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The advertisement endorsed by Little S's daughter caused controversy, and the brand urgently withdrew its license. "Women's clothing stock" Xinhe Co., Ltd.'s performance is under pressure
(Text/Wang Li Editor/Xu Zhe) Recently, AIVEI, a brand of Xinhe Co., Ltd., has attracted widespread attention due to the issue of advertising spokesperson. The cause of the incident was that an advertisement for the brand shot by Taiwanese artist Xiao S (Xu Xidi)'s second daughter, Xu Shaoen, was displayed outdoors on Beichengtian Street in Longhu, Chongqing. However, due to the controversy over Xu Shaoen's previous remarks on social media, it was boycotted by some netizens. The picture comes from the InternetAfter the billboard was displayed, Chongqing citizens took quick action. Some citizens even called the complaint hotline to express their dissatisfaction and resistance to Xu Shaoen's billboard to the relevant departments. It is reported that Xu Shaoen appeared as a mature woman in a huge advertisement placed in Chongqing’s business district, which was seriously inconsistent with her actual age (she was 15 or 16 years old at the time). This image is considered by some citizens to be too mature, not suitable for minors, and may have a negative impact on teenagers. Some netizens also criticized that the position of Xiao S and his family on cross-strait issues has always been controversial. As a family member of an artist whose… -
Xuzhou Metro Welcomes Visitors with Hanfu Performances
Original title: Xuzhou Metro Hanfu performance welcomes touristsMay 2, Xuzhou, Jiangsu. In the Xuzhou subway station, several fairies dressed in Hanfu are performing Hanfu performances for tourists. They welcome all tourists to Xuzhou. Many Jiangsu IP netizens joked in the comment area: Mom, you have never treated me like this. Previously, the Douyin account of Xuzhou Culture and Tourism Recommendation Officer once said: The general public must make room for famous attractions for tourists, and everyone will go in vain. Source: Western Decision Weibo -
Holding Hanfu Performances and Market Activities
Beijing Business News (Reporter Wu Qiyun) On April 28, the "2024 Qianmen National Style Festival" jointly sponsored by Qianmen Street and Beijing Tianjie Group was launched. It is reported that this event, with the theme of "National Style and Beijing Style, Trendy Qianmen", will be held until June 30. It is understood that the 2024 Qianmen National Style Festival will have the themes of "Blooming, Leisurely, and Wandering" and will organize Hanfu performances, exhibitions and sales of time-honored intangible cultural heritage brands, national style markets, reading books and exchanges, and a series of immersion The five-unit national trend series of cultural activities, including traditional cultural performances, integrates various forms of activities, commercial consumption content and architectural space environment to further create a unique new landmark of national trend cultural consumption in the Qianmen area. In addition, this National Style Festival will also release the "Qianmen Gift" cultural and creative products, visually present Qianmen clang cars and time-honored brand elements, build a Qianmen characteristic visual gallery, and set up an online derivative product line Lower the purchase entrance and improve the incremental model of commercial conversion for offline people. -
Traditional Chinese Hanfu Dance Performances and Talent Shows at the National Style Festival
On April 28, the 2024 Qianmen National Style Festival with the theme of "National Style and Beijing Rhythm Chaoxing Qianmen" was launched. The activities will run through the Qianmen Commercial District and Qianmen East District and will last until June 30. From May 1st to 5th, Qianmen Street will hold Chinese-style dance performances, talent shows, and Hanfu makeup parades. The 2024 Qianmen National Style Festival organically integrates colorful activities, commercial consumption and architectural space. It will host Hanfu performances, exhibitions and sales of time-honored intangible cultural heritage brands, a national style market, reading and book exchanges, and a series of immersive cultural performances. A series of national cultural activities for each unit. From May 1st to 5th, Qianmen Street will hold Chinese-style dance performances, talent shows, and Hanfu makeup parades. Internet celebrity check-in devices will be set up to provide tourists with photos and souvenirs. Visitors are invited to interact with national-style NPCs in games, and game sessions such as "passers-by's transformation" from time to time street photography are provided to bring visitors a fresh and fun national-style experience. During the National Style Festival, the Pigment Hall, Peking Story Theater, and Tianyuan Garden located in the East and West Districts… -
