Beijing Men's pajamas are "windy under the armpits". The pockets of men's trousers can hold an umbrella and a bottle of water. There are even white-brand men's clothing specially designed with small round cloths to cover all the time. The washed mark on the flesh said, "I have worn Hanfu for more than 20 years and I have never been cared for so caringly." For a long time, women have been accustomed to the slight discomfort caused by Hanfu, thinking that "the clothes are just like this, and I need to adapt to this discomfort myself." It was not until they started to come into contact with men's clothing that they You know, some worries don’t exist when it comes to men’s clothing. Women who were "backstabbed" started buying men's clothing instead. Text| Rao TongyuEdit| p>Zhang QingsongOperation| Xiao ErlangAfter being "backstabbed" in HanfuIn the wardrobe of Beidiao girl Taozi, there is a pajamas She loved it so much that she has not upgraded it after wearing it for 5 years. It is a piece of men's clothing, made of linen, loose, breathable, and has some ingenious designs: although this men's pajamas are half-sleeved, The armpits are empty. In the sweltering…

"Our advantage is our professionalism in clothing management, and the quality of our goods is absolutely guaranteed." The anchor "Landlord", who has accumulated 850,000 fans in less than half a year after joining Kuaishou, put it bluntly that Hangzhou's industry has been growing this year The reasons why merchants can quickly start and rise strongly on Kuaishou e-commerce. In recent years, "women's marketing" has become a new consumer trend, and with the awakening of "her consciousness", a new consumption pattern for female consumer groups has gradually formed. The "Hangzhou Industrial Belt Hanfu" merchants are backed by Hangzhou's traditional clothing industry belt, which has strong production and design capabilities, has taken advantage of Kuaishou e-commerce to achieve explosive growth in sales in the short term based on users' new consumption habits. In fact, Hangzhou has inherent advantages in the garment industry and industry development with its thousands of years of historical and cultural accumulation and unique geographical location. On the basis of taking the lead in strengthening the "Hangzhou Hanfu Industrial Belt", Hangzhou plans to build a globally influential Hangzhou goods network distribution and wholesale system within a few years, and Kuaishou e-commerce has opened a new window for the "Hangzhou…

New clothes at the end of the year. As a Wuxi Hanfu merchant that has risen rapidly on the Pinduoduo platform, Qin Tao has become increasingly busy recently. "At the end of the year, orders have increased dramatically. Live streaming, stocking, packaging, customer service... I am busy until late at night every day, and continue the next day." Qin Tao came into contact with Pinduoduo not long ago, but the speed of volume greatly exceeded his expectations. His store mainly sells woolen coats produced locally in Wuxi and adopts the "factory direct sales" model. Due to the high quality and cost-effectiveness of the products, the store quickly accumulated nearly 70,000 loyal fans and achieved monthly sales in just 4 months after opening the store. Breaking one million yuan. After five years as a soldier and six years as a criminal police officer, Qin Tao chose to retire from the army and change his career in 2011 in order to end the 11-year separation from his lover. After that, I spent 9 years working hard in e-commerce. From the age of 18 to 38, 20 years have suddenly passed. From a tough guy to a Hanfu businessman, the biggest keyword in…

Hanfu, also known as Han clothing, Han clothing, and Chinese clothing, is the embodiment of China's "land of clothing", "land of etiquette" and "splendid China". It carries the Han people's outstanding craftsmanship and aesthetics such as dyeing, weaving and embroidery. It is a symbol of Chinese traditional culture. With the prevalence of national style, Hanfu is also reshaping the new fashion economy with its unique fashion charm, gradually breaking through the small circle of enthusiasts and entering the public eye. Commuting to work, going out for outings, and living at home, now Hanfu is gradually stepping off the stage, out of the screen, overflowing during festivals, and coming into people's daily lives, becoming a fashionable clothing suitable for all aspects of people's daily life. A few days ago, three women in Hanfu walked side by side holding round fans. The Wei and Jin styles on the left, the Han system in the middle, and the Tang style on the right, the three become a beautiful scenery in Shangxiajiu Pedestrian Street. In early summer, Mr. Zhang’s family of four all dressed up as ancient people, wearing “long skirts with belts and wide sleeves and acacia jackets”, came to Ersha Island for…

