Hanfu has become a "fashionable item" for many young people today - horse-faced skirts, chest-high underskirts, and quilted skirts. Whether at tourist attractions, wedding ceremonies, shopping, gatherings with friends, or even square dancing, Wearing Hanfu has become a new trend. At the just-concluded ChinaJoy, visitors often encountered carefully dressed models wearing Hanfu when visiting the exhibition. Perhaps a certain beautiful lady you meet by chance is a contestant participating in this year's ChinaJoy Luoshang Huafu·Rookie Competition, and the competition catwalk performance has become a beautiful scenery. Morning News reporters took this opportunity to interview the three gold, silver and bronze medal winners of this competition and asked them to talk about their indissoluble bond with Hanfu. 02:02Why do they love HanfuZipei, the gold medal winner of the competition, is 24 years old and has been in the Hanfu circle for six years. Speaking of the opportunity to learn about Hanfu, Zipei revealed that it was because she came into contact with some intangible cultural heritage handicrafts. At first, she simply lamented that everyone looked good in Hanfu, and others also thought she was suitable for wearing Hanfu, so she "fell into the trap." Zi Pei, who has been fond of…

China News Service, Xi'an, July 23 (Reporter Zhang Yichen) "Wear Hanfu and see the bustling Chang'an". As night falls, you can take "three steps" in popular scenic spots such as Datang Everlasting City, Datang Furong Garden, and Bell and Drum Tower in Xi'an. "One princess, five steps and one noble concubine", Xi'an, the ancient capital of summer, has become the "main show" of Hanfu. Recently, data released at the Shaanxi Hanfu Industry Development Symposium showed that there are currently 2,053 Hanfu-related companies in Shaanxi Province, accounting for more than 25% of the national total. Among them, there are 1,814 in Xi'an, making it the "first city" in the country to experience Hanfu consumption. "Wearing Hanfu to visit Xi'an" has become a new standard for Chinese and foreign tourists to travel here. Data map: Hanfu-themed activities held in the Chang'an Twelve Hours theme district. (Photo provided by Chang'an Twelve Hour Theme Street) The reporter learned that behind the craze for Hanfu check-in, many Hanfu store merchants have observed market changes. "'New Chinese' tourism has expanded our customer base, and many 'grandparents' are also willing to try Hanfu makeup." Wang Lei, the person in charge of the Thirteen Dynasties Hanfu Travel Photography…

China Taiwan Net reported on July 24 that the sun was shining brightly and there were laughter and joy. On July 21, Yangming Ancient Town in Yuyao, Ningbo was filled with a festive atmosphere. A group of smiling Taiwanese college students wearing Hanfu attracted many tourists. Notice. It turns out that they are Taiwanese college students participating in the 2024 Hong Kong and Taiwan Student Research Camp. The hot summer cannot stop their enthusiasm for experiencing traditional Chinese culture. Taiwanese college students wearing Hanfu. (Posted by China Taiwan Net)The Yuyao Taiwan Federation and the Overseas Chinese Federation have carefully designed and customized study courses for the study camp from different perspectives such as history, humanities, economics, education, and intangible cultural heritage, with rich content. Distinctive features. Wearing Hanfu in Yangming Ancient Town and touring the Yaojiang River are part of the one-week study camp in Yuyao, which is deeply loved by Taiwanese college students. In the Yangming Ancient Town Hanfu Experience Center, there are a wide variety of Hanfu styles. The lecturer here is talking about Hanfu culture, types, wearing etiquette, etc. Students choose makeup styles based on their own preferences. After careful creation by makeup teachers, the boys and…