High cost-performance ratio Hanfu
Is Hanfu really that expensive? Whenever a new kid comes out and asks Coco this question, Coco's answer is of course: No! With the development of Hanfu, some large-scale factories have been established, and the cost of Hanfu has gradually become very low. Moreover, many merchants actually inflate their prices from the beginning, and the prices of some clothes are actually not that high at all. For example, the cost of a piece of clothing often includes: embroidery, fabric and labor costs. No matter how high the labor cost is, it will not be ridiculously high. Unless it is privately customized, it is not made by a machine assembly line. Of course, high-priced ones also have high-priced finesse, and low-priced ones also have low-priced benefits. The second is embroidery and fabrics. Unless it is hand-push embroidery made of silk or imitation Suzhou embroidery, it generally cannot reach such a high price. Therefore, Baicai Hanfu is trustworthy! Next, Keke will also show you some very cost-effective Hanfu. Some of them are newbies, and some are very famous in the industry. Come and see if there is any you like. one. Six Immortals Bookstore - Laurel Rabbit This year's round-necked jackets are… -
Women's clothing is more expensive but of poorer quality. Women who have been "stabbed in the back" start buying men's clothing
Beijing Men's pajamas are "windy under the armpits". The pockets of men's trousers can hold an umbrella and a bottle of water. There are even white-brand men's clothing specially designed with small round cloths to cover all the time. The washed mark on the flesh said, "I have worn Hanfu for more than 20 years and I have never been cared for so caringly." For a long time, women have been accustomed to the slight discomfort caused by Hanfu, thinking that "the clothes are just like this, and I need to adapt to this discomfort myself." It was not until they started to come into contact with men's clothing that they You know, some worries don’t exist when it comes to men’s clothing. Women who were "backstabbed" started buying men's clothing instead. Text| Rao TongyuEdit| p>Zhang QingsongOperation| Xiao ErlangAfter being "backstabbed" in HanfuIn the wardrobe of Beidiao girl Taozi, there is a pajamas She loved it so much that she has not upgraded it after wearing it for 5 years. It is a piece of men's clothing, made of linen, loose, breathable, and has some ingenious designs: although this men's pajamas are half-sleeved, The armpits are empty. In the sweltering… -
In the past ten years, Wang Tao, a "foreign model worker" at New York Fashion Week, has brought JUZUI to the "Blooming" show, ushering in a new future for China's high-end women's clothing brands.
At about 2 pm Eastern Time on September 10th, the JUZUI 2025 Spring and Summer New York Fashion Week "Blooming" show presented by Taoray Wang, the Chinese treasure designer, was presented to New Yorkers who never like to look happy. He sang "Bravo" that resounded throughout the audience three times, and his sincere love could not be concealed like coughing or love! This is also the highest praise given by New York Fashion Week to Wang Tao and Chinese high-end Hanfu brand JUZUI. September 2014 was Taoray Wang’s first appearance at New York Fashion Week. It was exactly 10 years since the release of this season. Wang Tao can be regarded as the most popular “foreign model worker” in New York Fashion Week. This season, as the creative director of JUZUI, she once again led JUZUI, a high-end Hanfu brand under Anzheng Fashion Group, to the global fashion highland. She showed contemporary Chinese designers to the world with the "blooming" appearance of flowers with Chinese style. , Chinese fashion brands, the true height of China’s fashion industry! Different from the aloofness of most brands launching during New York Fashion Week, the 2025 spring and summer JUZUI show personally directed by… -
