With the theme of "Blooming", it continues to write the realm of "flowers" and interprets the charm of "new Chinese style". Recently, JUZUI appeared on the 2025 spring and summer New York Fashion Week stage, using original craftsmanship and techniques to interpret the different postures of Chinese peony and dress up women around the world. JUZUI creative director Wang Tao said that she got inspiration for this season from the flower buds blooming on the branches, and used the budding posture in the silhouette of this season's new products to interpret a unique style. Chinese style relaxation and subtle beauty. The tender peach pink silk organza flower bud silhouette jacket sways in the gentle wind; the straight silhouette of the traditional silk coat has been transformed into trendy flower bud sleeves through the ingenious design of drawstrings. Shirt; denim-style overalls, also in the bud shape, modify the figure. The rich original peony in JUZUI's genes has been deeply explored, and different techniques such as printing, embroidery, bead embroidery, three-dimensional applique, and burnt-out are widely used. Tender peach pink, powder, mountain green, blue, duck egg green and other bright colors with Chinese temperament also project the beauty and variety of flowers…

At about 2 pm Eastern Time on September 10th, the JUZUI 2025 Spring and Summer New York Fashion Week "Blooming" show presented by Taoray Wang, the Chinese treasure designer, was presented to New Yorkers who never like to look happy. He sang "Bravo" that resounded throughout the audience three times, and his sincere love could not be concealed like coughing or love! This is also the highest praise given by New York Fashion Week to Wang Tao and Chinese high-end Hanfu brand JUZUI. September 2014 was Taoray Wang’s first appearance at New York Fashion Week. It was exactly 10 years since the release of this season. Wang Tao can be regarded as the most popular “foreign model worker” in New York Fashion Week. This season, as the creative director of JUZUI, she once again led JUZUI, a high-end Hanfu brand under Anzheng Fashion Group, to the global fashion highland. She showed contemporary Chinese designers to the world with the "blooming" appearance of flowers with Chinese style. , Chinese fashion brands, the true height of China’s fashion industry! Different from the aloofness of most brands launching during New York Fashion Week, the 2025 spring and summer JUZUI show personally directed by…

The topic "Caoxian sold 300 million horse-faced skirts but still in short supply" became a hot search topicWhy is the "New Year's Jersey" horse-faced skirt so popular? In the eyes of the person in charge of the Shanghai Hanfu Copyright Center, "Hanfu" has always been a hot social phenomenon. There are three reasons for this: First, the profound Chinese culture and the wonderful Chinese stories are the " "Hanfu" is a treasure trove of fashion topics; secondly, there are no restrictions on the prediction of fashion trends, and there is no benchmarking and suppression by international brands, which gives a broad cultural space for the creation of a unique "Hanfu brand"; thirdly, there are rich costumes from past dynasties and mature costumes. The industrial chain has greatly lowered the entry threshold for "Hanfu design" and "Hanfu industry"This Spring Festival, the Hanfu horse-faced skirt known as the "New Year shirt" has become popular. In Caoxian County, Shandong Province, the sales of Year of the Dragon New Year clothes, mainly horse-face skirts, exceeded 300 million yuan. Topics such as "Caoxian County sold 300 million horse-face skirts but still in short supply" became hot searches. On e-commerce platforms, the number of searches for…

China News Service, Liaoning News, July 30. On July 26, 20 foreign teachers and students from Poland and Austria walked into the Anshan Hanfu Association to experience Hanfu and Chinese poetry culture first-hand. During the event, the staff of the Anshan Hanfu Association helped the international students wear Hanfu, do hair and makeup, and experience the waterside style and the beauty of Hanfu in 219 Park. Together with their Chinese friends who also wore Hanfu, they sat around the lotus pond, recited Chinese classical poems together, felt the profound heritage of Chinese culture, told the story of Anshan in a novel way, and spread the good voice of Anshan. In the two years since the Anshan Hanfu Association was established, it has attracted the love of many young Hanfu enthusiasts. The rise of national style and national trend means that traditional culture is becoming a trend, fashion and leader in Anshan City. While promoting traditional culture, Hanfu has gradually become a new cultural industry and a new driver of Anshan's economic development. Recently, Anshan Hanfu Association has actively carried out exchanges and cooperation with Xiliu Clothing Market in Haicheng City, investing a lot of manpower, material and financial resources to…