Beijing Fengguanxiapei, the bright matchmaker is getting married, which carries the Chinese people's beautiful longing for marriage. Solemn etiquette, gorgeous costumes, and a vow of love together. On the beautiful day of Chinese Valentine's Day, the Chinese costumes are dazzling, the ancient charm is long, and the affection is endless. Use Han costumes as a matchmaker to form a good relationship for a lifetime. On August 10, 2024, the collective wedding of hundreds of couples in Hanfu will be held grandly in Jiuzhou Pond, Luoyang City. This event is guided by the Luoyang Civil Affairs Bureau, Luoyang Federation of Trade Unions, and Luoyang Women's Federation. It is hosted by the Luoyang Old Town District Committee of the Communist Party of China and the Luoyang Old Town People's Government. Luoyang Hanfu Research Institute (Luoyang Fashion Industry Research Institute), Organized by the Urban Culture and Tourism Bureau, the Old Town Cultural Tourism Industry Development Service Center, the Old Town Civil Affairs Bureau, the Old Town Federation of Trade Unions, and the Old Town Women's Federation, and co-organized by the Luoyang Wedding Service Industry Association and Luoyang Huali Liyi Culture Communication Co., Ltd. Supported by Sui and Tang Luoyang City Scenic Area Management…

China News Service, Xi'an, July 23 (Reporter Zhang Yichen) "Wear Hanfu and see all the prosperity of Chang'an". As night falls, you can take "three steps" in popular scenic spots such as Datang Evernight City, Datang Furong Garden, and Bell and Drum Tower in Xi'an. "One princess, five steps and one noble concubine", Xi'an, the ancient capital of summer, has become the "main show" of Hanfu. Recently, data released at the Shaanxi Hanfu Industry Development Symposium showed that there are currently 2,053 Hanfu-related companies in Shaanxi Province, accounting for more than 25% of the national total. Among them, there are 1,814 in Xi'an, making it the "first city" in the country to experience Hanfu consumption. "Wearing Hanfu to visit Xi'an" has become a new standard for Chinese and foreign tourists to travel here. Data map: Hanfu-themed activities held in the Chang'an Twelve Hours Theme Street. (Photo provided by Chang’an Twelve Hour Theme Street)The reporter learned that behind the craze for Hanfu check-in, many Hanfu store merchants have observed market changes. "'New Chinese' tourism has expanded our customer base, and many 'grandparents' are also willing to try Hanfu makeup." Wang Lei, the person in charge of the Thirteen Dynasties Hanfu Travel…

The combination of traditional elements and modern clothing attracts people who love national fashion to "plant grass", and the market prospects are broad New Chinese-style clothing is popular and "out of the circle", and companies are seizing development opportunities　Reading TipsIn recent years, new Chinese-style clothing that focuses on the integration of modern aesthetics and traditional cultural elements has become popular, attracting people who love the national trend to "plant grass" and driving a new trend in cultural tourism. Relevant companies have entered the market one after another. Experts said that to seize the development opportunities of new Chinese-style clothing, we must adhere to the essence as the middle and the form as the new, maintain a deep link between classics and modernity, and win a larger market. Wearing a horse-faced skirt to attend the graduation ceremony, walking in a Hanfu in the cherry blossom forest, and embroidered mandarin jacket showing a touch of nobility... In recent years, new Chinese-style clothing has become popular. Stand collars, square plackets, buttons, embroidery, brocade, various traditional Chinese elements have entered daily life, and are combined with modern clothing such as shirts, suits, one-step skirts, etc., attracting people who love national fashion to "plant grass".…

The national game "Honor of Kings" is released in Hanfu? I heard that it corresponds to four popular female charactersAnd it is a serious clothing brandNot a cosplay? What are the clothes produced by game manufacturers like? Recently, King of Glory launched a new Hanfu brand#MEETING SHERO#The literal translation in English is probably "Meeting the Heroine" Judging from the officially exposed design conceptsThese clothes should be very game-specific"Colorful" and "Highlight Moments""Reinterpretation ""Exquisite and pleasing to oneself"It sounds like it explains women's contemporary values It should win the hearts of a wave of female playersSubsequently, the official also launched these "King of Hanfu" in the WeChat mini program > The price ranges from 1580 to 1680 yuanEach piece of clothing is limited to 100 piecesWith collection certificate As of press time"Diao Chan Golden Midsummer Night Shoulder Dress"L size has been sold out As soon as the model picture came outPlayers and netizens were also talking about itOn May 15, it even became a hot search on Weibo havePlayers feel that Honor of Kings’ attempt to cross-border Hanfu branding is very successful. Every dress is beautiful and they will buy it after it is released! Last place in kindergarten: All four dresses…

