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Economic Reference·City Decoding｜Using Hanfu to “break the circle” and drive the economy to “expand the circle”—decoding the “Cao County Path” for high-quality development of county economy
BeijingSince the beginning of this year, more than 10 topics such as "The supply of horse-faced skirts in Caoxian exceeds the demand", "College students return to Caoxian to sell Hanfu" and "Caoxian Hanfu goes global" have appeared on social media. It is on the hot search list of news portals and has been circulated hundreds of millions of times. With the rapid increase in the market share of Hanfu, Caoxian County, Shandong Province has not only become the center of the "Hanfu Universe", the local area has also used Hanfu to "break the circle" to drive the "expansion" of the economy, build a development pattern of "promoting industry with culture, and promoting culture with industry", and explore out A "Cao County Path" for high-quality development of county economy. Cultural confidence drives the sales of Hanfu in Caoxian CountyThe off-season is not slow, and production and sales are booming. This is the reporter's feeling when visiting Hanfu merchants in Caoxian County. In a newly built factory in Huozhuang Village, Ancailou Town, Cao County, four jacquard machines are running. An Peng, general manager of Shandong Huaqianyuexia Textile Co., Ltd., said that he was so busy during this period that he did not… -
The off-season is not bad, Caoxian Hanfu industry is accelerating towards standardization. The tens of billions industry behind a horse-faced skirt
Shandong In Caoxian Youaiyuncang live broadcast base, the anchor is introducing# College Entrance Examination Set sail Dream Life# Horse-faced skirt. (Reported by reporter Du Yanan) EditorAt the beginning of this year, the popularity of Caoxian horse-faced skirts swept the entire Internet. By the middle of the year, due to seasonal changes, the Hanfu industry, including horse-faced skirts, entered the off-season, but Caoxian County felt more calm at this time. How long can the horse-faced skirt remain popular? No one can give an answer. However, during the reporter's interview, all the interviewees held a common attitude: Even if the horse-faced skirt is no longer popular, they are not worried. Where does the "calmness" of Cao County's Hanfu industry come from? A piece of Hanfu can be made within a radius of 5 kilometersOn the afternoon of June 24, in a newly built factory in Huozhuang Village, Ancailou Town, four jacquard machines were running. An Peng, general manager of Shandong Huaqianyuexia Textile Factory, said he was so busy during this period that he never slept before 4 a.m. At the beginning of this year, horse-faced skirts were in great demand. Due to the huge number of orders, the fabric for horse-faced skirts… -
The tens of billions industry behind a horse-faced skirt
ShandongOriginal title: The tens of billions industry behind a horse-faced skirtAt the beginning of this year, the popularity of horse-faced skirts in Caoxian County swept the entire Internet . By the middle of the year, due to seasonal changes, the Hanfu industry, including horse-faced skirts, entered the off-season, but Caoxian County felt more calm at this time. How long can the horse-faced skirt remain popular? No one can give an answer. However, during the reporter's interview, all the interviewees held a common attitude: Even if the horse-faced skirt is no longer popular, they are not worried. Where does the "calmness" of Cao County's Hanfu industry come from? A piece of Hanfu can be made within 5 kilometers. On the afternoon of June 24, four jacquard machines were running in a newly built factory in Huozhuang Village, Ancailou Town. An Peng, general manager of Shandong Huaqianyuexia Textile Factory, said that it was busy during this period. I never slept before 4am. At the beginning of this year, horse-faced skirts were in great demand. Due to the huge number of orders, the fabric for horse-faced skirts was in short supply. “Customers have always come to deliver orders.” For a long time, the… -
1920s chinese clothing, kimono vs hanfu, used hanfu for sale
Chao News Client Reporters Xiao Congwen Xu Tiancheng Jin Chen Shen Yeting In the live broadcast room of Jiaxing Caiyue Zhixue Clothing Co., Ltd. located in Xucun, Haining, the anchor is live broadcasting horse-faced skirts. Photographed by reporter Wang ZhijieA brocade vest is layered with a hoodie, an embroidered jacket is paired with jeans, and a cool horse skirt is worn under a white T-shirt... In this spring and summer, whether traveling, shopping or even going to work, you can often see people wearing discreet clothes. Young people wear clothes with Chinese elements such as buttons, slant lapels, and stand-up collars. New Chinese style has become a popular code for the new generation of clothing. The so-called new Chinese style has no clear definition at present. It can be understood as "clothing that combines traditional Chinese elements with current aesthetic trends". It focuses on being elegant but not heavy, unique but not exaggerated. Standing at the forefront of this wave of national trends, some traditional clothing industry towns in Zhejiang are frequently out of the industry: Xucun, Haining, which started out as curtain fabrics and wall coverings, produces about 30% of the country’s new Chinese-style fabrics; One-third of the new… -