Hello everyone, this is the Anti-Personality Club. Everyone is a unique individual. Life has its own trajectory. There is no personality in life, and we don’t want to be labeled, let alone be arranged to develop according to a certain reference coordinate system. Abandon stereotypes and show different attitudes. We discuss all topics together, and the conclusions vary from person to person. We discussed age and savings, as well as male sterilization, Real and fake socialites, rich tutors and no consumerism, in this issue we will talk about men wearing Hanfu. Article | 月MiEdit | 金卌Hair removal, makeup, wigs, and jewelry... In addition to these external efforts, men wearing Hanfu are also burdened with society's gender stereotypes. What stories have they experienced wearing Hanfu, and what conflicts and reconciliations have they had with society and their families? Has there been any cognitive transformation? The Anti-Personality Club found three men wearing Hanfu this time and wanted to chat. Their stories. As an "old 2D person", I have been fond of 2D and various derivative cultures since I was very young. . In the circles I’m in contact with, the trend of wearing Hanfu has always been strong. Up owners who follow…

Article | Hedgehog CommuneA few days ago, a piece of news about returns once again appeared on Weibo's hot search - 400 dresses were returned collectively, and the store lost 8,000 yuan. Since this year, customer-merchant disputes caused by returns have occurred frequently, and a raging wave of Hanfu e-commerce store closures will be set off in 2024. Whether it is a Douyin Hanfu anchor giant with a single sales of over 100 million and 5 million fans, a Taobao Hardware Crown Internet celebrity store for many years, or a new e-commerce newcomer who has just entered the game this year, there is no escape scene. Not here. It is not only merchants who have difficulty, but also many users told Hedgehog Commune that 2024 will be the year with the most returns and the worst online shopping experience. Ruilin, an online shopper for 15 years, has always adhered to the principle of never returning items as long as they can wear them. This year, he also launched the "return, return, and return model." She said frankly: "The long pre-sale cycle, serious goods mismatch, obvious signs of being worn and washed after arrival...who can resist returning it?"Just now, Ruilin sent…

Source: Ran CiyuanAuthor: Feng Xiaoting When Taobao was first launched, someone jokingly said, "Jack Ma can achieve what he does today because there is a woman behind the successful man. Behind Jack Ma are a group of women.” Interestingly, when Jack Ma attended the Clinton Global Initiative Conference in 2014, he affirmed the importance of women to Alibaba, “I want to tell you today about Alibaba. Trade secrets, 70% of Alibaba’s buyers are women, and 55% of its sellers are women. This is our main resource. So, I want to thank women. Without you, Alibaba would not be listed in New York.” Indeed, a group of women made Jack Ma and Alibaba successful. Female consumers are a consumer group with great potential. There is even an old saying in the industry, "Seize women and you seize the market." Accenture data in 2019 shows that China has nearly 400 million female consumers aged 20-60, who control up to 10 trillion yuan in consumer spending every year. The strong purchasing power of female consumers is particularly evident in the field of clothing retail. According to data from the Qianzhan Industry Research Institute, the size of the Hanfu market exceeds that of men’s…

BeijingSource: CCTV FinanceIt is currently the annual graduation season. This year’s graduation season has stirred up a national wave. With the fashion trend, traditional clothing elements such as Hanfu cloud shoulders and hairpin academic caps have been integrated into many students' graduation photos and graduation tours. The "new Chinese style" elements have promoted the upgrading of the consumer market. 02:25 Yang Zhongqin, a 2024 graduate of Zhejiang University, attended the graduation ceremony with his classmates. At this year’s graduation ceremony, many students wore clothes with traditional Chinese characteristics, and everyone was on campus. Take photos to make this day an unforgettable memory. Yu shirt, Confucian scarf and silk sash, blue robe, Jinshi scarf, palace flower, single tart tail leather belt and red shawl, these restored costumes of the Ming Dynasty were used by Ting Hao, a Chinese style blogger, for this year's graduation Paired with raw styling. Since April, he has received a lot of inquiries on topics such as "how to take Chinese-style graduation photos" and "matching Chinese-style clothing during the graduation season." Ting Hao, Chinese style creative blogger: I have been very busy recently. This year is much busier than last year because everyone wants to use traditional…

