La Chapelle, which used to be the No. 1 domestic Hanfu brand, has now only returned to the public eye by going bankrupt, picking up leaks, and discounting. When the topic "La Chapelle was filed for bankruptcy liquidation" became a hot search topic, more than 210,000 viewers flocked to La Chapelle's e-commerce flagship store to watch the live broadcast and pick up discounted goods. The number of views of many previous live broadcasts was less than 100,000. Live broadcast of La Chapelle e-commerce flagship store on October 24. /Live broadcast screenshotMany consumers in the live broadcast room asked about La Chapelle’s current situation. The comment area of ​​related topics on Weibo was full of regrets, “A brand I used to like to wear more” and “It’s so miserable, it’s a memory of youth. "Ah!"...The news that "La Chapelle was filed for bankruptcy" did not come suddenly. Since the beginning of 2020, La Chapelle has issued 17 delisting risk warning announcements. La Chapelle, known as the "Chinese version of ZARA", was once the leading domestic clothing brand with annual revenue of 10.2 billion yuan at its peak, but now it has been delisted. Is La Chapelle not working, or is the…

BeijingThis scene can be seen in Xi'an. In popular scenic spots such as the Tang Dynasty Sleepless City, the Tang Dynasty Furong Garden, and the Bell and Drum Tower, there is an endless stream of tourists wearing Hanfu who come to take photos and check in. The ladies and gentlemen in Hanfu from all over the country and the bell tower when the lanterns are lit create a whole new realm. No matter how you take pictures, it will be a blockbuster! Hanfu and Xi'an have achieved mutual success. Indeed, one is the new standard and the other is the main show venue. Recently, a set of latest statistical data was announced at the Shaanxi Hanfu Industry Development Symposium: As of now, there are a total of Hanfu in Xi'an There are 1,814 related companies, making it the first city in the country to experience Hanfu consumption. 【1】The empowerment of urban cultural genes allows Hanfu consumption to frequently "break out of the circle". Xi'an, a thousand-year-old ancient capital, is well-deserved. At the beginning of this year, the popularity of horse-faced skirts has skyrocketed, becoming a new popular style of Hanfu. According to iiMedia Consulting data, China’s Hanfu market will reach…

The topic "Caoxian sold 300 million horse-faced skirts but still in short supply" became a hot search topicWhy is the "New Year's Jersey" horse-faced skirt so popular? In the eyes of the person in charge of the Shanghai Hanfu Copyright Center, "Hanfu" has always been a hot social phenomenon. There are three reasons for this: First, the profound Chinese culture and the wonderful Chinese stories are the " "Hanfu" is a treasure trove of fashion topics; secondly, there are no restrictions on the prediction of fashion trends, and there is no benchmarking and suppression by international brands, which gives a broad cultural space for the creation of a unique "Hanfu brand"; thirdly, there are rich costumes from past dynasties and mature costumes. The industrial chain has greatly lowered the entry threshold for "Hanfu design" and "Hanfu industry"This Spring Festival, the Hanfu horse-faced skirt known as the "New Year shirt" has become popular. In Caoxian County, Shandong Province, the sales of Year of the Dragon New Year clothes, mainly horse-face skirts, exceeded 300 million yuan. Topics such as "Caoxian County sold 300 million horse-face skirts but still in short supply" became hot searches. On e-commerce platforms, the number of searches for…

BeijingSince the beginning of this year, more than 10 topics such as "The supply of horse-faced skirts in Caoxian exceeds the demand", "College students return to Caoxian to sell Hanfu" and "Caoxian Hanfu goes global" have appeared on social media. It is on the hot search list of news portals and has been circulated hundreds of millions of times. With the rapid increase in the market share of Hanfu, Caoxian County, Shandong Province has not only become the center of the "Hanfu Universe", the local area has also used Hanfu to "break the circle" to drive the "expansion" of the economy, build a development pattern of "promoting industry with culture, and promoting culture with industry", and explore out A "Cao County Path" for high-quality development of county economy. Cultural confidence drives the sales of Hanfu in Caoxian CountyThe off-season is not slow, and production and sales are booming. This is the reporter's feeling when visiting Hanfu merchants in Caoxian County. In a newly built factory in Huozhuang Village, Ancailou Town, Cao County, four jacquard machines are running. An Peng, general manager of Shandong Huaqianyuexia Textile Co., Ltd., said that he was so busy during this period that he did not…