Beijing Men's pajamas are "windy under the armpits". The pockets of men's trousers can hold an umbrella and a bottle of water. There are even white-brand men's clothing specially designed with small round cloths to cover all the time. The washed mark on the flesh said, "I have worn Hanfu for more than 20 years and I have never been cared for so caringly." For a long time, women have been accustomed to the slight discomfort caused by Hanfu, thinking that "the clothes are just like this, and I need to adapt to this discomfort myself." It was not until they started to come into contact with men's clothing that they You know, some worries don’t exist when it comes to men’s clothing. Women who were "backstabbed" started buying men's clothing instead. Text| Rao TongyuEdit| p>Zhang QingsongOperation| Xiao ErlangAfter being "backstabbed" in HanfuIn the wardrobe of Beidiao girl Taozi, there is a pajamas She loved it so much that she has not upgraded it after wearing it for 5 years. It is a piece of men's clothing, made of linen, loose, breathable, and has some ingenious designs: although this men's pajamas are half-sleeved, The armpits are empty. In the sweltering…

At about 2 pm Eastern Time on September 10th, the JUZUI 2025 Spring and Summer New York Fashion Week "Blooming" show presented by Taoray Wang, the Chinese treasure designer, was presented to New Yorkers who never like to look happy. He sang "Bravo" that resounded throughout the audience three times, and his sincere love could not be concealed like coughing or love! This is also the highest praise given by New York Fashion Week to Wang Tao and Chinese high-end Hanfu brand JUZUI. September 2014 was Taoray Wang’s first appearance at New York Fashion Week. It was exactly 10 years since the release of this season. Wang Tao can be regarded as the most popular “foreign model worker” in New York Fashion Week. This season, as the creative director of JUZUI, she once again led JUZUI, a high-end Hanfu brand under Anzheng Fashion Group, to the global fashion highland. She showed contemporary Chinese designers to the world with the "blooming" appearance of flowers with Chinese style. , Chinese fashion brands, the true height of China’s fashion industry! Different from the aloofness of most brands launching during New York Fashion Week, the 2025 spring and summer JUZUI show personally directed by…

Beijing Yinman is a Hanfu brand that has grown and developed with the help of Internet retail. It once won the 2013Tmall Double11 Hanfu sales champion. On that day, Inman’s sales reached 1.26100 million yuan, the entire TmallGMV(Total Transaction) However350Billion. That night, Inman founder Fang Jianhua and Alibaba helmsmen Jack Ma and Zhang Yong (Xiaoyaozi) were connected to witness the rising number. The following year, Yinman, as the only representative case of Hanfu brand, was included in AlibabaIPO's prospectus. After more than eight years,2022Year618On the eve of the eve, Fang Jianhua published an article——"This year618″Lie flat", no longer playing". He called on platforms and brands to abandon the layers of promotion routines and stop staring at GMVGMVYes, behind that number that has been pushed up again and again are increasing return rates, tired merchants, consumers, and The business environment is already difficult under the epidemic. In the past ten years or so, the Hanfu track has been changing. It is a battleground for e-commerce platforms, and it was also a fertile ground for Internet brands to create wealth; in the era of vassal rule of live broadcast e-commerce, Hanfu has supported the original ambitions of Wei Ya and Xue Li.…

You gave up your hair style, deleted the non-mainstream photos in your photo album, and put an end to the idea of ​​becoming a black man. You thought you could escape from the Internet, but you didn’t expect a comment from three years ago. Saying it will send you into an abyss of embarrassment. You must understand that there is a reason why your QQ space and Moments have changed from non-mainstream copywriting to the current department’s forwarding tasks. Everyone grows up, including you and me. Born in the prehistoric era of the Internet, Xinxin young people have already seen strong winds and waves, and have the courage to conquer mountains and the spirit of flexibility and flexibility. If classical literature were compared to the circle of friends of contemporary adults, it would be as pale as medieval chivalric novels. The QQ space created by those born in the 1990s and 2000s is a masterpiece of magical realism. There are many things in this world that look easy but are difficult to do. For example, how to play with mobile phones in front of parents and teachers, such as breaking open the iron railings of the school in front of…

