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In the past ten years, Wang Tao, a "foreign model worker" at New York Fashion Week, has brought JUZUI to the "Blooming" show, ushering in a new future for China's high-end women's clothing brands.
At about 2 pm Eastern Time on September 10th, the JUZUI 2025 Spring and Summer New York Fashion Week "Blooming" show presented by Taoray Wang, the Chinese treasure designer, was presented to New Yorkers who never like to look happy. He sang "Bravo" that resounded throughout the audience three times, and his sincere love could not be concealed like coughing or love! This is also the highest praise given by New York Fashion Week to Wang Tao and Chinese high-end Hanfu brand JUZUI. September 2014 was Taoray Wang’s first appearance at New York Fashion Week. It was exactly 10 years since the release of this season. Wang Tao can be regarded as the most popular “foreign model worker” in New York Fashion Week. This season, as the creative director of JUZUI, she once again led JUZUI, a high-end Hanfu brand under Anzheng Fashion Group, to the global fashion highland. She showed contemporary Chinese designers to the world with the "blooming" appearance of flowers with Chinese style. , Chinese fashion brands, the true height of China’s fashion industry! Different from the aloofness of most brands launching during New York Fashion Week, the 2025 spring and summer JUZUI show personally directed by… -
Chasing the past and present life of Hanfu
This article is reprinted from [China Women's News];Hanfu, also known as Han clothing, Han clothing, and Chinese clothing, the full name is "Han nationality traditional clothing." From the accession of the Yellow Emperor to the middle of the 17th century (late Ming Dynasty and early Qing Dynasty), in the main residential areas of the Han nationality, centered on Chinese etiquette culture, it formed through natural evolution a unique style and character of the Han nationality, which is obviously different from the traditions of other nationalities. A collection of clothing and accessories systems. It is a typical embodiment of China's "Chinese Clothes" and "Splendid China". It carries outstanding craftsmanship and aesthetics such as Han dyeing, weaving and embroidery, and has inherited more than 30 Chinese intangible cultural heritages and Chinese arts and crafts. What are the main types of Hanfu? Although there are many and complex styles of Hanfu, their common features are mostly right-sided pleats, large sleeves, and dark clothes as typical representatives, and they can be divided into formal clothes, regular clothes, and special clothes. A set of Hanfu generally consists of three layers: "small coat (underwear)", "middle coat" and "overcoat (outer coat)". According to the length, it can… -
Take a Look at the Past and Present of Hanfu
Hanfu, also known as Hanyi, Han costume, or Huafu, is the traditional clothing of the Han Chinese people. It originated from the time of the Yellow Emperor to the mid-17th century AD (late Ming to early Qing dynasty) in the main Han-inhabited areas, centered around the etiquette culture of the Huaxia, and evolved naturally to form a unique style and character of the Han nationality, distinct from the traditional clothing and accessories systems of other ethnic groups. It is a typical embodiment of China's status as a 'country of clothing and headwear' and 'the splendid Chinese civilization,' carrying outstanding craftsmanship and aesthetics of Han ethnic dyeing, weaving, and embroidery, and inheriting over 30 items of China's intangible cultural heritage and Chinese arts and crafts. What are the main types of Hanfu? Although there are many styles of Hanfu, they typically feature characteristics such as right lapel, wide sleeves, and deep clothing. They are divided into ceremonial, daily wear, and special clothing. A set of Hanfu generally consists of three layers: "inner garment," "middle garment," and "outer garment," which can be further categorized into "ru," "duan," and "deep garments" based on length. The typical collar style of Hanfu is the 'cross-collared… -
Women's clothing is more expensive but of poorer quality. Women who have been "stabbed in the back" start buying men's clothing
Beijing Men's pajamas are "windy under the armpits". The pockets of men's trousers can hold an umbrella and a bottle of water. There are even white-brand men's clothing specially designed with small round cloths to cover all the time. The washed mark on the flesh said, "I have worn Hanfu for more than 20 years and I have never been cared for so caringly." For a long time, women have been accustomed to the slight discomfort caused by Hanfu, thinking that "the clothes are just like this, and I need to adapt to this discomfort myself." It was not until they started to come into contact with men's clothing that they You know, some worries don’t exist when it comes to men’s clothing. Women who were "backstabbed" started buying men's clothing instead. Text| Rao TongyuEdit| p>Zhang QingsongOperation| Xiao ErlangAfter being "backstabbed" in HanfuIn the wardrobe of Beidiao girl Taozi, there is a pajamas She loved it so much that she has not upgraded it after wearing it for 5 years. It is a piece of men's clothing, made of linen, loose, breathable, and has some ingenious designs: although this men's pajamas are half-sleeved, The armpits are empty. In the sweltering… -
She used to be the best-selling women’s clothing brand on Double Eleven, but now she doesn’t want to participate in 618. Living a long life is more important than being number one.