Hanfu, also known as Han clothing, Han clothing, and Chinese clothing, is the embodiment of China's "land of clothing", "land of etiquette" and "splendid China". It carries the Han people's outstanding craftsmanship and aesthetics such as dyeing, weaving and embroidery. It is a symbol of Chinese traditional culture. With the prevalence of national style, Hanfu is also reshaping the new fashion economy with its unique fashion charm, gradually breaking through the small circle of enthusiasts and entering the public eye. Commuting to work, going out for outings, and living at home, now Hanfu is gradually stepping off the stage, out of the screen, overflowing during festivals, and coming into people's daily lives, becoming a fashionable clothing suitable for all aspects of people's daily life. A few days ago, three women in Hanfu walked side by side holding round fans. The Wei and Jin styles on the left, the Han system in the middle, and the Tang style on the right, the three become a beautiful scenery in Shangxiajiu Pedestrian Street. In early summer, Mr. Zhang’s family of four all dressed up as ancient people, wearing “long skirts with belts and wide sleeves and acacia jackets”, came to Ersha Island for…

China Business Daily (Reporter Yu Jiaxin) "There is a lot of reluctance and a lot of thinking. Closing the store is really a helpless move and a decision made after difficult choices." Recently, there are more than 40 owners. "The Bubble", a Taobao Hanfu store with thousands of fans, issued a store closure notice, stating that the store has entered the clearance phase. The "LOSVLUE" store with 550,000 Taobao fans also announced its decision to close the store on social media platforms a few days ago. According to incomplete statistics, dozens of Hanfu online stores have been closed since this year, including many "Crown" stores with hundreds of thousands or even millions of fans. Why is Hanfu e-commerce, once regarded as a "blue ocean for entrepreneurship," becoming more and more difficult to do business? "Golden Crown" and "Blue Crown" can't hold on anymore"After 7 years of business, we decided to close the store." July 21, " "Sink into Deep Blue LOSVLUE" Taobao store owner posted on his personal social account related content about the upcoming store closure, and said that there are only more than 30 styles of clothing for sale in the store, and currently all have clearance discounts…

Recently, Yu Chengqing's eldest son Harry's private social account was dug up by the media, and many photos of Hanfu posted by Harry in his account were also exposed to the public. In the photo, Harry has exquisite makeup, a well-proportioned figure, and is confident and generous. He has inherited the good looks of his parents. Yu Chengqing did not respond directly to his son's preference for Hanfu, but later posted a photo with his son to celebrate his son's high school graduation, implicitly expressing his support for his son. Obviously, the father and son did not care about Harry's specialness. Hobbies create barriers. However, Harry failed to gain the understanding of his grandma. The media revealed that Yu Chengqing’s mother really could not accept her grandson’s hobby of Hanfu and hoped that Harry would “not accept it in the future.”It’s going to happen again.” It is not surprising that Yu Chengqing’s mother, Zhang Zhengfen, is particularly conservative in her thinking and cannot accept her grandson’s love of wearing Hanfu. Zhang Zhengfen is a famous Peking Opera actress. When she was young, she had a gentle temperament and outstanding skills. After coming to Taiwan with the troupe, she performed well.…