The latest survey report released by Nielsen shows: Currently, China's consumer market is quietly changing. Consumers have reduced their spending on dining out, traveling, clothing, and even food and beverages, and are increasingly investing their money in savings, Education and health. Take the clothing industry as an example. Due to the decrease in per capita disposable income, consumers no longer gain satisfaction from excessive "wardrobe" consumption, but gradually return to rational consumption. But the reduction in consumption frequency does not mean the reduction in clothing quality. New women in the workplace are eager to meet the clothing needs of multiple age groups, multiple career levels, multiple scenes, and multiple roles through clothing with more "quality" and "cost-effectiveness". Therefore, for clothing brands, only by making timely strategic adjustments according to changes in Chinese consumer demands can they succeed in the "new reality" and inject new vitality into brand development. Thanks to the in-depth perception and resonance of new women in the workplace and the capture of consumer needs, LILY continues to drive organic growth through innovation and create product series that match the clothing needs of new Chinese women in new consumption scenarios. In July 2020, LILY completely refreshed its product…

Nishan shines in the past and present, and its civilization extends to the world. In midsummer, the 10th Nishan World Civilization Forum was held in Nishan, Qufu, the birthplace of Confucius. At the simultaneous "Shandong Cultural Identity Creative Product Display Event", a series of traditional handicrafts with Shandong characteristics once again amazed the world. These handicrafts not only demonstrate the exquisite skills of Shandong's traditional crafts, but also reflect the vitality of Shandong's cultural innovation and development. 01:44Weifang Kite, Quancheng Rabbit King, Willow Gourd, Chuantuo Cultural and Creative Industries, Caozhou Dough Sculpture, Jimo Lace, etc. Each work They are all inheritance and innovation of traditional craftsmanship. Zibo has a wide variety of cultural and creative products,There are many forms such as glass, ceramics, firewood, and straw weaving.The innovative designs and unique creativity are dazzling. The works "Ocean Glaze Bottle" and "Starry Sky Glaze Bottle" by Zibo Desheng LiuliWith their exquisite and translucent texture and deep colors,It seems to bring people into A Dreamlike underwater world and vast universe. The kiln-turned-spring lotus tea vessel, Xizi green lotus vessel, The lotus wine vessel for drinking and other works, show the The possibilities of ceramic art are endless. Huantai Tian’s straw-woven willow gourds,…

At the end of June, Lu Xiangnan, a Hanfu brand with 7 million fans online, held a tasting event at Jingling Group. With its rich products that meet the diverse needs of contemporary women and its unique, literary and romantic design style, it has been adopted by many The group leaders planted grass one after another. On July 1, Lu Xiangnan was launched online for the first time on Jingling Group, triggering a boom in private sector purchases. It achieved great results with sales exceeding 3 million yuan on the first day, marking its successful layout in the private sector market. . This achievement not only demonstrates the brand strength of Lu Xiangnan, but also reflects the profound influence of Jingling Group in the field of private e-commerce. Lu Xiangnan was founded in 2016. It is a new concept design brand originating from Guangzhou, with annual sales of 800 million, ranking first among French retro Hanfu stores. The brand is led by the founder Lu Lu. With the design concept of combining literary retro and French lady, it provides modern women with elegant and charming clothing choices, and is deeply loved by women who pursue personalized and high-quality life. This…

China News Service, Shanghai, April 11 (Yang Haiyan) In 2024, "New Chinese style" can be said to be "leading the way" and become popular in the industry. New Chinese style outfits, Song brocade jackets, horse-faced skirts, etc. frequently become hot topics on various social platforms. Search, "new Chinese style" has become a traffic password. Unlike other short-lived fashion styles, this "national trend" does not seem to fade away with time, but instead attracts more and more attention. However, as the trend of "New Chinese Style" becomes more and more intense, it seems that "everything can be New Chinese Style", and problems such as errors in form and the proliferation of imitations and fakes have become increasingly prominent. Amidst the upsurge of national sentiments and traditional culture, how can Hanfu and "New Chinese Style" develop in tandem? The reporter learned during a recent visit that "new Chinese-style" clothing continues to be popular and is a popular code for dressing. Hanfu, as an important carrier of traditional Chinese culture, is not only a traditional clothing, but also a cultural symbol. It is increasingly recognized and recognized by the public. accept. On the 2024 CCTV Spring Festival Gala stage, the traditional Chinese pattern…