chinese clothing timeline, hanfu and kimono, hanfu belt
BeijingXinhua News Agency, Beijing, May 14thTitle: "New Chinese-style" clothing is so popular that it "goes out of the circle", how does the "national trend" become a craze ? Xinhua News Agency reporter Zhang XinxinSong brocade vest paired with jeans, shirt paired with horse skirt, stand-up collar, cloud shoulders and other elements "introduced" into daily wear... This spring In summer, "new Chinese-style" clothing continues to be popular and becomes a new phenomenon in the domestic consumer market. What creates the “traffic password” of national style clothing? How did the “national trend” become a craze? The reporter went into the first-line market and interviewed all parties in the industry. The clothing market has become popular, and the "national trend" has "swept" in the clothing marketHandmade buttoned cardigans, Xiangyun gauze dresses... "post-90s" white-collar workers Ms. Wang added a lot of "new Chinese-style" clothing to her Taobao shopping cart. She said that since last year, she has become obsessed with Chinese-style clothing and has collected almost every type of popular trendy product. “When shopping and traveling, I always choose ‘new Chinese style’ to match, which is both fashionable and interesting.” On April 18, tourists wearing Hanfu took photos by the West Lake in Hangzhou.… -
dai chinese clothing, hanfu picrew, is it okay for foreigners to wear hanfu
Song brocade vests are paired with jeans, shirts are paired with horse skirts, and elements such as stand-up collars and cloud shoulders are "introduced" into daily attire... This spring and summer, "new Chinese-style" clothing continues to be popular and has become a new phenomenon in the domestic consumer market. What creates the “traffic password” of national style clothing? How does "national trend" become a craze? The reporter went into the first-line market and interviewed all parties in the industry. The clothing market has become popular, and the "national trend" has "swept" in the clothing marketHandmade buttoned cardigans, Xiangyun gauze dresses... "post-90s" white-collar workers Ms. Wang added a lot of "new Chinese-style" clothing to her Taobao shopping cart. She said that since last year, she has become obsessed with Chinese-style outfits and has collected almost every type of popular trendy product. “When shopping and traveling, I always choose ‘new Chinese style’ to match, which is both fashionable and interesting.” On April 18, tourists wearing Hanfu took photos by the West Lake in Hangzhou. Photo by Xinhua News Agency reporter Han ChuanhaoSince this year, "New Chinese Style" has continued to be popular. Walking in the streets and alleys, you often see people… -
neolithic chinese clothing, hanfu zhou dynasty, hanfu left over right
Improve quality and stabilize the foundation for development;Cultivate talents and enhance design capabilities;Technological innovation promotes transformation and upgrading;Strong links and solid links , Optimize the industrial ecology. During the May Day holiday that just passed, the "traffic" of Hanfu was once again transformed into the "retention" of cultural tourism. Since the beginning of this year, from "New Year's greetings clothes" to "outing clothes" to Chinese graduation clothes, national style clothing has continued to heat up and has become the first choice for young people to wear ceremonial clothes. The "national style" is blowing hard, and China's garment industry is facing good opportunities. How can it ride on the wind? What is national style clothing? National style costumes are modern costumes that reflect traditional Chinese costume culture, have traditional Chinese elements, and have certain conformity in shape. National style clothing has become a new track in the clothing industry. In the first quarter of this year, in Caoxian County, Shandong Province, which regards Hanfu as a featured industry, online sales of Hanfu reached 1.98 billion yuan, a year-on-year increase of 90.75%. However, the rapidly growing national style clothing also faces growing pains. The products on the market are of mixed styles… -
chinese clothing online, yun gui hanfu, hanfu embroidery designs
During the May Day holiday that just passed, the "traffic" of Hanfu was once again transformed into the "retention" of cultural tourism. Since the beginning of this year, from "New Year's greetings clothes" to "outing clothes" to Chinese graduation clothes, national style clothing has continued to heat up and has become the first choice for young people to wear ceremonial clothes. The "national style" is blowing hard, and China's garment industry is facing good opportunities. How can it ride on the wind? What is national style clothing? National style costumes are modern costumes that reflect traditional Chinese costume culture, have traditional Chinese elements, and have certain conformity in shape. National style clothing has become a new track in the clothing industry. In the first quarter of this year, in Caoxian County, Shandong Province, which regards Hanfu as a featured industry, online sales of Hanfu reached 1.98 billion yuan, a year-on-year increase of 90.75%. However, the rapidly growing national style clothing also faces growing pains. The products on the market are of mixed styles and quality, and many consumers complain about them. How to inherit and innovate traditional clothing culture and let national style clothing better enter life requires the clothing… -
