Beijing Men's pajamas are "windy under the armpits". The pockets of men's trousers can hold an umbrella and a bottle of water. There are even white-brand men's clothing specially designed with small round cloths to cover all the time. The washed mark on the flesh said, "I have worn Hanfu for more than 20 years and I have never been cared for so caringly." For a long time, women have been accustomed to the slight discomfort caused by Hanfu, thinking that "the clothes are just like this, and I need to adapt to this discomfort myself." It was not until they started to come into contact with men's clothing that they You know, some worries don’t exist when it comes to men’s clothing. Women who were "backstabbed" started buying men's clothing instead. Text| Rao TongyuEdit| p>Zhang QingsongOperation| Xiao ErlangAfter being "backstabbed" in HanfuIn the wardrobe of Beidiao girl Taozi, there is a pajamas She loved it so much that she has not upgraded it after wearing it for 5 years. It is a piece of men's clothing, made of linen, loose, breathable, and has some ingenious designs: although this men's pajamas are half-sleeved, The armpits are empty. In the sweltering…

Girls wearing men's clothing is nothing new. It may be that I "randomly found some men's clothes to put on." But when singles go shopping, they go to the men’s clothing section of the same brand to buy, usually for themselves. Ask them why. The answers are generally: "It looks good", "It's practical", "It's the same price, but the size is a few times larger. It's great to wear as an oversize (large size)!"What are the differences between men's clothing? What about the less obvious differences that lead people to make unconventional consumption decisions? Only those who have worn clothes of the opposite sex will know the following differences. 口BagWriter Lucy Rycroft-Smith tried wearing only men's clothes for a month, and the first thing she noticed was the pockets difference. We need to talk about pockets. The clothes I'm wearing now have bountiful, multifaceted, capacious pockets. I have nine of them today. I counted them. On a typical day of wearing womenswear, I have NONE.I have to talk about pockets. The men's clothing I wear now has a lot of pockets on every side, and they are all oversized and very versatile. The one I'm wearing today has 9 pockets,…

The topic "Caoxian sold 300 million horse-faced skirts but still in short supply" became a hot search topicWhy is the "New Year's Jersey" horse-faced skirt so popular? In the eyes of the person in charge of the Shanghai Hanfu Copyright Center, "Hanfu" has always been a hot social phenomenon. There are three reasons for this: First, the profound Chinese culture and the wonderful Chinese stories are the " "Hanfu" is a treasure trove of fashion topics; secondly, there are no restrictions on the prediction of fashion trends, and there is no benchmarking and suppression by international brands, which gives a broad cultural space for the creation of a unique "Hanfu brand"; thirdly, there are rich costumes from past dynasties and mature costumes. The industrial chain has greatly lowered the entry threshold for "Hanfu design" and "Hanfu industry"This Spring Festival, the Hanfu horse-faced skirt known as the "New Year shirt" has become popular. In Caoxian County, Shandong Province, the sales of Year of the Dragon New Year clothes, mainly horse-face skirts, exceeded 300 million yuan. Topics such as "Caoxian County sold 300 million horse-face skirts but still in short supply" became hot searches. On e-commerce platforms, the number of searches for…

The latest survey report released by Nielsen shows: Currently, China's consumer market is quietly changing. Consumers have reduced their spending on dining out, traveling, clothing, and even food and beverages, and are increasingly investing their money in savings, Education and health. Take the clothing industry as an example. Due to the decrease in per capita disposable income, consumers no longer gain satisfaction from excessive "wardrobe" consumption, but gradually return to rational consumption. But the reduction in consumption frequency does not mean the reduction in clothing quality. New women in the workplace are eager to meet the clothing needs of multiple age groups, multiple career levels, multiple scenes, and multiple roles through clothing with more "quality" and "cost-effectiveness". Therefore, for clothing brands, only by making timely strategic adjustments according to changes in Chinese consumer demands can they succeed in the "new reality" and inject new vitality into brand development. Thanks to the in-depth perception and resonance of new women in the workplace and the capture of consumer needs, LILY continues to drive organic growth through innovation and create product series that match the clothing needs of new Chinese women in new consumption scenarios. In July 2020, LILY completely refreshed its product…