The trillion-level women's clothing market has significant potential, and Firebat e-commerce has driven merchants' monthly GMV to exceed one million
With the increasing consumption power of women, the Hanfu market is booming at an unprecedented speed. According to statistics from relevant institutions, the scale of my country's Hanfu industry has exceeded 1.4 trillion yuan in 2023. In terms of e-commerce channels, in the second quarter of 2024, the overall sales of e-commerce Hanfu reached 376 million pieces, and product sales reached 52.955 billion yuan. A total of 5.5965 million new products were launched. This series of growth data not only reflects the diverse and personalized needs and huge market potential of female consumers in the new era, but also inspired the Hanfu brand to actively explore in product promotion, marketing strategies and digital transformation, especially with Innovative integration between e-commerce platforms and service providers. In this context, in May this year, Taobao's six-star service provider, Firebat E-commerce, successfully helped a Taobao mid-to-high-end Hanfu store achieve sales performance by relying on multiple strategies in product introduction, advertising, and store operation and maintenance. The leap has caused heated discussions in the industry. It is reported that with the help of Firebat E-commerce, the store's monthly sales jumped from a fluctuating state to more than 1.38 million yuan, fully demonstrating the comprehensive ability… -
The IPO prospectus disclosed false information, the secretary-general’s investment came from the chairman, and Rongmei Co., Ltd., “the number one stock in Taobao women’s clothing”, received a written warning
Abstract• Help you read the article content quicklyShenzhen Stock Exchange issued a warning letter to Rihe Rongmei Co., Ltd., Chairman Guo Jian and Director Yu Qingtao because the source of funds for Yu Qingtao’s subscription of shares was untrue , information disclosure violations. Rongmei's performance declined, with revenue down 19.13% year-on-year and net profit down 49.28% year-on-year. Abstracts are generated by the platform through intelligent technology Useful On September 10, the official website of the Shenzhen Stock Exchange disclosed a regulatory letter regarding Rihe Rongmei Co., Ltd., Guo Jian, and Yu Qingtao. The supervisory letter shows that according to the China Securities Regulatory Commission’s Jiangsu Securities Regulatory Bureau’s “Decision on Taking Measures to Issue Warning Letters against Rihe Rongmei Co., Ltd., Guo Jian, and Yu Qingtao” ([2024] No. 128) , Yu Qingtao subscribed for 2.8 million shares of the company for 9.324 million yuan in September 2019. The source of funds was a loan from Guo Jian, the actual controller and chairman of the company. The company's disclosure in its prospectus that "the source of funds for shareholder Yu Qingtao's participation in the capital increase is his own and family accumulated funds" is untrue. Public information shows that Yu Qingtao… -
"Four Stripes" Thom Browne wants to develop women's and children's clothing markets in China
BeijingJiem News Reporter| Chen QiruiJiem News Editor | Lou LingqinAmerican high-end designer brand Thom Browne recently opened China's first independent Hanfu store in Nanjing Deji Plaza. Prior to this, it mainly operated full-category stores that mixed men's clothing and Hanfu in China, and had opened independent children's clothing stores or children's clothing pop-up stores in a few shopping malls such as Shanghai International Financial Center and Beijing SKP . Thom Browne was founded in 2003, but it was already 2011 that Hanfu officially became part of the brand's daily operations with a complete product line. Things of the year. The first independent Hanfu store opened in New York in 2017. In the same year, the Hanfu show was brought to Paris Fashion Week for the first time. In recent years, this type of store has been expanded to London and Milan. The opening of the Hanfu store in Nanjing Deji Plaza is also a microcosm of Thom Browne's recent further expansion in the Chinese market. In August, it opened new stores in Kunming Plaza 66, Beijing Palace Central and Chengdu Taikoo Li. The store in Chengdu Taikoo Li is positioned as a global flagship store. For Thom Browne, which has… -
The highly educated proprietress earns 800 million a year by selling goods through live streaming. The prospect of becoming the first women's clothing stock in Taobao is still worrying.