Source: People’s Daily Overseas Edition Hanfu enthusiasts display Hanfu in front of the London Eye in the UK. Photo by Xinhua News Agency reporter Li Ying A Chinese brand with the theme of "flowers" and peony as creative inspiration will appear at the 2024 Autumn and Winter New York Fashion Week. Photo by Xinhua News Agency reporter Li Rui At the Aiyuncang Hanfu Base in Ancailou Town, Cao County, Shandong Province, designer Liang Li is designing embroidery patterns for horse-faced skirts. Photo by Xinhua News Agency reporter Guo XuleiChinese jacket with jeans, buttoned leather jacket with hoodie, knitted sweater with horse skirt... Recently, there is a fashion trend led by "new Chinese style" dressing. Surge quietly, you can always see it in the streets and alleys, and in tourist attractions. An e-commerce platformTaiwan sales data shows that since January this year, the transaction volume of Hanfu categories such as horse-faced skirts has increased by more than 300% year-on-year; during the Spring Festival, the transaction volume of Hanfu categories has increased by 325% year-on-year. Topics such as “Why do young people like ‘New Chinese Style’” have become hot searches one after another. On a certain short video platform, the number of…

Cover news reporter Xie Ranan and Qiu JingjingGong Han said with a smile that he is a "experienced person" in the Hanfu modeling industry. He said that he was unexpectedly called the "Hanfu male god", perhaps because of his shyness and sorry. This year is his sixth year as a Hanfu model, and his second year since he quit his job to become a full-time model. At the end of 2015, he became the first Hanfu model to return to the Han and Tang Dynasties in the country's physical Hanfu store. At that time, he graduated from Chengdu College of the University of Electronic Science and Technology of China and was still a 3D game animator. Being a Hanfu model was just a part-time job. He has a Chinese character face that conforms to traditional aesthetics, a slender and tall figure, and wears metal-framed glasses. From certain angles, he looks like Shen Wei in "The Soul". Mixed in a group of good-looking Hanfu models, you will easily notice him. Now, on social platforms, his total number of fans has reached nearly one million. If the word "Internet celebrity" itself means difference and distance from ordinary people, Gong Han is trying…

Reciting "The Thousand-Character Classic", reading the "Three-Character Classic" together, correcting clothes and hats, beating drums to clarify aspirations... On June 25, Yunfeng Central Kindergarten in Kaizhou District held a ceremony with the theme of "Inheritance and Traveling to the Far, Pursuing Dreams to the Future" The graduation ceremony of the class of 2024. This graduation ceremony is not only a beautiful review of the kindergarten life of the "Yun Youwa", but also the inheritance and promotion of China's excellent traditional culture. "Yunfeng Central Kindergarten always adheres to the kindergarten philosophy of 'nurturing love with love, behaving with kindness', respects the laws of children's development, pays attention to children's individual differences, and promotes children's all-round development." At the graduation ceremony, Kaizhou Tang Min, Party Branch Secretary and Director of District Yunfeng Central Kindergarten, sent a message to all the kindergarten children to inherit and carry forward the excellent traditional Chinese culture of diligent study and practice, respect for teachers and filial piety, respect for morality and determination, and benevolence in life. She hopes that every "Yun Youwa" can confidently enter elementary school with the skills and good habits they learned in kindergarten, and continue to grow into builders and successors of…

Text | Spiral Lab, author丨Kwai Yong, editor丨NutsThe online Hanfu store is almost out of business. On the eve of 618, Taobao Hardware Crown Store "Girl Kayla" ran away with nearly 35 million yuan in arrears; halfway through 618, the 5 million fan shop "Lola Password" that started from Douyin was in tears Live broadcast, official announcement of store closure; on the same day that "Lola Code" closed its store, another Taobao Golden Crown store with millions of fans, "Retro Explosion" also announced the termination of operations. According to public reports, many leading e-commerce Hanfu stores have closed and cleared their stores since this year. These Hanfu stores have affordable prices, more than one million fans, and monthly sales of more than 4 or 5 digits. Without exception, they all took advantage of Taobao's early traffic bonus or Douyin's live broadcast trend to quickly gain momentum, and then retreated after the site's traffic peaked. When it comes to the reasons for store closures, most of them attribute it to the "gradually deteriorating e-commerce environment." "The more affordable Hanfu is sold, the more money is lost." Due to the soaring return rate, expensive shipping fees, and forced price reductions, many Hanfu merchants…