A Golden Opportunity for the Development of Hanfu Apparel
Original title: National style clothing welcomes good development opportunitiesLiu JinImprove quality and stabilize the foundation for development;Cultivate talents and enhance design capabilities;Technological innovation promotes transformation and upgrading;Strengthens and solidifies the chain and optimizes the industrial ecology. During the May Day holiday that just passed, the "traffic" of Hanfu was once again transformed into the "retention" of cultural tourism. Since the beginning of this year, from "New Year's greetings clothes" to "outing clothes" to Chinese graduation clothes, national style clothing has continued to heat up and has become the first choice for young people to wear ceremonial clothes. The "national style" is blowing hard, and China's garment industry is facing good opportunities. How can it ride on the wind? What is national style clothing? National style costumes are modern costumes that reflect traditional Chinese costume culture, have traditional Chinese elements, and have certain conformity in shape. National style clothing has become a new track in the clothing industry. In the first quarter of this year, in Caoxian County, Shandong Province, which regards Hanfu as a featured industry, online sales of Hanfu reached 1.98 billion yuan, a year-on-year increase of 90.75%. However, the rapidly growing national style clothing also faces growing pains.… -
Capturing the Beauty of Hanfu Time
The mini-long holiday that includes "May Day" and "May 4th" is about to begin. Data shows that the popularity of tourism during this year's May Day holiday has increased steadily based on the high level of the same period last year. Young tourists born in the 2000s are a major part of the tourism market. new force. From Zibo to Harbin, from Tianshui to Kaifeng... young travelers have contributed many photos and videos to record the beauty of the journey. According to the "Travel Consumption Observation of Post-2000s" released by the JD Consumer and Industrial Development Research Institute, since this year, selfie gadgets, Polaroids, and Hanfu are popular products that post-00s generation are keen to consume. The number of post-00 consumers has increased by more than 50% year-on-year, and the growth rate of post-00 consumers purchasing Hanfu has exceeded 140%. It is foreseeable that in the coming time, you may see the post-00s generation wearing gorgeous Hanfu in more places, taking selfies or group photos, becoming a scenery. Instant shots are selling well again. Immediate imaging, instant beauty"Observation" shows that among photography and video products, mirrorless cameras, action cameras, printing services, instant photos and lenses are the most popular ones.… -
From Hanfu Headbands to the Birth of the Horse-Face Skirt
ZhejiangEditor's note: On this May 1st International Labor Day, we focus on a group of "new workers" - Hanfu designers, AI trainers, Home chefs, accompanying doctors, carbon emission managers... These new occupations that have emerged with new demands and trends are witnessing changes in the industry, improving our lives, and revealing the direction and vitality of economic and social development. From now on, Chao News plans to report on "New Career Apprenticeships". The reporter takes everyone closer to these new careers in the form of personal experience, showing that new workers are taking advantage of the new careers to realize the value of life. Stillness and movement shuttle through Chen Jianmin’s daily work. On one side, there is a quiet office. Chen Jianmin enlarges the canvas in the computer software, his left hand flies on the keyboard, and his right hand moves the mouse flexibly to draw lines, outlining the traditional decorative line drawing on the horse-faced skirt; the other On one side, there is a roaring production workshop, with a three- to four-meter-high rapier jacquard loom running 24 hours a day. With the continuous "intimate contact" between the rapier and the filament, the drawing of the horse-faced skirt he… -
The Beauty of Time Traveling in Hanfu
