted to its performance and stock price. In the future, it…

Article | Hedgehog CommuneA few days ago, a piece of news about returns once again appeared on Weibo's hot search - 400 dresses were returned collectively, and the store lost 8,000 yuan. Since this year, customer-merchant disputes caused by returns have occurred frequently, and a raging wave of Hanfu e-commerce store closures will be set off in 2024. Whether it is a Douyin Hanfu anchor giant with a single sales of over 100 million and 5 million fans, a Taobao Hardware Crown Internet celebrity store for many years, or a new e-commerce newcomer who has just entered the game this year, there is no escape scene. Not here. It is not only merchants who have difficulty, but also many users told Hedgehog Commune that 2024 will be the year with the most returns and the worst online shopping experience. Ruilin, an online shopper for 15 years, has always adhered to the principle of never returning items as long as they can wear them. This year, he also launched the "return, return, and return model." She said frankly: "The long pre-sale cycle, serious goods mismatch, obvious signs of being worn and washed after arrival...who can resist returning it?"Just now, Ruilin sent…

At the end of June, Lu Xiangnan, a Hanfu brand with 7 million fans online, held a tasting event at Jingling Group. With its rich products that meet the diverse needs of contemporary women and its unique, literary and romantic design style, it has been adopted by many The group leaders planted grass one after another. On July 1, Lu Xiangnan was launched online for the first time on Jingling Group, triggering a boom in private sector purchases. It achieved great results with sales exceeding 3 million yuan on the first day, marking its successful layout in the private sector market. . This achievement not only demonstrates the brand strength of Lu Xiangnan, but also reflects the profound influence of Jingling Group in the field of private e-commerce. Lu Xiangnan was founded in 2016. It is a new concept design brand originating from Guangzhou, with annual sales of 800 million, ranking first among French retro Hanfu stores. The brand is led by the founder Lu Lu. With the design concept of combining literary retro and French lady, it provides modern women with elegant and charming clothing choices, and is deeply loved by women who pursue personalized and high-quality life. This…

ShandongOriginal title: The tens of billions industry behind a horse-faced skirtAt the beginning of this year, the popularity of horse-faced skirts in Caoxian County swept the entire Internet . By the middle of the year, due to seasonal changes, the Hanfu industry, including horse-faced skirts, entered the off-season, but Caoxian County felt more calm at this time. How long can the horse-faced skirt remain popular? No one can give an answer. However, during the reporter's interview, all the interviewees held a common attitude: Even if the horse-faced skirt is no longer popular, they are not worried. Where does the "calmness" of Cao County's Hanfu industry come from? A piece of Hanfu can be made within 5 kilometers. On the afternoon of June 24, four jacquard machines were running in a newly built factory in Huozhuang Village, Ancailou Town. An Peng, general manager of Shandong Huaqianyuexia Textile Factory, said that it was busy during this period. I never slept before 4am. At the beginning of this year, horse-faced skirts were in great demand. Due to the huge number of orders, the fabric for horse-faced skirts was in short supply. “Customers have always come to deliver orders.” For a long time, the…

China News Service, Shanghai, April 11 (Yang Haiyan) In 2024, "New Chinese style" can be said to be "leading the way" and become popular in the industry. New Chinese style outfits, Song brocade jackets, horse-faced skirts, etc. frequently become hot topics on various social platforms. Search, "new Chinese style" has become a traffic password. Unlike other short-lived fashion styles, this "national trend" does not seem to fade away with time, but instead attracts more and more attention. However, as the trend of "New Chinese Style" becomes more and more intense, it seems that "everything can be New Chinese Style", and problems such as errors in form and the proliferation of imitations and fakes have become increasingly prominent. Amidst the upsurge of national sentiments and traditional culture, how can Hanfu and "New Chinese Style" develop in tandem? The reporter learned during a recent visit that "new Chinese-style" clothing continues to be popular and is a popular code for dressing. Hanfu, as an important carrier of traditional Chinese culture, is not only a traditional clothing, but also a cultural symbol. It is increasingly recognized and recognized by the public. accept. On the 2024 CCTV Spring Festival Gala stage, the traditional Chinese pattern…

People's Daily Online, Xiamen, July 13th, dressed in Chinese clothes, crossed the Taiwan Strait and jointly launched a grand cultural exchange event between the two sides. On July 12, the 2022 Straits Youth Chinese Costume Festival, an important component of the 20th Straits Youth Forum, kicked off simultaneously on both sides of the Taiwan Strait. The 2022 Straits Youth Chinese Costume Festival is launched. Photo courtesy of the Jimei District Media CenterThe 2022 Straits Youth Chinese Costume Festival is hosted by the All-China Youth Federation and hosted by the Fujian Provincial Youth Federation, the Xiamen Jimei District People's Government, and the Tainan Cultural Association. With the theme of "Clothing across the Taiwan Strait, Hua Shang is Youthful", the event centered around the Chinese Clothing Industry Forum and thematic T-stage show. The main venue was located in Jimei District, Xiamen, and branch venues were set up in Taipei, Changhua, and Tainan. During the period, more than 100 people including experts and scholars in the field of Chinese clothing, Chinese clothing designers, Chinese clothing cultural experts, young people working in the Chinese clothing industry, and Chinese clothing brand owners from both sides of the Taiwan Strait participated in the event to share…