Source: Times Weekly Rongmei Co., Ltd. is sprinting to become the first A-share Hanfu stock in Taobao. Recently, the GEM IPO of Taobao brand Hanfu Rongmei Co., Ltd. According to the prospectus, Rongmei Co., Ltd. plans to raise 601 million yuan in funds, which will be used for the construction of a modern manufacturing service industry base, design and R&D center construction, information construction, and exhibition center construction. Previously, Rongmei Shares underwent three rounds of inquiries from the Shenzhen Stock Exchange, covering the company’s R&D and design status, production model, gross profit margin, litigation penalties, etc., and even included specific issues on whether there was fraud during the transaction process. In fact, after years of development, Rongmei Co., Ltd., which specializes in Internet Hanfu, still cannot get rid of the doubt that sales channels are too concentrated. On the eve of its listing, it was even involved in the controversy of product failure and design infringement. Whether Rongmei Co., Ltd. can deliver satisfactory results in its future development remains to be tested. On April 28, in response to the meeting and related development issues, a reporter from Times Weekly contacted Rongmei Shares and sent an interview letter. As of the… -
La Chapelle's success was all due to bankruptcy
La Chapelle, which used to be the No. 1 domestic Hanfu brand, has now only returned to the public eye by going bankrupt, picking up leaks, and discounting. When the topic "La Chapelle was filed for bankruptcy liquidation" became a hot search topic, more than 210,000 viewers flocked to La Chapelle's e-commerce flagship store to watch the live broadcast and pick up discounted goods. The number of views of many previous live broadcasts was less than 100,000. Live broadcast of La Chapelle e-commerce flagship store on October 24. /Live broadcast screenshotMany consumers in the live broadcast room asked about La Chapelle’s current situation. The comment area of related topics on Weibo was full of regrets, “A brand I used to like to wear more” and “It’s so miserable, it’s a memory of youth. "Ah!"...The news that "La Chapelle was filed for bankruptcy" did not come suddenly. Since the beginning of 2020, La Chapelle has issued 17 delisting risk warning announcements. La Chapelle, known as the "Chinese version of ZARA", was once the leading domestic clothing brand with annual revenue of 10.2 billion yuan at its peak, but now it has been delisted. Is La Chapelle not working, or is the… -
A tough guy makes women's clothing: Wuxi veteran Pinduoduo starts a business and achieves monthly sales of one million yuan in just 4 months
New clothes at the end of the year. As a Wuxi Hanfu merchant that has risen rapidly on the Pinduoduo platform, Qin Tao has become increasingly busy recently. "At the end of the year, orders have increased dramatically. Live streaming, stocking, packaging, customer service... I am busy until late at night every day, and continue the next day." Qin Tao came into contact with Pinduoduo not long ago, but the speed of volume greatly exceeded his expectations. His store mainly sells woolen coats produced locally in Wuxi and adopts the "factory direct sales" model. Due to the high quality and cost-effectiveness of the products, the store quickly accumulated nearly 70,000 loyal fans and achieved monthly sales in just 4 months after opening the store. Breaking one million yuan. After five years as a soldier and six years as a criminal police officer, Qin Tao chose to retire from the army and change his career in 2011 in order to end the 11-year separation from his lover. After that, I spent 9 years working hard in e-commerce. From the age of 18 to 38, 20 years have suddenly passed. From a tough guy to a Hanfu businessman, the biggest keyword in… -
The middle-aged and elderly women’s clothing you dislike has begun to invite Huang Shengyi and Zhong Liti to make blockbusters | Super opinion
Look at business with a perspective. Super views, cutting-edge observations from new business practitioners. Text | Special Observer Duan Mingjie Editor | Cui Yandong Special Observer Duan MingjieWhen middle-aged and elderly clothing was still stereotyped as cheap, ugly and gaudy in the eyes of many people, when many clothing brands were still hesitant to enter the field of middle-aged and elderly people, in fact, there were already A large number of companies are making a lot of money. There are not only a large number of mid-to-low-end “grandma clothes” that are common on mainstream e-commerce platforms, but also a number of brands that have seized the dividends of social platforms such as WeChat and Kuaishou, and have quickly established nationwide coverage on WeChat. The online distribution agency team brings Hanfu to middle-aged and elderly women in lower-tier cities that are in sync with first-tier cities. Or through live streaming, high-end fabrics such as mulberry silk and cashmere can be sold to middle-aged and elderly women who value the quality of fabrics at factory prices that are much lower than counter prices. If the above-mentioned brands are still small in scale and not considered mainstream, then a group of Hanfu brands… -
Hanfu has become a “fashionable item” for young people nowadays. Why do they love Hanfu culture?