BeijingIn Caoxian County, Shandong Province, the largest production area of ​​Hanfu in my country, online sales of Hanfu have reached 1.26 billion yuan since 2024. "Oriental Outlook Weekly" reporter Wang Yang and editor Qin Liudi On the evening of September 28, 2023, the 2023 Luoyang Heluo Cultural Tourism Festival and the 6th Central Plains International Cultural Tourism Industry Expo - Hanfu Fashion Design Week opened at Zhengda International Plaza in Luoyang, Henan Horse-faced skirts, chest-high underskirts, hundred-fold skirts... Wearing Hanfu has become a popular choice in various scenarios such as checking in at scenic spots, wedding ceremonies, shopping, gatherings with friends and even square dancing. A new trend in public dress in recent years. The "Hanfu craze" continues to heat up, and the blending of tradition and new trends has activated cultural resources, ignited the consumer market, and driven industrial development. In recent years, Hanfu has gradually become popular among young people. Their youthful expression and fashionable presentation have allowed traditional Chinese culture to enter daily life in a concrete form and tangible entity. Chinese traditional clothing culture has a long history. A piece of clothing that integrates Chinese aesthetics is not only a consumer choice, but also reflects the…

Article | Hedgehog CommuneA few days ago, a piece of news about returns once again appeared on Weibo's hot search - 400 dresses were returned collectively, and the store lost 8,000 yuan. Since this year, customer-merchant disputes caused by returns have occurred frequently, and a raging wave of Hanfu e-commerce store closures will be set off in 2024. Whether it is a Douyin Hanfu anchor giant with a single sales of over 100 million and 5 million fans, a Taobao Hardware Crown Internet celebrity store for many years, or a new e-commerce newcomer who has just entered the game this year, there is no escape scene. Not here. It is not only merchants who have difficulty, but also many users told Hedgehog Commune that 2024 will be the year with the most returns and the worst online shopping experience. Ruilin, an online shopper for 15 years, has always adhered to the principle of never returning items as long as they can wear them. This year, he also launched the "return, return, and return model." She said frankly: "The long pre-sale cycle, serious goods mismatch, obvious signs of being worn and washed after arrival...who can resist returning it?"Just now, Ruilin sent…

China News Service, Shanghai, April 11 (Yang Haiyan) In 2024, "New Chinese style" can be said to be "leading the way" and become popular in the industry. New Chinese style outfits, Song brocade jackets, horse-faced skirts, etc. frequently become hot topics on various social platforms. Search, "new Chinese style" has become a traffic password. Unlike other short-lived fashion styles, this "national trend" does not seem to fade away with time, but instead attracts more and more attention. However, as the trend of "New Chinese Style" becomes more and more intense, it seems that "everything can be New Chinese Style", and problems such as errors in form and the proliferation of imitations and fakes have become increasingly prominent. Amidst the upsurge of national sentiments and traditional culture, how can Hanfu and "New Chinese Style" develop in tandem? The reporter learned during a recent visit that "new Chinese-style" clothing continues to be popular and is a popular code for dressing. Hanfu, as an important carrier of traditional Chinese culture, is not only a traditional clothing, but also a cultural symbol. It is increasingly recognized and recognized by the public. accept. On the 2024 CCTV Spring Festival Gala stage, the traditional Chinese pattern…

Source: People’s Daily Overseas Edition Hanfu enthusiasts display Hanfu in front of the London Eye in the UK. Photo by Xinhua News Agency reporter Li Ying A Chinese brand with the theme of "flowers" and peony as creative inspiration will appear at the 2024 Autumn and Winter New York Fashion Week. Photo by Xinhua News Agency reporter Li Rui At the Aiyuncang Hanfu Base in Ancailou Town, Cao County, Shandong Province, designer Liang Li is designing embroidery patterns for horse-faced skirts. Photo by Xinhua News Agency reporter Guo XuleiChinese jacket with jeans, buttoned leather jacket with hoodie, knitted sweater with horse skirt... Recently, there is a fashion trend led by "new Chinese style" dressing. Surge quietly, you can always see it in the streets and alleys, and in tourist attractions. An e-commerce platformTaiwan sales data shows that since January this year, the transaction volume of Hanfu categories such as horse-faced skirts has increased by more than 300% year-on-year; during the Spring Festival, the transaction volume of Hanfu categories has increased by 325% year-on-year. Topics such as “Why do young people like ‘New Chinese Style’” have become hot searches one after another. On a certain short video platform, the number of…