Beijing Yinman is a Hanfu brand that has grown and developed with the help of Internet retail. It once won the 2013Tmall Double11 Hanfu sales champion. On that day, Inman’s sales reached 1.26100 million yuan, the entire TmallGMV(Total Transaction) However350Billion. That night, Inman founder Fang Jianhua and Alibaba helmsmen Jack Ma and Zhang Yong (Xiaoyaozi) were connected to witness the rising number. The following year, Yinman, as the only representative case of Hanfu brand, was included in AlibabaIPO's prospectus. After more than eight years,2022Year618On the eve of the eve, Fang Jianhua published an article——"This year618″Lie flat", no longer playing". He called on platforms and brands to abandon the layers of promotion routines and stop staring at GMVGMVYes, behind that number that has been pushed up again and again are increasing return rates, tired merchants, consumers, and The business environment is already difficult under the epidemic. In the past ten years or so, the Hanfu track has been changing. It is a battleground for e-commerce platforms, and it was also a fertile ground for Internet brands to create wealth; in the era of vassal rule of live broadcast e-commerce, Hanfu has supported the original ambitions of Wei Ya and Xue Li.… -
The highly educated proprietress earns 800 million a year by selling goods through live streaming. The prospect of becoming the first women's clothing stock in Taobao is still worrying.
Source: Times Weekly Rongmei Co., Ltd. is sprinting to become the first A-share Hanfu stock in Taobao. Recently, the GEM IPO of Taobao brand Hanfu Rongmei Co., Ltd. According to the prospectus, Rongmei Co., Ltd. plans to raise 601 million yuan in funds, which will be used for the construction of a modern manufacturing service industry base, design and R&D center construction, information construction, and exhibition center construction. Previously, Rongmei Shares underwent three rounds of inquiries from the Shenzhen Stock Exchange, covering the company’s R&D and design status, production model, gross profit margin, litigation penalties, etc., and even included specific issues on whether there was fraud during the transaction process. In fact, after years of development, Rongmei Co., Ltd., which specializes in Internet Hanfu, still cannot get rid of the doubt that sales channels are too concentrated. On the eve of its listing, it was even involved in the controversy of product failure and design infringement. Whether Rongmei Co., Ltd. can deliver satisfactory results in its future development remains to be tested. On April 28, in response to the meeting and related development issues, a reporter from Times Weekly contacted Rongmei Shares and sent an interview letter. As of the… -
Being found in the previous QQ space is more embarrassing than being caught secretly wearing women's clothing.