No sales assistants! “Self-service” Hanfu stores are emerging in ChangshaSelf-selected, casually tried on, cheap prices may provide new ideas for the transformation of physical clothing stores The interior decoration of a self-service Hanfu store. Recently, the "self-service" trend has become popular in Changsha Hanfu stores. Different from ordinary Hanfu stores, these self-service Hanfu stores focus on "self-service" for 99 yuan, "self-selected" and "try on whatever you want", with product prices ranging from 19 yuan to 159 yuan. On July 4, a reporter visited and found that many self-service Hanfu stores were opened in Changsha. A clerk told reporters, "In just one building of the May Day Shinkansen Building, 7 self-service Hanfu stores were opened in a year."■Omni-media trainee reporter Luo Aimin[Store] Choose independently, try on whatever you want, follow the prompts to complete the entire processJuly 4 In the afternoon, a reporter from Sanxiang Metropolis Daily went to the May Day Shinkansen Building and randomly visited four self-service Hanfu stores. Even though it was a working day, many young women came to check in and shop. The reporter observed that the clothing in the store was densely arranged, with various styles, and the prices were clearly marked, with prices ranging…

China Business News (reporter Tu Hanwen/pictures) The ancient capital Luoyang has become the capital of Hanfu. The streets and alleys are full of "Wealthy Flowers of the Tang Dynasty", which complement the city's peonies; in Kaifeng's Qingming Riverside Garden Here, tourists dress up as ladies of the Northern Song Dynasty and experience the dream of Tokyo immersively; for example, in the Suzhou gardens in the middle of the painting, there are more "people in the painting", and the paintings of gods are restored among the pavilions and pavilions, reliving the romantic fantasies of the ancients; the art of Dunhuang Grottoes is also It has become "alive". From flying performers to donors, the figures in the murals have "appeared" across thousands of years... Under the rising "national craze", Hanfu culture has entered the public eye from the niche circle, and Hanfu travel photography has followed The rise of tourism has set off a new trend of cultural tourism across the country. Hanfu travel photography has become a popular travel experience. Hanfu travel photography is popular all over the world“This summer I experienced Hanfu travel photography for the first time at Suzhou Net Master Garden. For me, This is a unique souvenir…

This article is reprinted from [China Women's News];Hanfu, also known as Han clothing, Han clothing, and Chinese clothing, the full name is "Han nationality traditional clothing." From the accession of the Yellow Emperor to the middle of the 17th century (late Ming Dynasty and early Qing Dynasty), in the main residential areas of the Han nationality, centered on Chinese etiquette culture, it formed through natural evolution a unique style and character of the Han nationality, which is obviously different from the traditions of other nationalities. A collection of clothing and accessories systems. It is a typical embodiment of China's "Chinese Clothes" and "Splendid China". It carries outstanding craftsmanship and aesthetics such as Han dyeing, weaving and embroidery, and has inherited more than 30 Chinese intangible cultural heritages and Chinese arts and crafts. What are the main types of Hanfu? Although there are many and complex styles of Hanfu, their common features are mostly right-sided pleats, large sleeves, and dark clothes as typical representatives, and they can be divided into formal clothes, regular clothes, and special clothes. A set of Hanfu generally consists of three layers: "small coat (underwear)", "middle coat" and "overcoat (outer coat)". According to the length, it can…

This article is reproduced from [China.com];[The finishing touch] On Zhenfeng Cultural Street, traditional craft shops that have been honed over the years are lined up in rows, just like an open traditional craft museum , using original handicraft art, weaving the original and simple life sentiment of the water town. The beauty of Hanfu lasts for a thousand yearsElegance and freshness, standing tall in the windOr rich clothes, elegant and agileWearing a Hanfu The small bridges and flowing water of the leisurely water townIt has a unique kind of elegance and beauty Ms. Shen’s Shop · Hanfu Experience Center ·How to easily take a beautiful blockbuster of Hanfu in the water town in the water town? No need to pack complicated luggage or worry about hairpin accessories, come to "Ms. Shen's Shop" Hanfu Experience Center and make proper arrangements~▲No. 38 Quanfu Road (inside the ancient archway)"China has great etiquette, so it is called Xia, and it has the beauty of clothing seals, so it is called Hua." There are a dazzling array of Hanfu in the Hanfu Experience Center. Various styles of Hanfu from the Tang, Jin, Song and Ming dynasties, such as cross-collar waist-length rut skirts, Tang narrow-sleeved round-neck…