"The delivery is too slow! Did you plant cotton after you placed the order?" "The spring clothes were not shipped until summer"... Beginning of summer has passed, and it is the season change period for clothes, "Super long pre-sale" It has once again become a hot topic among netizens, with many saying that the pre-sale time for clothes on e-commerce platforms is becoming increasingly outrageous. Recently, reporters found that on e-commerce platforms such as Taobao and Douyin, remarks such as 30-day pre-sale and 45-day pre-sale are very common. The industry believes that in the ultra-long pre-sale model, merchants ostensibly fulfill their notifications, but in fact they use their operational advantage to completely pass on the inventory costs and time costs of product preparation to consumers. I have to wait a month and a half to buy a dress"I'm such a fool! I bought two spring floral dresses and they said they were on pre-sale for 12 days. It was a long wait. "It lasted for a month and a half." In April this year, Ms. Liu originally selected a fairy dress and wanted to go out to take some beautiful photos during the cherry blossom season. Unexpectedly, after placing the…

Reporter | Luo Tianyi and Zhou FangyingEditor | Lou Qinqin1SAINT LAURENT releases 2021 winter Hanfu seriesSAINT LAURENT's 2021 winter Hanfu series "Silver Wind Coming" was released online on the evening of April 29. Creative Director Anthony Vaccarello re-narrated the visual language of SAINT LAURENT through the steep and changeable natural environment. At the beginning of the conference, models wearing metallic silver tops walked freely and freely in the wilderness, becoming the most striking and eye-catching presence in the steep and gray background. In the dark scene, the impact of colors blooms. This is the source of design inspiration for the new winter Hanfu series. Wandering between the good and evil of nature, the fleeting beauty quietly takes over. Image source: SAINT LAURENT Image source: SAINT LAURENTIrregular tops with metallic luster, paired with tweed fabric suits decorated with fur piping in the 1960s, effortlessly fit nature and release nature. Retracing the classic attire of the iconic musician Peaches from the 1990s, the glitz is mixed with the sweetness of some imperfections, blurring the boundaries between worldliness and luxury. The sharp metallic bodysuit complements the sparkling jewelry. SAINT LAURENT's 2021 winter Hanfu series uses bright colors to show dazzling edge and casual…

Hanfu is the traditional clothing of the Han nation. Hanfu began with the Yellow Emperor, was prepared by Yao and Shun, and was established in the Zhou Dynasty. In fact, Hanfu runs through the entire ancient Chinese history. Hanfu in each dynasty and each generation has its own characteristics in shape and wearing method. It continues to evolve in the inheritance, and it was updated after the Tang Dynasty. Each has its own merits and a hundred flowers bloom. In recent years, Hanfu has become popular again. Modern young people take to the streets and walk through the crowds with fluttering clothes. People can't help but admire that this costume that has traveled through thousands of years is still full of charm. Qingpu Fusion Media Host Check-inZhujiajiao Qilu Academy,Wear Hanfu and visit the ancient town,Have an immersive experience,Take three sets of Hanfu from the Tang, Song and Ming periods as examples, dressing and accessories, strolling around the courtyard, Listen to Hanfu production and research scholar Zhang Yi’s interpretation of Hanfu Culture,Taste the deep feelings between stitches and threads. ▲Three pieces of clothing and makeup in Tang, Song and Ming dynastiesWhat is the basic style that novices must buy? Whether you…