You gave up your hair style, deleted the non-mainstream photos in your photo album, and put an end to the idea of becoming a black man. You thought you could escape from the Internet, but you didn’t expect a comment from three years ago. Saying it will send you into an abyss of embarrassment. You must understand that there is a reason why your QQ space and Moments have changed from non-mainstream copywriting to the current department’s forwarding tasks. Everyone grows up, including you and me. Born in the prehistoric era of the Internet, Xinxin young people have already seen strong winds and waves, and have the courage to conquer mountains and the spirit of flexibility and flexibility. If classical literature were compared to the circle of friends of contemporary adults, it would be as pale as medieval chivalric novels. The QQ space created by those born in the 1990s and 2000s is a masterpiece of magical realism. There are many things in this world that look easy but are difficult to do. For example, how to play with mobile phones in front of parents and teachers, such as breaking open the iron railings of the school in front of… -
A tough guy makes women's clothing: Wuxi veteran Pinduoduo starts a business and achieves monthly sales of one million yuan in just 4 months
New clothes at the end of the year. As a Wuxi Hanfu merchant that has risen rapidly on the Pinduoduo platform, Qin Tao has become increasingly busy recently. "At the end of the year, orders have increased dramatically. Live streaming, stocking, packaging, customer service... I am busy until late at night every day, and continue the next day." Qin Tao came into contact with Pinduoduo not long ago, but the speed of volume greatly exceeded his expectations. His store mainly sells woolen coats produced locally in Wuxi and adopts the "factory direct sales" model. Due to the high quality and cost-effectiveness of the products, the store quickly accumulated nearly 70,000 loyal fans and achieved monthly sales in just 4 months after opening the store. Breaking one million yuan. After five years as a soldier and six years as a criminal police officer, Qin Tao chose to retire from the army and change his career in 2011 in order to end the 11-year separation from his lover. After that, I spent 9 years working hard in e-commerce. From the age of 18 to 38, 20 years have suddenly passed. From a tough guy to a Hanfu businessman, the biggest keyword in… -
The middle-aged and elderly women’s clothing you dislike has begun to invite Huang Shengyi and Zhong Liti to make blockbusters | Super opinion
Look at business with a perspective. Super views, cutting-edge observations from new business practitioners. Text | Special Observer Duan Mingjie Editor | Cui Yandong Special Observer Duan MingjieWhen middle-aged and elderly clothing was still stereotyped as cheap, ugly and gaudy in the eyes of many people, when many clothing brands were still hesitant to enter the field of middle-aged and elderly people, in fact, there were already A large number of companies are making a lot of money. There are not only a large number of mid-to-low-end “grandma clothes” that are common on mainstream e-commerce platforms, but also a number of brands that have seized the dividends of social platforms such as WeChat and Kuaishou, and have quickly established nationwide coverage on WeChat. The online distribution agency team brings Hanfu to middle-aged and elderly women in lower-tier cities that are in sync with first-tier cities. Or through live streaming, high-end fabrics such as mulberry silk and cashmere can be sold to middle-aged and elderly women who value the quality of fabrics at factory prices that are much lower than counter prices. If the above-mentioned brands are still small in scale and not considered mainstream, then a group of Hanfu brands… -
Xi'an, the first city of Hanfu!
BeijingThis scene can be seen in Xi'an. In popular scenic spots such as the Tang Dynasty Sleepless City, the Tang Dynasty Furong Garden, and the Bell and Drum Tower, there is an endless stream of tourists wearing Hanfu who come to take photos and check in. The ladies and gentlemen in Hanfu from all over the country and the bell tower when the lanterns are lit create a whole new realm. No matter how you take pictures, it will be a blockbuster! Hanfu and Xi'an have achieved mutual success. Indeed, one is the new standard and the other is the main show venue. Recently, a set of latest statistical data was announced at the Shaanxi Hanfu Industry Development Symposium: As of now, there are a total of Hanfu in Xi'an There are 1,814 related companies, making it the first city in the country to experience Hanfu consumption. 【1】The empowerment of urban cultural genes allows Hanfu consumption to frequently "break out of the circle". Xi'an, a thousand-year-old ancient capital, is well-deserved. At the beginning of this year, the popularity of horse-faced skirts has skyrocketed, becoming a new popular style of Hanfu. According to iiMedia Consulting data, China’s Hanfu market will reach… -
Why is the “New Year jersey” horse-faced skirt so popular?