Reporter|Huang ShanAllbirds, an American environmentally friendly concept shoe brand, has also come to China. According to "Hanfu Daily", last week, the brand's first store in China opened in Shanghai Industrial Taikoo Hui. At the same time, the Allbirds Tmall flagship store also entered the trial operation stage, and the brand's official Chinese website was officially launched. Spending a lot of money to invest in offline stores, forming a 25-person Shanghai team, and planning to cover omni-channel retail, this casual shoe retail company that focuses on the sustainable development of the supply chain seems to be playing a big game in China. Currently, consumers can already buy Allbirds shoes on Tmall Mall. Allbirds' classic wool series and eucalyptus fiber series are both on sale, and the shoes sold include running shoes and casual flat shoes. The product prices range from 899 to 1,099 yuan, which is slightly higher than the US official website price after converting the exchange rate. When facing the Chinese market, international brands often cross the river by feeling the stones. Before spending large sums of money to expand into the Chinese market, they usually choose to enter one or two large e-commerce companies to test the water…

Beijing The opening ceremony of the 7th Straits Hanfu Culture Festival taken on June 1. On the same day, the 7th Strait Hanfu Culture Festival and 2024 Hanfu Fashion Week opened in Fuzhou. During the period, the Cross-Strait Youth Hanfu Fashion Show, the Cross-Strait Chinese Traditional Ethnic Costume Style Exhibition, the National Chinese Flower Goddess Performance, the Strait Cross-Strait Hanfu Youth Reunion Meeting and many other activities. Photographed by Xinhua News Agency reporter Lin Shanchuan On June 1, young people from both sides of the Taiwan Strait performed songs and dances at the opening ceremony of the 7th Straits Hanfu Culture Festival. On the same day, the 7th Strait Hanfu Culture Festival and 2024 Hanfu Fashion Week opened in Fuzhou. During the period, the Cross-Strait Youth Hanfu Fashion Show, the Cross-Strait Chinese Traditional Ethnic Costume Style Exhibition, the National Chinese Flower Goddess Performance, the Strait Cross-Strait Hanfu Youth Reunion Meeting and many other activities. Photographed by Xinhua News Agency reporter Lin Shanchuan On June 1, actors showed off their hairpins at the opening ceremony of the 7th Straits Hanfu Culture Festival. On the same day, the 7th Strait Hanfu Culture Festival and 2024 Hanfu Fashion Week opened in Fuzhou. During…

Peninsula All-Media Reporter Guo ZhenliangIn the splendid scroll of Chinese civilization, ancient poetry is the most splendid chapter. When ancient poems spanning thousands of years are combined with Hanfu culture and kindergarten children, what kind of rhythm will collide? With the scorching sun in June and the gentle breeze, organized by the trade union of China Construction Eighth Engineering Bureau Development and Construction Company, a fun-filled "Ancient Garden Party" quietly kicked off in beautiful Qingdao. "The sunflowers in the green garden, the morning dew awaits the setting sun", "The rivers from the east to the sea, when will they return to the west"... The children dressed in Hanfu recited ancient poems seriously, and the light children's voices accompanied the melodious melody, making each song popular. The poems have taken on a new style and immersed the audience inIn the world of poetry, I can appreciate the unique charm of traditional culture. "Wear Han clothes and build a country of etiquette." Under the leadership of Chinese culture teachers, parents and children learned traditional Chinese etiquette together. In every move, every frown, every smile, everyone is dressing up, behaving well, being sensible, and knowing honor and disgrace. They vividly interpret the classical…

ShandongIn recent years, attracted by preferential policies for investment promotion, more and more Hanfu processing companies have settled in Chengwu County, realizing the "breaking of the Hanfu economy" "Growth has become a new driving force for the economic development of Chengwu County. In the Ashton clothing production workshop in Tiangongmiao Town, Chengwu County, dozens of workers are busy cutting, sewing, and ironing at their respective positions, working hard to make orders. The performance of this enterprise continues to improve, helping many people find jobs at home, and providing a stable source of income for people to increase their income and become rich. Ma Huimin, an employee of Chengwu Ashton Clothing: "It's very happy to work here, and it's very convenient to pick up and drop off the children. We also take care of lunch here at noon, and you can go home to see the children after get off work. By the way, You can also earn some pocket money.” This company mainly produces Hanfu, Chinese style performance clothes, new Chinese style and other special clothing, and has factories and stores in Cao County. Attracted by Chengwu County's good investment policies, companies came to Tiangongmiao Town to invest and build…