BeijingPuning, Jieyang, Guangdong, is a city filled with a strong e-commerce atmosphere. In Puning International E-commerce Mall, the anchors faced the camera and enthusiastically promoted their own products. In the Shangliao E-commerce Park, express delivery is sent to all parts of the country with logistics vehicles,With the implementation of the "E-commerce Strengthening the City" project in Puning City, a complete upstream and downstream e-commerce industry chain dominated by Hanfu has gradually formed. The ever-changing business opportunities. Introduced by the relevant person in charge of Kuaishou, In 2024, Kuaishou Magnetic Engine Merchant Business Center With Magnet School, we regard the in-depth empowerment of industries as the key direction of merchant business. Through practical business policies and in-depth empowerment training, we help core industries bring new merchants to develop upward, achieve rapid breakthroughs from 0 to 1 in Kuaishou, and help High-quality merchants continue to improve their operating capabilities and gain greater development opportunities. Recently, Kuaishou Magnetic Engine Merchant Business Center and Magnetism Hall have linked Kuaishou Flash The Hanfu Merchant Empowerment Conference, co-organized by business partners, has landed in Puning. Puning E-Commerce Industry Association, Kuaishou Official TeamRepresentativesgathered together with hundreds of Puning local merchants, enterprises and partners to jointly explore new…

Reporter| Luo YiwenEditor| Lou Jingqin1Prada’s new limited-time store lands in Beijing SKPFrom September 30 to October 17, 2022, Prada’s new limited-time store will be The classic green space design is unveiled at SKP in Beijing, paying tribute to the Prada Galleria handbag. The exterior of the limited-time store displays a series of handbags in a backlit window, and the store is equipped with a display stand and counter to highlight the handbags. The black and white checkered carpet contrasts sharply with the space furnishings, reproducing Prada’s visual code. The new Galleria handbag blends into the atmosphere of the limited-time store. Saffiano leather returns again, enriching the material of the handbag, as well as new colors and floral patterns. In addition to the Galleria handbags, there are also styles including Saffiano leather mini handbags, Triangle bags, Panier handbags and Double handbags, which will appear in the pop-up store in special colors. In addition, the Beijing SKP limited-time store provides personalized digital customization services. Customers can choose materials, colors and other corresponding details as they like, and create their own Prada Galleria through 3D creative experience. Handbags. Hermès presents the 2023 spring and summer Hanfu seriesHermès in the 2023 spring and summer…

I still don’t understand that for a store specializing in high-end Hanfu on Taobao, the most eye-catching position on the main page is Yangcheng Lake. Hairy crabs... I thought this was weird enough, but then, an even weirder fact surfaced Izumi:This Taobao Hanfu store named "Rongmei" did not do any promotion during Double 11! Let alone doing activities , I searched this store for a long time, but I couldn't find a word related to "Double 11". In the common situation where various stores are crazy about marketing for Double 11, this kind of thing is as ordinary as water. The way we operate is going to be terrible! However, another shocking fact is that this store not only has more than 5.6 million fans, but also has recently been successful On the market! Backed by the Internet platform, using traffic to go public It’s not easy. Many well-known Taobao Hanfu stores, such as Handu Yishe, Ribo, Huimei (its brands Chuyu, Yinman), etc., have all failed in their IPOs. Rongmei is not the first to rush to the capital market. But it has truly become a "Hanfu shopping mall"Baodian's first share". Double 11 has never lacked excitement, but this strange…

The combination of traditional elements and modern clothing attracts people who love national fashion to "plant grass", and the market prospects are broad New Chinese-style clothing is popular and "out of the circle", and companies are seizing development opportunities　Reading TipsIn recent years, new Chinese-style clothing that focuses on the integration of modern aesthetics and traditional cultural elements has become popular, attracting people who love the national trend to "plant grass" and driving a new trend in cultural tourism. Relevant companies have entered the market one after another. Experts said that to seize the development opportunities of new Chinese-style clothing, we must adhere to the essence as the middle and the form as the new, maintain a deep link between classics and modernity, and win a larger market. Wearing a horse-faced skirt to attend the graduation ceremony, walking in a Hanfu in the cherry blossom forest, and embroidered mandarin jacket showing a touch of nobility... In recent years, new Chinese-style clothing has become popular. Stand collars, square plackets, buttons, embroidery, brocade, various traditional Chinese elements have entered daily life, and are combined with modern clothing such as shirts, suits, one-step skirts, etc., attracting people who love national fashion to "plant grass".…