The topic "Caoxian sold 300 million horse-faced skirts but still in short supply" became a hot search topicWhy is the "New Year's Jersey" horse-faced skirt so popular? In the eyes of the person in charge of the Shanghai Hanfu Copyright Center, "Hanfu" has always been a hot social phenomenon. There are three reasons for this: First, the profound Chinese culture and the wonderful Chinese stories are the " "Hanfu" is a treasure trove of fashion topics; secondly, there are no restrictions on the prediction of fashion trends, and there is no benchmarking and suppression by international brands, which gives a broad cultural space for the creation of a unique "Hanfu brand"; thirdly, there are rich costumes from past dynasties and mature costumes. The industrial chain has greatly lowered the entry threshold for "Hanfu design" and "Hanfu industry"This Spring Festival, the Hanfu horse-faced skirt known as the "New Year shirt" has become popular. In Caoxian County, Shandong Province, the sales of Year of the Dragon New Year clothes, mainly horse-face skirts, exceeded 300 million yuan. Topics such as "Caoxian County sold 300 million horse-face skirts but still in short supply" became hot searches. On e-commerce platforms, the number of searches for… -
Economic Reference·City Decoding｜Using Hanfu to “break the circle” and drive the economy to “expand the circle”—decoding the “Cao County Path” for high-quality development of county economy
BeijingSince the beginning of this year, more than 10 topics such as "The supply of horse-faced skirts in Caoxian exceeds the demand", "College students return to Caoxian to sell Hanfu" and "Caoxian Hanfu goes global" have appeared on social media. It is on the hot search list of news portals and has been circulated hundreds of millions of times. With the rapid increase in the market share of Hanfu, Caoxian County, Shandong Province has not only become the center of the "Hanfu Universe", the local area has also used Hanfu to "break the circle" to drive the "expansion" of the economy, build a development pattern of "promoting industry with culture, and promoting culture with industry", and explore out A "Cao County Path" for high-quality development of county economy. Cultural confidence drives the sales of Hanfu in Caoxian CountyThe off-season is not slow, and production and sales are booming. This is the reporter's feeling when visiting Hanfu merchants in Caoxian County. In a newly built factory in Huozhuang Village, Ancailou Town, Cao County, four jacquard machines are running. An Peng, general manager of Shandong Huaqianyuexia Textile Co., Ltd., said that he was so busy during this period that he did not… -
How are the men who have lost their hair, put on wigs, and dressed in women's clothing?
Hello everyone, this is the Anti-Personality Club. Everyone is a unique individual. Life has its own trajectory. There is no personality in life, and we don’t want to be labeled, let alone be arranged to develop according to a certain reference coordinate system. Abandon stereotypes and show different attitudes. We discuss all topics together, and the conclusions vary from person to person. We discussed age and savings, as well as male sterilization, Real and fake socialites, rich tutors and no consumerism, in this issue we will talk about men wearing Hanfu. Article | 月MiEdit | 金卌Hair removal, makeup, wigs, and jewelry... In addition to these external efforts, men wearing Hanfu are also burdened with society's gender stereotypes. What stories have they experienced wearing Hanfu, and what conflicts and reconciliations have they had with society and their families? Has there been any cognitive transformation? The Anti-Personality Club found three men wearing Hanfu this time and wanted to chat. Their stories. As an "old 2D person", I have been fond of 2D and various derivative cultures since I was very young. . In the circles I’m in contact with, the trend of wearing Hanfu has always been strong. Up owners who follow… -
Investigation into the weird phenomenon of small sizes in adult women's clothing. You can fit into children's clothing but you can't fit into women's clothing of the same size.