Have you ever stepped on the wrong side of online shopping for clothes? Looking at the outfits of the models, they are obviously very good-looking, but they are crazy about them, but when they buy them back, they are always hard to say... After being deceived several times by "online pictures", when buying clothes, Xiao Nong will first look through the sales show to see how others look on them. Unexpectedly, the online "Buyer Show"actuallywas also screened bythe merchant! Recently, a netizen’s shopping experience triggered widespread discussion. She bought a short skirt online and liked it so much that she uploaded the photo on social platforms. There was no deliberate posing, no beauty filter, just a simple display of the upper body effect of the clothes. However, after the merchant saw it, he contacted her via private messagerequesting that the photo be deleted. The reason is: the photo looks "big belly", which affects sales. The merchant said that after seeing the photos, many girls came directly to ask if wearing them would show their belly... The woman was a little sad after hearing this. She was obviously very satisfied with the short skirt, but she was asked to delete the…

Reporter | Luo Tianyi and Zhou FangyingEditor | Lou Qinqin1SAINT LAURENT releases 2021 winter Hanfu seriesSAINT LAURENT's 2021 winter Hanfu series "Silver Wind Coming" was released online on the evening of April 29. Creative Director Anthony Vaccarello re-narrated the visual language of SAINT LAURENT through the steep and changeable natural environment. At the beginning of the conference, models wearing metallic silver tops walked freely and freely in the wilderness, becoming the most striking and eye-catching presence in the steep and gray background. In the dark scene, the impact of colors blooms. This is the source of design inspiration for the new winter Hanfu series. Wandering between the good and evil of nature, the fleeting beauty quietly takes over. Image source: SAINT LAURENT Image source: SAINT LAURENTIrregular tops with metallic luster, paired with tweed fabric suits decorated with fur piping in the 1960s, effortlessly fit nature and release nature. Retracing the classic attire of the iconic musician Peaches from the 1990s, the glitz is mixed with the sweetness of some imperfections, blurring the boundaries between worldliness and luxury. The sharp metallic bodysuit complements the sparkling jewelry. SAINT LAURENT's 2021 winter Hanfu series uses bright colors to show dazzling edge and casual…

Two girls wearing Hanfu admire their own film in the ancient city of Luoyi, Luoyang City, Henan Province. Published by Xinhua News Agency [The viewer has a heart] The rise of Hanfu craze in society not only shows that people like the beautiful style of Hanfu, but also represents that people Recognition of the traditional culture carried by Hanfu. When some non-standard or even historical Hanfu become popular in real life, people also regard it as a window to understand traditional culture, and they are likely to have misunderstandings of traditional culture. Elegant and delicate skirts, elegant feather coats, paper-thin blouses... Nowadays, whether in the streets or in parks and shopping malls, young people wearing Hanfu can often be seen traveling. people. In many photography, photo and film creation activities, Hanfu is a must-have costume. Hanfu in a broad sense is a general term for the traditional costumes of the Han nation. It generally refers to the Chinese costume system that is gradually formed with the traditional costumes of the Han nation as the main body and constantly absorbing the characteristics of other ethnic costumes in the course of social evolution. Hanfu in the narrow sense is a historical concept,…

Hanfu is the traditional clothing of the Han nation. Hanfu began with the Yellow Emperor, was prepared by Yao and Shun, and was established in the Zhou Dynasty. In fact, Hanfu runs through the entire ancient Chinese history. Hanfu in each dynasty and each generation has its own characteristics in shape and wearing method. It continues to evolve in the inheritance, and it was updated after the Tang Dynasty. Each has its own merits and a hundred flowers bloom. In recent years, Hanfu has become popular again. Modern young people take to the streets and walk through the crowds with fluttering clothes. People can't help but admire that this costume that has traveled through thousands of years is still full of charm. Qingpu Fusion Media Host Check-inZhujiajiao Qilu Academy,Wear Hanfu and visit the ancient town,Have an immersive experience,Take three sets of Hanfu from the Tang, Song and Ming periods as examples, dressing and accessories, strolling around the courtyard, Listen to Hanfu production and research scholar Zhang Yi’s interpretation of Hanfu Culture,Taste the deep feelings between stitches and threads. ▲Three pieces of clothing and makeup in Tang, Song and Ming dynastiesWhat is the basic style that novices must buy? Whether you…