BeijingIn Caoxian County, Shandong Province, the largest production area of ​​Hanfu in my country, online sales of Hanfu have reached 1.26 billion yuan since 2024. "Oriental Outlook Weekly" reporter Wang Yang and editor Qin Liudi On the evening of September 28, 2023, the 2023 Luoyang Heluo Cultural Tourism Festival and the 6th Central Plains International Cultural Tourism Industry Expo - Hanfu Fashion Design Week opened at Zhengda International Plaza in Luoyang, Henan Horse-faced skirts, chest-high underskirts, hundred-fold skirts... Wearing Hanfu has become a popular choice in various scenarios such as checking in at scenic spots, wedding ceremonies, shopping, gatherings with friends and even square dancing. A new trend in public dress in recent years. The "Hanfu craze" continues to heat up, and the blending of tradition and new trends has activated cultural resources, ignited the consumer market, and driven industrial development. In recent years, Hanfu has gradually become popular among young people. Their youthful expression and fashionable presentation have allowed traditional Chinese culture to enter daily life in a concrete form and tangible entity. Chinese traditional clothing culture has a long history. A piece of clothing that integrates Chinese aesthetics is not only a consumer choice, but also reflects the…

08:10 "On average, more than 500 sets can be sold a day" "We opened the business on the second day of the new year, so busy that we have no time to eat" "All the models have been sold" "We still owe 30,000 pieces that have not been shipped" ...During the Spring Festival, sales of Hanfu in Caoxian County were booming. Data show that in January this year, sales of Hanfu in Caoxian County reached 920 million yuan, of which sales of New Year-themed horse-faced skirts reached 400 million yuan, setting a new record. Pinduoduo data shows that among the top 2,000 online stores selling Hanfu in the country on the platform, 1,200 are from Cao County. Many people’s “first Hanfu” mostly come from this small town. So, what’s so good about Caoxian Hanfu? Why is it so popular? Started from performance costumes Several larger Hanfu production and sales companies in Cao County did not produce Hanfu from the beginning, but started out by producing performance costumes. Data shows that 70% of the performance costumes sold online in 2021 will come from Cao County. Meng Xiaoxia, chief designer of Caoxian Chenfei Clothing Co., Ltd., came to Caoxian County at the…

Xinhua Newspaper·New Jiangsu News (Reporter Hua Cheng) The Jinhu Hanfu cultural consumption season is in full swing. Many people are attracted to the Dutch capital, wearing Hanfu to eat delicious food, taking photos under landmarks, and posting in "circles of friends". Very busy. Hanfu is even hotter than the weather. Someone asked, are modern Hanfu the same as ancient Hanfu? What does the current popularity of Hanfu mean? In response to these questions, clothing history experts and market operators gave corresponding interpretations. Traditional clothing is divided into gradesHuang Qiang, a distinguished professor at the School of Art of Jiangsu Open University, is an expert in the history of clothing. He has published "Dress Etiquette", "History of Chinese Costume Painting" and "Chinese Underwear". A series of monographs such as "History" and "A Hundred Battles on the Yellow Sand Wearing Golden Armor". He told the "New Jiangsu" media reporter that Hanfu refers to traditional Chinese clothing, which has long appeared in ancient classics. "The Yellow Emperor, Yao and Shun hung down their clothes and the world was ruled." This means that Hanfu began with the Yellow Emperor. Yao and Shun. From the Xia, Shang and Zhou dynasties, to the Wei, Jin, Southern…

Author: Han Dan (Associate Professor at the School of Fine Arts, Northeast Normal University)A few days ago, the 11th Chinese National Costume Exhibition and Xitang Hanfu Culture Festival attracted many traditional culture enthusiasts to gather in Jiangnan to share China. The beauty of ceremonial clothing medals and feel the glorious history and unique charm of Chinese clothing culture. At the same time, a traditional Hanfu collective wedding was held in Futian, Shenzhen, allowing citizens to immerse themselves in the beauty of traditional Chinese costumes and the richness of traditional Chinese etiquette. In recent years, Hanfu has quietly become popular. Traditional Chinese costume elements such as underskirts, horse-faced skirts, cloud-shouldered jackets, cranes, patterns, and embroidery are like an encounter across a thousand years and have become an international fashion week. An indispensable touch of color. Today, from streets to immersive scenic spots, from daily life to top fashion circles, traditional Chinese clothing elements are everywhere. Hanfu's "going out of the circle" has become a high-profile cultural phenomenon. The full name of Hanfu is "Traditional Costumes of the Han Nationality", also known as Han Clothing and Chinese Clothing. In a narrow sense, Hanfu mainly refers to the traditional Han clothing before the…