ShandongThe short holiday that includes "May 1st" and "May 4th" is about to begin. Data shows that the tourism popularity during this year's May 1st holiday is at a high level compared with the same period last year. With steady growth, young tourists born in the 2000s are a new force in the tourism market. From Zibo to Harbin, from Tianshui to Kaifeng... young travelers have contributed many photos and videos to record the beauty of the journey. According to the "Travel Consumption Observation of Post-2000s" released by the JD Consumer and Industrial Development Research Institute, since this year, selfie gadgets, Polaroids, and Hanfu are popular products that post-00s generation are keen to consume. The number of post-00 consumers has increased by more than 50% year-on-year, and the growth rate of post-00 consumers purchasing Hanfu has exceeded 140%. It is foreseeable that in the coming time, you may see the post-00s generation wearing gorgeous Hanfu in more places, taking selfies or group photos, becoming a scenery. Instant shots are selling well again. Immediate imaging, instant beauty"Observation" shows that among photography and video products, mirrorless cameras, action cameras, printing services, instant photos and lenses are the most popular ones. Products with… -
Culture is the foundation of the rising trend of modern Hanfu
Why are "new Chinese clothing" represented by horse-faced skirts so popular? China's clothing industry is ushering in good development opportunities by leveraging the spread of traditional cultureCulture is the background of the craze for "new Chinese clothing"Traditional fragrance The color of cloud yarn is relatively monotonous, while the intricate embroidery craftsmanship is emphasized. The improved new Chinese-style Xiangyun gauze jacket uses the penetration of technological fabrics to increase the color of Xiangyun gauze while retaining its lightness and breathability, making it easier to wear in the Lingnan climate. Horse-faced skirts are traditionally made of Yun brocade and Song brocade fabrics. They are famous for their elegance, are complicated to craft and expensive. The fabrics of new Chinese-style horse skirts are mostly made of chiffon and chemical fiber. The embroidery is changed to printed jacquard, and the price is more affordable. The cheongsam has changed from a traditional curve to a large silhouette. The new Chinese style elements have been improved to eliminate complexity and simplify it. It is embellished with simple large silhouette and buckle details. In addition to being worn alone, it can also be worn with Pants and skirts are layered. The Chinese-style men’s shirt is inspired by… -
The gentle and quiet aura of traditional Hanfu
Fashionable Chinese-style women's clothing, with the accumulation and influence of classical culture, is full of literary and artistic sense. Wearing Chinese-style women's clothing not only has a beautiful temperament, but also highlights the connotation of women. The Chinese style has a gentle and demure atmosphere, which can make women who own them more charming. Each of these Chinese-style women's clothing is so fascinating. — ❶ — Retro and fresh national style jacket Wearing a Chinese-style jacket with natural elements will always give you a lot of wonderful feelings. The fresh national style jacket not only has a sweet and age-reducing atmosphere, but also is full of retro literary and artistic accents. The upper body not only looks sweet, but also has good connotations. The loose fit has a good ability to cover the flesh and make you slim when worn on the body, and can well modify your figure. The pink color is sweet and vivid, with a bright feeling. Coupled with the crane embroidery on the sleeves, it has a retro literary atmosphere, and the upper body is not only sweeter, but also very vivid. The loose woolen jacket is embroidered with exquisite flower and grass patterns. The upper… -
Hanfu shows you what classical elegance is
The minimalist style is popular in Chinese style. This thinking of "minimalism is great beauty", when applied to clothing, creates an artistic beauty of lightness and lightness. A piece of clothing can become a story and express the inner world of the wearer. Today, the editor brings you women's clothing with Chinese characteristics, let's take a look. |||— ❶ —||| Long skirt The long skirt is a very common type of classical clothing. It has a simple shape and can well show the femininity and elegance of women. The Chinese-style long skirt adds an air of a literary goddess, which is classic and grand. A long skirt with a classic temperament and a whole-body printed design that breaks the monotony and is full of design. The overall look is simple and elegant, and the fabric is also very comfortable cotton and linen fabrics. The round neck and button design make it easy to wear. |||— ❷ —||| Coat Coats are also a very popular style and play an important role in the fashion circle. Combining elements of Chinese style with a windbreaker adds elegance and poetry. In this season of changing temperatures, if you want to feel cool while walking,… -
The trend of wearing traditional Chinese-style Hanfu outfits is on fire