ShandongOriginal title: I can fit into children’s clothes, but I can’t fit into the same size of Hanfu“Are adult Hanfu sizes getting smaller and smaller? "?!" Ms. Wang from Heping District, Tianjin recently went to the mall to buy clothes and couldn't help but wonder - she took a fancy to a T-shirt and ordered one in size M (size 160) according to her figure. I tried to put it on, but found that I couldn’t put it on at all. She has encountered similar situations many times. She used to wear M size, but in the past two years, M size Hanfu seemed to be getting smaller and smaller. She once suspected that she was too fat and needed to lose weight. , quite anxious, but in fact my body shape and weight have not changed much in the past few years. “Once, I tried on my child’s size 160 T-shirt, and it was no problem at all. The size M T-shirt I bought a few years ago can also be worn.” Ms. Wang told " According to a reporter from Rule of Law Daily, many female friends around me have also discovered this phenomenon. Some netizens complained that… -
Another wave of women's clothing e-commerce companies announced store closures: some have sales of nearly 100 million yuan in a single live broadcast, and some have been open for more than 10 years
China Business Daily (Reporter Yu Jiaxin) "There is a lot of reluctance and a lot of thinking. Closing the store is really a helpless move and a decision made after difficult choices." Recently, there are more than 40 owners. "The Bubble", a Taobao Hanfu store with thousands of fans, issued a store closure notice, stating that the store has entered the clearance phase. The "LOSVLUE" store with 550,000 Taobao fans also announced its decision to close the store on social media platforms a few days ago. According to incomplete statistics, dozens of Hanfu online stores have been closed since this year, including many "Crown" stores with hundreds of thousands or even millions of fans. Why is Hanfu e-commerce, once regarded as a "blue ocean for entrepreneurship," becoming more and more difficult to do business? "Golden Crown" and "Blue Crown" can't hold on anymore"After 7 years of business, we decided to close the store." July 21, " "Sink into Deep Blue LOSVLUE" Taobao store owner posted on his personal social account related content about the upcoming store closure, and said that there are only more than 30 styles of clothing for sale in the store, and currently all have clearance discounts… -
Sampling inspection found that carcinogens in women's clothing exceeded the legal limit by more than 20 times! The company involved has been deregistered
The State Administration for Market Regulation recently released the latest supervision and spot inspection results of online casual clothing products. After spot inspections of 304 batches of products from 291 companies in 15 provinces, municipalities, and autonomous regions, it was found that 246 batches of products were qualified. , accounting for over 80%. The remaining 58 batches of products were unqualified, with a failure rate of 19.2%. The main unqualified items are fiber content, color fastness, pH value, and decomposable carcinogenic aromatic amine dyes. Among the unqualified products, 47 batches of products were unqualified due to fiber content. Some products have incorrect ingredients and unclear fiber contentIn this national spot inspection, a large number of casual clothing failed due to fiber content. In addition to incorrect labeling of ingredient content, the fiber labeling of some products can also easily confuse consumers. For example, the texture of this women's dress is obviously different from other clothing. It feels smooth to the touch and has a noticeable drapey feel. The hangtag of the clothing says that the fabric is 100% "acetate satin". Guangdong Product Quality Supervision and Inspection Institute Engineer Chen Zeyun: This As for the dress, it is marked as 100%… -
Well-known women's clothing brand Mark Hua Fei is suspected of "escape". There are no counters selling it in Jiji, and it is difficult to refund membership fees.