China Business News (reporter Tu Hanwen/pictures) The ancient capital Luoyang has become the capital of Hanfu. The streets and alleys are full of "Wealthy Flowers of the Tang Dynasty", which complement the city's peonies; in Kaifeng's Qingming Riverside Garden Here, tourists dress up as ladies of the Northern Song Dynasty and experience the dream of Tokyo immersively; for example, in the Suzhou gardens in the middle of the painting, there are more "people in the painting", and the paintings of gods are restored among the pavilions and pavilions, reliving the romantic fantasies of the ancients; the art of Dunhuang Grottoes is also It has become "alive". From flying performers to donors, the figures in the murals have "appeared" across thousands of years... Under the rising "national craze", Hanfu culture has entered the public eye from the niche circle, and Hanfu travel photography has followed The rise of tourism has set off a new trend of cultural tourism across the country. Hanfu travel photography has become a popular travel experience. Hanfu travel photography is popular all over the world“This summer I experienced Hanfu travel photography for the first time at Suzhou Net Master Garden. For me, This is a unique souvenir…

Chao News Client Reporter Yangliu Correspondent Wu Heming"The wind blows the immortal sleeves fluttering, just like the dance of colorful clothes and feathers." The colorful clothes and feathers are left to us by the ancients Poetry and reverie. In the hands of Li Hua from Keqiao, Shaoxing, this reverie has been given new life. Her designs are not just replicas of ancient costumes, but also a balance between tradition and modernity. With her persistence and hard work, her store "Tayun Pavilion" gradually became famous in the Hanfu circle and became a cultural symbol that pays equal attention to inheritance and innovation. Threads of longitude and latitude are intertwined and drawn in "Zheli", either a wide robe with big sleeves or a narrow robe with a lapel, with the collar folded on the right side, dancing lightly in a Hanfu, the silk threads on her On the fabric, mountains and rivers, flowers and birds, human feelings and hearts are transformed. Keqiao’s post-90s girl insists on traditional design, and the hit TV series unexpectedly became a hitLi Hua likes to be called Qianling. Li Hua is the shopkeeper of Taobao store Taoyunguan and the boss of Shaoxing Taoyunguan Cultural Media Company. With…

Xiang RongEvery college graduation season, various creative graduation photos will be circulated on social media and become hotly discussed. This year, Hanfu elements have almost become the "standard" in graduation photos - putting a Hanfu "cloud shoulder" on top of the bachelor's uniform, decorating the bachelor's cap with hairpins, a unique finishing touch, adding a "Chinese" touch to the graduation season. "Wind" ritual sense. The "national style" has also spread overseas. Some Chinese international students wore cloud shoulders to attend graduation ceremonies, and the "Chinese style" attracted waves of envy in the auditoriums of world-famous universities. Overseas students studying in China are also impressed by the charm of Hanfu. They wear cloud shoulders and hairpin hats to bring their study trip in China to a unique oriental beauty. The platform data intuitively reflects the enthusiasm of "national style" in the graduation season. Chinese clothing and accessories such as cloud shoulders, eight-piece skirts, and hairpin hats are hot items in this year's graduation season. Taobao Hot Search took advantage of the situation and set up a "Chinese Princess Graduation" venue to provide graduates with matching suggestions; Taobao also launched a "Most American Style College" selection event, attracting the participation of college…