National trendy outfits are all the rage. I used to think that national fashion elements would be very retro and difficult to control. I never thought that national style could be so modern and trendy. Integrating national style elements into fashionable items has formed a new trend. This kind of outfit is also called "national trend" outfit by us. Retro elements have been retained, and the styles of clothing have also been optimized. This collision of modern trends and retro elegance is so wearable, let’s enjoy it together! The traditional cheongsam is quite satisfactory, while the Chinese-style cheongsam retains the original retro elements while also making appropriate improvements in details. Different from conventional retro embroidery elements, the Chinese-style cheongsam will choose some three-dimensional jacquard designs or solid-color fabrics, making it more fashionable and casual in style. The buckles and stand-up collar of the traditional cheongsam are retained, and the original shape of the cheongsam is maintained, but the details have been improved. The sweet flesh-covering puff sleeves and the slightly flared A-shaped hem abandon the overly charming and charming style of traditional cheongsam and become more fashionable for daily use. Bold design elements make the style of cheongsam more outstanding.… -
Guide to Wearing Traditional Chinese-style Hanfu
Check out Mao Xiaotong’s new look We have prepared a guide to dressing in Chinese style Just after the Dragon Boat Festival holiday, Mao Xiaotong's CCTV Dragon Boat Festival Gala backless dress became popular. The aqua green Chinese style sleeveless flowing embroidered dress looked like something from an ancient painting. This set of national style dress is jointly created by China International Fashion and NetEase Fashion·Fantasy Westward Journey, and the three-inch Shengjing·Zhang Yan [Tiandu Jingmeng] SS23 China International Fashion Week show release series. China International Fashion Week, as an international fashion platform that has always insisted on leading "Chinese aesthetics" for many years, designers inspire creative inspiration from an international perspective and dream of linking up with fashion trends. In this article, we have prepared a guide to wearing Chinese style, so hurry up and collect it! Three inches of Shengjing Brand introduction Sancun Shengjing was founded by Zhang Yan, "Intangible Cultural Heritage Chinese Style Propagator" and "Trendy Chinese Style Designer of the Year" at the Sina Style Awards. Designers innovate Chinese tailoring methods, use Chinese stories as the core of design, and spread Chinese beauty with trendy attitudes and silhouettes. Celebrity recommendations Chen Yuqi/Liu Yu same style Chen Yuqi… -
The Reasons Behind the Popularity of Hanfu Horse-Face Skirts
In Guangzhou Sunac Paradise, tourists wearing Hanfu take photos with models What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song, Ming, etc., put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing was doing her hair, and the fastest was choosing horse-face skirts. As long as the patterns and patterns are good-looking, she can wear them with a sense of sophistication. She only bought 5 horse-face skirts, which is… -
The Places Ignited by the Popularity of Hanfu Horse-Face Skirts
Haining has another label outside the Fur City. When did horse-faced skirts become popular? Different people will give different answers. In the memory of Zhang Jun, a Hanfu enthusiast, she got into horse-faced skirts in 2019. That year, she bought many horse-faced skirts of various colors. "The shipping places are Zhengzhou, Hangzhou, Guangzhou, Shenzhen, Wuhan...all over the country." She read out the place names while looking for orders, but among the many orders for horse-faced skirts, none of them came from In Cao County, Shandong Province. On today's social media, horse-faced skirts and Caoxian County are closely bound together. The latter is like the "capital of horse-faced skirts", but in fact, Caoxian County has only begun mass production of horse-faced skirts in recent years. Qi Yue, a Hanfu enthusiast, believes that in the Hanfu circle, horse-faced skirts have long been popular, and they were most popular about four years ago. Four years ago, entrepreneur Xu Haoming opened a Hanfu store in Caoxian County. At that time, Hanfu was still a relatively niche business, and no one cared about horse-faced skirts, and he did not make any money from it. Xu Haoming told Hedgehog Commune: "The turning point for the horse-faced… -
The Cultural Confidence Behind Hanfu Horse-Face Skirts
During the Spring Festival of the Year of the Dragon, horse-faced skirts suddenly became a popular item of clothing. On short videos and self-media platforms favored by young people, the horse-faced skirt has become a "traffic password". Many well-known bloggers and influencers wear it to visit cultural relics and popular attractions. A report released by a well-known short video platform shows that in 2023, users of the platform posted content related to horse-faced skirts in more than 90 overseas countries and regions. The horse-faced skirt has become a typical example of Chinese culture going overseas. The popularity of horse-faced skirts has also brought Xucun Town, Haining City, Zhejiang Province, out of the circle. Customers from Hangzhou Sijiqing Clothing Wholesale Market, the "Cosmic Center" Caoxian County in Shandong Province and even overseas have come to this town in search of jacquard fabric, the main raw material for horse-faced skirts. Xucun Town is one of the largest jacquard fabric bases and production and marketing centers in China. Some merchants said that just by providing a design drawing, Xucun Town can know the fabrics they want and the related production processes. Horse-faced skirt brings splendor to traditional textile town "During the Spring Festival,…