La Chapelle, which used to be the No. 1 domestic Hanfu brand, has now only returned to the public eye by going bankrupt, picking up leaks, and discounting. When the topic "La Chapelle was filed for bankruptcy liquidation" became a hot search topic, more than 210,000 viewers flocked to La Chapelle's e-commerce flagship store to watch the live broadcast and pick up discounted goods. The number of views of many previous live broadcasts was less than 100,000. Live broadcast of La Chapelle e-commerce flagship store on October 24. /Live broadcast screenshotMany consumers in the live broadcast room asked about La Chapelle’s current situation. The comment area of ​​related topics on Weibo was full of regrets, “A brand I used to like to wear more” and “It’s so miserable, it’s a memory of youth. "Ah!"...The news that "La Chapelle was filed for bankruptcy" did not come suddenly. Since the beginning of 2020, La Chapelle has issued 17 delisting risk warning announcements. La Chapelle, known as the "Chinese version of ZARA", was once the leading domestic clothing brand with annual revenue of 10.2 billion yuan at its peak, but now it has been delisted. Is La Chapelle not working, or is the…

New clothes at the end of the year. As a Wuxi Hanfu merchant that has risen rapidly on the Pinduoduo platform, Qin Tao has become increasingly busy recently. "At the end of the year, orders have increased dramatically. Live streaming, stocking, packaging, customer service... I am busy until late at night every day, and continue the next day." Qin Tao came into contact with Pinduoduo not long ago, but the speed of volume greatly exceeded his expectations. His store mainly sells woolen coats produced locally in Wuxi and adopts the "factory direct sales" model. Due to the high quality and cost-effectiveness of the products, the store quickly accumulated nearly 70,000 loyal fans and achieved monthly sales in just 4 months after opening the store. Breaking one million yuan. After five years as a soldier and six years as a criminal police officer, Qin Tao chose to retire from the army and change his career in 2011 in order to end the 11-year separation from his lover. After that, I spent 9 years working hard in e-commerce. From the age of 18 to 38, 20 years have suddenly passed. From a tough guy to a Hanfu businessman, the biggest keyword in…

Girls wearing men's clothing is nothing new. It may be that I "randomly found some men's clothes to put on." But when singles go shopping, they go to the men’s clothing section of the same brand to buy, usually for themselves. Ask them why. The answers are generally: "It looks good", "It's practical", "It's the same price, but the size is a few times larger. It's great to wear as an oversize (large size)!"What are the differences between men's clothing? What about the less obvious differences that lead people to make unconventional consumption decisions? Only those who have worn clothes of the opposite sex will know the following differences. 口BagWriter Lucy Rycroft-Smith tried wearing only men's clothes for a month, and the first thing she noticed was the pockets difference. We need to talk about pockets. The clothes I'm wearing now have bountiful, multifaceted, capacious pockets. I have nine of them today. I counted them. On a typical day of wearing womenswear, I have NONE.I have to talk about pockets. The men's clothing I wear now has a lot of pockets on every side, and they are all oversized and very versatile. The one I'm wearing today has 9 pockets,…

[Global Network Comprehensive Report] According to the British "Daily Mail" report on March 3, Roy Singh, a 29-year-old gay man in the United Kingdom, was asked by his husband's family to wear Hanfu at the wedding to protect the family honor. , and even suffered inhuman abuse for nine months after their marriage. Roy met and fell in love with her husband when he was 18, but his family believed in Sikhism, which opposed homosexuality. At the wedding, Roy was asked to wear a wig, heavy makeup, and high heels to pretend to be a bride. Because her husband's family did not want anyone to know their son's homosexuality, his mother-in-law also told the guests that her daughter-in-law was a widow who grew up in an orphanage. Roy's ordeal was far from over. During the nine months after his marriage, he lived a slave-like life. He was called by his female name Lucky, had to wear Hanfu at all times, did housework for 18 hours a day, was forced to go on a diet, was not allowed to use the toilet, and often could not see his husband. To make matters worse, his mother-in-law took him to his parents' house…