Cover News Reporter Yang FanRecently, the Prosperous China - "Chi Shang Jin" Cup Chinese Hanfu Design Competition came to an end. At the starry sky show at Chengdu Hehuachi International Fashion and Clothing Center, the finals and award ceremony were starry. Yiyi. 25 shortlisted contestants competed for the honor with 100 sets of cutting-edge works, creating a night of national style and neon clothes with long meaning. This competition is guided by the China Textile and Apparel Industry Federation, China Textile Industry Enterprise Management Association, China Textile and Apparel Industry Federation Circulation Branch, China Fashion Designers Association, China Textile and Apparel Education Society, Chengdu Jinniu District People's Government, Chengdu Jiayuan Sponsored by Run Real Estate Group, organized by "Textile and Apparel Weekly" magazine, Chengdu Dacheng Market Management Co., Ltd., Chengdu Chishangjin Commercial Management Co., Ltd., Chengdu Chishangjin Hanfu Industry Development Co., Ltd., China Textile Photography Association, Sichuan Provincial Clothing (Apparel ) industry association support. Only national costumes can travel through thousands of years and maintain their classic charm. On the night of the finals, 100 sets of Han cultural costumes were gorgeously presented. The beauty of the flowing artistic conception brought a picturesque feast of Chinese style to the audience,…

Beijing Lola Password, the leading brand of Douyin Hanfu, has been closed down and has continued to suffer losses for more than a year due to increased costs and intensified market competition. The founder said that it would be difficult to cover costs without raising prices, and low-priced plagiarized products would impact the market. The brand was once brilliant, but challenges such as return rates and rising traffic costs have led to difficulties. The founders plan for transformation, emphasizing the importance of innovation and adapting to market changes. The abstract is generated by the author through intelligent technology Useful Produced by "Eye of the Storm" ifeng.comAuthor丨Li GuangkunEmail for breaking the news and complaints: all_cj@ifeng.com A Douyin-leading Hanfu brand with an annual turnover of several billion has been closed. It has an outstanding record. It was once the No. 1 Douyin clothing anchor list, Douyin Double 11 overall list, the Peak overall list, and the 618 clothing sales total list. It also took 11 hours to sell a total of 140 million yuan in live broadcast sales. However, the past achievements have not changed the fate of Rolla Code being suddenly closed. What happened behind the sudden turn of fate? Laola…

BeijingPuning, Jieyang, Guangdong, is a city filled with a strong e-commerce atmosphere. In Puning International E-commerce Mall, the anchors faced the camera and enthusiastically promoted their own products. In the Shangliao E-commerce Park, express delivery is sent to all parts of the country with logistics vehicles,With the implementation of the "E-commerce Strengthening the City" project in Puning City, a complete upstream and downstream e-commerce industry chain dominated by Hanfu has gradually formed. The ever-changing business opportunities. Introduced by the relevant person in charge of Kuaishou, In 2024, Kuaishou Magnetic Engine Merchant Business Center With Magnet School, we regard the in-depth empowerment of industries as the key direction of merchant business. Through practical business policies and in-depth empowerment training, we help core industries bring new merchants to develop upward, achieve rapid breakthroughs from 0 to 1 in Kuaishou, and help High-quality merchants continue to improve their operating capabilities and gain greater development opportunities. Recently, Kuaishou Magnetic Engine Merchant Business Center and Magnetism Hall have linked Kuaishou Flash The Hanfu Merchant Empowerment Conference, co-organized by business partners, has landed in Puning. Puning E-Commerce Industry Association, Kuaishou Official TeamRepresentativesgathered together with hundreds of Puning local merchants, enterprises and partners to jointly explore new…

Jimu News Reporter Yang ChenyuanCorrespondents Xiong Wenting Jiang WenchiThe ancient Jingling Land is now Tianmen City. On the morning of June 28, the opening ceremony of the 2024 China (Tianmen) Clothing E-commerce Industry Conference was held at the Hubei Tianmen Gymnasium. At the meeting, the China Clothing Cross-border E-commerce Alliance was formally established, bringing together 10 e-commerce industry bases from Guangdong, Liaoning, Jiangsu, Fujian and Hubei, among which 3 are local e-commerce associations in Tianmen. At the opening ceremony, Wang Shuiyuan, vice president and secretary-general of the Circulation Branch of the China Textile and Apparel Industry Federation, released the semi-annual report "China's Clothing E-commerce Boom·Tianmen Index". The report shows that the overall production and operation situation of Tianmen clothing e-commerce in the first half of the year is stable and improving. It is in an overall upward period and there is huge room for upgrading and development. Wang Shuiyuan told Jimu News reporters that starting from 2023, Tianmen will gradually exert its strong power in cross-border e-commerce and open up a new track. By integrating more industry resources related to clothing e-commerce and cross-border, This further promoted the development of the brand and the e-commerce alliance came into being. The…

Source: Financial Gossip GirlMany girls watch "Thirty Only" and hope to live like Gu Jia, independent and confident. But both parents hope that their daughter will live like Zhong Xiaoqin, relaxed and comfortable, even if she never grows up. Compared to Gu Jia and Wang Manni, many people dig out the "details" of Zhong Xiaoqin. Zhong Xiaoqin has the easiest job. She is a native of Shanghai, her parents have decent jobs, and she found a relatively stable job after graduation. While Gu Jia was struggling to pay off her credit card and Manni was worried about not being able to rent a house in the inner ring, Xiaoqin had no worries about food and clothing and didn't even know how to use a vacuum cleaner. But with the help of my parents, I married a husband with a stable employment. My husband bought a welfare house in the work unit, and my parents gave me a car as a gift. No one would be able to grow up in this kind of life, even if she is thirty years old. 1./Witness the growth of "War Dress"/The real growth of Zhong Xiaoqin in "Thirty Only" was probably the moment she…