Hanfu has become a "fashionable item" for many young people today - horse-faced skirts, chest-high underskirts, and quilted skirts. Whether at tourist attractions, wedding ceremonies, shopping, gatherings with friends, or even square dancing, Wearing Hanfu has become a new trend. At the just-concluded ChinaJoy, visitors often encountered carefully dressed models wearing Hanfu when visiting the exhibition. Perhaps a certain beautiful lady you meet by chance is a contestant participating in this year's ChinaJoy Luoshang Huafu·Rookie Competition, and the competition catwalk performance has become a beautiful scenery. Morning News reporters took this opportunity to interview the three gold, silver and bronze medal winners of this competition and asked them to talk about their indissoluble bond with Hanfu. 02:02Why do they love HanfuZipei, the gold medal winner of the competition, is 24 years old and has been in the Hanfu circle for six years. Speaking of the opportunity to learn about Hanfu, Zipei revealed that it was because she came into contact with some intangible cultural heritage handicrafts. At first, she simply lamented that everyone looked good in Hanfu, and others also thought she was suitable for wearing Hanfu, so she "fell into the trap." Zi Pei, who has been fond of… -
Economic Reference·City Decoding｜Using Hanfu to “break the circle” and drive the economy to “expand the circle”—decoding the “Cao County Path” for high-quality development of county economy
BeijingSince the beginning of this year, more than 10 topics such as "The supply of horse-faced skirts in Caoxian exceeds the demand", "College students return to Caoxian to sell Hanfu" and "Caoxian Hanfu goes global" have appeared on social media. It is on the hot search list of news portals and has been circulated hundreds of millions of times. With the rapid increase in the market share of Hanfu, Caoxian County, Shandong Province has not only become the center of the "Hanfu Universe", the local area has also used Hanfu to "break the circle" to drive the "expansion" of the economy, build a development pattern of "promoting industry with culture, and promoting culture with industry", and explore out A "Cao County Path" for high-quality development of county economy. Cultural confidence drives the sales of Hanfu in Caoxian CountyThe off-season is not slow, and production and sales are booming. This is the reporter's feeling when visiting Hanfu merchants in Caoxian County. In a newly built factory in Huozhuang Village, Ancailou Town, Cao County, four jacquard machines are running. An Peng, general manager of Shandong Huaqianyuexia Textile Co., Ltd., said that he was so busy during this period that he did not… -
How are the men who have lost their hair, put on wigs, and dressed in women's clothing?