On June 23, a discussion about "How strong is Wu Jing's sense of responsibility" became a hot search topic and attracted the attention of countless netizens. Some netizens "archaeologically reviewed" videos of Wu Jing's early participation in a variety show and found that Wu Jing in the show would get up alone in the middle of the night to check many times because he was worried that the chimney would cause gas poisoning. Not only that, when filming the movie "Wolf Warrior 2", Wu Jing not only put the safety of the crew first. Sometimes the staff would get mad on the spot because they did not take protective measures for the young actors. Wu Jing's responsible and responsible behavior deserves our praise! But while netizens praised Wu Jing for his sense of responsibility, a video about Wu Jing's Hanfu also attracted the attention of netizens. In the video, Wu Jing is wearing a white floral dress. His rugged face and figure look very inconsistent with his exquisite and elegant clothes. The contrast is very obvious as he stands next to the beautiful Xiao Qiang. The beautiful Xiao Qiang actually called herself "uncle" and raised her hand to hook Wu…

BeijingThe 2024 618 e-commerce promotion can be called the "most popular 618". Major e-commerce platforms have canceled pre-sales, simplified rules, and emphasized user experience. In the fierce e-commerce competition, Mogujie has successfully attracted the attention of a large number of consumers and participated in the 6.18 Live Shopping Festival by virtue of its core positioning of fashion e-commerce and leading advantages in live broadcast e-commerce. According to the data related to the platform "Super Battle Report" and "Beauty 618 Final Battle Report" recently released by Mogujie, not only the live broadcast e-commerce data continues to rise, but the sales of core Hanfu and beauty categories are strong, and more sub-categories are welcoming. Come break out. Hanfu maintained a steady growth of 38%, and subdivided categories such as bags, outdoor men's clothing, etc. increased several timesAccording to battle report data, during the 618 period this year, the average viewing time of fans of Mogujie platform anchors was more than 100 minutes, and each When 2 users enter the room (live broadcast room), one transaction is generated. At the same time, the year-on-year growth data of customer price and number of customers reached 20.1% and 6.69% respectively. It can be seen that…

Reporter| Luo YiwenEditor| Lou Jingqin1Prada’s new limited-time store lands in Beijing SKPFrom September 30 to October 17, 2022, Prada’s new limited-time store will be The classic green space design is unveiled at SKP in Beijing, paying tribute to the Prada Galleria handbag. The exterior of the limited-time store displays a series of handbags in a backlit window, and the store is equipped with a display stand and counter to highlight the handbags. The black and white checkered carpet contrasts sharply with the space furnishings, reproducing Prada’s visual code. The new Galleria handbag blends into the atmosphere of the limited-time store. Saffiano leather returns again, enriching the material of the handbag, as well as new colors and floral patterns. In addition to the Galleria handbags, there are also styles including Saffiano leather mini handbags, Triangle bags, Panier handbags and Double handbags, which will appear in the pop-up store in special colors. In addition, the Beijing SKP limited-time store provides personalized digital customization services. Customers can choose materials, colors and other corresponding details as they like, and create their own Prada Galleria through 3D creative experience. Handbags. Hermès presents the 2023 spring and summer Hanfu seriesHermès in the 2023 spring and summer…

Source: Financial Gossip GirlMany girls watch "Thirty Only" and hope to live like Gu Jia, independent and confident. But both parents hope that their daughter will live like Zhong Xiaoqin, relaxed and comfortable, even if she never grows up. Compared to Gu Jia and Wang Manni, many people dig out the "details" of Zhong Xiaoqin. Zhong Xiaoqin has the easiest job. She is a native of Shanghai, her parents have decent jobs, and she found a relatively stable job after graduation. While Gu Jia was struggling to pay off her credit card and Manni was worried about not being able to rent a house in the inner ring, Xiaoqin had no worries about food and clothing and didn't even know how to use a vacuum cleaner. But with the help of my parents, I married a husband with a stable employment. My husband bought a welfare house in the work unit, and my parents gave me a car as a gift. No one would be able to grow up in this kind of life, even if she is thirty years old. 1./Witness the growth of "War Dress"/The real growth of Zhong Xiaoqin in "Thirty Only" was probably the moment she…