Cover news reporter Xie Ranan and Qiu JingjingGong Han said with a smile that he is a "experienced person" in the Hanfu modeling industry. He said that he was unexpectedly called the "Hanfu male god", perhaps because of his shyness and sorry. This year is his sixth year as a Hanfu model, and his second year since he quit his job to become a full-time model. At the end of 2015, he became the first Hanfu model to return to the Han and Tang Dynasties in the country's physical Hanfu store. At that time, he graduated from Chengdu College of the University of Electronic Science and Technology of China and was still a 3D game animator. Being a Hanfu model was just a part-time job. He has a Chinese character face that conforms to traditional aesthetics, a slender and tall figure, and wears metal-framed glasses. From certain angles, he looks like Shen Wei in "The Soul". Mixed in a group of good-looking Hanfu models, you will easily notice him. Now, on social platforms, his total number of fans has reached nearly one million. If the word "Internet celebrity" itself means difference and distance from ordinary people, Gong Han is trying…

"The delivery is too slow! Did you plant cotton after you placed the order?" "The spring clothes were not shipped until summer"... Beginning of summer has passed, and it is the season change period for clothes, "Super long pre-sale" It has once again become a hot topic among netizens, with many saying that the pre-sale time for clothes on e-commerce platforms is becoming increasingly outrageous. Recently, reporters found that on e-commerce platforms such as Taobao and Douyin, remarks such as 30-day pre-sale and 45-day pre-sale are very common. The industry believes that in the ultra-long pre-sale model, merchants ostensibly fulfill their notifications, but in fact they use their operational advantage to completely pass on the inventory costs and time costs of product preparation to consumers. I have to wait a month and a half to buy a dress"I'm such a fool! I bought two spring floral dresses and they said they were on pre-sale for 12 days. It was a long wait. "It lasted for a month and a half." In April this year, Ms. Liu originally selected a fairy dress and wanted to go out to take some beautiful photos during the cherry blossom season. Unexpectedly, after placing the…

JiangsuChinese elegance is making ripples again. In recent years, with economic development, national cultural confidence has increased, and traditional culture has also shown a revival trend. On June 26, with the support of the China National Garment Association, the Innovation and Entrepreneurship Center of Peking University HSBC Business School and Zhiwei Research Institute jointly released the "Research Report on the Development of the New Hanfu Industry Network Platform" (2024)" (hereinafter referred to as the "Report"). The report focuses on the enabling role of online platforms such as Douyin in the emergence, transformation and development of the new Hanfu industry. It points out that the short video platform not only promotes the revival of Hanfu culture, but also promotes the rise and growth of the new Hanfu industry belt through live broadcast e-commerce. Form an industrial agglomeration effect and drive regional economic development. The popularity and sales have increased, and the underlying logic behind the explosion of new HanfuThe report shows that sinceAfter the Shanghai APEC meeting in 2001, the new Hanfu industry has experienced the transformation from entities to e-commerce platforms, and then to the rise of short video and live broadcast e-commerce. Each stage has been closely integrated with…

The summer breeze is blowing, and it’s time for the rice dumpling leaves to smell fragrant. Our country’s traditional festival, the Dragon Boat Festival, is coming. In ancient times, people had the custom of wearing Hanfu to enjoy the Dragon Boat Festival together. In recent years, the niche Hanfu has gradually "out of the circle" and set off a trend among a new generation of young people. With a strong flavor of the Dragon Boat Festival and full of national trends, this year’s Dragon Boat Festival wears Hanfu and travels through time and space with us to experience the charm of traditional culture. Stand collar coat and skirt: Fashion index: ☆☆☆ Aoqun is a general term for ancient Han women who wore a coat on the upper body and a skirt on the lower body. The young lady wears a stand-up collared coat with wide sleeves that flow with her beautiful figure and dance, exuding a unique ancient charm. She wears a horse-face pleated long skirt on the lower body. The color scheme of one blue and one red has a neutralizing effect. Holding the small bag, it looks like the beauty of an ancient palace. The wonderful thing about…