Hello everyone, this is the Anti-Personality Club. Everyone is a unique individual. Life has its own trajectory. There is no personality in life, and we don’t want to be labeled, let alone be arranged to develop according to a certain reference coordinate system. Abandon stereotypes and show different attitudes. We discuss all topics together, and the conclusions vary from person to person. We discussed age and savings, as well as male sterilization, Real and fake socialites, rich tutors and no consumerism, in this issue we will talk about men wearing Hanfu. Article | 月MiEdit | 金卌Hair removal, makeup, wigs, and jewelry... In addition to these external efforts, men wearing Hanfu are also burdened with society's gender stereotypes. What stories have they experienced wearing Hanfu, and what conflicts and reconciliations have they had with society and their families? Has there been any cognitive transformation? The Anti-Personality Club found three men wearing Hanfu this time and wanted to chat. Their stories. As an "old 2D person", I have been fond of 2D and various derivative cultures since I was very young. . In the circles I’m in contact with, the trend of wearing Hanfu has always been strong. Up owners who follow… -
Another wave of women's clothing e-commerce companies announced store closures: some have sales of nearly 100 million yuan in a single live broadcast, and some have been open for more than 10 years
China Business Daily (Reporter Yu Jiaxin) "There is a lot of reluctance and a lot of thinking. Closing the store is really a helpless move and a decision made after difficult choices." Recently, there are more than 40 owners. "The Bubble", a Taobao Hanfu store with thousands of fans, issued a store closure notice, stating that the store has entered the clearance phase. The "LOSVLUE" store with 550,000 Taobao fans also announced its decision to close the store on social media platforms a few days ago. According to incomplete statistics, dozens of Hanfu online stores have been closed since this year, including many "Crown" stores with hundreds of thousands or even millions of fans. Why is Hanfu e-commerce, once regarded as a "blue ocean for entrepreneurship," becoming more and more difficult to do business? "Golden Crown" and "Blue Crown" can't hold on anymore"After 7 years of business, we decided to close the store." July 21, " "Sink into Deep Blue LOSVLUE" Taobao store owner posted on his personal social account related content about the upcoming store closure, and said that there are only more than 30 styles of clothing for sale in the store, and currently all have clearance discounts… -
Sampling inspection found that carcinogens in women's clothing exceeded the legal limit by more than 20 times! The company involved has been deregistered
The State Administration for Market Regulation recently released the latest supervision and spot inspection results of online casual clothing products. After spot inspections of 304 batches of products from 291 companies in 15 provinces, municipalities, and autonomous regions, it was found that 246 batches of products were qualified. , accounting for over 80%. The remaining 58 batches of products were unqualified, with a failure rate of 19.2%. The main unqualified items are fiber content, color fastness, pH value, and decomposable carcinogenic aromatic amine dyes. Among the unqualified products, 47 batches of products were unqualified due to fiber content. Some products have incorrect ingredients and unclear fiber contentIn this national spot inspection, a large number of casual clothing failed due to fiber content. In addition to incorrect labeling of ingredient content, the fiber labeling of some products can also easily confuse consumers. For example, the texture of this women's dress is obviously different from other clothing. It feels smooth to the touch and has a noticeable drapey feel. The hangtag of the clothing says that the fabric is 100% "acetate satin". Guangdong Product Quality Supervision and Inspection Institute Engineer Chen Zeyun: This As for the dress, it is marked as 100%… -
Kaixuan Street in Shawan City: Feast of Hanfu and Amazing Time
China News Service, Xinjiang News, July 23 (Ma Jinming and Ma Wenjing) On July 20, a Hanfu cultural event with the theme of "National Style Feast and Youth Appreciation" was held in Kaixuan Street, Shawan City, attracting many Fans of Hanfu culture and people of all ethnic groups gathered in Harmony Square to share a cultural feast. At the event site, various immersive, interactive and experiential activities attracted residents of all ethnic groups to participate. In the Hanfu experience area, Hanfu enthusiasts wore Hanfu, tied their hair in buns, and learned traditional Chinese etiquette. Their dignified and elegant postures seemed to have traveled from ancient times, allowing participants and onlookers to personally experience the beauty and unique charm of Hanfu. Li Mengya, a resident of Shawan City, said: "I have only seen situations like this in TV dramas before. I feel like after putting on makeup today and taking a lot of beautiful photos, I feel like I have traveled to ancient times. I have a new understanding of our traditional culture.”In order to allow people of all ethnic groups to share the cultural feast and experience the unique charm of Hanfu culture, a “Reflection of Time, Floating Chinese Clothing”…