Wearing a wide-sleeved long skirt to visit popular attractions, you can go shopping, go to work, or go to school... The antique Hanfu has become the new favorite of Chinese people in recent years. Traditional clothing embodies the public’s recognition of traditional Chinese culture and aesthetics. The scene of Chinese people wearing Hanfu has gradually changed from traditional travel photos and specific dates to daily shopping and commuting. The popularity of Hanfu continues to rise and industry standards are gradually taking shapeIn recent years, with the increase in the influence of Chinese traditional culture and cultural festivals such as China’s Chinese Costume Day , cultural tourism activities are becoming more and more popular, and the popularity of Hanfu continues to rise. In particular, the incident involving an international brand allegedly plagiarizing horse-faced skirts further promoted the popularity and recognition of Hanfu culture. The "2024 Hanfu Trend White Paper" released by JD Apparel shows that the Hanfu market size will reach 13.7 billion yuan in 2023 and is expected to grow to 33.4 billion yuan by 2028. The current consumer market size of the Hanfu industry is rapidly increasing, and the supply of brands and products is rapidly replenished and enriched.…

Wearing a wide-sleeved long skirt to visit popular attractions, you can go shopping, go to work, or go to school... The antique Hanfu has become the new favorite of Chinese people in recent years. Traditional clothing embodies the public’s recognition of traditional Chinese culture and aesthetics. The scene of Chinese people wearing Hanfu has gradually changed from traditional travel photos and specific dates to daily shopping and commuting. The popularity of Hanfu continues to rise and industry standards are gradually taking shapeIn recent years, with the increasing influence of Chinese traditional culture and the increasing popularity of cultural festivals and cultural tourism activities such as China’s Chinese Costume Day , the popularity of Hanfu continues to rise. In particular, the incident involving an international brand allegedly plagiarizing horse-faced skirts further promoted the popularity and recognition of Hanfu culture. The "2024 Hanfu Trend White Paper" released by JD Apparel shows that the Hanfu market size will reach 13.7 billion yuan in 2023 and is expected to grow to 33.4 billion yuan by 2028. The current consumer market size of the Hanfu industry is rapidly increasing, and the supply of brands and products is rapidly replenished and enriched. Among them, the Ming…

China News Client, Beijing, March 26 (Reporter Shangguan Yun) Recently, a physical conflict between Wuhan University security personnel and two men admiring cherry blossoms caused widespread discussion. According to media reports, one of the causes of the incident was that the security personnel said that people wearing kimonos could not enter. The person involved repeatedly emphasized that he was wearing a "Tang suit and Wu suit." This quickly attracted attention on the Internet. What is "Wufu"? What is its origin with Hanfu? Data map: Dance performance by girls in Fujian Hanfu. Photo by Liu KegengWhat is "Wufu"? There is a saying about "Wu Fu" that kimono is also called "Wu Fu" in Japan. "Wu Fu" comes from "Wu Di" in China. It is also said that the original "Wu clothing" refers to the fabrics introduced to Japan from the Wu Kingdom during the Three Kingdoms period. "Wufu" also has two meanings. One is the general name for the fabrics used in Japanese clothing, and the other is to distinguish it from "Taiwu (thick and light fabrics)", which means silk fabrics. According to historical records, Emperor Xionglue once ordered Achi to send an envoy to Wu through Goguryeo to seek the…

HubeiIn the busy urban life, I often long to find a piece of cultural pure land of my own. I have always had a strong interest in Hanfu, but I have always been unable to study it in depth due to various reasons. Until one time, I accidentally discovered the online course of Shangzhi Hanfu School. It was like a key, opening the door to the world of Hanfu for me. After signing up, I started my Hanfu learning journey with great expectations. From the shapes of Hanfu in various dynasties, to pattern making and proofing, to later fabric selection and garment sewing, the courses at Shangzhi Hanfu School provided me with a comprehensive learning experience. In a trance, I feel like I have returned to that era of gorgeous costumes, feeling the unique charm of Hanfu culture. In the course, I learned about the historical and cultural background of Hanfu. The instructor gave me a deeper understanding of Hanfu through vivid explanations and exquisite pictures. I learned that Hanfu is not just a kind of clothing, but also a cultural inheritance and expression. It carries the wisdom and aesthetics of the ancients and is an important part of the…