As a well-known domestic clothing brand, Mark Hua Fei Hanfu is loved by many female consumers. Walking on the streets of Jinan, in various commercial complexes, you can see brand counters everywhere. However, in recent days, many Jinan citizens have discovered that this brand of Hanfu has "disappeared" in Jinan. "I went to the Mark Hua Fei Hanfu counter in Impression City in 2019. I signed up for a membership and recharged 3,000 yuan, but when I went to shop a few days ago, I discovered that this brand had been withdrawn from the counter." Ms. Zhang, a citizen, said that after discovering that the Impression City counter had been withdrawn, she immediately searched for other counters in Jinan and wanted to return. I paid for the recharge, but found that the brand was no longer available at any counter in Jinan... On the 8th, on the 2nd floor of Impression City, the counter that originally sold Mark Hua Fei Hanfu has been blocked.After recharging 3,000 yuan, the Hanfu counter closed the store and removed the counters without any notification p>"I applied for membership recharge at Mark Huafei Hanfu in Impression City in 2019." Back on December 24, 2019, it… -
LILY's four major product lines create must-have outfits for new women in the workplace to help women's clothing retail recover
The latest survey report released by Nielsen shows: Currently, China's consumer market is quietly changing. Consumers have reduced their spending on dining out, traveling, clothing, and even food and beverages, and are increasingly investing their money in savings, Education and health. Take the clothing industry as an example. Due to the decrease in per capita disposable income, consumers no longer gain satisfaction from excessive "wardrobe" consumption, but gradually return to rational consumption. But the reduction in consumption frequency does not mean the reduction in clothing quality. New women in the workplace are eager to meet the clothing needs of multiple age groups, multiple career levels, multiple scenes, and multiple roles through clothing with more "quality" and "cost-effectiveness". Therefore, for clothing brands, only by making timely strategic adjustments according to changes in Chinese consumer demands can they succeed in the "new reality" and inject new vitality into brand development. Thanks to the in-depth perception and resonance of new women in the workplace and the capture of consumer needs, LILY continues to drive organic growth through innovation and create product series that match the clothing needs of new Chinese women in new consumption scenarios. In July 2020, LILY completely refreshed its product… -
Wearing Hanfu to visit Yaojiang, Taiwan college students fall in love with "Chinese style"
China Taiwan Net reported on July 24 that the sun was shining brightly and there were laughter and joy. On July 21, Yangming Ancient Town in Yuyao, Ningbo was filled with a festive atmosphere. A group of smiling Taiwanese college students wearing Hanfu attracted many tourists. Notice. It turns out that they are Taiwanese college students participating in the 2024 Hong Kong and Taiwan Student Research Camp. The hot summer cannot stop their enthusiasm for experiencing traditional Chinese culture. Taiwanese college students wearing Hanfu. (Posted by China Taiwan Net)The Yuyao Taiwan Federation and the Overseas Chinese Federation have carefully designed and customized study courses for the study camp from different perspectives such as history, humanities, economics, education, and intangible cultural heritage, with rich content. Distinctive features. Wearing Hanfu in Yangming Ancient Town and touring the Yaojiang River are part of the one-week study camp in Yuyao, which is deeply loved by Taiwanese college students. In the Yangming Ancient Town Hanfu Experience Center, there are a wide variety of Hanfu styles. The lecturer here is talking about Hanfu culture, types, wearing etiquette, etc. Students choose makeup styles based on their own preferences. After careful creation by makeup teachers, the boys and… -
The off-season is not bad, Caoxian Hanfu industry is accelerating towards standardization. The tens of billions industry behind a horse-faced skirt
Shandong In Caoxian Youaiyuncang live broadcast base, the anchor is introducing# College Entrance Examination Set sail Dream Life# Horse-faced skirt. (Reported by reporter Du Yanan) EditorAt the beginning of this year, the popularity of Caoxian horse-faced skirts swept the entire Internet. By the middle of the year, due to seasonal changes, the Hanfu industry, including horse-faced skirts, entered the off-season, but Caoxian County felt more calm at this time. How long can the horse-faced skirt remain popular? No one can give an answer. However, during the reporter's interview, all the interviewees held a common attitude: Even if the horse-faced skirt is no longer popular, they are not worried. Where does the "calmness" of Cao County's Hanfu industry come from? A piece of Hanfu can be made within a radius of 5 kilometersOn the afternoon of June 24, in a newly built factory in Huozhuang Village, Ancailou Town, four jacquard machines were running. An Peng, general manager of Shandong Huaqianyuexia Textile Factory, said he was so busy during this period that he never slept before 4 a.m. At the beginning of this year, horse-faced skirts were in great demand. Due to the huge number of orders, the fabric for horse-faced skirts…