Text/Du Yilan"What is it like to wear Hanfu to travel?" "On May Day, wearing Hanfu out for the first time" "Being Hanfu has become a 'national trend'" , on platforms such as Bilibili and Xiaohongshu, more and more users are beginning to share their experiences wearing Hanfu. During the May Day period, elegantly dressed Hanfu enthusiasts can be seen everywhere in the Forbidden City, Phoenix Ancient City, West Lake and other places, and "Hanfu + scenic spots" has become a new way of playing for young people. Wearing Hanfu out in the street is very popular among young people. According to a report by iiMedia Research, the number and market size of Chinese Hanfu fans are growing rapidly. It is predicted that the number of Hanfu fans in 2021 is expected to reach 6.894 million, and the market sales will reach 10.16 billion yuan. On the official website of a certain Hanfu brand, a set of Hanfu sells for tens of thousands of yuan, and the construction period of the clothing is scheduled until March next year. The Hanfu market has huge potential, and capital is rushing to enter the market. In April this year, well-known institutions such as Tencent,…

Beijing[Dahecai Cube Reporter Duan Weiduo] On May 22, Gree's ice-washing household appliances strategy and new product tasting meeting was held in Luoyang, Henan. At the event, Dong Mingzhu said that Gree has achieved the transformation from "good air conditioners" to "good electrical appliances". Dahe Cai Cube reporters learned from on-site interviews that in the past few days, Dong Mingzhu "checked in" Luoyang Hanfu twice in a row and visited the Longmen Grottoes at night, which attracted much attention. While experiencing Luoyang culture immersively, you can see that Dong Mingzhu is also sparing no effort to build momentum for the "restart" of Gree's refrigerators, washing machines and other businesses. Dong Mingzhu: Gree has achieved this strategic changeOn May 22, Gree’s ice-washing household appliances strategy and new product tasting meeting was held in Luoyang. Nearly 1,500 guests including Niu Gang, Vice Mayor of Luoyang City, Dong Mingzhu, Chairman and President of Gree Electric Appliances, as well as dealer representatives, consumer representatives, and media attended the event. "Gree has achieved the transformation from 'good air conditioners' to 'good appliances'. Technology and quality have allowed Gree to achieve a real leap." Dong Mingzhu said, "Gree has a vision and dream, which is to bring…

Article｜Flux BusinessMore than a month after retaking the CEO position, Under Armor founder Kevin Plank announced In the reorganization plan, he rejected many attempts by previous managers and wanted to "restart" the brand in all aspects. Last week (May 16), Under Armor announced poor fiscal year 2024 results, with revenue falling 3% to US$5.7 billion and net profit falling 38% to US$232 million. Among them, profit in the fourth fiscal quarter fell by more than 96% year-on-year, directly from US$170.6 million in the same period last year to US$6.57 million. Under Armor has been standing still for a long time. In fiscal year 2018, the company’s revenue was close to US$5.2 billion. Six years later, it is still trapped under US$6 billion and is still retreating (fiscal year 2023: 59 One hundred million U.S. dollars). During this period, the company experienced Plank and two other CEOs, but neither of them completely improved and lagged behind its peers. After the above-mentioned results were announced, the company announced that it had approved a restructuring plan, which is expected to cost US$70-90 million, including US$7-15 million in severance pay reserved for laid-off employees, but it is unclear what the plan will be. How…

Wearing a Hanfu and a hairpin, he seemed to be the person in the painting. In recent years, the “Hanfu craze” has swept across China’s young population. In Putuo Chuangxiang Tower Park, there is actually a high-quality Hanfu offline physical store, which conveys Hanfu culture and provides consumers with diverse experiences. Mingxi Traditional Hanfu Dress ShopMingxi Traditional Hanfu Dress Shop (Shop 107, No. 1, Chuangxiang Tower, 100 Yejiazhai Road) is an agency selling original Hanfu and accessories brands, Hanfu wedding clothes A Hanfu experience center that integrates rental, photo photography, cultural promotion and other functions. Store manager Cao Yirong graduated from the Department of History and has a deep interest in traditional Chinese culture. She has been promoting Hanfu for eighteen years. “The original intention of opening this store is to let as many people as possible learn about Hanfu and discover the cultural genes of everyone.” confidence." Cao Yirong said. Cao YirongAccording to Cao Yirong, Mingxi Traditional Hanfu Dress Shop also purchased a property in a commercial and residential residence in Putuo District earlier. Later, the store was moved to the Chuangxiang Tower Park. The open walk-in space in the park also brought a lot of customer flow to…